# Your page scores 57 out of 100 for sameness against the 2 competitors you named.

Parts of your page are genuinely your own — but the features you list is where you and JAGGAER start to sound the same.

- **Your page:** https://www.proactis.com/uk/
- **Compared against:** Coupa (coupa.com), JAGGAER (jaggaer.com)
- **Sameness Index:** 57 — Half shared
- **Ownable share:** 2% (of 37% distinctive)
- **Report:** https://grader.wynter.com/c/proactis-com-alfNaZ4

**How you compare · vs 8 Accounts payable automation category leaders** — 1 point less same than the average Accounts payable automation category leader. The average Accounts payable automation category leader scores 58; you scored 57. You are less same than 5 of the 8 Accounts payable automation category leaders. The best-differentiated site in the set is at 49.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

> With 2 competitors, commonness can only take 3 distinct values. The figures are honest at that resolution and no finer.

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 65 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 50 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 78 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 18 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | not measured | Not enough on either page to compare. |
| Visual | 5% | not measured | Not enough on either page to compare. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Echoes your claims |
| --- | --- |
| JAGGAER | 64% |
| Coupa | 49% |

_Measured from your side: the share of what YOU say that each competitor also says, weighted by where you put it. This is not a Sameness Index — a competitor can echo most of your page and still score low on its own index by saying a great deal you do not._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

Only 2% of your page is unique, relevant to how buyers choose, and hard to copy. That is the number to move.

- **Distinctive message share:** 37% — prominent space spent on claims no competitor makes.
- **Ownable share:** 2% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **visibility and control over spend** (Section, 100% of the set) — also on Coupa, JAGGAER
  - _"Spend management solutions to put you in control"_
- **large customer base and global scale** (Section, 100% of the set) — also on Coupa, JAGGAER
  - _"Trusted by thousands of organisations around the world"_
- **large customer base and global scale** (Section, 100% of the set) — also on Coupa, JAGGAER
  - _"Supporting organisations in more than 100 countries"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **automates procurement and AP workflows** (Body, 100% of the set) — also on Coupa, JAGGAER
  - _"Efficiently process invoices to approved payment terms, matched to PO's that have been raised and recorded correctly (Accounts Payable)"_
- **automates procurement and AP workflows** (Body, 100% of the set) — also on Coupa, JAGGAER
  - _"Contract Management: Drive maximum value from every supplier contract"_
- **drives savings and better value from spend** (Body, 100% of the set) — also on Coupa, JAGGAER
  - _"Reap the benefits of Guided Buying to increase levels of on-contract spend"_
- **automates procurement and AP workflows** (Body, 100% of the set) — also on Coupa, JAGGAER
  - _"Sourcing: Streamline and standardise your sourcing processes to achieve greater value"_
- **manages supplier risk and supply chain performance** (Body, 100% of the set) — also on Coupa, JAGGAER
  - _"Supplier Relationship Management: Easily manage, monitor and communicate with your suppliers"_

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **Marketplace to buy from approved suppliers** (Body, 0% of the set)
  - _"Marketplace: Enable staff to quickly find and buy what they need from approved suppliers"_
- **Hands-on team ensures value beyond go-live** (Body, 0% of the set)
  - _"Our team works alongside yours to make sure you get real value from the platform - not just a successful go-live"_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Category leadership in spend management | category | Hero | 50% | anyone | no | Contested |
| End-to-end source-to-pay suite for complex spend | segment | Hero | 50% | some | yes | Contested |
| Gives visibility and control over spend | outcome | Section | 100% | anyone | yes | Commodity |
| Optimises supply chain and mitigates supplier risk | outcome | Section | 100% | some | yes | Commodity |
| Trusted by thousands of organisations worldwide | proof | Section | 50% | some | yes | Contested |
| Customers in 100+ countries | proof | Section | 0% | some | no | Unique and owned |
| Integrates with existing ERP and finance systems | capability | Section | 50% | some | yes | Contested |
| Combines proven innovation with operational excellence | quality | Section | 0% | anyone | no | Unique for now |
| Easy to use and integrate | quality | Section | 0% | anyone | yes | Unique for now |
| Decades of experience in the category | proof | Section | 0% | some | no | Unique and owned |
| Automates invoice processing and AP | capability | Body | 50% | some | yes | Contested |
| Contract management drives contract value | capability | Body | 50% | some | yes | Contested |
| Guided buying increases on-contract spend | outcome | Body | 50% | some | yes | Contested |
| Sourcing process standardisation and optimisation | capability | Body | 50% | some | yes | Contested |
| Supplier relationship management capability | capability | Body | 50% | some | yes | Contested |
| Unites finance and procurement on one process | outcome | Body | 50% | some | yes | Contested |
| Marketplace to buy from approved suppliers | capability | Body | 0% | some | yes | Unique and owned |
| Procurement delivers best value from suppliers | outcome | Body | 0% | anyone | no | Unique for now |
| Named customer results proving AP/visibility gains | proof | Body | 50% | some | yes | Contested |
| Serves higher education procurement | segment | Body | 50% | some | no | Contested |
| Serves property and facilities management | segment | Body | 50% | some | no | Contested |
| Serves public sector / local government procurement | segment | Body | 50% | some | yes | Contested |
| Balances people, process and technology in spend control | capability | Body | 0% | anyone | no | Unique for now |
| Serves housing sector spend control | segment | Body | 0% | some | no | Unique and owned |
| Serves not-for-profit governance needs | segment | Body | 0% | some | no | Unique and owned |
| Serves regulated care providers | segment | Body | 0% | some | no | Unique and owned |
| Hands-on team ensures value beyond go-live | outcome | Body | 0% | anyone | yes | Unique for now |

## What we compared

- **Proactis** (your page) — https://www.proactis.com/uk/
- **Coupa** — https://www.coupa.com/
- **JAGGAER** — https://www.jaggaer.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)