Sameness Index · 4 sites compared

Your page scores 78 out of 100 for sameness against the 3 competitors you named.

https://www.telusdigital.com/

01

Your verdict

78
Sameness · vs 3 named
How is this calculated?

Your page is interchangeable.

Put your page next to TaskUs and a buyer would struggle to tell them apart. You're the most same of the 9 Dev / IT services shops sites scored (category avg 61).

Benchmarked against Dev / IT services shops (the category you chose).
Sameness Index on a 0 to 100 scale, from distinctive at 0 to interchangeable at 100. This page scores 78. Concentrix scores 69. TP scores 81. TaskUs scores 77. The category avg is 61.

Each named site is scored the same way, against the other 3 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.

  1. More same than average

    The average Dev / IT services shops category leader scores 61; you scored 78.

    You are 17 points more same than the average Dev / IT services shops category leader.

  2. Closest overlap: TaskUs

    Of the 3 sites you named, TaskUs echoes the most of what your page says: 86% of it, weighted by placement. Scored the same way you were, against the rest of the set, TaskUs's own Sameness Index is 77. Those are different measures: the first is overlap with your page, the second is how same TaskUs's whole page is.

    TaskUs is the competitor you sound most like.

  3. Room to own more

    8% of your claim space is ownable: unique, relevant, and hard to copy.

    8% is ownable, and every claim you own already leads.

Do this first

Three changes worth testing first.

Chosen by rule from the comparison with Concentrix, TP and TaskUs: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.

  1. “Trusted by over 600 clients”

    Concentrix, TP and TaskUs all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

    Table stakes
    Most of the set says this too.
  2. “TELUS Digital accelerates revenue growth and operational efficiency with AI-fueled technology and forward-deployed engineers”

    Keep the fact, lose the position: tP and TaskUs say it too (67% of the set), and your hero is spending its first impression on the same territory as theirs.

    Table stakes
    Most of the set says this too.

Try these changes, then test them with real buyers.

This measures overlap. Whether buyers notice is a different question, and only they can answer it.

02

What you can own

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

8% of your page’s claim space is yours to keep.

8%Yours to keep25%Unique but weak67%A competitor says it too
Why this is not 100 minus the Sameness Index

The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.

Already leading with · 2

  1. Cuts new agent training time by half

    “Agent Trainer reduces new agent training time by upwards of 50%”

  2. Quantified financial benefits delivered via AI/analytics

    “$600M+ in financial benefits through AI and advanced analytics since 2023”

Buried in body copy · 0

Nothing buried. Every claim you own is already above body copy.

03

Where you blend in

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

  • Commodity · 100%KeepHero
    Global CX and digital transformation partner
    • “The customer experience transformation partner”
    • “Immerse customers in seamless digital experiences”

    You say this 2 different ways.

    Concentrix, TP and TaskUs all say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

    They say
    • Concentrix“Orchestrating the technology, services, and AI transforming the world's most complex enterprises”
    • TP“TP is a global partner that operates where people, processes, and AI meet.”
    • TaskUs“Better results, every time.”
  • Commodity · 100%Table stakesHero
    Named customers and case studies as proof
    • “Trusted by over 600 clients”
    • “Via our parent company, TELUS, we have a Day 0 client in everything we do”

    You say this 2 different ways.

    Concentrix, TP and TaskUs all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.

    They say
    • Concentrix“160+ Fortune 500® companies trust us”
    • TP“the world's top brands partner with us for digital business services and customer experience elevated by AI”
    • TaskUs“Behind the world's favorite brands is Us”
  • Commodity · 67%Table stakesHero
    Drives revenue growth and efficiency
    • “TELUS Digital accelerates revenue growth and operational efficiency with AI-fueled technology and forward-deployed engineers”
    • “Grow lifetime value with personalized, data-driven engagement”

    You say this 2 different ways.

    Common ground with TP and TaskUs. Say it if buyers need it — lower on the page, where it is not the thing they read first.

