We couldn’t read duve.com. It is excluded from every figure below, so the set is 3 competitors, not 4.
Your verdict
Your page is half shared.
About half of what your page says, HiJiffy also says. You're less same than 238 of the 366 SaaS sites scored (SaaS avg 56).
Each named site is scored the same way, against the other 3 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.
Less same than average
The average SaaS site scores 56; you scored 52.
You are 4 points less same than the average SaaS site.
Closest overlap: HiJiffy
Of the 3 sites you named, HiJiffy echoes the most of what your page says: 92% of it, weighted by placement. Scored the same way you were, against the rest of the set, HiJiffy's own Sameness Index is 65. Those are different measures: the first is overlap with your page, the second is how same HiJiffy's whole page is.
HiJiffy is the competitor you sound most like.
Little to own yet
No claim on your page is unique, relevant to a buying decision and hard to copy all at once.
Nothing yet passes all three ownership tests.
Three changes worth testing first.
Chosen by rule from the comparison with HiJiffy, Alliants and Akia: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.
- “We handle the repetitive questions via WhatsApp, OTA inboxes, SMS, voice and email”
HiJiffy, Alliants and Akia say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
Table stakesMost of the set says this too. - “Trusted by 1,000+ hotels, holiday parks and other accommodation types”
Keep the fact, lose the position: hiJiffy, Alliants and Akia say it too (75% of the set), and your hero is spending its first impression on the same territory as theirs.
Table stakesMost of the set says this too.
Try these changes, then test them with real buyers.
This measures overlap. Whether buyers notice is a different question, and only they can answer it.
What you can own
Claims only you make, that buyers weigh, and that competitors can’t easily copy.
0% of your page’s claim space is yours to keep.
Why this is not 100 minus the Sameness Index
The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.
Already leading with · 0
Nothing owned sits at hero or section level yet.
Buried in body copy · 0
Nothing buried. Every claim you own is already above body copy.
Where you blend in
Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.
- Commodity · 75%Table stakesHeroAI automates guest conversations
- “We handle the repetitive questions via WhatsApp, OTA inboxes, SMS, voice and email”
HiJiffy, Alliants and Akia cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.
They say- HiJiffy“HiJiffy's AI handles up to 90% of guest conversations automatically across web, social, WhatsApp, and OTA channels”
- Alliants“Automate the ordinary, deliver the extraordinary”
- Akia“Akia automates guest messaging, phone calls, and reviews, from welcome to welcome back.”
- Commodity · 75%Table stakesHeroNamed customers and large install base
- “Trusted by 1,000+ hotels, holiday parks and other accommodation types”
Common ground with HiJiffy, Alliants and Akia. Say it if buyers need it — lower on the page, where it is not the thing they read first.
They say- HiJiffy“Trusted by 2.600+ Hotels Worldwide”
- Alliants“Alliants is the hotel guest experience technology partner behind 100,000+ rooms of the world's leading hospitality brands”
- Akia“2k+ customers”
- Contested · 50%SharpenHeroFrees staff from routine work
- “Free up your team for real hospitality”
HiJiffy and Alliants are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.
They say- HiJiffy“Prepared Teams”
- Alliants“In a tight labour market, technology that elevates the guest experience while optimising staff productivity is the winning formula”
- Contested · 50%SharpenHeroInstant always-on guest responses
- “Every guest deserves instant attention”
Shared with HiJiffy and Akia. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.
They say- HiJiffy“Conversational AI built for hospitality helps travellers and your guests quickly find the information they're looking for”
- Akia“She replies the second a guest writes.”
- Commodity · 75%Table stakesSectionIntegrates with PMS and hotel systems
- “Seamlessly connects to your PMS (Mews, Opera Cloud, Booking Experts and more), housekeeping software, mobile key systems, and the Booking.com inbox”
HiJiffy, Alliants and Akia make the same claim (75% of the set). It cannot set you apart, so it should not carry the section.
They say- HiJiffy“100+ Integrations Available”
- Alliants“Alliants Technology Innovation solves integration/fragmentation by staying from strategy creation and past go-live, building integrations at the code level”
- Akia“Works with the PMS you already run.”
- Contested · 50%SharpenSectionAll guest channels in one place
- “WhatsApp, SMS, Booking.com, Airbnb, Expedia, phone, email and webchat all in one place”
- “Reach 80%+ of guests via WhatsApp or SMS with 98% open and 65% engagement rates”
You say this 2 different ways.
