Your verdict
Your page is half shared.
About half of what your page says, Axy.digital also says. You're less same than 6 of the 8 Marketing agencies sites scored (category avg 60).
Each named site is scored the same way, against the other 4 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.
Less same than average
The average Marketing agencies category leader scores 60; you scored 53.
You are 7 points less same than the average Marketing agencies category leader.
Closest overlap: Axy.digital
Of the 4 sites you named, Axy.digital echoes the most of what your page says. Scored the same way against the rest of the set, Axy.digital sits at 47.
Axy.digital is the competitor you sound most like.
Room to own more
18% of your claim space is ownable: unique, relevant, and hard to copy. 1 of those claims sits in body copy, where few readers reach it.
18% is ownable, and 1 buried opportunity could help you stand out more.
Three changes worth testing first.
Chosen by rule from the comparison with Axy.digital, Analyze AI, AirOps and Upfront AI: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.
- “Throwing Hands pits specialist AI agents against each other to create positioning-led content”
Axy.digital, Analyze AI, AirOps and Upfront AI all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
Table stakesMost of the set says this too. - “Humans still decide what leaves the building”
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
SurfaceYours alone. Test it higher up. - “until only the strongest version survives”
Keep the fact, lose the position: axy.digital, Analyze AI and Upfront AI say it too (75% of the set), and your hero is spending its first impression on the same territory as theirs.
Table stakesMost of the set says this too.
Try these changes, then test them with real buyers.
This measures overlap. Whether buyers notice is a different question, and only they can answer it.
What you can own
Claims only you make, that buyers weigh, and that competitors can’t easily copy.
18% of your page’s claim space is yours to keep.
Why this is not 100 minus the Sameness Index
The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.
Already leading with · 2
- Adversarial multi-agent process refines content
“Throwing Hands pits specialist AI agents against each other to create positioning-led content”
- Large documented ranking gains from campaigns
“+1569.8% growth in Top-3 rankings”
Buried in body copy · 1
- Humans approve final output
“Humans still decide what leaves the building”
Where you blend in
Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.
- Commodity · 100%Table stakesHeroAI agents automate the content pipeline end to end
- “Throwing Hands pits specialist AI agents against each other to create positioning-led content”
Axy.digital, Analyze AI, AirOps and Upfront AI all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Axy.digital“Automates AI search visibility”
- Analyze AI“Go from idea to research to outline to draft — with AI visibility gaps, competitor analysis, and editorial comments baked into every step”
- AirOps“The AirOps platform combines agents, data, brand governance, and expertise to execute your AI search strategy”
- Upfront AI“AI Agents automate the processes small teams hate”
- Commodity · 75%Table stakesHerooutput quality is high, not just cheap volume
- “until only the strongest version survives”
- “AI made content cheap. Throwing Hands makes great content scalable”
You say this 2 different ways.
Common ground with Axy.digital, Analyze AI and Upfront AI. Say it if buyers need it — lower on the page, where it is not the thing they read first.
They say- Axy.digital“Output quality: Data-driven (high & fast)”
- Analyze AI“Quality content still wins. The brands that show up in AI answers are the ones with clear, original, and useful content.”
- Upfront AI“Publish Quality Content at Scale”
- Contested · 50%SharpenHeroquantified ranking, traffic and visibility gains for customers
- “+1569.8% growth in Top-3 rankings”
Axy.digital and Upfront AI are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Axy.digital“+40% organic traffic (90-day median)”
- Upfront AI“Watch your KPI's soar”
- Commodity · 75%Table stakesSectionsystem learns from performance and improves over time
- “Throwing Hands learns what ranked, what got cited, what moved, what didn't, who beat you, where a competitor left an opening”
Axy.digital, Analyze AI and AirOps make the same claim (75% of the set). It cannot set you apart, so it should not carry the section.
They say- Axy.digital“Gets smarter every week”
- Analyze AI“what to ship next so visibility compounds”
- AirOps“Build a continuous system to research, publish, and refresh content that learns from each run and gets sharper over time”
- Commodity · 75%Table stakesSectionwin visibility in AI search and answers
- “Become the source AI reaches for when your market asks questions”
- “Own more of the searches your buyers actually make”
You say this 2 different ways.
