Your verdict
Your page is mostly the same.
Most of what your page says, Mews says too. You're less same than 62 of the 366 SaaS sites scored (SaaS avg 56).
Each named site is scored the same way, against the other 2 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.
More same than average
The average SaaS site scores 56; you scored 67.
You are 11 points more same than the average SaaS site.
Closest overlap: Mews
Of the 2 sites you named, Mews echoes the most of what your page says. Scored the same way against the rest of the set, Mews sits at 59.
Mews is the competitor you sound most like.
Room to own more
24% of your claim space is ownable: unique, relevant, and hard to copy. 6 of those claims sit in body copy, where few readers reach them.
24% is ownable, and 6 buried opportunities could help you stand out more.
Three changes worth testing first.
Chosen by rule from the comparison with Mews and Guesty: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.
- “Boost your revenue with AI, from pricing to marketing”
Mews and Guesty all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
Table stakesMost of the set says this too. - “Handles 70% of guest questions”
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
SurfaceYours alone. Test it higher up. - “Grow direct sales from your site with a booking engine you and your guests love to use”
A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.
SurfaceYours alone. Test it higher up.
Try these changes, then test them with real buyers.
This measures overlap. Whether buyers notice is a different question, and only they can answer it.
What you can own
Claims only you make, that buyers weigh, and that competitors can’t easily copy.
24% of your page’s claim space is yours to keep.
Why this is not 100 minus the Sameness Index
The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.
Already leading with · 5
- 50% of bookings come direct
“50% Direct bookings”
- Automated email marketing campaign creation
“Smartconnect: Automatically create email marketing campaigns and sell extra services”
- Cuts OTA commissions by 20%
“-20% OTA commissions”
- Performance-based pricing tied to revenue generated
“Smartresults: Pay based on the revenue and bookings you generate”
- Up to 30% average annual revenue increase
“Up to +30% annual revenue on average”
Buried in body copy · 6
- Supports multiple users, properties and companies
“Multi-user, multi-property, multi-company”
- AI handles 70% of guest questions
“Handles 70% of guest questions”
- Booking engine guests and staff enjoy using
“Grow direct sales from your site with a booking engine you and your guests love to use”
- Dedicated expert consulting or team available
“Option to request dedicated consulting”
- Reduces acquisition costs and OTA dependence
“Reduce acquisition costs and increase direct bookings with AI-generated email marketing campaigns”
- Technical maintenance and support included
“Technical maintenance included”
Where you blend in
Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.
- Commodity · 100%Table stakesHeroAI automation increases revenue
- “Boost your revenue with AI, from pricing to marketing”
- “Up to +30% annual revenue on average”
- “Less manual work, more bookings, more revenue”
You say this 3 different ways.
Mews and Guesty all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.
They say- Mews“Harness the power of data to turn pricing into a competitive advantage and boost your revenue with less manual work”
- Guesty“maximize revenue”
- Commodity · 100%Table stakesHerowork smarter with less effort
- “You don't need to work harder – just smarter”
Common ground with Mews and Guesty. Say it if buyers need it — lower on the page, where it is not the thing they read first. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Mews“Deliver smooth, secure payments, fully embedded to reduce manual work and maximize revenue”
- Guesty“Integrated, secure payment solutions”
- Commodity · 100%KeepSectionall-in-one platform replaces separate tools
- “Smartpms: The all-in-one management software that helps you sell more”
- “All the software you need is already integrated into one platform, complete with technical support”
You say this 2 different ways.
Mews and Guesty all say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.
They say- Mews“Mews offers everything you need to manage your property in one system”
- Guesty“Every feature you need to manage your short-term rental business”
- Commodity · 100%Table stakesSectionlarge customer base as proof
- “Recommended by over 6,000 accommodation providers in Europe”
Mews and Guesty make the same claim. It cannot set you apart, so it should not carry the section.
They say- Mews“Join over 15,000 properties from across the world”
- Guesty“Trusted partner of ... and 60+ more”
- Contested · 50%SharpenSectionAI handles guest communication
- “Smartchat: The AI chatbot that replies to guests for you, 24/7”
Guesty is on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.
They say- Guesty“Save time on manual communication with an AI agent that reads incoming messages, detects sentiment, and crafts personalized, on-brand replies in any language”
- Contested · 50%SharpenSectioncustomer testimonials and quantified results
- “We have achieved more bookings and actually better prices with little time expenditure”
Mews is on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Mews“9Hotel Collection: increase in RevPAR with the addition of automation”
- Contested · 50%SharpenSectiondrives more direct bookings, less OTA reliance
- “50% Direct bookings”
- “-20% OTA commissions”
You say this 2 different ways.
