# Your page scores 67 out of 100 for sameness against the 4 competitors you named.

Most of what your page says, Esker says too — the overlap is heaviest in the features you list.

- **Your page:** https://www.proactis.com/uk/
- **Compared against:** Esker (esker.com), Basware (basware.com), Ivalua (ivalua.com), Medius (medius.com)
- **Sameness Index:** 67 — Mostly the same
- **Ownable share:** 0% (of 29% distinctive)
- **Report:** https://grader.wynter.com/c/proactis-com-2PagE1o

**How you compare · vs 366 SaaS sites** — 11 points more same than the average SaaS site. The average SaaS site scores 56; you scored 67. You are less same than 84 of the 366 SaaS sites. The best-differentiated site in the set is at 6.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 79 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 58 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 81 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 34 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | not measured | Not enough on either page to compare. |
| Visual | 5% | not measured | Not enough on either page to compare. |

**Mostly the same** — Most of your claims are also theirs. Only the details differ.

## 2. Closest competitors

| Competitor | Echoes your claims |
| --- | --- |
| Esker | 86% |
| Ivalua | 80% |
| Basware | 57% |
| Medius | 49% |

_Measured from your side: the share of what YOU say that each competitor also says, weighted by where you put it. This is not a Sameness Index — a competitor can echo most of your page and still score low on its own index by saying a great deal you do not._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

29% of your prominent page space is spent on claims no competitor makes — and none of it is ownable, because those claims are either not what buyers decide on or trivially copyable. Unique is not the same as differentiated.

- **Distinctive message share:** 29% — prominent space spent on claims no competitor makes.
- **Ownable share:** 0% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **integrates with existing ERP and finance systems** (Hero, 75% of the set) — also on Esker, Basware, Ivalua
  - _"Easy to use and integrate"_
- **visibility and control over spend** (Hero, 75% of the set) — also on Esker, Ivalua, Medius
  - _"Spend management solutions to put you in control"_
- **optimises supply chain and supplier value** (Hero, 75% of the set) — also on Esker, Ivalua, Medius
  - _"Optimising your supply chain"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **automates manual AP and procurement work** (Section, 100% of the set) — also on Esker, Basware, Ivalua, Medius
  - _"Accounts Payable: Efficiently process invoices to approved payment terms, matched to PO's that have been raised and recorded correctly"_
- **named customers and customer base as proof** (Section, 75% of the set) — also on Esker, Basware, Medius
  - _"Trusted by thousands of organisations around the world"_
- **integrates with existing ERP and finance systems** (Section, 75% of the set) — also on Esker, Basware, Ivalua
  - _"Built to work with your existing ERP and Finance Systems"_
- **optimises supply chain and supplier value** (Body, 75% of the set) — also on Esker, Ivalua, Medius
  - _"Sourcing: Streamline and standardise your sourcing processes to achieve greater value"_
- **named customers and customer base as proof** (Body, 75% of the set) — also on Esker, Basware, Medius
  - _"Betfred unlocks a 47% AP efficiency improvement with AI powered by Proactis"_

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **Unites finance and procurement functions** (Body, 0% of the set)
  - _"Gain full control over your Source-to-Pay process by uniting Finance and Procurement"_
- **Customer success team ensures value beyond go-live** (Body, 0% of the set)
  - _"Our team works alongside yours to make sure you get real value from the platform - not just a successful go-live"_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Modular source-to-pay suite for mid-market services | category | Hero | 0% | anyone | yes | Unique for now |
| Easy to use and integrate | quality | Hero | 50% | anyone | yes | Contested |
| Gives visibility and control over spend | outcome | Hero | 50% | anyone | yes | Contested |
| Optimises the supply chain | outcome | Hero | 0% | anyone | no | Unique for now |
| Automates invoice processing and matching | capability | Section | 100% | anyone | yes | Commodity |
| Trusted by thousands of organisations | proof | Section | 75% | some | yes | Commodity |
| Works with existing ERP and finance systems | capability | Section | 50% | some | yes | Contested |
| Decades of market experience | proof | Section | 25% | some | yes | Contested |
| Proven innovation and operational excellence | quality | Section | 25% | anyone | no | Contested |
| Sourcing/bidding capability for better value | capability | Body | 75% | anyone | yes | Commodity |
| Named customer achieved large AP efficiency gain | proof | Body | 50% | some | yes | Contested |
| Supplier management and onboarding capability | capability | Body | 50% | anyone | yes | Contested |
| Helps procurement deliver supplier value | outcome | Body | 25% | anyone | yes | Contested |
| Named customer gained end-to-end spend visibility | proof | Body | 25% | some | yes | Contested |
| Compliant auditable procurement for regulated sectors | segment | Body | 0% | anyone | no | Unique for now |
| Guided buying increases on-contract spend | outcome | Body | 50% | anyone | yes | Contested |
| Catalog marketplace for approved buying | capability | Body | 25% | anyone | yes | Contested |
| Unites finance and procurement functions | outcome | Body | 0% | anyone | yes | Unique for now |
| Customer success team ensures value beyond go-live | quality | Body | 0% | anyone | yes | Unique for now |

## What we compared

- **Proactis** (your page) — https://www.proactis.com/uk/
- **Esker** — https://www.esker.com/
- **Basware** — https://www.basware.com/en/
- **Ivalua** — https://www.ivalua.com/solutions/process/procure-to-pay/eprocurement-software/
- **Medius** — https://www.medius.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)