Your verdict
Your page is mostly the same.
Most of what your page says, Future Processing says too. You're less same than 1 of the 8 Dev / IT services shops sites scored (category avg 61).
Each named site is scored the same way, against the other 3 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.
More same than average
The average Dev / IT services shops category leader scores 61; you scored 74.
You are 13 points more same than the average Dev / IT services shops category leader.
Closest overlap: Future Processing
Of the 3 sites you named, Future Processing echoes the most of what your page says. Scored the same way against the rest of the set, Future Processing sits at 55.
Future Processing is the competitor you sound most like.
Room to own more
27% of your claim space is ownable: unique, relevant, and hard to copy. 1 of those claims sits in body copy, where few readers reach it.
27% is ownable, and 1 buried opportunity could help you stand out more.
Three changes worth testing first.
Chosen by rule from the comparison with Netguru, STX Next and Future Processing: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.
- “We help CTOs and product teams scale fast when opportunity hits”
Netguru, STX Next and Future Processing all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
Table stakesMost of the set says this too. - “We regard the TSH team as co-founders in our business”
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
SurfaceYours alone. Test it higher up. - “160+ product teams → from Scale-ups to Fortune 500”
Keep the fact, lose the position: netguru, STX Next and Future Processing all say it too, and your hero is spending its first impression on the same territory as theirs.
Table stakesMost of the set says this too.
Try these changes, then test them with real buyers.
This measures overlap. Whether buyers notice is a different question, and only they can answer it.
What you can own
Claims only you make, that buyers weigh, and that competitors can’t easily copy.
27% of your page’s claim space is yours to keep.
Why this is not 100 minus the Sameness Index
The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.
Already leading with · 7
- Staffs a working team within weeks
“TSH fields a self-managed team in 2 weeks, no handholding required”
- Case: 95% faster document processing via AI
“Pension Lab slashed document processing time by 95% with an AI app”
- Case: cut time to market 75%
“A remade backend cut eSky's time to market by 75%”
- AI agent team owns delivery end-to-end
“Ship faster with an AI-agentic engineering team that owns the outcome end-to-end”
- AI agents plus domain engineers do quality control
“Quality control: 6 AI agents & fintech-native engineers”
- Human review and sign-off at every AI step
“Used in 50+ commercial projects with structured review and human sign-off at every step”
- Roughly 40% faster delivery lead time
“40% faster delivery, built in”
Buried in body copy · 1
- Testimonials: acts as an embedded partner/co-founder
“We regard the TSH team as co-founders in our business”
Where you blend in
Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.
- Commodity · 100%Table stakesHeroLarge customer base and long track record
- “160+ product teams → from Scale-ups to Fortune 500”
- “CTOs and PMs love working with us. They stay for years”
You say this 2 different ways.
Netguru, STX Next and Future Processing all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.
They say- Netguru“2500+ Projects delivered”
- STX Next“1000 Successful Projects”
- Future Processing“900+ successful projects”
- Commodity · 100%Table stakesHeroScales delivery capacity fast with talent
- “TSH fields a self-managed team in 2 weeks, no handholding required”
- “We help CTOs and product teams scale fast when opportunity hits”
- “Fill in missing talent and add the specialized skills your software development team needs without months of recruitment”
You say this 3 different ways.
Common ground with Netguru, STX Next and Future Processing. Say it if buyers need it — lower on the page, where it is not the thing they read first. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Netguru“400+ People on board”
- STX Next“Team of 500+ specialized engineers”
- Future Processing“growing from a small software house in Gliwice, Poland, into a technology consulting and software delivery partner with more than 800 specialists”
- Commodity · 67%KeepHeroAI-first delivery using AI agents
- “AI-native delivery, four ways”
- “Ship faster with an AI-agentic engineering team that owns the outcome end-to-end”
- “Quality control: 6 AI agents & fintech-native engineers”
- “A complete AI product engineering framework”
- “Not a prompt library”
You say this 5 different ways.
STX Next and Future Processing say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.
They say- STX Next“AI-First, Outcome-driven Technology Partner”
- Future Processing“We proceed according to our unique AI-enabled advisory & delivery framework grounded in technological heritage and AI roots”
- Commodity · 67%Table stakesHeroThird-party recognition and ratings
- “4.8 / 5 impartial reviews on clutch.co”
Netguru and Future Processing make the same claim (67% of the set). It cannot set you apart, so it should not carry the hero. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Netguru“Our current NPS score (highlighted)”
- Future Processing“NPS on a scale from -100 to +100, a result deemed excellent for the IT sector”
- Commodity · 100%Table stakesSectionNamed client case studies as proof
- “Bakkt built Zaira for agentic payments across 63+ countries”
- “Emergency team augmentation for Wren Kitchens - the UK's #1 kitchen retailer”
You say this 2 different ways.