Shared with Mews. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Mews“GuestHouse Hotels: increase in direct bookings”
- Contested · 50%SharpenSectiondynamic pricing and revenue optimization
- “Smartpricing: The dynamic pricing software that finds the best rate for you”
Shared with Guesty. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.
They say- Guesty“Machine learning driven dynamic pricing”
- Contested · 50%SharpenSectionmarketing automation and guest segmentation
- “Smartconnect: Automatically create email marketing campaigns and sell extra services”
Contested ground: Guesty claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Guesty“CRM turns data into guest satisfaction”
- Contested · 50%SharpenSectionvendor builds optimized property website
- “Smartsite: We create a professional website for your property”
Section-level, and shared: Contested ground: Guesty claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match.
They say- Guesty“Build branded direct booking websites for your short term rental brand”
Claim-by-claim evidence
Every claim on your page (30)
What the columns mean
- Claim
- The grouped claim, then your exact line beneath it.
- Type
- What kind of claim it is: category, segment, outcome, capability, quality or proof.
- Placement
- Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
- Same claim
- Share of the competitors making this exact claim. Drives ownership and ownable share.
- Same territory
- Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
- Sayability
- Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
- Relevant
- Whether buyers decide on this. A unique claim nobody buys on is not ownable.
- Ownership
- Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.
Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.
Increases revenue with AI-driven software “Boost your revenue with AI, from pricing to marketing” | outcome | Hero | 100% | 100% | Anyone could say it | Yes | Commodity |
All-in-one property management system that drives sales “Smartpms: The all-in-one management software that helps you sell more” | category | Section | 100% | 100% | Anyone could say it | Yes | Commodity |
Less manual work and more revenue via automation “Less manual work, more bookings, more revenue” | outcome | Section | 100% | 100% | Anyone could say it | Yes | Commodity |
AI chatbot answers guest messages 24/7 “Smartchat: The AI chatbot that replies to guests for you, 24/7” | capability | Section | 50% | 50% | Copyable with effort | Yes | Contested |
Dynamic pricing engine sets optimal rates “Smartpricing: The dynamic pricing software that finds the best rate for you” | capability | Section | 50% | 50% | Copyable with effort | Yes | Contested |
One integrated platform replaces separate tools “All the software you need is already integrated into one platform, complete with technical support” | capability | Section | 50% | 100% | Anyone could say it | Yes | Contested |
Used by thousands of properties “Recommended by over 6,000 accommodation providers in Europe” | proof | Section | 50% | 100% | Copyable with effort | Yes | Contested |
Vendor builds a professional property website “Smartsite: We create a professional website for your property” | capability | Section | 50% | 50% | Copyable with effort | Yes | Contested |
Customer segmentation and analysis “Analyze and segment your customers” | capability | Body | 50% | 50% | Anyone could say it | No | Contested |
Guest messaging integrated across booking and chat channels “Integrates with Booking.com, WhatsApp, Airbnb & email” | capability | Body | 50% | 50% | Copyable with effort | Yes | Contested |
Increases direct bookings “Increase visibility and direct bookings” | outcome | Body | 50% | 50% | Anyone could say it | Yes | Contested |
Professional market monitoring and revenue opportunity analysisgrouping uncertain “Smartness helps you monitor data and market professionally to take advantage of every revenue opportunity” | capability | Body | 50% | 50% | Anyone could say it | Yes | Contested |
Recommendations calculated from your own property datagrouping uncertain “Calculated using your specific data” | capability | Body | 50% | 50% | Copyable with effort | Yes | Contested |
Free trial or free tool, no commitment “Free of charge” | proof | Hero | 0% | 0% | Anyone could say it | Yes | Unique for now |
Work smarter, not harder “You don't need to work harder – just smarter” | quality | Hero | 0% | 100% | Anyone could say it | No | Unique for now |
50% of bookings come direct “50% Direct bookings” | outcome | Section | 0% | 50% | Copyable with effort | Yes | Unique and owned |
Automated email marketing campaign creation “Smartconnect: Automatically create email marketing campaigns and sell extra services” | capability | Section | 0% | 50% | Copyable with effort | Yes | Unique and owned |
Customer testimonial: more bookings at better rates with little effort “We have achieved more bookings and actually better prices with little time expenditure” | proof | Section | 0% | 50% | Anyone could say it | Yes | Unique for now |
Cuts OTA commissions by 20% “-20% OTA commissions” | outcome | Section | 0% | 50% | Copyable with effort | Yes | Unique and owned |
Performance-based pricing tied to revenue generated “Smartresults: Pay based on the revenue and bookings you generate” | capability | Section | 0% | 0% | Copyable with effort | Yes | Unique and owned |
Up to 30% average annual revenue increase “Up to +30% annual revenue on average” | outcome | Section | 0% | 100% | Copyable with effort | Yes | Unique and owned |
