# Your page scores 52 out of 100 for sameness against the 3 competitors you named.

Parts of your page are genuinely your own — but the features you list is where you and Wynter start to sound the same.

- **Your page:** https://www.surveymonkey.com/
- **Compared against:** Wynter (wynter.com), Qualtrics (qualtrics.com), Typeform (typeform.com)
- **Sameness Index:** 52 — Half shared
- **Ownable share:** 7% (of 44% distinctive)
- **Report:** https://grader.wynter.com/c/surveymonkey-com-O2K6NRM

**How you compare · vs 8 Survey category leaders** — 4 points more same than the average Survey category leader. The average Survey category leader scores 48; you scored 52. You are less same than 3 of the 8 Survey category leaders. The best-differentiated site in the set is at 36.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

> With 3 competitors, commonness can only take 4 distinct values. The figures are honest at that resolution and no finer.

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 51 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 33 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 90 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 56 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 47 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 54 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Same | Band |
| --- | --- | --- |
| Wynter | 69 | Mostly the same |
| Qualtrics | 55 | Half shared |
| Typeform | 31 | Mostly your own |

_Measured from your side: how much of what YOU say each competitor also says, weighted by where you put it._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

Only 7% of your page is unique, relevant to how buyers choose, and hard to copy. That is the number to move.

- **Distinctive message share:** 44% — prominent space spent on claims no competitor makes.
- **Ownable share:** 7% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **AI automates survey building and research** (Hero, 100% of the set) — also on Wynter, Qualtrics, Typeform
  - _"Our AI-powered guidance and ready-made templates make it easy to build surveys and forms that deliver connected insights."_
- **large user or response base as proof** (Hero, 100% of the set) — also on Wynter, Qualtrics, Typeform
  - _"used by 260K+ organizations worldwide"_
- **large user or response base as proof** (Hero, 100% of the set) — also on Wynter, Qualtrics, Typeform
  - _"questions answered"_
- **large user or response base as proof** (Hero, 100% of the set) — also on Wynter, Qualtrics, Typeform
  - _"global users"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **large user or response base as proof** (Hero, 100% of the set) — also on Wynter, Qualtrics, Typeform
  - _"The world's most popular survey platform"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **large user or response base as proof** (Section, 100% of the set) — also on Wynter, Qualtrics, Typeform
  - _"For more than 25 years, SurveyMonkey has helped organizations collect feedback, understand it, and act on it with confidence."_
- **named customers with quantified results** (Section, 100% of the set) — also on Wynter, Qualtrics, Typeform
  - _"Greyhound increased NPS by 15 points within months"_
- **named customers with quantified results** (Section, 100% of the set) — also on Wynter, Qualtrics, Typeform
  - _"Noom turned market research into a winning product"_

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **Launch products and campaigns with confidence** (Body, 0% of the set)
  - _"SurveyMonkey helps teams launch products and campaigns with confidence"_
- **Trustworthy AI combined with human expertise** (Body, 0% of the set)
  - _"How SurveyMonkey is building AI you can trust"_
- **Turns customers into loyal advocates** (Body, 0% of the set)
  - _"Learn what makes customers happy and turn them into advocates."_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| AI guidance and templates make survey building easy | capability | Hero | 67% | anyone | yes | Commodity |
| Large named customer/user base | proof | Hero | 67% | some | yes | Commodity |
| Large volume of responses collected | proof | Hero | 33% | some | no | Contested |
| Large global user count | proof | Hero | 0% | some | no | Unique and owned |
| Most popular survey platform in the world | proof | Hero | 0% | structural | yes | Unique and owned |
| Continuous feedback reveals changing stakeholder needs | outcome | Hero | 33% | anyone | yes | Contested |
| Human perspectives remain central to insight | quality | Hero | 33% | some | no | Contested |
| High volume of 5-star reviews | proof | Hero | 0% | anyone | no | Unique for now |
| 25 years of experience data and know-how | proof | Section | 33% | structural | yes | Contested |
| Named customer improved NPS/recommendation score | proof | Section | 33% | some | yes | Contested |
| Named customer won with market research | proof | Section | 33% | some | yes | Contested |
| Customer testimonial on revealing profit-improvement areas | proof | Section | 0% | anyone | no | Unique for now |
| Enables smarter decisions across the business | outcome | Section | 0% | anyone | yes | Unique for now |
| Employee feedback builds high-performing engaged teams | outcome | Section | 33% | anyone | yes | Contested |
| Launch products and campaigns with confidence | outcome | Body | 0% | anyone | yes | Unique for now |
| Original research powers standout content/thought leadership | outcome | Body | 33% | anyone | no | Contested |
| Collects testimonials and case studies at scale | capability | Body | 0% | anyone | no | Unique for now |
| Consumer panel members shape products by taking surveys | capability | Body | 0% | some | no | Unique and owned |
| Feedback shapes benefits programs employees want | outcome | Body | 0% | anyone | no | Unique for now |
| Measures inclusion and belonging | outcome | Body | 0% | anyone | no | Unique for now |
| Media partnership research with CNBC | proof | Body | 0% | some | no | Unique and owned |
| Supports onboarding and training effectiveness measurement | outcome | Body | 0% | anyone | no | Unique for now |
| Trustworthy AI combined with human expertise | quality | Body | 0% | anyone | yes | Unique for now |
| Turns customers into loyal advocates | outcome | Body | 0% | anyone | yes | Unique for now |

## What we compared

- **SurveyMonkey** (your page) — https://www.surveymonkey.com/
- **Wynter** — https://wynter.com/
- **Qualtrics** — https://www.qualtrics.com/
- **Typeform** — https://www.typeform.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)