# Your page scores 41 out of 100 for sameness against the 3 competitors you named.

Parts of your page are genuinely your own — but the benefits you promise is where you and KBKG start to sound the same.

- **Your page:** https://www.randdenough.com/claim-rd-credits
- **Compared against:** Pilot (pilot.com), KBKG (kbkg.com), ADP (adp.com)
- **Sameness Index:** 41 — Half shared
- **Ownable share:** 19% (of 67% distinctive)
- **Report:** https://grader.wynter.com/c/randdenough-com-dMqBhxc

**How you compare · vs 366 SaaS sites** — 15 points less same than the average SaaS site. The average SaaS site scores 56; you scored 41. You are less same than 333 of the 366 SaaS sites. The best-differentiated site in the set is at 6.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

> With 3 competitors, commonness can only take 4 distinct values. The figures are honest at that resolution and no finer.

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 30 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 57 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 53 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 32 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 12 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 50 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Echoes your claims |
| --- | --- |
| KBKG | 51% |
| Pilot | 39% |
| ADP | 34% |

_Measured from your side: the share of what YOU say that each competitor also says, weighted by where you put it. This is not a Sameness Index — a competitor can echo most of your page and still score low on its own index by saying a great deal you do not._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

19% of your page is unique, relevant and defensible. That is real, and it is a minority of what you say.

- **Distinctive message share:** 67% — prominent space spent on claims no competitor makes.
- **Ownable share:** 19% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **quick easy qualification or assessment step** (Hero, 67% of the set) — also on KBKG, ADP
  - _"Takes 1 minute • No obligation"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **quick easy qualification or assessment step** (Hero, 67% of the set) — also on KBKG, ADP
  - _"Answer 4 quick questions to find out"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **large customer base as proof** (Section, 100% of the set) — also on Pilot, KBKG, ADP
  - _"Over 1,000 businesses claimed credits last year for activities they were already doing"_
- **serves any company size or segment** (Section, 100% of the set) — also on Pilot, KBKG, ADP
  - _"From startups to established enterprises, companies choose Arvo to simplify the R&D credit process"_
- **technology combined with human experts** (Section, 100% of the set) — also on Pilot, KBKG, ADP
  - _"Our platform streamlines the process and connects you with a real tax expert"_
- **specialist expertise generalists lack** (Section, 100% of the set) — also on Pilot, KBKG, ADP
  - _"For over two decades, we've helped innovative companies unlock R&D credits"_
- **specialist expertise generalists lack** (Section, 100% of the set) — also on Pilot, KBKG, ADP
  - _"R&D credits require technical documentation that most generalist CPAs don't produce"_
- **low audit or compliance risk track record** (Section, 100% of the set) — also on Pilot, KBKG, ADP
  - _"<0.01% of our claims have been audited"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **Without expert help credits go unclaimed** (Body, 0% of the set)
  - _"Without expert help, credits often go unclaimed"_
- **Hidden fees erode your payout** (Body, 0% of the set)
  - _"Hidden costs and high fees reduce your payout"_
- **Qualification bar is low and straightforward** (Body, 0% of the set)
  - _"IRS tax regulations outline a straightforward 4-part test that creates a fairly low bar for qualification"_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Assessment takes a minute with no obligation | quality | Hero | 0% | anyone | no | Unique for now |
| Quick online qualification questionnaire | capability | Hero | 0% | anyone | yes | Unique for now |
| You likely qualify for a large tax credit | outcome | Hero | 0% | anyone | yes | Unique for now |
| Thousands of businesses served as clients | proof | Section | 100% | some | yes | Commodity |
| Serves companies of any size | segment | Section | 67% | anyone | yes | Commodity |
| Software platform paired with human tax experts | capability | Section | 67% | anyone | yes | Commodity |
| Two decades-plus of specialist experience | proof | Section | 67% | some | yes | Commodity |
| Generalist accountants can't do this work | quality | Section | 33% | anyone | yes | Contested |
| Near-zero audit rate on our claims | proof | Section | 0% | some | yes | Unique and owned |
| No claim ever disallowed or adjusted by IRS | proof | Section | 0% | some | yes | Unique and owned |
| Process compressed from months to hours | quality | Section | 33% | some | yes | Contested |
| Produces audit-ready supporting documentation | capability | Section | 33% | some | yes | Contested |
| Streamlined transparent process captures every dollar | quality | Section | 33% | anyone | yes | Contested |
| Average client credit size disclosed | proof | Section | 0% | some | yes | Unique and owned |
| Billions in credits go unclaimed annually | outcome | Section | 0% | anyone | no | Unique for now |
| Cumulative dollar value of credits claimed | proof | Section | 0% | some | yes | Unique and owned |
| Every study reviewed by a tax expert | proof | Section | 0% | anyone | yes | Unique for now |
| High customer satisfaction score (NPS 84) | proof | Section | 0% | some | no | Unique and owned |
| Less effort for you, more money back | outcome | Section | 0% | anyone | yes | Unique for now |
| Recover retroactive credits for prior tax years | outcome | Section | 0% | some | yes | Unique and owned |
| Deadline will permanently close the opportunity | outcome | Section | 0% | anyone | yes | Unique for now |
| Shows what qualifies in your industry | capability | Section | 0% | anyone | yes | Unique for now |
| Tax rules are complex and always changing | quality | Body | 33% | anyone | yes | Contested |
| Without expert help credits go unclaimed | quality | Body | 0% | anyone | yes | Unique for now |
| Also offers bookkeeping and tax planning | capability | Body | 33% | anyone | yes | Contested |
| Customer praises service and easy software | proof | Body | 0% | anyone | no | Unique for now |
| Hidden fees erode your payout | quality | Body | 0% | anyone | yes | Unique for now |
| Qualification bar is low and straightforward | quality | Body | 0% | anyone | yes | Unique for now |

## What we compared

- **Arvo** (your page) — https://www.randdenough.com/claim-rd-credits
- **Pilot** — https://pilot.com/
- **KBKG** — https://www.kbkg.com/
- **ADP** — https://www.adp.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)