# Your page scores 40 out of 100 for sameness against the 4 competitors you named.

Parts of your page are genuinely your own — but the features you list is where you and Etteplan start to sound the same.

- **Your page:** https://proekspert.com/
- **Compared against:** Etteplan (etteplan.com), SoftServe (softserveinc.com), Nortal (nortal.com), Reaktor (reaktor.com)
- **Sameness Index:** 40 — Half shared
- **Ownable share:** 16% (of 49% distinctive)
- **Report:** https://grader.wynter.com/c/proekspert-com-FETSmq8

**How you compare · vs 8 Dev / IT services shops category leaders** — 21 points less same than the average Dev / IT services shops category leader. The average Dev / IT services shops category leader scores 61; you scored 40. You are less same than 7 of the 8 Dev / IT services shops category leaders. You are the most differentiated in this set at 40. The nearest category leader is at 50.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 53 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 25 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 71 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 35 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 0 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 44 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Same | Band |
| --- | --- | --- |
| Etteplan | 53 | Half shared |
| Reaktor | 41 | Half shared |
| Nortal | 36 | Mostly your own |
| SoftServe | 33 | Mostly your own |

_Measured from your side: how much of what YOU say each competitor also says, weighted by where you put it._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

16% of your page is unique, relevant and defensible. That is real, and it is a minority of what you say.

- **Distinctive message share:** 49% — prominent space spent on claims no competitor makes.
- **Ownable share:** 16% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **Builds AI, data and analytics solutions** (Section, 100% of the set) — also on Etteplan, SoftServe, Nortal, Reaktor
  - _"Modern, cloud-native data platforms on Snowflake, Databricks, and Microsoft Fabric – engineered AI-ready, governed by design"_
- **Named customers and reference projects as proof** (Section, 100% of the set) — also on Etteplan, SoftServe, Nortal, Reaktor
  - _"Proekspert has partnered with global leaders like Danfoss to deliver scalable, reliable solutions"_
- **Named customers and reference projects as proof** (Section, 100% of the set) — also on Etteplan, SoftServe, Nortal, Reaktor
  - _"Trusted by leading manufacturers and operators across Europe"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **Long track record and experienced staff** (Section, 75% of the set) — also on Etteplan, SoftServe, Nortal
  - _"30+ years experience"_
- **Builds software, apps and embedded platforms** (Section, 75% of the set) — also on Etteplan, SoftServe, Nortal
  - _"We build embedded platforms, apps, firmware, middleware, device drivers, human-machine interfaces (HMIs), and complex embedded software solutions"_
- **Builds software, apps and embedded platforms** (Section, 75% of the set) — also on Etteplan, SoftServe, Nortal
  - _"We provide full-cycle cloud solution development and integrate hardware products to streamline your business processes"_
- **Long track record and experienced staff** (Section, 75% of the set) — also on Etteplan, SoftServe, Nortal
  - _"We have extensive experience designing and developing software-enabled devices, equipment, products, and services for established global enterprises"_
- **Long track record and experienced staff** (Section, 75% of the set) — also on Etteplan, SoftServe, Nortal
  - _"150+ experts"_

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **Understands complex manufacturing and delivers fast** (Body, 0% of the set)
  - _"Proekspert team's understanding of complex manufacturing environments and ability to deliver solutions that can be implemented fast has been one of the key…"_
- **Automatic parameter updates save time and cut errors** (Body, 0% of the set)
  - _"Updates parameter data automatically, saving test operators time and reducing errors"_
- **Test platform scales quickly to new products and sites** (Body, 0% of the set)
  - _"Ready to scale - the test platform can now support new products and sites quickly"_
- **Lower failure risk on stable supported platform** (Body, 0% of the set)
  - _"Lower risk of failure - critical tests now run on a supported, stable automation platform"_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Positions as digital engineering/technology services company | category | Hero | 100% | anyone | yes | Commodity |
| Cuts product testing cycles from months to days | outcome | Hero | 0% | some | yes | Unique and owned |
| long-term product value | outcome | Hero | 0% | anyone | yes | Unique for now |
| Builds AI-ready governed data platforms on named vendors | capability | Section | 25% | anyone | yes | Contested |
| Long-running partnership with a named global manufacturer | proof | Section | 25% | some | yes | Contested |
| Trusted by leading manufacturers and operators in Europe | proof | Section | 0% | anyone | yes | Unique for now |
| Decades of company experience | proof | Section | 50% | some | yes | Contested |
| Builds embedded software and connected device platforms | capability | Section | 25% | some | yes | Contested |
| Delivers cloud solutions and cloud modernization | capability | Section | 25% | anyone | yes | Contested |
| Experience delivering for global enterprise manufacturers | proof | Section | 25% | some | yes | Contested |
| Headcount of expert staff | proof | Section | 25% | anyone | no | Contested |
| Helps clients advance sustainability and digitalization | outcome | Section | 25% | anyone | yes | Contested |
| Supports mission-critical, high-precision environments | capability | Section | 25% | anyone | yes | Contested |
| Builds multi-platform web and mobile apps | capability | Section | 0% | anyone | yes | Unique for now |
| High customer satisfaction score (NPS 79) | proof | Section | 0% | some | yes | Unique and owned |
| Large customer count served | proof | Section | 25% | some | yes | Contested |
| Multiple office locations | proof | Section | 25% | anyone | no | Contested |
| Tools customizable to test labs and R&D teams | quality | Section | 25% | anyone | yes | Contested |
| Designs digital services users appreciate | quality | Section | 0% | anyone | no | Unique for now |
| Reusable test-automation assets built on NI LabVIEW/TestStand | capability | Section | 0% | some | yes | Unique and owned |
| Improved a named client's front-end quality | proof | Body | 0% | anyone | no | Unique for now |
| Automatic device and expansion card recognition | capability | Body | 0% | some | no | Unique and owned |
| Praised for professionalism and supportive attitude | proof | Body | 0% | anyone | no | Unique for now |
| Reads text from device screen bitmap images | capability | Body | 0% | some | no | Unique and owned |
| Understands complex manufacturing and delivers fast | proof | Body | 0% | anyone | yes | Unique for now |
| Client outcome: operator engagement doubled | proof | Body | 0% | some | no | Unique and owned |
| Client outcome: sales turn rate rose to 60-99% | proof | Body | 0% | some | no | Unique and owned |
| Client testimonial: measurement captured in seconds | proof | Body | 0% | some | no | Unique and owned |
| Recognized as family-friendly employer | proof | Body | 0% | anyone | no | Unique for now |
| Automatic parameter updates save time and cut errors | outcome | Body | 0% | some | yes | Unique and owned |
| Better UI raises operator productivity | outcome | Body | 0% | anyone | no | Unique for now |
| Test platform scales quickly to new products and sites | outcome | Body | 0% | some | yes | Unique and owned |
| Top credit rating sustained 20 years | proof | Body | 0% | some | no | Unique and owned |
| Lower failure risk on stable supported platform | outcome | Body | 0% | anyone | yes | Unique for now |

## What we compared

- **Proekspert** (your page) — https://proekspert.com/
- **Etteplan** — https://www.etteplan.com/
- **SoftServe** — https://www.softserveinc.com/en-us
- **Nortal** — https://nortal.com/
- **Reaktor** — https://www.reaktor.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)