A buyer comparing tabs sees this on Netguru, STX Next and Future Processing. Yours earns nothing by repeating it up top; it can live lower down. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Netguru“5.0 app rating on App Store for a major sports ecommerce platform”
- STX Next“Man Group case study: empowering smarter investment strategies”
- Future Processing“£1B+ in bookings for the UK's largest independent broadcaster with a new ad management platform”
- Commodity · 100%Table stakesSectionQuantified client results as proof
- “Pension Lab slashed document processing time by 95% with an AI app”
- “A remade backend cut eSky's time to market by 75%”
- “Backlog creation from 1–2 days to 15 min”
- “Context gathering from 60 min to 3 min”
- “40% faster delivery, built in”
You say this 5 different ways.
Netguru, STX Next and Future Processing got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Netguru“40% growth in international & GCC orders for a global retailer”
- STX Next“Reduced unplanned downtime by 20% with Predictive Maintenance for a chemicals/plastics client”
- Future Processing“A seamless migration and 72% cost reduction, within a 20-day timescale”
- Commodity · 100%Table stakesSectionSecurity, compliance and certifications
- “Can't compromise on quality & security standards”
Netguru, STX Next and Future Processing make the same claim. It cannot set you apart, so it should not carry the section.
They say- Netguru“ESG and compliance by design”
- STX Next“ISO/IEC 27001 certified, reflecting adherence to global data security standards”
- Future Processing“grounded in our technological expertise, governance & compliance to scale safely”
- Commodity · 100%Table stakesSectionSpeed without sacrificing quality
- “No AI slop. No quality trade-offs”
Shared with Netguru, STX Next and Future Processing. True of you, true of them — which is exactly why it will not decide anything.
They say- Netguru“Leverage our design system for rapid consistency”
- STX Next“Consistent and efficient processes always aim for the highest quality”
- Future Processing“We continuously optimise to deliver faster”
- Commodity · 67%Table stakesSectionAdvisory: assessments and roadmaps
- “AI-driven analysis, zero business disruption”
- “Upgrade your platform with a clear plan for faster delivery and better performance”
You say this 2 different ways.
Shared with Netguru and Future Processing, 67% of the set. True of you, true of them — which is exactly why it will not decide anything. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Netguru“Benefit from transformation roadmaps, proven delivery governance”
- Future Processing“We map your AI opportunities against real business value, score readiness, and hand you a GO / NO-GO roadmap”
- Commodity · 67%Table stakesSectionBuilds AI and data capabilities into products
- “Add AI capabilities to your products and processes to enhance features, improve user experience, and optimise critical workflows”
A buyer comparing tabs sees this on Netguru and STX Next too (67% of the set). Yours earns nothing by repeating it up top; it can live lower down.
They say- Netguru“Boost your AI personalization, retail media and onsite ads”
- STX Next“Use AI to turn your big data into valuable insights that reveal patterns and predictions for smarter decisions”
Claim-by-claim evidence
Every claim on your page (26)
What the columns mean
- Claim
- The grouped claim, then your exact line beneath it.
- Type
- What kind of claim it is: category, segment, outcome, capability, quality or proof.
- Placement
- Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
- Same claim
- Share of the competitors making this exact claim. Drives ownership and ownable share.
- Same territory
- Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
- Sayability
- Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
- Relevant
- Whether buyers decide on this. A unique claim nobody buys on is not ownable.
- Ownership
- Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.
Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.