    They say
    • TP“Revenue-as-a-Service for B2B sales acceleration, market expansion, and go-to-market execution with outcome-driven models”
    • TaskUs“elevate customer support, protect communities, advance AI and drive growth”
  • Commodity · 100%Table stakesSection
    Combines human workforce with AI
    • “Fuel iX™ provides the tools to reliably and securely scale generative AI”
    • “Support customers with AI-powered care in their channel of choice”
    • “The seamless blend of technology, data and human ingenuity”

    You say this 3 different ways.

    Concentrix, TP and TaskUs make the same claim. It cannot set you apart, so it should not carry the section.

    They say
    • Concentrix“Enterprise-grade artificial intelligence and natural language processing sharpens your customer experience, your operations and the data that drives them both”
    • TP“Human+AI, done right.”
    • TaskUs“The speed of technology. The expertise of humans.”
  • Commodity · 100%Table stakesSection
    End-to-end coverage across the customer journey
    • “End-to-end solutions across the customer journey”

    A buyer comparing tabs sees this on Concentrix, TP and TaskUs. Yours earns nothing by repeating it up top; it can live lower down.

    They say
    • Concentrix“Designing, building, and running intelligent operating models that power the next generation of enterprise performance”
    • TP“expertise and scale to deliver outstanding experiences anywhere, seamlessly integrating the front and back office as one”
    • TaskUs“The services you need to build, run and scale”
  • Commodity · 100%Table stakesSection
    Proven in real production operations
    • “Ideas have been battle tested in a highly competitive and regulated environment for a leading global brand”
    • “We don't just hand you a strategy deck and walk away — we build, implement, and operate the solutions”

    You say this 2 different ways.

    Concentrix, TP and TaskUs got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.

    They say
    • Concentrix“Battle-tested, not lab-grown”
    • TP“We help leading brands run and transform critical customer and business operations responsibly, reliably, and at scale”
    • TaskUs“upholding rigorous safety, compliance and quality standards that strengthen brands”
  • Commodity · 100%Table stakesSection
    Scale combined with personal attention
    • “TELUS Digital is large enough to solve your most complex challenges, but focused enough to treat your business as if it were our own”

    Shared with Concentrix, TP and TaskUs. True of you, true of them — which is exactly why it will not decide anything. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • Concentrix“Billions of human + AI interactions every year”
    • TP“serving clients across five continents”
    • TaskUs“Strategically located across 14 countries, with 30+ languages spoken”
  • Commodity · 100%Table stakesSection
    Trust, safety, risk and compliance services
    • “Protect your customers and brand with trust and safety services”

    Nothing wrong with the claim; Concentrix, TP and TaskUs just make it as well. Treat it as the price of entry and spend the prominent space elsewhere.

    They say
    • Concentrix“Concentrix Strengthens Enterprise Risk and Compliance Capabilities with Acquisition of CastleHill”
    • TP“AI-enabled moderation, fraud prevention, and risk controls that protect users, platforms, and brands while ensuring compliance and safe digital experiences”
    • TaskUs“We protect platforms and their users”
  • Commodity · 67%Table stakesSection
    AI data and specialized data engineering services
    • “Frontier AI training data, engineering and intelligent automation to accelerate responsible AI rooted in real ROI”

    Shared with TP and TaskUs, 67% of the set. True of you, true of them — which is exactly why it will not decide anything.

    They say
    • TP“The essential data foundation powering AI, machine learning, and generative AI through advanced analytics and data engineering”
    • TaskUs“ensure AI models and autonomous systems are built responsibly”
  • Commodity · 67%Table stakesSection
    Customer testimonials as proof
    • “We are beyond impressed with how TELUS Digital treats their employees and it translates into how agents treat our customers”
    • “TELUS Digital has been an essential partner in our digital transformation journey”

    You say this 2 different ways.

    Across 2 of your lines: A buyer comparing tabs sees this on TP and TaskUs too (67% of the set). Yours earns nothing by repeating it up top; it can live lower down.

    They say
    • TP“"TP's approach to AI, like everything else they bring to market, is well thought out. It has depth, range, and applicability to the pain points customers are…”
    • TaskUs“TaskUs has delivered... They bring consistency, quality, and new ideas across every channel”
  • Commodity · 67%Table stakesSection
    Third-party recognition and awards
    • “Award-winning design and full-stack engineering deliver market-leading apps, websites, campaigns – and the systems that power them”

    Section-level, and shared: A buyer comparing tabs sees this on Concentrix and TaskUs too (67% of the set). Yours earns nothing by repeating it up top; it can live lower down.