A buyer comparing tabs sees this on Analyze AI, AirOps and Upfront AI too (75% of the set). Yours earns nothing by repeating it up top; it can live lower down.
They say- Analyze AI“Create content built to get cited”
- AirOps“Invest in the channels that will drive maximum results for your brand”
- Upfront AI“Turn your site into the resource LLMs love”
- Contested · 50%SharpenSectionnamed customers and testimonials as proof
- “SAP, KDCube, Zenible, Sales Engine use Throwing Hands”
- “Ambitious content teams win with Throwing Hands”
You say this 2 different ways.
Shared with Axy.digital and AirOps. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.
They say- Axy.digital“Engine live · 1,500+ teams”
- AirOps“Used by companies such as Upwork, Ramp, Webflow, Chime, HubSpot, Carta, Brex, Wiz, Ironclad, KAYAK, Gong, monday.com, Xero, Sage, Amplitude, ThoughtSpot…”
- Contested · 50%SharpenSectionreplaces tools, agencies and headcount at lower cost
- “It shouldn't take six tools and five people to get one great piece of content out the door”
Shared with Axy.digital and Upfront AI. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Axy.digital“Delivering agency-level outcomes at 1% of cost”
- Upfront AI“5X Less Cost”
- Contested · 25%SharpenSectionAI does research at previously impossible scale
- “Throwing Hands uses AI to do that painstaking work at a scale that wasn't economically possible before”
Contested ground: Axy.digital claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Axy.digital“10,000+ signals analysed per week per customer”
- Contested · 25%SharpenSectioncontent grounded in your positioning, evidence and brand voice
- “Throwing Hands starts with your positioning, customers, product, evidence, competitors, and point of view”
- “Give people a reason to remember which brand wrote it”
You say this 2 different ways.
Across 2 of your lines: Axy.digital is on this territory too (25% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Axy.digital“Learns your brand”
- Contested · 25%SharpenSectionfounded on practitioner expertise and original research
- “Built by a writer from a manual process that worked”
Section-level, and shared: Shared with AirOps. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- AirOps“Research that shapes how the category thinks”
Claim-by-claim evidence
Every claim on your page (19)
What the columns mean
- Claim
- The grouped claim, then your exact line beneath it.
- Type
- What kind of claim it is: category, segment, outcome, capability, quality or proof.
- Placement
- Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
- Same claim
- Share of the competitors making this exact claim. Drives ownership and ownable share.
- Same territory
- Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
- Sayability
- Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
- Relevant
- Whether buyers decide on this. A unique claim nobody buys on is not ownable.
- Ownership
- Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.
Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.
Become the brand AI cites in answers “Become the source AI reaches for when your market asks questions” | outcome | Section | 50% | 75% | Anyone could say it | Yes | Contested |
Existing small team achieves more outputgrouping uncertain “You don't need 20 people producing more stuff. Give the team you already have the research capacity, production muscle and competitive intelligence to cover…” | outcome | Section | 50% | 50% | Anyone could say it | Yes | Contested |
Named customers use the product “SAP, KDCube, Zenible, Sales Engine use Throwing Hands” | proof | Section | 50% | 50% | Copyable with effort | Yes | Contested |
System learns from performance signals and improves “Throwing Hands learns what ranked, what got cited, what moved, what didn't, who beat you, where a competitor left an opening” | capability | Section | 50% | 75% | Anyone could say it | Yes | Contested |
Less time managing briefs, freelancers and edits “Spend less of your week managing briefs, freelancers, agencies and rounds of edits – and more of it deciding what deserves to ship” | outcome | Body | 50% | 50% | Anyone could say it | Yes | Contested |
Great content produced at scale, not just cheap content “AI made content cheap. Throwing Hands makes great content scalable” | quality | Section | 25% | 75% | Anyone could say it | Yes | Contested |
Adversarial multi-agent process refines content “Throwing Hands pits specialist AI agents against each other to create positioning-led content” | capability | Hero | 0% | 100% | Copyable with effort | Yes | Unique and owned |
