Your verdict
Your page is half shared.
About half of what your page says, Atheneum also says. You're less same than 33 of the 48 services sites scored (services avg 59).
Each named site is scored the same way, against the other 3 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.
Less same than average
The average services site scores 59; you scored 47.
You are 12 points less same than the average services site.
Closest overlap: Atheneum
Of the 3 sites you named, Atheneum echoes the most of what your page says: 59% of it, weighted by placement. Scored the same way you were, against the rest of the set, Atheneum's own Sameness Index is 76. Those are different measures: the first is overlap with your page, the second is how same Atheneum's whole page is.
Atheneum is the competitor you sound most like.
Room to own more
9% of your claim space is ownable: unique, relevant, and hard to copy. 1 of those claims sits in body copy, where few readers reach it.
9% is ownable, and 1 buried opportunity could help you stand out more.
Three changes worth testing first.
Chosen by rule from the comparison with Atheneum, GLG and Guidepoint: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.
- “Countries with accessible healthcare experts”
Atheneum, GLG and Guidepoint all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
Table stakesMost of the set says this too. - “Host all your research on one team platform, from any source”
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
SurfaceYours alone. Test it higher up. - “Faster answers to healthcare's most urgent questions”
Keep the fact, lose the position: atheneum, GLG and Guidepoint all say it too, and your hero is spending its first impression on the same territory as theirs.
Table stakesMost of the set says this too.
Try these changes, then test them with real buyers.
This measures overlap. Whether buyers notice is a different question, and only they can answer it.
What you can own
Claims only you make, that buyers weigh, and that competitors can’t easily copy.
9% of your page’s claim space is yours to keep.
Why this is not 100 minus the Sameness Index
The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.
Already leading with · 3
- Experts to train and evaluate healthcare AI models
“Train AI. Transform patient care”
- Healthcare/life-sciences specialist positioning
“Turn healthcare expertise into intelligence for research, strategy and model evaluation”
- Medical-grade multilingual transcription accuracy
“Process every call with medical-grade accuracy - in any language”
Buried in body copy · 1
- Single workspace consolidating all research assets
“Host all your research on one team platform, from any source”
Where you blend in
Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.
- Commodity · 100%Table stakesHerobroad coverage of topics, sectors and geographies
- “Countries with accessible healthcare experts”
Atheneum, GLG and Guidepoint all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Atheneum“Languages spoken (stat)”
- GLG“You'll have 24/7 coverage and a team that understands your asks with nuance”
- Guidepoint“Search across 130,000+ expert transcripts covering 80,000+ companies.”
- Commodity · 100%Table stakesHerofaster research answers and turnaround
- “Faster answers to healthcare's most urgent questions”
- “Contracts and logistics delay research before calls even start”
- “Getting insight from healthcare experts takes too long”
You say this 3 different ways.
Common ground with Atheneum, GLG and Guidepoint. Say it if buyers need it — lower on the page, where it is not the thing they read first.
They say- Atheneum“Shortening the journey from research to insights.”
- GLG“myGLG Platform: Power more informed research with AI tools that gather insights with precision at speed and scale”
- Guidepoint“AI-powered tools that surface insights at the speed their work demands”
- Commodity · 100%Table stakesHerohard-to-reach, exclusive expert network
- “Reach 400k+ engaged healthcare experts other networks miss”
- “Find new experts. Get decisive insights”
- “The only platform that finds healthcare experts others can't — and cuts hours of manual research”
You say this 3 different ways.
Atheneum, GLG and Guidepoint make the same claim. It cannot set you apart, so it should not carry the hero.