AI handles 70% of guest questions “Handles 70% of guest questions” | outcome | Body | 0% | 50% | Copyable with effort | Yes | Unique and owned |
Booking engine guests and staff enjoy using “Grow direct sales from your site with a booking engine you and your guests love to use” | quality | Body | 0% | 50% | Anyone could say it | Yes | Unique for now |
Dedicated expert consulting or team available “Option to request dedicated consulting” | capability | Body | 0% | 50% | Anyone could say it | Yes | Unique for now |
Marketplace to sell extra services and experiences “Marketplace for services and experiences” | capability | Body | 0% | 0% | Copyable with effort | No | Unique and owned |
Pre-optimized, tested website templates “Optimized and tested templates” | quality | Body | 0% | 50% | Anyone could say it | No | Unique for now |
Reduces acquisition costs and OTA dependence “Reduce acquisition costs and increase direct bookings with AI-generated email marketing campaigns” | outcome | Body | 0% | 50% | Anyone could say it | Yes | Unique for now |
Revenue and marketing strategy combined in one plan “Integrated revenue and marketing strategy” | capability | Body | 0% | 50% | Anyone could say it | No | Unique for now |
Supports multiple users, properties and companies “Multi-user, multi-property, multi-company” | capability | Body | 0% | 100% | Anyone could say it | Yes | Unique for now |
Technical maintenance and support included “Technical maintenance included” | capability | Body | 0% | 50% | Anyone could say it | Yes | Unique for now |
- Increases revenue with AI-driven software“Boost your revenue with AI, from pricing to marketing”outcomeHerosame claim 100%same territory 100%Anyone could say itCommodityAlso on Mews, Guesty
- All-in-one property management system that drives sales“Smartpms: The all-in-one management software that helps you sell more”categorySectionsame claim 100%same territory 100%Anyone could say itCommodityAlso on Mews, Guesty
- Less manual work and more revenue via automation“Less manual work, more bookings, more revenue”outcomeSectionsame claim 100%same territory 100%Anyone could say itCommodityAlso on Mews, Guesty
- AI chatbot answers guest messages 24/7“Smartchat: The AI chatbot that replies to guests for you, 24/7”capabilitySectionsame claim 50%same territory 50%Copyable with effortContestedAlso on Guesty
- Dynamic pricing engine sets optimal rates“Smartpricing: The dynamic pricing software that finds the best rate for you”capabilitySectionsame claim 50%same territory 50%Copyable with effortContestedAlso on Guesty
- One integrated platform replaces separate tools“All the software you need is already integrated into one platform, complete with technical support”capabilitySectionsame claim 50%same territory 100%Anyone could say itContestedAlso on Mews
- Used by thousands of properties“Recommended by over 6,000 accommodation providers in Europe”proofSectionsame claim 50%same territory 100%Copyable with effortContestedAlso on Mews
- Vendor builds a professional property website“Smartsite: We create a professional website for your property”capabilitySectionsame claim 50%same territory 50%Copyable with effortContestedAlso on Guesty
- Customer segmentation and analysis“Analyze and segment your customers”capabilityBodysame claim 50%same territory 50%Anyone could say itnot a buying criterionContestedAlso on Guesty
- Guest messaging integrated across booking and chat channels“Integrates with Booking.com, WhatsApp, Airbnb & email”capabilityBodysame claim 50%same territory 50%Copyable with effortContestedAlso on Guesty
- Increases direct bookings“Increase visibility and direct bookings”outcomeBodysame claim 50%same territory 50%Anyone could say itContestedAlso on Mews
- Professional market monitoring and revenue opportunity analysisgrouping uncertain“Smartness helps you monitor data and market professionally to take advantage of every revenue opportunity”capabilityBodysame claim 50%same territory 50%Anyone could say itContestedAlso on Guesty
- Recommendations calculated from your own property datagrouping uncertain“Calculated using your specific data”capabilityBodysame claim 50%same territory 50%Copyable with effortContestedAlso on Guesty
- Free trial or free tool, no commitment“Free of charge”proofHerosame claim 0%same territory 0%Anyone could say itUnique for now
- Work smarter, not harder“You don't need to work harder – just smarter”qualityHerosame claim 0%same territory 100%Anyone could say itnot a buying criterionUnique for now
- 50% of bookings come direct“50% Direct bookings”outcomeSectionsame claim 0%same territory 50%Copyable with effortUnique and owned
- Automated email marketing campaign creation“Smartconnect: Automatically create email marketing campaigns and sell extra services”capabilitySectionsame claim 0%same territory 50%Copyable with effortUnique and owned
- Customer testimonial: more bookings at better rates with little effort“We have achieved more bookings and actually better prices with little time expenditure”proofSectionsame claim 0%same territory 50%Anyone could say itUnique for now
- Cuts OTA commissions by 20%“-20% OTA commissions”outcomeSectionsame claim 0%same territory 50%Copyable with effortUnique and owned
- Performance-based pricing tied to revenue generated“Smartresults: Pay based on the revenue and bookings you generate”capabilitySectionsame claim 0%same territory 0%Copyable with effortUnique and owned
- Up to 30% average annual revenue increase“Up to +30% annual revenue on average”outcomeSectionsame claim 0%same territory 100%Copyable with effortUnique and owned