Large documented ranking gains from campaigns “+1569.8% growth in Top-3 rankings” | proof | Hero | 0% | 50% | Copyable with effort | Yes | Unique and owned |
Only the strongest version of content survives “until only the strongest version survives” | outcome | Hero | 0% | 75% | Anyone could say it | No | Unique for now |
AI does deep research work at previously uneconomic scale “Throwing Hands uses AI to do that painstaking work at a scale that wasn't economically possible before” | capability | Section | 0% | 25% | Anyone could say it | Yes | Unique for now |
Built by a practitioner from a proven manual process “Built by a writer from a manual process that worked” | proof | Section | 0% | 25% | Copyable with effort | No | Unique and owned |
Content competitors structurally cannot copygrouping uncertain “Content a competitor couldn't copy without breaking their business” | quality | Section | 0% | 0% | Anyone could say it | No | Unique for now |
Content grounded in your positioning and evidence inputs “Throwing Hands starts with your positioning, customers, product, evidence, competitors, and point of view” | capability | Section | 0% | 25% | Anyone could say it | Yes | Unique for now |
Content is memorable and brand-distinctive “Give people a reason to remember which brand wrote it” | outcome | Section | 0% | 25% | Anyone could say it | No | Unique for now |
Content teams succeed using the product “Ambitious content teams win with Throwing Hands” | outcome | Section | 0% | 50% | Anyone could say it | No | Unique for now |
Replaces a stack of tools and people “It shouldn't take six tools and five people to get one great piece of content out the door” | quality | Section | 0% | 50% | Anyone could say it | Yes | Unique for now |
Win more of the searches buyers make “Own more of the searches your buyers actually make” | outcome | Section | 0% | 75% | Anyone could say it | Yes | Unique for now |
Captures internal expertise without founder bottleneck “Capture the expertise and opinions inside the business without making the founder the bottleneck for every piece” | outcome | Body | 0% | 50% | Anyone could say it | No | Unique for now |
Humans approve final output “Humans still decide what leaves the building” | quality | Body | 0% | 25% | Anyone could say it | Yes | Unique for now |
- Become the brand AI cites in answers“Become the source AI reaches for when your market asks questions”outcomeSectionsame claim 50%same territory 75%Anyone could say itContestedAlso on Analyze AI, Upfront AI
- Existing small team achieves more outputgrouping uncertain“You don't need 20 people producing more stuff. Give the team you already have the research capacity, production muscle and competitive intelligence to cover…”outcomeSectionsame claim 50%same territory 50%Anyone could say itContestedAlso on Axy.digital, Upfront AI
- Named customers use the product“SAP, KDCube, Zenible, Sales Engine use Throwing Hands”proofSectionsame claim 50%same territory 50%Copyable with effortContestedAlso on Axy.digital, AirOps
- System learns from performance signals and improves“Throwing Hands learns what ranked, what got cited, what moved, what didn't, who beat you, where a competitor left an opening”capabilitySectionsame claim 50%same territory 75%Anyone could say itContestedAlso on Axy.digital, AirOps
- Less time managing briefs, freelancers and edits“Spend less of your week managing briefs, freelancers, agencies and rounds of edits – and more of it deciding what deserves to ship”outcomeBodysame claim 50%same territory 50%Anyone could say itContestedAlso on Axy.digital, Upfront AI
- Great content produced at scale, not just cheap content“AI made content cheap. Throwing Hands makes great content scalable”qualitySectionsame claim 25%same territory 75%Anyone could say itContestedAlso on Upfront AI
- Adversarial multi-agent process refines content“Throwing Hands pits specialist AI agents against each other to create positioning-led content”capabilityHerosame claim 0%same territory 100%Copyable with effortUnique and owned
- Large documented ranking gains from campaigns“+1569.8% growth in Top-3 rankings”proofHerosame claim 0%same territory 50%Copyable with effortUnique and owned
- Only the strongest version of content survives“until only the strongest version survives”outcomeHerosame claim 0%same territory 75%Anyone could say itnot a buying criterionUnique for now
- AI does deep research work at previously uneconomic scale“Throwing Hands uses AI to do that painstaking work at a scale that wasn't economically possible before”capabilitySectionsame claim 0%same territory 25%Anyone could say itUnique for now