Large count of clients or projects delivered “160+ product teams → from Scale-ups to Fortune 500” | proof | Hero | 100% | 100% | Copyable with effort | Yes | Commodity |
Generic praise testimonials “I have nothing but great respect for them” | proof | Body | 100% | 100% | Anyone could say it | No | Commodity |
Proprietary end-to-end AI product framework “A complete AI product engineering framework” | category | Section | 67% | 67% | Copyable with effort | Yes | Commodity |
AI-native/AI-first delivery approach “AI-native delivery, four ways” | category | Hero | 33% | 67% | Anyone could say it | Yes | Contested |
Adds AI features to client products “Add AI capabilities to your products and processes to enhance features, improve user experience, and optimise critical workflows” | capability | Section | 33% | 67% | Anyone could say it | Yes | Contested |
AI speed without quality compromise “No AI slop. No quality trade-offs” | quality | Section | 33% | 100% | Anyone could say it | Yes | Contested |
Client relationships last many years “CTOs and PMs love working with us. They stay for years” | proof | Section | 33% | 100% | Anyone could say it | Yes | Contested |
Meets strict quality and security standards “Can't compromise on quality & security standards” | quality | Section | 33% | 100% | Anyone could say it | Yes | Contested |
Helps clients scale delivery capacity quickly “We help CTOs and product teams scale fast when opportunity hits” | outcome | Hero | 0% | 100% | Anyone could say it | Yes | Unique for now |
High third-party review rating “4.8 / 5 impartial reviews on clutch.co” | proof | Hero | 0% | 67% | Anyone could say it | Yes | Unique for now |
Staffs a working team within weeks “TSH fields a self-managed team in 2 weeks, no handholding required” | outcome | Hero | 0% | 100% | Copyable with effort | Yes | Unique and owned |
Adds specialist talent without long recruitment “Fill in missing talent and add the specialized skills your software development team needs without months of recruitment” | capability | Section | 0% | 100% | Anyone could say it | Yes | Unique for now |
AI agent team owns delivery end-to-end “Ship faster with an AI-agentic engineering team that owns the outcome end-to-end” | outcome | Section | 0% | 67% | Copyable with effort | Yes | Unique and owned |
AI agents plus domain engineers do quality control “Quality control: 6 AI agents & fintech-native engineers” | capability | Section | 0% | 67% | Copyable with effort | Yes | Unique and owned |
AI-driven assessment without disrupting operations “AI-driven analysis, zero business disruption” | capability | Section | 0% | 67% | Anyone could say it | No | Unique for now |
Backlog creation cut to minutes “Backlog creation from 1–2 days to 15 min” | outcome | Section | 0% | 100% | Copyable with effort | No | Unique and owned |
Case: 95% faster document processing via AI “Pension Lab slashed document processing time by 95% with an AI app” | proof | Section | 0% | 100% | Hard to copy | Yes | Unique and owned |
Case: agentic payments product across 63+ countries “Bakkt built Zaira for agentic payments across 63+ countries” | proof | Section | 0% | 100% | Hard to copy | No | Unique and owned |
Case: cut time to market 75% “A remade backend cut eSky's time to market by 75%” | proof | Section | 0% | 100% | Hard to copy | Yes | Unique and owned |
Context gathering cut to minutes “Context gathering from 60 min to 3 min” | outcome | Section | 0% | 100% | Copyable with effort | No | Unique and owned |
Human review and sign-off at every AI step “Used in 50+ commercial projects with structured review and human sign-off at every step” | proof | Section | 0% | 0% | Copyable with effort | Yes | Unique and owned |
More than a prompt library / real system “Not a prompt library” | quality | Section | 0% | 67% | Anyone could say it | No | Unique for now |
Named client case: emergency team augmentation “Emergency team augmentation for Wren Kitchens - the UK's #1 kitchen retailer” | proof | Section | 0% | 100% | Hard to copy | No | Unique and owned |
Platform modernization with a delivery plan “Upgrade your platform with a clear plan for faster delivery and better performance” | outcome | Section | 0% | 67% | Anyone could say it | Yes | Unique for now |
Roughly 40% faster delivery lead time “40% faster delivery, built in” | outcome | Section | 0% | 100% | Copyable with effort | Yes | Unique and owned |
Testimonials: acts as an embedded partner/co-founder “We regard the TSH team as co-founders in our business” | proof | Body | 0% | 100% | Anyone could say it | Yes | Unique for now |
- Large count of clients or projects delivered“160+ product teams → from Scale-ups to Fortune 500”proofHerosame claim 100%same territory 100%Copyable with effortCommodityAlso on Netguru, STX Next, Future Processing
- Generic praise testimonials“I have nothing but great respect for them”proofBodysame claim 100%same territory 100%Anyone could say itnot a buying criterionCommodityAlso on Netguru, STX Next, Future Processing
- Proprietary end-to-end AI product framework“A complete AI product engineering framework”categorySectionsame claim 67%same territory 67%Copyable with effortCommodityAlso on STX Next, Future Processing
- AI-native/AI-first delivery approach“AI-native delivery, four ways”categoryHerosame claim 33%same territory 67%Anyone could say itContestedAlso on STX Next