They say- Atheneum“Global network of experts”
- GLG“Unparalleled quality and depth of network”
- Guidepoint“2M+ Vetted Experts”
- Commodity · 67%Table stakesHerolarge pool of available, vetted experts
- “Contactable healthcare experts ready for project work”
A buyer comparing tabs sees this on Atheneum and GLG too (67% of the set). Yours earns nothing by repeating it up top; it can live lower down. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Atheneum“Success rate for expert matching (2024)”
- GLG“Confidence in your sources is paramount. We lead the industry in verification and compliance frameworks”
- Commodity · 67%Table stakesHerostructured, source-linked insight output
- “Turn every engagement into structured, traceable intelligence you can trust”
- “Turn expert calls into structured, verified insights automatically”
You say this 2 different ways.
GLG and Guidepoint got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.
They say- GLG“Synthesize: Surface themes, summaries, and patterns without hours of reading transcripts”
- Guidepoint“Leverage AI grounded in our proprietary content to get source-backed answers with traceable attribution.”
- Commodity · 67%Table stakesHerothird-party recognition and review scores
- “4.2 out of 5 star rating on Trustpilot, 321 reviews”
Shared with GLG and Guidepoint, 67% of the set. True of you, true of them — which is exactly why it will not decide anything. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- GLG“The world’s leading platform for trusted human expertise”
- Guidepoint“Pioneering access to expert insight.”
- Commodity · 100%Table stakesSectioncustom study designs and multiple research formats
- “Qual and quant healthcare research built around your brief”
A buyer comparing tabs sees this on Atheneum, GLG and Guidepoint. Yours earns nothing by repeating it up top; it can live lower down.
They say- Atheneum“Quantitative and/or qualitative integration to support research objectives”
- GLG“Research: Quantitative and qualitative surveys that capture global views, technical depth, and professional opinions at scale”
- Guidepoint“the right experts on calls to pressure-test a thesis”
- Commodity · 100%KeepSectionindustry-specialist positioning and service teams
- “Turn healthcare expertise into intelligence for research, strategy and model evaluation”
Atheneum, GLG and Guidepoint all say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Atheneum“Your strategic partner for primary research, connecting our global network of experts with industry leaders.”
- GLG“Global and specialized teams”
- Guidepoint“One trusted partner for every answer that matters.”
- Commodity · 100%Table stakesSectionnamed customers and executives as proof
- “Trusted by companies like Eversana, BGF, Putnam Associates, Catenion, Oliver Wyman, Endo, Metis, Accenture”
Shared with Atheneum, GLG and Guidepoint. True of you, true of them — which is exactly why it will not decide anything.
They say- Atheneum“The executive's choice.”
- GLG“For over 25 years, we've been the first choice for ambitious companies across financial services, consulting, corporations and law firms leading their…”
- Guidepoint“5,000+ Client organizations”
- Commodity · 67%Table stakesSectionAI analysis surfaces insights humans miss
- “Manual analysis is slow. Key insights get missed under tight deadlines”
Atheneum and GLG make the same claim (67% of the set). It cannot set you apart, so it should not carry the section. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Atheneum“Human knowledge, digital intelligence.”
- GLG“Human led, AI in the loop”
- Commodity · 67%Table stakesSectionbetter survey engagement metrics than vendors
- “Higher survey completion rate vs. other vendors”
- “More time spent on responses vs. other vendors”
You say this 2 different ways.
Nothing wrong with the claim; Atheneum and Guidepoint just make it as well. Treat it as the price of entry and spend the prominent space elsewhere. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Atheneum“2,000+ surveys completed in 2024”
- Guidepoint“5,000 new transcripts added each month.”
- Commodity · 67%Table stakesSectionindustry-leading compliance and trusted environment
- “Not every research partner meets healthcare compliance needs”
Section-level, and shared: Common ground with GLG and Guidepoint. Say it if buyers need it — lower on the page, where it is not the thing they read first. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- GLG“Engage in the most trusted research environment”
- Guidepoint“100% compliance-reviewed.”
- Contested · 33%SharpenSectionhands-on human support handles the work
- “Fast, compliant, and managed by a dedicated PM”
- “Fraud risk screening, fair-market-value payments, and scheduling admin all taken care of”
You say this 2 different ways.