Contested ground: HiJiffy and Alliants claim it as well. The version that wins names a mechanism, a number or a scope that the others cannot match.
They say- HiJiffy“One Platform for Every Guest Conversation”
- Alliants“AXP aggregates all guest data and context into singular guest profiles within a single system”
- Contested · 50%SharpenSectionConfigurable to brand, language and workflow
- “Choose the tone and style of your virtual concierge — casual, professional, or extra warm”
- “Guests receive replies in their own language, you simply type in yours”
You say this 2 different ways.
Across 2 of your lines: Shared with HiJiffy and Alliants. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.
They say- HiJiffy“always on-brand”
- Alliants“Alliants built AXP so the technology moulds to the team, the brand, and the operating model, allowing them to evolve together naturally”
- Contested · 50%SharpenSectionDrives incremental revenue and upsells
- “Offer breakfast, late check-out or champagne. Automatically, at the right time”
Section-level, and shared: Contested ground: HiJiffy and Akia claim it as well. The version that wins names a mechanism, a number or a scope that the others cannot match.
They say- HiJiffy“Send personalised, automated campaigns to your guests to boost revenue from upselling and cross-selling”
- Akia“Upsells: Sell the better stay”
- Contested · 50%SharpenSectionQuantified automation and efficiency results
- “95% Guests questions and interactions that are automated by Runnr.ai”
- “100+ hours saved per month for every 100 rooms”
You say this 2 different ways.
Across 2 of your lines: Contested ground: HiJiffy and Akia claim it as well. The version that wins names a mechanism, a number or a scope that the others cannot match.
They say- HiJiffy“AX Hotels achieves a 93% automation rate and 86% WhatsApp open rate across the full guest journey with HiJiffy”
- Akia“Up to 90% of messages never reach your team.”
- Contested · 50%SharpenSectionQuantified revenue and satisfaction proof
- “95% Guest satisfaction”
- “€30–€50 extra revenue per room, per month”
You say this 2 different ways.
Across 2 of your lines: Shared with Alliants and Akia. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.
They say- Alliants“94% increase in ancillary revenue”
- Akia“Increase in upsells (Sandpiper Beacon)”
- Contested · 25%SharpenSectionAnalytics and reporting on performance
- “Know what's happening: open requests, satisfaction scores, time saved and revenue generated”
Section-level, and shared: Shared with Alliants. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.
They say- Alliants“Alliants Data and Analytics connects those systems, builds a single-customer-view architecture, and delivers live data visualisations”
- Contested · 25%SharpenSectionProactive messaging across guest journey
- “Engage with your guests proactively from booking to checkout”
Section-level, and shared: Contested ground: HiJiffy claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match.
They say- HiJiffy“Reliable Automation and Engaging Campaigns Across the Full Guest Journey”
Claim-by-claim evidence
Every claim on your page (21)
What the columns mean
- Claim
- The grouped claim, then your exact line beneath it.
- Type
- What kind of claim it is: category, segment, outcome, capability, quality or proof.
- Placement
- Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
- Same claim
- Share of the competitors making this exact claim. Drives ownership and ownable share.
- Same territory
- Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
- Sayability
- Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
- Relevant
- Whether buyers decide on this. A unique claim nobody buys on is not ownable.
- Ownership
- Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.
Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.