    They say
    • Concentrix“Engineering: Bringing ambitious ideas to life through technology built for what comes next”
    • TaskUs“Gold Winner Best Pan-European Contact Centre Operation - European Contact Centre & Customer Service Awards 2024”
  • Contested · 33%SharpenSection
    Strong employee engagement and talent practices
    • “World-class 78% team member engagement score”

    TaskUs is on this territory too (33% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • TaskUs“High-performing teams start with the right people”
04

Claim-by-claim evidence

Every claim on your page (23)
What the columns mean
Claim
The grouped claim, then your exact line beneath it.
Type
What kind of claim it is: category, segment, outcome, capability, quality or proof.
Placement
Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
Same claim
Share of the competitors making this exact claim. Drives ownership and ownable share.
Same territory
Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
Sayability
Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
Relevant
Whether buyers decide on this. A unique claim nobody buys on is not ownable.
Ownership
Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.

Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.

  • Large client roster including top brands
    “Trusted by over 600 clients”
    proofHerosame claim 100%same territory 100%Copyable with effort
    Commodity
    Also on Concentrix, TP, TaskUs
  • End-to-end coverage of the customer journey
    “End-to-end solutions across the customer journey”
    capabilitySectionsame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on Concentrix, TP, TaskUs
  • Named client case-study results
    “1.3M engaged app sessions and Brand Bowl MVP for Pepsi”
    proofBodysame claim 100%same territory 100%Copyable with effort
    Commodity
    Also on Concentrix, TP, TaskUs
  • Global CX/digital business transformation partner
    “The customer experience transformation partner”
    categoryHerosame claim 67%same territory 100%Anyone could say it
    Commodity
    Also on Concentrix, TP
  • AI training data and data engineering services
    “Frontier AI training data, engineering and intelligent automation to accelerate responsible AI rooted in real ROI”
    capabilitySectionsame claim 67%same territory 67%Copyable with effort
    Commodity
    Also on TP, TaskUs
  • AI-powered omnichannel customer care
    “Support customers with AI-powered care in their channel of choice”
    capabilitySectionsame claim 67%same territory 100%Anyone could say it
    Commodity
    Also on Concentrix, TP
  • Blends human expertise with AI/technology
    “The seamless blend of technology, data and human ingenuity”
    qualitySectionsame claim 67%same territory 100%Anyone could say it
    Commodity
    Also on TP, TaskUs
  • Client testimonials praising partnership quality
    “TELUS Digital has been an essential partner in our digital transformation journey”
    proofSectionsame claim 67%same territory 67%Anyone could say itnot a buying criterion
    Commodity
    Also on TP, TaskUs
  • Proprietary platform to scale generative AI securely
    “Fuel iX™ provides the tools to reliably and securely scale generative AI”
    capabilitySectionsame claim 67%same territory 100%Copyable with effort
    Commodity
    Also on Concentrix, TP
  • Seamless digital customer experiences
    “Immerse customers in seamless digital experiences”
    qualitySectionsame claim 67%same territory 100%Anyone could say it
    Commodity
    Also on Concentrix, TP
  • Trust and safety: moderation, fraud, ID verification
    “Protect your customers and brand with trust and safety services”
    capabilitySectionsame claim 67%same territory 100%Copyable with effort
    Commodity
    Also on TP, TaskUs
  • Drives revenue growth and operational efficiency
    “TELUS Digital accelerates revenue growth and operational efficiency with AI-fueled technology and forward-deployed engineers”
    outcomeHerosame claim 33%same territory 67%Anyone could say it
    Contested
    Also on TaskUs
  • Award-winning design and full-stack engineering
    “Award-winning design and full-stack engineering deliver market-leading apps, websites, campaigns – and the systems that power them”
    proofSectionsame claim 33%same territory 67%Anyone could say it
    Contested
    Also on Concentrix
  • Client praise for employee treatment and wellness
    “We are beyond impressed with how TELUS Digital treats their employees and it translates into how agents treat our customers”
    proofSectionsame claim 33%same territory 67%Anyone could say itnot a buying criterion
    Contested
    Also on TaskUs
  • Solutions proven in real operations, not labs
    “Ideas have been battle tested in a highly competitive and regulated environment for a leading global brand”
    proofSectionsame claim 33%same territory 100%Anyone could say it
    Contested
    Also on Concentrix
  • Big enough to scale, focused enough to care
    “TELUS Digital is large enough to solve your most complex challenges, but focused enough to treat your business as if it were our own”
    qualitySectionsame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
  • Corporate giving and volunteering record
    “$1.8B donated across TELUS since 2000”
    proofSectionsame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
  • Cuts new agent training time by half
    “Agent Trainer reduces new agent training time by upwards of 50%”
    outcomeSectionsame claim 0%same territory 0%Copyable with effort
    Unique and owned
  • High employee engagement score
    “World-class 78% team member engagement score”
    proofSectionsame claim 0%same territory 33%Copyable with effortnot a buying criterion
    Unique and owned
  • Parent company serves as first internal client
    “Via our parent company, TELUS, we have a Day 0 client in everything we do”
    proofSectionsame claim 0%same territory 100%Hard to copynot a buying criterion
    Unique and owned
  • Personalized data-driven engagement raises lifetime value
    “Grow lifetime value with personalized, data-driven engagement”
    outcomeSectionsame claim 0%same territory 67%Anyone could say it
    Unique for now
  • Quantified financial benefits delivered via AI/analytics
    “$600M+ in financial benefits through AI and advanced analytics since 2023”
    proofSectionsame claim 0%same territory 0%Copyable with effort
    Unique and owned
  • We implement and operate, not just advise
    “We don't just hand you a strategy deck and walk away — we build, implement, and operate the solutions”
    qualitySectionsame claim 0%same territory 100%Anyone could say it
    Unique for now
05

