# Your page scores 51 out of 100 for sameness against the 4 competitors you named.

Parts of your page are genuinely your own — but what you say you do and who it's for is where you and Aerotek start to sound the same.

- **Your page:** https://procomservices.com/en-us/
- **Compared against:** Aerotek (aerotek.com), Insight Global (insightglobal.com), roberthalf.com (roberthalf.com), Everforth Apex (apexsystems.com)
- **Sameness Index:** 51 — Half shared
- **Ownable share:** 23% (of 32% distinctive)
- **Report:** https://grader.wynter.com/c/procomservices-com-1UElEdI

**How you compare · vs 8 Staffing / recruiting category leaders** — 11 points less same than the average Staffing / recruiting category leader. The average Staffing / recruiting category leader scores 62; you scored 51. You are less same than 6 of the 8 Staffing / recruiting category leaders. The best-differentiated site in the set is at 43.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 75 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 63 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 38 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 23 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 0 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 39 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Echoes your claims |
| --- | --- |
| Aerotek | 69% |
| roberthalf.com | 66% |
| Everforth Apex | 44% |
| Insight Global | 35% |

_Measured from your side: the share of what YOU say that each competitor also says, weighted by where you put it. This is not a Sameness Index — a competitor can echo most of your page and still score low on its own index by saying a great deal you do not._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

23% of your page is unique, relevant and defensible. That is real, and it is a minority of what you say.

- **Distinctive message share:** 32% — prominent space spent on claims no competitor makes.
- **Ownable share:** 23% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **long track record and market leadership** (Section, 75% of the set) — also on Aerotek, Insight Global, Everforth Apex
  - _"45+ years of IT staffing solutions across key industries"_
- **deep expertise in specific technologies and industries** (Section, 75% of the set) — also on Aerotek, roberthalf.com, Everforth Apex
  - _"With a history of understanding the demands of complex sectors, we support intelligent staffing decision-making in multiple industries."_
- **fills roles fast with the right match** (Section, 75% of the set) — also on Aerotek, Insight Global, roberthalf.com
  - _"Connect with top-tier professionals for contract, direct hire, or consulting roles, fast."_
- **fills roles fast with the right match** (Section, 75% of the set) — also on Aerotek, Insight Global, roberthalf.com
  - _"so you get the right experts, the right way"_
- **full range of engagement and service models** (Body, 100% of the set) — also on Aerotek, Insight Global, roberthalf.com, Everforth Apex
  - _"Consulting Services: Contract Staffing, Direct Hire, Global Talent, IT Consulting"_
- **full range of engagement and service models** (Body, 100% of the set) — also on Aerotek, Insight Global, roberthalf.com, Everforth Apex
  - _"Workforce Solutions: Employer of Record (EOR), Direct Sourcing, Agent of Record (AOR)"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **customer testimonials praise service** (Body, 75% of the set) — also on Aerotek, roberthalf.com, Everforth Apex
  - _"Procom is always responsive. I have confidence in the team and how our contractors are managed daily. - Jenn Furlano"_
- **deep expertise in specific technologies and industries** (Body, 75% of the set) — also on Aerotek, roberthalf.com, Everforth Apex
  - _"AI experts build solutions using machine learning and generative AI."_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **Workforce compliance services: EOR, AOR, direct sourcing** (Body, 0% of the set)
  - _"Workforce Solutions: Employer of Record (EOR), Direct Sourcing, Agent of Record (AOR)"_
- **Supplies specialists across named enterprise technologies** (Body, 0% of the set)
  - _"AI experts build solutions using machine learning and generative AI."_
- **Rigorous multi-step screening process** (Body, 0% of the set)
  - _"We follow a rigorous five-step process that includes structured interviews, technical validation, and reference checks."_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Staffing/talent partnership drives business results | category | Hero | 75% | anyone | yes | Commodity |
| Offers both consulting delivery and staffing services | category | Section | 75% | anyone | yes | Commodity |
| Decades of staffing experience | proof | Section | 50% | anyone | yes | Contested |
| Deep expertise in complex regulated industries | quality | Section | 50% | anyone | yes | Contested |
| Places talent quickly | outcome | Section | 50% | anyone | yes | Contested |
| Matches you with the right experts | outcome | Section | 25% | anyone | yes | Contested |
| Serves both employers and job seekers | segment | Section | 50% | anyone | yes | Contested |
| Offers a searchable job board for candidates | capability | Section | 25% | anyone | no | Contested |
| Trusted by leading employers | proof | Section | 25% | anyone | yes | Contested |
| NPS +81, above industry average | proof | Section | 0% | some | yes | Unique and owned |
| Works with companies of every size, startup to Fortune 500 | proof | Section | 0% | anyone | yes | Unique for now |
| 100% compliant classification and onboarding, no audit surprises | proof | Section | 0% | some | yes | Unique and owned |
| Client portal gives real-time visibility into progress and cost | capability | Section | 0% | some | yes | Unique and owned |
| Multiple engagement models: contract, direct hire, consulting | capability | Body | 25% | anyone | yes | Contested |
| Workforce compliance services: EOR, AOR, direct sourcing | capability | Body | 0% | some | yes | Unique and owned |
| Clients praise responsiveness and account support | proof | Body | 75% | anyone | yes | Commodity |
| Supplies specialists across named enterprise technologies | capability | Body | 0% | anyone | yes | Unique for now |
| Candidates are pre-vetted for quality | quality | Body | 25% | anyone | yes | Contested |
| Rigorous multi-step screening process | capability | Body | 0% | some | yes | Unique and owned |

## What we compared

- **Procom** (your page) — https://procomservices.com/en-us/
- **Aerotek** — https://www.aerotek.com/
- **Insight Global** — https://insightglobal.com/
- **roberthalf.com** — https://www.roberthalf.com/us/en
- **Everforth Apex** — https://www.apexsystems.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)