Large installed base of hotel customers “Trusted by 1,000+ hotels, holiday parks and other accommodation types” | proof | Hero | 75% | 75% | Anyone could say it | Yes | Commodity |
Integrates with PMS and hotel systems “Seamlessly connects to your PMS (Mews, Opera Cloud, Booking Experts and more), housekeeping software, mobile key systems, and the Booking.com inbox” | capability | Section | 75% | 75% | Anyone could say it | Yes | Commodity |
AI automates most guest questions across channels “We handle the repetitive questions via WhatsApp, OTA inboxes, SMS, voice and email” | capability | Hero | 50% | 75% | Anyone could say it | Yes | Contested |
Automated upselling of add-ons drives revenue “Offer breakfast, late check-out or champagne. Automatically, at the right time” | capability | Section | 50% | 50% | Anyone could say it | Yes | Contested |
Customer testimonials praising the product generallygrouping uncertain “In hospitality, Runnr.ai has been the most exciting innovation — Maurits Bots, Westcord Hotels” | proof | Section | 50% | 75% | Anyone could say it | No | Contested |
Improves guest satisfaction scores “95% Guest satisfaction” | proof | Section | 50% | 50% | Anyone could say it | Yes | Contested |
Measured incremental revenue from the platform “€30–€50 extra revenue per room, per month” | proof | Section | 50% | 50% | Anyone could say it | Yes | Contested |
Quantified share of conversations automated “95% Guests questions and interactions that are automated by Runnr.ai” | proof | Section | 50% | 50% | Anyone could say it | Yes | Contested |
Frees staff for real hospitality “Free up your team for real hospitality” | outcome | Hero | 25% | 50% | Anyone could say it | Yes | Contested |
Instant replies to every guest “Every guest deserves instant attention” | quality | Hero | 25% | 50% | Anyone could say it | Yes | Contested |
All guest channels unified in one inbox “WhatsApp, SMS, Booking.com, Airbnb, Expedia, phone, email and webchat all in one place” | capability | Section | 25% | 50% | Anyone could say it | Yes | Contested |
Analytics dashboard of requests and performance “Know what's happening: open requests, satisfaction scores, time saved and revenue generated” | capability | Section | 25% | 25% | Anyone could say it | Yes | Contested |
Configurable brand tone and voice “Choose the tone and style of your virtual concierge — casual, professional, or extra warm” | capability | Section | 25% | 50% | Anyone could say it | No | Contested |
Proactive messaging across full guest journey “Engage with your guests proactively from booking to checkout” | capability | Section | 25% | 25% | Anyone could say it | Yes | Contested |
Quantified staff hours saved “100+ hours saved per month for every 100 rooms” | proof | Section | 25% | 50% | Anyone could say it | Yes | Contested |
Better reviews and repeat bookings “Better reviews, more repeat bookings” | outcome | Body | 25% | 25% | Anyone could say it | Yes | Contested |
Customer proof of pre-arrival upsell journeys “Upsells without adding pressure to your front desk (Brinckerduyn)” | proof | Body | 25% | 50% | Anyone could say it | Yes | Contested |
High WhatsApp/SMS reach and open rates “Reach 80%+ of guests via WhatsApp or SMS with 98% open and 65% engagement rates” | proof | Section | 0% | 50% | Anyone could say it | Yes | Unique for now |
Multilingual auto-translated replies “Guests receive replies in their own language, you simply type in yours” | capability | Section | 0% | 50% | Anyone could say it | Yes | Unique for now |
Purpose-built for each accommodation typegrouping uncertain “Made for your type of accommodation” | segment | Section | 0% | 75% | Anyone could say it | Yes | Unique for now |
Guests pay balance during online check-in “Let guests pay their outstanding balance during the online check-in. Fast, easy, and secure” | capability | Body | 0% | 75% | Anyone could say it | No | Unique for now |
- Large installed base of hotel customers“Trusted by 1,000+ hotels, holiday parks and other accommodation types”proofHerosame claim 75%same territory 75%Anyone could say itCommodityAlso on HiJiffy, Alliants, Akia
- Integrates with PMS and hotel systems“Seamlessly connects to your PMS (Mews, Opera Cloud, Booking Experts and more), housekeeping software, mobile key systems, and the Booking.com inbox”capabilitySectionsame claim 75%same territory 75%Anyone could say itCommodityAlso on HiJiffy, Alliants, Akia
- AI automates most guest questions across channels“We handle the repetitive questions via WhatsApp, OTA inboxes, SMS, voice and email”capabilityHerosame claim 50%same territory 75%Anyone could say itContestedAlso on HiJiffy, Akia
- Automated upselling of add-ons drives revenue“Offer breakfast, late check-out or champagne. Automatically, at the right time”capabilitySectionsame claim 50%same territory 50%Anyone could say itContestedAlso on HiJiffy, Akia
- Customer testimonials praising the product generallygrouping uncertain“In hospitality, Runnr.ai has been the most exciting innovation — Maurits Bots, Westcord Hotels”proofSectionsame claim 50%same territory 75%Anyone could say itnot a buying criterionContestedAlso on Alliants, Akia
- Improves guest satisfaction scores“95% Guest satisfaction”proofSectionsame claim 50%same territory 50%Anyone could say itContestedAlso on Alliants, Akia
