# Your page scores 48 out of 100 for sameness against the 4 competitors you named.

Parts of your page are genuinely your own — but how the page looks is where you and Invesp (CRO Catalyst) start to sound the same.

- **Your page:** https://www.spiralyze.com/
- **Compared against:** Speero (speero.com), Cro Metrics (crometrics.com), Invesp (CRO Catalyst) (invespcro.com), Conversion Rate Experts (conversion-rate-experts.com)
- **Sameness Index:** 48 — Half shared
- **Ownable share:** 4% (of 36% distinctive)
- **Report:** https://grader.wynter.com/c/spiralyze-com-bxaSnIQ

**How you compare · vs 8 Marketing agencies category leaders** — 12 points less same than the average Marketing agencies category leader. The average Marketing agencies category leader scores 60; you scored 48. You are less same than 6 of the 8 Marketing agencies category leaders. You are the most differentiated in this set at 48. The nearest category leader is at 55.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 47 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 56 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 48 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 22 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 38 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 70 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Echoes your claims |
| --- | --- |
| Invesp (CRO Catalyst) | 63% |
| Cro Metrics | 57% |
| Conversion Rate Experts | 56% |
| Speero | 14% |

_Measured from your side: the share of what YOU say that each competitor also says, weighted by where you put it. This is not a Sameness Index — a competitor can echo most of your page and still score low on its own index by saying a great deal you do not._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

Only 4% of your page is unique, relevant to how buyers choose, and hard to copy. That is the number to move.

- **Distinctive message share:** 36% — prominent space spent on claims no competitor makes.
- **Ownable share:** 4% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **Full-service multidisciplinary team** (Hero, 75% of the set) — also on Speero, Cro Metrics, Invesp (CRO Catalyst)
  - _"A full-service team that handles design and dev."_
- **Flexible, low-risk commercial terms** (Hero, 75% of the set) — also on Cro Metrics, Invesp (CRO Catalyst), Conversion Rate Experts
  - _"Performance pricing. No fee until we deliver."_
- **Flexible, low-risk commercial terms** (Hero, 75% of the set) — also on Cro Metrics, Invesp (CRO Catalyst), Conversion Rate Experts
  - _"Choose one of our three all-inclusive pricing models."_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **Serves specific industries and company sizes** (Hero, 75% of the set) — also on Cro Metrics, Invesp (CRO Catalyst), Conversion Rate Experts
  - _"Predictive CRO agency for B2B SaaS"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **Named customers as proof** (Section, 75% of the set) — also on Cro Metrics, Invesp (CRO Catalyst), Conversion Rate Experts
  - _"Trusted by Netflix, Podium, NBA, Lowes Companies, Gusto, Harvard University, CrowdStrike"_
- **Flexible, low-risk commercial terms** (Section, 75% of the set) — also on Cro Metrics, Invesp (CRO Catalyst), Conversion Rate Experts
  - _"Flat Fee: Simple month-to-month pricing. Won't confuse finance or legal. No commitment."_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **Flexible, low-risk commercial terms** (Section, 75% of the set) — also on Cro Metrics, Invesp (CRO Catalyst), Conversion Rate Experts
  - _"Pilot: Test on a small set of high-value pages. Get quick wins and create organizational buy-in."_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.

## 5. Buried gold

Nothing buried — every unique, relevant claim is already prominent.

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Full-service in-house team covers design, dev, QA | capability | Hero | 25% | anyone | yes | Contested |
| Pay only for results delivered | quality | Hero | 25% | some | yes | Contested |
| All-inclusive pricing with no hidden costs | capability | Hero | 0% | anyone | yes | Unique for now |
| Specializes in B2B SaaS clients | segment | Hero | 0% | anyone | yes | Unique for now |
| Faster time to first test and results | outcome | Hero | 50% | anyone | yes | Contested |
| About 30% more conversions within 90 days | outcome | Hero | 25% | some | yes | Contested |
| Predictive approach beats starting tests from scratch | outcome | Hero | 25% | anyone | yes | Contested |
| Proprietary database of competitor test data predicts winners | capability | Hero | 25% | some | yes | Contested |
| Named enterprise brands as clients | proof | Section | 50% | some | yes | Contested |
| Month-to-month contract with no commitment | quality | Section | 0% | anyone | yes | Unique for now |
| Small pilot engagement to prove value | capability | Section | 0% | anyone | yes | Unique for now |
| Client testimonial: 30%+ conversion lift achieved | proof | Section | 25% | some | yes | Contested |
| Delivers a multi-month prioritized testing roadmap | capability | Section | 25% | anyone | yes | Contested |
| Typical test lifts of 20-90% | proof | Section | 0% | some | yes | Unique and owned |
| Aggregated learning across all tests benefits you | outcome | Section | 25% | some | yes | Contested |
| Client testimonial: jumpstarted our testing program | proof | Section | 25% | anyone | no | Contested |
| Conversion-focused, on-brand design quality | quality | Section | 25% | anyone | yes | Contested |
| Free sample recommendations or strategy session on booking | capability | Section | 25% | anyone | no | Contested |
| Works with your existing tech stack | capability | Section | 25% | anyone | yes | Contested |
| Client testimonial: more leads and pipeline | proof | Section | 0% | anyone | yes | Unique for now |
| Client testimonial: pages redesigned for usability | proof | Section | 0% | anyone | no | Unique for now |
| Data-backed high-converting copy | capability | Section | 0% | anyone | no | Unique for now |
| Data set continuously refreshed with new tests | capability | Body | 0% | some | no | Unique and owned |
| Tests stakeholders will support | quality | Body | 0% | anyone | no | Unique for now |

## What we compared

- **spiralyze.com** (your page) — https://www.spiralyze.com/
- **Speero** — https://speero.com/
- **Cro Metrics** — https://crometrics.com/
- **Invesp (CRO Catalyst)** — https://www.invespcro.com/
- **Conversion Rate Experts** — https://conversion-rate-experts.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)