# Your page scores 49 out of 100 for sameness against the 4 competitors you named.

Parts of your page are genuinely your own — but the features you list is where you and Lokalise start to sound the same.

- **Your page:** https://www.smartling.com/
- **Compared against:** Lokalise (lokalise.com), Phrase (phrase.com), XTM (xtm.ai), Crowdin (crowdin.com)
- **Sameness Index:** 49 — Half shared
- **Ownable share:** 13% (of 29% distinctive)
- **Report:** https://grader.wynter.com/c/smartling-com-8z6F5fc

**How you compare · vs 366 SaaS sites** — 7 points less same than the average SaaS site. The average SaaS site scores 56; you scored 49. You are less same than 271 of the 366 SaaS sites. The best-differentiated site in the set is at 6.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 69 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 38 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 75 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 23 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 19 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 32 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Echoes your claims |
| --- | --- |
| Lokalise | 63% |
| Phrase | 58% |
| XTM | 57% |
| Crowdin | 17% |

_Measured from your side: the share of what YOU say that each competitor also says, weighted by where you put it. This is not a Sameness Index — a competitor can echo most of your page and still score low on its own index by saying a great deal you do not._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

13% of your page is unique, relevant and defensible. That is real, and it is a minority of what you say.

- **Distinctive message share:** 29% — prominent space spent on claims no competitor makes.
- **Ownable share:** 13% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **AI automates translation with humans only where needed** (Hero, 75% of the set) — also on Lokalise, Phrase, XTM
  - _"AI-powered translation software takes on the manual steps, and real language experts step in for the judgment calls"_
- **AI automates translation with humans only where needed** (Hero, 75% of the set) — also on Lokalise, Phrase, XTM
  - _"Up to 100% automation keeps translation moving at the speed your business demands"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **one platform covers all content and teams** (Section, 100% of the set) — also on Lokalise, Phrase, XTM, Crowdin
  - _"Smartling can handle your entire enterprise, from marketing to learning and development"_
- **integrations with existing tools and API** (Section, 100% of the set) — also on Lokalise, Phrase, XTM, Crowdin
  - _"Ship your features, not translation files"_
- **integrations with existing tools and API** (Section, 100% of the set) — also on Lokalise, Phrase, XTM, Crowdin
  - _"Backed by 50+ connectors, an open API, and your choice of AI model"_
- **integrations with existing tools and API** (Section, 100% of the set) — also on Lokalise, Phrase, XTM, Crowdin
  - _"Connectors that actually work keep translations moving automatically"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **automated quality checks catch issues early** (Section, 75% of the set) — also on Phrase, XTM, Crowdin
  - _"See quality scored on every job"_
- **consistent brand voice and context-aware quality** (Section, 75% of the set) — also on Lokalise, Phrase, XTM
  - _"Keep every market on-brand and on-message, with quality checks built in"_

## 5. Buried gold

Nothing buried — every unique, relevant claim is already prominent.

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| AI handles volume, humans handle judgment | capability | Hero | 50% | anyone | yes | Contested |
| Near-total automation of the translation process | outcome | Hero | 0% | anyone | yes | Unique for now |
| Named analyst or industry award recognition | proof | Hero | 0% | some | yes | Unique and owned |
| One platform serves every team and content type | outcome | Section | 100% | anyone | yes | Commodity |
| Developers ship code without handling translation files | outcome | Section | 75% | some | yes | Commodity |
| Large library of prebuilt integrations and open API | capability | Section | 75% | some | yes | Commodity |
| Single natively built platform, not stitched acquisitions | category | Section | 25% | some | yes | Contested |
| Integrations are reliable and stay working | capability | Section | 0% | anyone | yes | Unique for now |
| Automated quality scoring on every translation | capability | Section | 75% | some | yes | Commodity |
| Keeps brand voice consistent across markets | capability | Section | 75% | anyone | yes | Commodity |
| Lower translation cost than traditional services | outcome | Section | 75% | anyone | yes | Commodity |
| Named enterprise brands as customers | proof | Section | 75% | some | yes | Commodity |
| Faster turnaround than traditional translation providers | outcome | Section | 50% | anyone | yes | Contested |
| Retrieval from translation memory improves AI output | capability | Section | 50% | some | yes | Contested |
| AI output needs few human edits | outcome | Section | 25% | anyone | yes | Contested |
| Holds SOC 2, HIPAA and GDPR compliance | proof | Section | 25% | some | yes | Contested |
| Human linguists routed in only where needed | outcome | Section | 25% | some | yes | Contested |
| Independently audited enterprise-grade data security | quality | Section | 25% | anyone | yes | Contested |
| AI management system standard certification (ISO 42001) | proof | Section | 0% | some | yes | Unique and owned |
| Automatic best-model selection per content and language | capability | Section | 50% | some | yes | Contested |
| Localized content drives conversion and growth | outcome | Section | 50% | anyone | no | Contested |
| Bring your own AI model, no engine lock-in | capability | Section | 25% | some | yes | Contested |
| Customer scaled locales without adding headcount | proof | Section | 25% | some | yes | Contested |
| Replaces managing a network of translation vendors | category | Section | 25% | some | yes | Contested |
| Fast time to value from the platform | outcome | Section | 0% | anyone | yes | Unique for now |
| Onboarding in days, top-ranked implementation | proof | Section | 0% | some | yes | Unique and owned |
| Satisfaction guarantee with free revisions | quality | Section | 0% | some | no | Unique and owned |

## What we compared

- **Smartling** (your page) — https://www.smartling.com/
- **Lokalise** — https://lokalise.com/
- **Phrase** — https://phrase.com/
- **XTM** — https://xtm.ai/
- **Crowdin** — https://crowdin.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)