# Your page scores 49 out of 100 for sameness against the 3 competitors you named.

Parts of your page are genuinely your own — but what you say you do and who it's for is where you and Invesp (CRO Catalyst) start to sound the same.

- **Your page:** https://www.spiralyze.com/
- **Compared against:** Speero (speero.com), Cro Metrics (crometrics.com), Invesp (CRO Catalyst) (invespcro.com)
- **Sameness Index:** 49 — Half shared
- **Ownable share:** 4% (of 55% distinctive)
- **Report:** https://grader.wynter.com/c/spiralyze-com-ZhVSajU

**How you compare · vs 48 services sites** — 10 points less same than the average services site. The average services site scores 59; you scored 49. You are less same than 29 of the 48 services sites. The best-differentiated site in the set is at 40.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

> With 3 competitors, commonness can only take 4 distinct values. The figures are honest at that resolution and no finer.

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 86 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 35 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 38 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 28 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 17 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 56 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Echoes your claims |
| --- | --- |
| Invesp (CRO Catalyst) | 65% |
| Cro Metrics | 48% |
| Speero | 35% |

_Measured from your side: the share of what YOU say that each competitor also says, weighted by where you put it. This is not a Sameness Index — a competitor can echo most of your page and still score low on its own index by saying a great deal you do not._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

Only 4% of your page is unique, relevant to how buyers choose, and hard to copy. That is the number to move.

- **Distinctive message share:** 55% — prominent space spent on claims no competitor makes.
- **Ownable share:** 4% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **lifts conversion rates measurably** (Hero, 100% of the set) — also on Speero, Cro Metrics, Invesp (CRO Catalyst)
  - _"Convert 30% more in 90 days. Guaranteed."_
- **full in-house team you can extend with** (Hero, 100% of the set) — also on Speero, Cro Metrics, Invesp (CRO Catalyst)
  - _"A full-service team that handles design and dev."_
- **lifts conversion rates measurably** (Hero, 100% of the set) — also on Speero, Cro Metrics, Invesp (CRO Catalyst)
  - _"Get 3X more wins, by using predictive CRO."_
- **lifts conversion rates measurably** (Section, 100% of the set) — also on Speero, Cro Metrics, Invesp (CRO Catalyst)
  - _"We had aggressive KPI targets, and they've delivered on all points. On our landing pages, we've seen over a 30% conversion rate increase."_
- **speed to first results and faster throughput** (Section, 100% of the set) — also on Speero, Cro Metrics, Invesp (CRO Catalyst)
  - _"First test live in just 2 weeks."_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **speed to first results and faster throughput** (Section, 100% of the set) — also on Speero, Cro Metrics, Invesp (CRO Catalyst)
  - _"Get a full pipeline of tests in two months."_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **lifts conversion rates measurably** (Section, 100% of the set) — also on Speero, Cro Metrics, Invesp (CRO Catalyst)
  - _"Spiralyze helps us turn thousands of website visitors into leads for our sales force."_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **speed to first results and faster throughput** (Body, 100% of the set) — also on Speero, Cro Metrics, Invesp (CRO Catalyst)
  - _"Maximize the testing potential from your traffic. Minimize downtime between tests."_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **Maximize testing throughput, minimize downtime** (Body, 0% of the set)
  - _"Maximize the testing potential from your traffic. Minimize downtime between tests."_
- **Rigorous multi-phase QA process** (Body, 0% of the set)
  - _"Rigorous 10-phase QA process includes machine and human testing."_
- **Winning variants hard-coded into your CMS** (Body, 0% of the set)
  - _"Winners are hard-coded natively in your CMS."_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| ~30% more conversions in 90 days | outcome | Hero | 33% | anyone | yes | Contested |
| Full-service in-house execution team included | capability | Hero | 33% | anyone | yes | Contested |
| Multiples more test wins than baseline | outcome | Hero | 33% | anyone | yes | Contested |
| Pay only on delivered results | quality | Hero | 33% | some | yes | Contested |
| Predictive database of past tests predicts winners | capability | Hero | 33% | some | yes | Contested |
| Specialized in B2B SaaS clients | segment | Hero | 0% | anyone | yes | Unique for now |
| Client testimonial: 30%+ conversion lift | proof | Section | 33% | anyone | yes | Contested |
| First test or win live within weeks | outcome | Section | 0% | anyone | yes | Unique for now |
| Full multi-month test roadmap quickly | outcome | Section | 0% | anyone | yes | Unique for now |
| Turns site visitors into sales leads | outcome | Section | 0% | anyone | yes | Unique for now |
| Named enterprise logos as clients | proof | Section | 33% | some | yes | Contested |
| Agency pays for extra tools needed | quality | Section | 0% | anyone | yes | Unique for now |
| Results are guaranteed | quality | Section | 0% | some | yes | Unique and owned |
| Simple flat monthly fee, no commitment | quality | Section | 0% | anyone | yes | Unique for now |
| Works with your existing tech stack | capability | Section | 0% | anyone | yes | Unique for now |
| Free page-specific recommendations at demo | capability | Section | 0% | anyone | no | Unique for now |
| Pilot on limited pages to build buy-in | capability | Section | 0% | anyone | no | Unique for now |
| Maximize testing throughput, minimize downtime | quality | Body | 0% | anyone | yes | Unique for now |
| Rigorous multi-phase QA process | proof | Body | 0% | anyone | yes | Unique for now |
| Tests across desktop, mobile, responsive | capability | Body | 0% | anyone | no | Unique for now |
| Winning variants hard-coded into your CMS | capability | Body | 0% | anyone | yes | Unique for now |
| Data-backed high-converting copy | capability | Body | 0% | anyone | no | Unique for now |
| On-brand, conversion-centric design quality | quality | Body | 0% | anyone | no | Unique for now |

## What we compared

- **Spiralyze** (your page) — https://www.spiralyze.com/
- **Speero** — https://speero.com/
- **Cro Metrics** — https://crometrics.com/
- **Invesp (CRO Catalyst)** — https://www.invespcro.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)