Atheneum is on this territory too (33% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Atheneum“Empowering through expertise.”
- Contested · 33%SharpenSectionprecision expert matching via data and algorithms
- “Our PMs search billions of data points to precision-match experts to your brief”
GLG is on this territory too (33% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.
They say- GLG“Our teams precisely match you to hard-to-reach voices and authoritative perspectives that make the difference when stakes are high”
- Contested · 33%SharpenSectionrivals reuse unverified or recycled experts
- “Recycled or unverified expert voices limit the value of findings”
Shared with Guidepoint. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Guidepoint“Most transcript databases leave you digging for relevant information.”
Claim-by-claim evidence
Every claim on your page (33)
What the columns mean
- Claim
- The grouped claim, then your exact line beneath it.
- Type
- What kind of claim it is: category, segment, outcome, capability, quality or proof.
- Placement
- Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
- Same claim
- Share of the competitors making this exact claim. Drives ownership and ownable share.
- Same territory
- Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
- Sayability
- Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
- Relevant
- Whether buyers decide on this. A unique claim nobody buys on is not ownable.
- Ownership
- Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.
Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.
Large proprietary expert network reaching hard-to-find voices “Reach 400k+ engaged healthcare experts other networks miss” | proof | Hero | 100% | 100% | Copyable with effort | Yes | Commodity |
Faster answers/insights from expert research “Faster answers to healthcare's most urgent questions” | outcome | Hero | 67% | 100% | Anyone could say it | Yes | Commodity |
Automatic structuring of call content into insights “Turn expert calls into structured, verified insights automatically” | capability | Section | 67% | 67% | Copyable with effort | Yes | Commodity |
Custom qual and quant research designed to brief “Qual and quant healthcare research built around your brief” | capability | Section | 67% | 100% | Anyone could say it | Yes | Commodity |
Named blue-chip clients as social proof “Trusted by companies like Eversana, BGF, Putnam Associates, Catenion, Oliver Wyman, Endo, Metis, Accenture” | proof | Section | 67% | 100% | Anyone could say it | Yes | Commodity |
Offers interviews, roundtables and in-person events “Offers 1-on-1 expert interviews, round tables, advisory board dinners” | capability | Body | 67% | 100% | Anyone could say it | Yes | Commodity |
Breadth of specialisms/topics coveredgrouping uncertain “2m+ unique healthcare and life sciences specialisms covered” | proof | Hero | 33% | 100% | Copyable with effort | Yes | Contested |
Structured, traceable, source-linked insight output “Turn every engagement into structured, traceable intelligence you can trust” | outcome | Hero | 33% | 67% | Copyable with effort | Yes | Contested |
Access to new, not-recycled experts “Find new experts. Get decisive insights” | outcome | Section | 33% | 100% | Copyable with effort | Yes | Contested |
Hand-picked experts instead of standing panelsgrouping uncertain “Go beyond panels. Hand-picked experts for qual and quant research” | quality | Section | 33% | 67% | Copyable with effort | Yes | Contested |
Precision expert matching using data/algorithms “Our PMs search billions of data points to precision-match experts to your brief” | capability | Section | 33% | 33% | Copyable with effort | Yes | Contested |
Offers surveys and specialized study types “Offers surveys, awareness/trial/usage studies, patient chart studies” | capability | Body | 33% | 100% | Anyone could say it | Yes | Contested |
Experts available across many countries “Countries with accessible healthcare experts” | capability | Hero | 0% | 100% | Anyone could say it | Yes | Unique for now |
Experts contactable and ready for projects “Contactable healthcare experts ready for project work” | proof | Hero | 0% | 67% | Anyone could say it | Yes | Unique for now |
Third-party review score as proof “4.2 out of 5 star rating on Trustpilot, 321 reviews” | proof | Hero | 0% | 67% | Anyone could say it | No | Unique for now |
Contracts and logistics delay research start “Contracts and logistics delay research before calls even start” | outcome | Section | 0% | 100% | Anyone could say it | Yes | Unique for now |
