# Your page scores 54 out of 100 for sameness against the 3 competitors you named.

Parts of your page are genuinely your own — but what you say you do and who it's for is where you and Loop start to sound the same.

- **Your page:** https://www.socialvalueportal.com/
- **Compared against:** thrive-platform.com (thrive-platform.com), Loop (loop.org.uk), Impact Reporting (impactreporting.co.uk)
- **Sameness Index:** 54 — Half shared
- **Ownable share:** 16% (of 21% distinctive)
- **Report:** https://grader.wynter.com/c/socialvalueportal-com-KMsDcnE

**How you compare · vs 366 SaaS sites** — 2 points less same than the average SaaS site. The average SaaS site scores 56; you scored 54. You are less same than 234 of the 366 SaaS sites. The best-differentiated site in the set is at 6.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

> With 3 competitors, commonness can only take 4 distinct values. The figures are honest at that resolution and no finer.

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 88 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 33 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 85 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 34 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 0 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 40 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Same | Band |
| --- | --- | --- |
| Loop | 73 | Mostly the same |
| Impact Reporting | 47 | Half shared |
| thrive-platform.com | 43 | Half shared |

_Measured from your side: how much of what YOU say each competitor also says, weighted by where you put it._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

16% of your page is unique, relevant and defensible. That is real, and it is a minority of what you say.

- **Distinctive message share:** 21% — prominent space spent on claims no competitor makes.
- **Ownable share:** 16% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **large customer base as proof** (Hero, 100% of the set) — also on thrive-platform.com, Loop, Impact Reporting
  - _"Join the 24,000+ other organisations successfully driving impact with the most trusted Social Value solution suite"_
- **social value measurement and reporting platform** (Hero, 100% of the set) — also on thrive-platform.com, Loop, Impact Reporting
  - _"One platform for procuring authorities and their suppliers to target, evaluate, measure, and report Social Value"_
- **independent validation and data quality assurance** (Hero, 100% of the set) — also on thrive-platform.com, Loop, Impact Reporting
  - _"Independent validation"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **expert support, consulting and training included** (Hero, 67% of the set) — also on thrive-platform.com, Loop
  - _"Expert guidance"_
- **social value measurement and reporting platform** (Section, 100% of the set) — also on thrive-platform.com, Loop, Impact Reporting
  - _"One platform for the full Social Value lifecycle, from procurement through to validated reporting"_
- **increases social value impact delivered** (Section, 100% of the set) — also on thrive-platform.com, Loop, Impact Reporting
  - _"Solutions to propel and amplify your Social Value"_
- **quantified customer results as proof** (Section, 67% of the set) — also on Loop, Impact Reporting
  - _"Together, with our members and clients, we have created [X] billion and counting"_
- **supports procurement, tendering and bid outcomes** (Section, 67% of the set) — also on Loop, Impact Reporting
  - _"Score bids with confidence, or let the Social Value Portal team handle it for you"_

## 5. Buried gold

Nothing buried — every unique, relevant claim is already prominent.

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Large customer base using the platform | proof | Hero | 100% | some | yes | Commodity |
| Platform to measure and report social value | category | Hero | 100% | anyone | yes | Commodity |
| Single platform for both buyers and suppliers | capability | Hero | 67% | some | yes | Commodity |
| Complete end-to-end social value solution suite | category | Hero | 33% | anyone | yes | Contested |
| Independent third-party validation of your data | capability | Hero | 0% | some | yes | Unique and owned |
| Expert consulting and advisory support included | capability | Hero | 67% | anyone | yes | Commodity |
| Leading/most trusted measurement standard in market | proof | Hero | 0% | some | yes | Unique and owned |
| Single platform managing everything in one place | capability | Section | 100% | anyone | yes | Commodity |
| Calculator supporting multiple measurement frameworks | capability | Section | 67% | some | yes | Commodity |
| Increases and amplifies your social value impact | outcome | Section | 67% | anyone | yes | Commodity |
| Cumulative social value created by customers | proof | Section | 33% | some | no | Contested |
| Embed social value into tender evaluation and award | capability | Section | 33% | some | yes | Contested |
| Industry-leading, dependable solution | quality | Section | 33% | anyone | no | Contested |
| Replaces spreadsheets and manual patchwork processes | outcome | Section | 33% | anyone | yes | Contested |
| Configurable custom measures and proxy values | capability | Body | 0% | some | no | Unique and owned |
| On-demand real-time dashboards and reports | capability | Body | 67% | anyone | yes | Commodity |
| Training academy for customer teams | capability | Body | 0% | anyone | no | Unique for now |
| Compliant with UK social value legislation and PPNs | proof | Body | 33% | some | yes | Contested |
| Organisational hierarchy, groupings and permissions | capability | Body | 0% | anyone | no | Unique for now |

## What we compared

- **Social Value Portal** (your page) — https://www.socialvalueportal.com/
- **thrive-platform.com** — https://www.thrive-platform.com/
- **Loop** — https://loop.org.uk/
- **Impact Reporting** — https://impactreporting.co.uk/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)