- Measured incremental revenue from the platform“€30–€50 extra revenue per room, per month”proofSectionsame claim 50%same territory 50%Anyone could say itContestedAlso on Alliants, Akia
- Quantified share of conversations automated“95% Guests questions and interactions that are automated by Runnr.ai”proofSectionsame claim 50%same territory 50%Anyone could say itContestedAlso on HiJiffy, Akia
- Frees staff for real hospitality“Free up your team for real hospitality”outcomeHerosame claim 25%same territory 50%Anyone could say itContestedAlso on Alliants
- Instant replies to every guest“Every guest deserves instant attention”qualityHerosame claim 25%same territory 50%Anyone could say itContestedAlso on Akia
- All guest channels unified in one inbox“WhatsApp, SMS, Booking.com, Airbnb, Expedia, phone, email and webchat all in one place”capabilitySectionsame claim 25%same territory 50%Anyone could say itContestedAlso on HiJiffy
- Analytics dashboard of requests and performance“Know what's happening: open requests, satisfaction scores, time saved and revenue generated”capabilitySectionsame claim 25%same territory 25%Anyone could say itContestedAlso on Alliants
- Configurable brand tone and voice“Choose the tone and style of your virtual concierge — casual, professional, or extra warm”capabilitySectionsame claim 25%same territory 50%Anyone could say itnot a buying criterionContestedAlso on HiJiffy
- Proactive messaging across full guest journey“Engage with your guests proactively from booking to checkout”capabilitySectionsame claim 25%same territory 25%Anyone could say itContestedAlso on HiJiffy
- Quantified staff hours saved“100+ hours saved per month for every 100 rooms”proofSectionsame claim 25%same territory 50%Anyone could say itContestedAlso on Akia
- Better reviews and repeat bookings“Better reviews, more repeat bookings”outcomeBodysame claim 25%same territory 25%Anyone could say itContestedAlso on HiJiffy
- Customer proof of pre-arrival upsell journeys“Upsells without adding pressure to your front desk (Brinckerduyn)”proofBodysame claim 25%same territory 50%Anyone could say itContestedAlso on Akia
- High WhatsApp/SMS reach and open rates“Reach 80%+ of guests via WhatsApp or SMS with 98% open and 65% engagement rates”proofSectionsame claim 0%same territory 50%Anyone could say itUnique for now
- Multilingual auto-translated replies“Guests receive replies in their own language, you simply type in yours”capabilitySectionsame claim 0%same territory 50%Anyone could say itUnique for now
- Purpose-built for each accommodation typegrouping uncertain“Made for your type of accommodation”segmentSectionsame claim 0%same territory 75%Anyone could say itUnique for now
- Guests pay balance during online check-in“Let guests pay their outstanding balance during the online check-in. Fast, easy, and secure”capabilityBodysame claim 0%same territory 75%Anyone could say itnot a buying criterionUnique for now
How this was calculated
Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.
AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.
How the score is built
| Category | Weight | Yours | What a high score means |
|---|---|---|---|
Messaging Category framing, who it is for, and the outcome promised | 30% | 56 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
Claims Attribute and benefit claims — speed, ease, quality, ROI | 30% | 50 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
Features Capabilities and functions the page lists | 15% | 53 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
Proof The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges | 10% | 48 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
Structure Section order, navigation, CTA language and placement | 10% | 50 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
Visual Palette family, imagery style, layout patterns | 5% | 61 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |
Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.
What we compared (4 pages read)
Couldn’t be read — excluded from every figure.
What it cannot tell you
The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.
Your highest-impact changes
- 1Table stakesYour hero copy says “We handle the repetitive questions via WhatsApp, OTA inboxes, SMS, voice and email”.
HiJiffy, Alliants and Akia say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
- 2Table stakesYour hero copy says “Trusted by 1,000+ hotels, holiday parks and other accommodation types”.
Keep the fact, lose the position: hiJiffy, Alliants and Akia say it too (75% of the set), and your hero is spending its first impression on the same territory as theirs.
- 3Table stakesYour section copy says “Seamlessly connects to your PMS (Mews, Opera Cloud, Booking Experts and more), housekeeping software, mobile…”.
This is the set's common ground — HiJiffy, Alliants and Akia say it too (75% of the set). It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.
- 4Table stakesYour body copy says “Let guests pay their outstanding balance during the online check-in. Fast, easy, and secure”.
A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the body should carry a claim they will only find here.
The only way to know if it matters.
This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.