Dedicated project manager handles the work “Fast, compliant, and managed by a dedicated PM” | quality | Section | 0% | 33% | Anyone could say it | Yes | Unique for now |
Experts to train and evaluate healthcare AI models “Train AI. Transform patient care” | outcome | Section | 0% | 0% | Copyable with effort | Yes | Unique and owned |
Handles screening, payments and scheduling admin “Fraud risk screening, fair-market-value payments, and scheduling admin all taken care of” | capability | Section | 0% | 33% | Anyone could say it | Yes | Unique for now |
Healthcare/life-sciences specialist positioning “Turn healthcare expertise into intelligence for research, strategy and model evaluation” | category | Section | 0% | 100% | Copyable with effort | Yes | Unique and owned |
Higher survey completion rates than vendors “Higher survey completion rate vs. other vendors” | proof | Section | 0% | 67% | Anyone could say it | Yes | Unique for now |
Incumbent expert research is too slow “Getting insight from healthcare experts takes too long” | outcome | Section | 0% | 100% | Anyone could say it | Yes | Unique for now |
Incumbent research is costly and findings indefensible “Gathering healthcare insights costs too much, and findings aren't always defensible” | outcome | Section | 0% | 0% | Anyone could say it | Yes | Unique for now |
Manual analysis misses insights under deadline “Manual analysis is slow. Key insights get missed under tight deadlines” | outcome | Section | 0% | 67% | Anyone could say it | Yes | Unique for now |
Medical-grade multilingual transcription accuracy “Process every call with medical-grade accuracy - in any language” | quality | Section | 0% | 0% | Copyable with effort | Yes | Unique and owned |
Only platform finding experts others cannot “The only platform that finds healthcare experts others can't — and cuts hours of manual research” | capability | Section | 0% | 100% | Anyone could say it | Yes | Unique for now |
Other partners fail healthcare compliance needs “Not every research partner meets healthcare compliance needs” | outcome | Section | 0% | 67% | Anyone could say it | Yes | Unique for now |
Respondents spend more time answering than vendors “More time spent on responses vs. other vendors” | proof | Section | 0% | 67% | Anyone could say it | No | Unique for now |
Rivals reuse unverified expert voices “Recycled or unverified expert voices limit the value of findings” | outcome | Section | 0% | 33% | Anyone could say it | Yes | Unique for now |
Saves quantified analyst time per interview “Organize call responses into a configurable Q&A grid, saving 90 minutes per interview” | outcome | Section | 0% | 0% | Anyone could say it | Yes | Unique for now |
Single view of project progress and scheduling “Track progress, call schedules, and expert details from a single view” | capability | Body | 0% | 33% | Anyone could say it | No | Unique for now |
Single workspace consolidating all research assets “Host all your research on one team platform, from any source” | capability | Body | 0% | 33% | Anyone could say it | Yes | Unique for now |
Upload external recordings with data ring-fenced “Upload third-party recordings and get the same clinical-grade output with all data ring-fenced” | capability | Body | 0% | 67% | Copyable with effort | No | Unique and owned |
- Large proprietary expert network reaching hard-to-find voices“Reach 400k+ engaged healthcare experts other networks miss”proofHerosame claim 100%same territory 100%Copyable with effortCommodityAlso on Atheneum, GLG, Guidepoint
- Faster answers/insights from expert research“Faster answers to healthcare's most urgent questions”outcomeHerosame claim 67%same territory 100%Anyone could say itCommodityAlso on Atheneum, Guidepoint
- Automatic structuring of call content into insights“Turn expert calls into structured, verified insights automatically”capabilitySectionsame claim 67%same territory 67%Copyable with effortCommodityAlso on GLG, Guidepoint
- Custom qual and quant research designed to brief“Qual and quant healthcare research built around your brief”capabilitySectionsame claim 67%same territory 100%Anyone could say itCommodityAlso on Atheneum, GLG
- Named blue-chip clients as social proof“Trusted by companies like Eversana, BGF, Putnam Associates, Catenion, Oliver Wyman, Endo, Metis, Accenture”proofSectionsame claim 67%same territory 100%Anyone could say itCommodityAlso on GLG, Guidepoint
