# Your page scores 60 out of 100 for sameness against the 3 competitors you named.

Most of what your page says, Nortal says too — the overlap is heaviest in what you say you do and who it's for.

- **Your page:** https://proekspert.com/
- **Compared against:** Etteplan (etteplan.com), SoftServe (softserveinc.com), Nortal (nortal.com)
- **Sameness Index:** 60 — Mostly the same
- **Ownable share:** 24% (of 37% distinctive)
- **Report:** https://grader.wynter.com/c/proekspert-com-xLcR3hg

**How you compare · vs 8 Dev / IT services shops category leaders** — 1 point less same than the average Dev / IT services shops category leader. The average Dev / IT services shops category leader scores 61; you scored 60. The best-differentiated site in the set is at 50.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

> With 3 competitors, commonness can only take 4 distinct values. The figures are honest at that resolution and no finer.

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 85 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | not measured | Not enough on either page to compare. |
| Features | 15% | 73 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 37 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 0 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 30 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Mostly the same** — Most of your claims are also theirs. Only the details differ.

## 2. Closest competitors

| Competitor | Same | Band |
| --- | --- | --- |
| Nortal | 72 | Mostly the same |
| Etteplan | 70 | Mostly the same |
| SoftServe | 47 | Half shared |

_Measured from your side: how much of what YOU say each competitor also says, weighted by where you put it._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

24% of your page is unique, relevant and defensible. That is real, and it is a minority of what you say.

- **Distinctive message share:** 37% — prominent space spent on claims no competitor makes.
- **Ownable share:** 24% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **digital/software engineering services provider** (Hero, 100% of the set) — also on Etteplan, SoftServe, Nortal
  - _"Together we build intelligent, remote-controlled IoT products and digital services that deliver value for years"_
- **faster delivery and time to market** (Hero, 67% of the set) — also on Etteplan, Nortal
  - _"Reduce industrial product testing cycles from months to days"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **long track record and deep experience** (Section, 100% of the set) — also on Etteplan, SoftServe, Nortal
  - _"We have extensive experience designing and developing software-enabled devices, equipment, products, and services for established global enterprises"_
- **long track record and deep experience** (Section, 100% of the set) — also on Etteplan, SoftServe, Nortal
  - _"30+ years experience"_
- **digital/software engineering services provider** (Section, 100% of the set) — also on Etteplan, SoftServe, Nortal
  - _"We provide full-cycle cloud solution development and integrate hardware products to streamline your business processes"_
- **digital/software engineering services provider** (Section, 100% of the set) — also on Etteplan, SoftServe, Nortal
  - _"We design quality digital services that users appreciate. We develop digital services that are accessible on every platform, such as web and native mobile apps"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **customer satisfaction and testimonials as proof** (Section, 67% of the set) — also on Etteplan, SoftServe
  - _"Proekspert has supported Ridango with implementation of our transit payment systems... very content with the professionalism, commitment and supportive attitude"_
- **customer satisfaction and testimonials as proof** (Section, 67% of the set) — also on Etteplan, SoftServe
  - _"I'm thankful for the Proekspert team's flexibility and openness to find solutions"_

## 5. Buried gold

Nothing buried — every unique, relevant claim is already prominent.

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| We are a digital/technology engineering services company | category | Hero | 100% | anyone | yes | Commodity |
| We build connected/IoT products and embedded software | outcome | Hero | 33% | some | yes | Contested |
| Cuts industrial test cycles from months to days | outcome | Hero | 0% | some | yes | Unique and owned |
| We have deep experience serving global enterprises | proof | Section | 100% | some | yes | Commodity |
| Decades of company experience (20-30+ years) | proof | Section | 67% | some | yes | Commodity |
| We deliver cloud solution development and integration | capability | Section | 33% | anyone | yes | Contested |
| We design digital services across web and mobile | capability | Section | 0% | anyone | yes | Unique for now |
| Recognizable brand-name client logos | proof | Section | 67% | some | yes | Commodity |
| Client testimonials praising professionalism and commitment | proof | Section | 33% | anyone | yes | Contested |
| Flexible, responsive to client needs | proof | Section | 33% | anyone | yes | Contested |
| We advance client sustainability and digitalization | outcome | Section | 33% | anyone | yes | Contested |
| We build modern AI-ready, governed data platforms | capability | Section | 33% | some | yes | Contested |
| High customer satisfaction score (NPS 79) | proof | Section | 0% | some | yes | Unique and owned |
| Named client outcome: AI measurement lifted turn rate | proof | Section | 0% | some | yes | Unique and owned |
| Named client outcome: operator engagement doubled | proof | Section | 0% | some | yes | Unique and owned |
| Test frameworks built on LabVIEW and TestStand | capability | Section | 0% | some | yes | Unique and owned |
| We understand complex manufacturing and deliver fast | proof | Section | 0% | anyone | yes | Unique for now |
| Headcount and scale of expert workforce | proof | Section | 33% | anyone | yes | Contested |
| Large customer count / project volume | proof | Section | 33% | anyone | yes | Contested |
| We improve your end customers' experience | capability | Section | 33% | anyone | no | Contested |
| Number of office locations | proof | Section | 0% | anyone | no | Unique for now |
| Employer and ESG awards, badges and ratings | proof | Body | 33% | anyone | no | Contested |

## What we compared

- **Proekspert** (your page) — https://proekspert.com/
- **Etteplan** — https://www.etteplan.com/
- **SoftServe** — https://www.softserveinc.com/en-us
- **Nortal** — https://nortal.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)