- Built by a practitioner from a proven manual process“Built by a writer from a manual process that worked”proofSectionsame claim 0%same territory 25%Copyable with effortnot a buying criterionUnique and owned
- Content competitors structurally cannot copygrouping uncertain“Content a competitor couldn't copy without breaking their business”qualitySectionsame claim 0%same territory 0%Anyone could say itnot a buying criterionUnique for now
- Content grounded in your positioning and evidence inputs“Throwing Hands starts with your positioning, customers, product, evidence, competitors, and point of view”capabilitySectionsame claim 0%same territory 25%Anyone could say itUnique for now
- Content is memorable and brand-distinctive“Give people a reason to remember which brand wrote it”outcomeSectionsame claim 0%same territory 25%Anyone could say itnot a buying criterionUnique for now
- Content teams succeed using the product“Ambitious content teams win with Throwing Hands”outcomeSectionsame claim 0%same territory 50%Anyone could say itnot a buying criterionUnique for now
- Replaces a stack of tools and people“It shouldn't take six tools and five people to get one great piece of content out the door”qualitySectionsame claim 0%same territory 50%Anyone could say itUnique for now
- Win more of the searches buyers make“Own more of the searches your buyers actually make”outcomeSectionsame claim 0%same territory 75%Anyone could say itUnique for now
- Captures internal expertise without founder bottleneck“Capture the expertise and opinions inside the business without making the founder the bottleneck for every piece”outcomeBodysame claim 0%same territory 50%Anyone could say itnot a buying criterionUnique for now
- Humans approve final output“Humans still decide what leaves the building”qualityBodysame claim 0%same territory 25%Anyone could say itUnique for now
How this was calculated
Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.
AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.
How the score is built
| Category | Weight | Yours | What a high score means |
|---|---|---|---|
Messaging Category framing, who it is for, and the outcome promised | 30% | 59 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
Claims Attribute and benefit claims — speed, ease, quality, ROI | 30% | 40 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
Features Capabilities and functions the page lists | 15% | 63 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
Proof The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges | 10% | 46 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
Structure Section order, navigation, CTA language and placement | 10% | 67 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
Visual Palette family, imagery style, layout patterns | 5% | 47 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |
Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.
What we compared (5 pages read)
What it cannot tell you
The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.
Your highest-impact changes
- 1Table stakesYour hero copy says “Throwing Hands pits specialist AI agents against each other to create positioning-led content”.
Axy.digital, Analyze AI, AirOps and Upfront AI all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
- 2Table stakesYour hero copy says “until only the strongest version survives”.
Keep the fact, lose the position: axy.digital, Analyze AI and Upfront AI say it too (75% of the set), and your hero is spending its first impression on the same territory as theirs.
- 3Table stakesYour section copy says “Become the source AI reaches for when your market asks questions”.
This is the set's common ground — Analyze AI, AirOps and Upfront AI say it too (75% of the set). It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.
- 4Table stakesYour section copy says “AI made content cheap. Throwing Hands makes great content scalable”.
A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.
- 5Table stakesYour section copy says “Throwing Hands learns what ranked, what got cited, what moved, what didn't, who beat you, where a competitor…”.
True of you and true of them: Axy.digital, Analyze AI and AirOps say it too (75% of the set). That is why it decides nothing, and why the section is the wrong place to spend it.
- 6Table stakesYour section copy says “Own more of the searches your buyers actually make”.
In the section: Analyze AI, AirOps and Upfront AI say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.
- 7Surface“Humans still decide what leaves the building” is yours alone, and buyers weigh it.
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
The only way to know if it matters.
This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.