- Offers interviews, roundtables and in-person events“Offers 1-on-1 expert interviews, round tables, advisory board dinners”capabilityBodysame claim 67%same territory 100%Anyone could say itCommodityAlso on Atheneum, GLG
- Breadth of specialisms/topics coveredgrouping uncertain“2m+ unique healthcare and life sciences specialisms covered”proofHerosame claim 33%same territory 100%Copyable with effortContestedAlso on Guidepoint
- Structured, traceable, source-linked insight output“Turn every engagement into structured, traceable intelligence you can trust”outcomeHerosame claim 33%same territory 67%Copyable with effortContestedAlso on Guidepoint
- Access to new, not-recycled experts“Find new experts. Get decisive insights”outcomeSectionsame claim 33%same territory 100%Copyable with effortContestedAlso on Guidepoint
- Hand-picked experts instead of standing panelsgrouping uncertain“Go beyond panels. Hand-picked experts for qual and quant research”qualitySectionsame claim 33%same territory 67%Copyable with effortContestedAlso on Atheneum
- Precision expert matching using data/algorithms“Our PMs search billions of data points to precision-match experts to your brief”capabilitySectionsame claim 33%same territory 33%Copyable with effortContestedAlso on GLG
- Offers surveys and specialized study types“Offers surveys, awareness/trial/usage studies, patient chart studies”capabilityBodysame claim 33%same territory 100%Anyone could say itContestedAlso on Atheneum
- Experts available across many countries“Countries with accessible healthcare experts”capabilityHerosame claim 0%same territory 100%Anyone could say itUnique for now
- Experts contactable and ready for projects“Contactable healthcare experts ready for project work”proofHerosame claim 0%same territory 67%Anyone could say itUnique for now
- Third-party review score as proof“4.2 out of 5 star rating on Trustpilot, 321 reviews”proofHerosame claim 0%same territory 67%Anyone could say itnot a buying criterionUnique for now
- Contracts and logistics delay research start“Contracts and logistics delay research before calls even start”outcomeSectionsame claim 0%same territory 100%Anyone could say itUnique for now
- Dedicated project manager handles the work“Fast, compliant, and managed by a dedicated PM”qualitySectionsame claim 0%same territory 33%Anyone could say itUnique for now
- Experts to train and evaluate healthcare AI models“Train AI. Transform patient care”outcomeSectionsame claim 0%same territory 0%Copyable with effortUnique and owned
- Handles screening, payments and scheduling admin“Fraud risk screening, fair-market-value payments, and scheduling admin all taken care of”capabilitySectionsame claim 0%same territory 33%Anyone could say itUnique for now
- Healthcare/life-sciences specialist positioning“Turn healthcare expertise into intelligence for research, strategy and model evaluation”categorySectionsame claim 0%same territory 100%Copyable with effortUnique and owned
- Higher survey completion rates than vendors“Higher survey completion rate vs. other vendors”proofSectionsame claim 0%same territory 67%Anyone could say itUnique for now
- Incumbent expert research is too slow“Getting insight from healthcare experts takes too long”outcomeSectionsame claim 0%same territory 100%Anyone could say itUnique for now
- Incumbent research is costly and findings indefensible“Gathering healthcare insights costs too much, and findings aren't always defensible”outcomeSectionsame claim 0%same territory 0%Anyone could say itUnique for now
- Manual analysis misses insights under deadline“Manual analysis is slow. Key insights get missed under tight deadlines”outcomeSectionsame claim 0%same territory 67%Anyone could say itUnique for now
- Medical-grade multilingual transcription accuracy“Process every call with medical-grade accuracy - in any language”qualitySectionsame claim 0%same territory 0%Copyable with effortUnique and owned
- Only platform finding experts others cannot“The only platform that finds healthcare experts others can't — and cuts hours of manual research”capabilitySectionsame claim 0%same territory 100%Anyone could say itUnique for now
- Other partners fail healthcare compliance needs“Not every research partner meets healthcare compliance needs”outcomeSectionsame claim 0%same territory 67%Anyone could say itUnique for now
- Respondents spend more time answering than vendors“More time spent on responses vs. other vendors”proofSectionsame claim 0%same territory 67%Anyone could say itnot a buying criterionUnique for now