How this was calculated

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

How the score is built
The six category scores, their weights, and what a high score in each one means
CategoryWeightYoursWhat a high score means
Messaging
Category framing, who it is for, and the outcome promised
30%65The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not.
Claims
Attribute and benefit claims — speed, ease, quality, ROI
30%100Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot.
Features
Capabilities and functions the page lists
15%93Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake.
Proof
The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges
10%28Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named.
Structure
Section order, navigation, CTA language and placement
10%100The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable.
Visual
Palette family, imagery style, layout patterns
5%39Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first.

Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.

What we compared (4 pages read)
Your page
TELUS Digital
telusdigital.com
Competitor
Concentrix
concentrix.com
Competitor
TP
tp.com
Competitor
TaskUs
taskus.com
What it cannot tell you

The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.

Your highest-impact changes

  1. 1
    Table stakesYour hero copy says “Trusted by over 600 clients”.

    Concentrix, TP and TaskUs all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

  2. 2
    Table stakesYour hero copy says “TELUS Digital accelerates revenue growth and operational efficiency with AI-fueled technology and forward-dep…”.

    Keep the fact, lose the position: tP and TaskUs say it too (67% of the set), and your hero is spending its first impression on the same territory as theirs.

  3. 3
    Table stakesYour section copy says “Support customers with AI-powered care in their channel of choice”.

    This is the set's common ground — Concentrix, TP and TaskUs all say it too. It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.

  4. 4
    Table stakesYour section copy says “The seamless blend of technology, data and human ingenuity”.

    A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.

  5. 5
    Table stakesYour section copy says “End-to-end solutions across the customer journey”.

    True of you and true of them: Concentrix, TP and TaskUs all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.

  6. 6
    Table stakesYour section copy says “Fuel iX™ provides the tools to reliably and securely scale generative AI”.

    In the section: Keep the fact, lose the position: concentrix, TP and TaskUs all say it too, and your section is spending its first impression on the same territory as theirs.

  7. 7
    Table stakesYour section copy says “Immerse customers in seamless digital experiences”.

    In the section: Concentrix, TP and TaskUs all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

  8. 8
    Table stakesYour section copy says “Protect your customers and brand with trust and safety services”.

    In the section: Concentrix, TP and TaskUs all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

The only way to know if it matters.

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

Test it with real buyers
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