- AI handles 70% of guest questions“Handles 70% of guest questions”outcomeBodysame claim 0%same territory 50%Copyable with effortUnique and owned
- Booking engine guests and staff enjoy using“Grow direct sales from your site with a booking engine you and your guests love to use”qualityBodysame claim 0%same territory 50%Anyone could say itUnique for now
- Dedicated expert consulting or team available“Option to request dedicated consulting”capabilityBodysame claim 0%same territory 50%Anyone could say itUnique for now
- Marketplace to sell extra services and experiences“Marketplace for services and experiences”capabilityBodysame claim 0%same territory 0%Copyable with effortnot a buying criterionUnique and owned
- Pre-optimized, tested website templates“Optimized and tested templates”qualityBodysame claim 0%same territory 50%Anyone could say itnot a buying criterionUnique for now
- Reduces acquisition costs and OTA dependence“Reduce acquisition costs and increase direct bookings with AI-generated email marketing campaigns”outcomeBodysame claim 0%same territory 50%Anyone could say itUnique for now
- Revenue and marketing strategy combined in one plan“Integrated revenue and marketing strategy”capabilityBodysame claim 0%same territory 50%Anyone could say itnot a buying criterionUnique for now
- Supports multiple users, properties and companies“Multi-user, multi-property, multi-company”capabilityBodysame claim 0%same territory 100%Anyone could say itUnique for now
- Technical maintenance and support included“Technical maintenance included”capabilityBodysame claim 0%same territory 50%Anyone could say itUnique for now
How this was calculated
Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.
AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.
How the score is built
| Category | Weight | Yours | What a high score means |
|---|---|---|---|
Messaging Category framing, who it is for, and the outcome promised | 30% | 80 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
Claims Attribute and benefit claims — speed, ease, quality, ROI | 30% | 86 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
Features Capabilities and functions the page lists | 15% | 50 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
Proof The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges | 10% | 38 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
Structure Section order, navigation, CTA language and placement | 10% | 31 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
Visual Palette family, imagery style, layout patterns | 5% | 52 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |
Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.
What we compared (3 pages read)
What it cannot tell you
The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.
Your highest-impact changes
- 1Table stakesYour hero copy says “Boost your revenue with AI, from pricing to marketing”.
Mews and Guesty all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
- 2Table stakesYour hero copy says “You don't need to work harder – just smarter”.
Keep the fact, lose the position: mews and Guesty all say it too, and your hero is spending its first impression on the same territory as theirs.
- 3Table stakesYour section copy says “Less manual work, more bookings, more revenue”.
This is the set's common ground — Mews and Guesty all say it too. It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.
- 4Table stakesYour section copy says “All the software you need is already integrated into one platform, complete with technical support”.
A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.
- 5Table stakesYour section copy says “Up to +30% annual revenue on average”.
True of you and true of them: Mews and Guesty all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.
- 6Table stakesYour section copy says “Recommended by over 6,000 accommodation providers in Europe”.
In the section: Keep the fact, lose the position: mews and Guesty all say it too, and your section is spending its first impression on the same territory as theirs.
- 7Table stakesYour body copy says “Multi-user, multi-property, multi-company”.
In the body: True of you and true of them: Mews and Guesty all say it too. That is why it decides nothing, and why the body is the wrong place to spend it.
- 8Surface“Handles 70% of guest questions” is yours alone, and buyers weigh it.
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
- 9Surface“Grow direct sales from your site with a booking engine you and your guests love to use” is yours alone, and buyers weigh it.
A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.
- 10Surface“Option to request dedicated consulting” is yours alone, and buyers weigh it.
No competitor page makes this claim. Today it is in body copy; it is a candidate for the space the table-stakes lines are taking.
- 11Surface“Reduce acquisition costs and increase direct bookings with AI-generated email marketing campaigns” is yours alone, and buyers weigh it.
The rest of the set has nothing on this ground. Buried in body copy it does no work; higher up it is the one line a comparing buyer cannot find elsewhere.
- 12Surface“Multi-user, multi-property, multi-company” is yours alone, and buyers weigh it.
Filed in body copy: Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
- 13Surface“Technical maintenance included” is yours alone, and buyers weigh it.
Filed in body copy: Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
The only way to know if it matters.
This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.