- Rivals reuse unverified expert voices“Recycled or unverified expert voices limit the value of findings”outcomeSectionsame claim 0%same territory 33%Anyone could say itUnique for now
- Saves quantified analyst time per interview“Organize call responses into a configurable Q&A grid, saving 90 minutes per interview”outcomeSectionsame claim 0%same territory 0%Anyone could say itUnique for now
- Single view of project progress and scheduling“Track progress, call schedules, and expert details from a single view”capabilityBodysame claim 0%same territory 33%Anyone could say itnot a buying criterionUnique for now
- Single workspace consolidating all research assets“Host all your research on one team platform, from any source”capabilityBodysame claim 0%same territory 33%Anyone could say itUnique for now
- Upload external recordings with data ring-fenced“Upload third-party recordings and get the same clinical-grade output with all data ring-fenced”capabilityBodysame claim 0%same territory 67%Copyable with effortnot a buying criterionUnique and owned
How this was calculated
Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.
AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.
How the score is built
| Category | Weight | Yours | What a high score means |
|---|---|---|---|
Messaging Category framing, who it is for, and the outcome promised | 30% | 63 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
Claims Attribute and benefit claims — speed, ease, quality, ROI | 30% | 33 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
Features Capabilities and functions the page lists | 15% | 73 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
Proof The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges | 10% | 47 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
Structure Section order, navigation, CTA language and placement | 10% | 0 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
Visual Palette family, imagery style, layout patterns | 5% | 50 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |
Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.
What we compared (4 pages read)
What it cannot tell you
The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.
Your highest-impact changes
- 1Table stakesYour hero copy says “Countries with accessible healthcare experts”.
Atheneum, GLG and Guidepoint all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
- 2Table stakesYour hero copy says “Faster answers to healthcare's most urgent questions”.
Keep the fact, lose the position: atheneum, GLG and Guidepoint all say it too, and your hero is spending its first impression on the same territory as theirs.
- 3Table stakesYour hero copy says “Reach 400k+ engaged healthcare experts other networks miss”.
This is the set's common ground — Atheneum, GLG and Guidepoint all say it too. It will not set you apart wherever it sits, and in the hero it costs you the one place a distinctive claim would be read.
- 4Table stakesYour hero copy says “Contactable healthcare experts ready for project work”.
A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the hero should carry a claim they will only find here.
- 5Table stakesYour hero copy says “Turn every engagement into structured, traceable intelligence you can trust”.
True of you and true of them: GLG and Guidepoint say it too (67% of the set). That is why it decides nothing, and why the hero is the wrong place to spend it.
- 6Table stakesYour hero copy says “4.2 out of 5 star rating on Trustpilot, 321 reviews”.
In the hero: GLG and Guidepoint say it too (67% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
- 7Table stakesYour section copy says “Qual and quant healthcare research built around your brief”.
In the section: True of you and true of them: Atheneum, GLG and Guidepoint all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.
- 8Table stakesYour section copy says “Trusted by companies like Eversana, BGF, Putnam Associates, Catenion, Oliver Wyman, Endo, Metis, Accenture”.
In the section: Keep the fact, lose the position: atheneum, GLG and Guidepoint all say it too, and your section is spending its first impression on the same territory as theirs.
- 9Surface“Host all your research on one team platform, from any source” is yours alone, and buyers weigh it.
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
The only way to know if it matters.
This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.







