# Your page scores 2 out of 100 for sameness against the 2 competitors you named — low enough that buyers can probably tell you apart.

You are telling a different story from Gong (Protocol v0.1 · People) and the rest of the set, overlapping only on how the page looks.

- **Your page:** https://www.salesloft.com/
- **Compared against:** Gong (Protocol v0.1 · People) (gong.com), Outreach.com (Outreach, Inc.) (outreach.com)
- **Sameness Index:** 2 — Mostly your own
- **Ownable share:** 27% (of 100% distinctive)
- **Report:** https://grader.wynter.com/c/salesloft-com-rVkCiP0

**How you compare · vs 7 Sales engagement category leaders** — 49 points less same than the average Sales engagement category leader. The average Sales engagement category leader scores 51; you scored 2. You rank 1st of 8 Sales engagement sites scored. You are the most differentiated in this set at 2. The nearest category leader is at 38.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

> With 2 competitors, commonness can only take 3 distinct values. The figures are honest at that resolution and no finer.

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 0 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 0 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 0 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 0 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 0 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 42 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Mostly your own** — Most of what you say, your competitors don't.

## 2. Closest competitors

| Competitor | Echoes your claims |
| --- | --- |
| Gong (Protocol v0.1 · People) | 2% |
| Outreach.com (Outreach, Inc.) | 2% |

_Measured from your side: the share of what YOU say that each competitor also says, weighted by where you put it. This is not a Sameness Index — a competitor can echo most of your page and still score low on its own index by saying a great deal you do not._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

27% of your page is unique, relevant and defensible — a strong share, and the thing to protect in any rewrite.

- **Distinctive message share:** 100% — prominent space spent on claims no competitor makes.
- **Ownable share:** 27% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

None. Beyond stating what kind of product you are — which every page in a category has to do — nothing you say is made by 60% or more of this set.

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **Continuously learning AI that improves over time** (Body, 0% of the set)
  - _"Always learning, always acting."_
- **Tailored to your specific revenue motion and data** (Body, 0% of the set)
  - _"Customized to your specific revenue motion and data"_
- **Triggers autonomous AI agents** (Body, 0% of the set)
  - _"Trigger agents"_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Drives revenue growth and conversion | outcome | Hero | 0% | anyone | yes | Unique for now |
| Fills the sales funnel faster | outcome | Hero | 0% | anyone | yes | Unique for now |
| Positions itself as a predictive revenue system | category | Hero | 0% | anyone | yes | Unique for now |
| Surfaces deal risk and pipeline visibility | capability | Hero | 0% | anyone | yes | Unique for now |
| Tells sellers which actions to take next | capability | Hero | 0% | anyone | yes | Unique for now |
| Captures every revenue signal across the stack | capability | Section | 0% | some | yes | Unique and owned |
| Customers report 50% higher conversion rates | proof | Section | 0% | some | yes | Unique and owned |
| Filters meaningful signals from noise | capability | Section | 0% | anyone | yes | Unique for now |
| Improves sales efficiency 30% | proof | Section | 0% | some | yes | Unique and owned |
| Serves as the go-to-market engine across teams | proof | Section | 0% | anyone | no | Unique for now |
| Shortens time to close deals by 60% | proof | Section | 0% | some | yes | Unique and owned |
| Standardizes processes and ramps new reps fast | proof | Section | 0% | anyone | yes | Unique for now |
| Used by 4,000+ sales teams | proof | Section | 0% | some | yes | Unique and owned |
| Vendor acts as an extension of the customer team | proof | Section | 0% | anyone | yes | Unique for now |
| Continuously learning AI that improves over time | quality | Body | 0% | anyone | yes | Unique for now |
| Tailored to your specific revenue motion and data | quality | Body | 0% | anyone | yes | Unique for now |
| Triggers autonomous AI agents | capability | Body | 0% | anyone | yes | Unique for now |

## What we compared

- **Salesloft** (your page) — https://www.salesloft.com/
- **Gong (Protocol v0.1 · People)** — https://www.gong.com/
- **Outreach.com (Outreach, Inc.)** — https://outreach.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)