- Adds AI features to client products“Add AI capabilities to your products and processes to enhance features, improve user experience, and optimise critical workflows”capabilitySectionsame claim 33%same territory 67%Anyone could say itContestedAlso on Netguru
- AI speed without quality compromise“No AI slop. No quality trade-offs”qualitySectionsame claim 33%same territory 100%Anyone could say itContestedAlso on STX Next
- Client relationships last many years“CTOs and PMs love working with us. They stay for years”proofSectionsame claim 33%same territory 100%Anyone could say itContestedAlso on Future Processing
- Meets strict quality and security standards“Can't compromise on quality & security standards”qualitySectionsame claim 33%same territory 100%Anyone could say itContestedAlso on Future Processing
- Helps clients scale delivery capacity quickly“We help CTOs and product teams scale fast when opportunity hits”outcomeHerosame claim 0%same territory 100%Anyone could say itUnique for now
- High third-party review rating“4.8 / 5 impartial reviews on clutch.co”proofHerosame claim 0%same territory 67%Anyone could say itUnique for now
- Staffs a working team within weeks“TSH fields a self-managed team in 2 weeks, no handholding required”outcomeHerosame claim 0%same territory 100%Copyable with effortUnique and owned
- Adds specialist talent without long recruitment“Fill in missing talent and add the specialized skills your software development team needs without months of recruitment”capabilitySectionsame claim 0%same territory 100%Anyone could say itUnique for now
- AI agent team owns delivery end-to-end“Ship faster with an AI-agentic engineering team that owns the outcome end-to-end”outcomeSectionsame claim 0%same territory 67%Copyable with effortUnique and owned
- AI agents plus domain engineers do quality control“Quality control: 6 AI agents & fintech-native engineers”capabilitySectionsame claim 0%same territory 67%Copyable with effortUnique and owned
- AI-driven assessment without disrupting operations“AI-driven analysis, zero business disruption”capabilitySectionsame claim 0%same territory 67%Anyone could say itnot a buying criterionUnique for now
- Backlog creation cut to minutes“Backlog creation from 1–2 days to 15 min”outcomeSectionsame claim 0%same territory 100%Copyable with effortnot a buying criterionUnique and owned
- Case: 95% faster document processing via AI“Pension Lab slashed document processing time by 95% with an AI app”proofSectionsame claim 0%same territory 100%Hard to copyUnique and owned
- Case: agentic payments product across 63+ countries“Bakkt built Zaira for agentic payments across 63+ countries”proofSectionsame claim 0%same territory 100%Hard to copynot a buying criterionUnique and owned
- Case: cut time to market 75%“A remade backend cut eSky's time to market by 75%”proofSectionsame claim 0%same territory 100%Hard to copyUnique and owned
- Context gathering cut to minutes“Context gathering from 60 min to 3 min”outcomeSectionsame claim 0%same territory 100%Copyable with effortnot a buying criterionUnique and owned
- Human review and sign-off at every AI step“Used in 50+ commercial projects with structured review and human sign-off at every step”proofSectionsame claim 0%same territory 0%Copyable with effortUnique and owned
- More than a prompt library / real system“Not a prompt library”qualitySectionsame claim 0%same territory 67%Anyone could say itnot a buying criterionUnique for now
- Named client case: emergency team augmentation“Emergency team augmentation for Wren Kitchens - the UK's #1 kitchen retailer”proofSectionsame claim 0%same territory 100%Hard to copynot a buying criterionUnique and owned
- Platform modernization with a delivery plan“Upgrade your platform with a clear plan for faster delivery and better performance”outcomeSectionsame claim 0%same territory 67%Anyone could say itUnique for now
- Roughly 40% faster delivery lead time“40% faster delivery, built in”outcomeSectionsame claim 0%same territory 100%Copyable with effortUnique and owned
- Testimonials: acts as an embedded partner/co-founder“We regard the TSH team as co-founders in our business”proofBodysame claim 0%same territory 100%Anyone could say itUnique for now
How this was calculated
Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.
AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.
How the score is built
| Category | Weight | Yours | What a high score means |
|---|---|---|---|
Messaging Category framing, who it is for, and the outcome promised | 30% | 86 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
Claims Attribute and benefit claims — speed, ease, quality, ROI | 30% | 89 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
Features Capabilities and functions the page lists | 15% | 75 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
Proof The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges | 10% | 47 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
Structure Section order, navigation, CTA language and placement | 10% | 33 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
Visual Palette family, imagery style, layout patterns | 5% | 46 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |
Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.
What we compared (4 pages read)
What it cannot tell you
The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.
Your highest-impact changes
- 1Table stakesYour hero copy says “We help CTOs and product teams scale fast when opportunity hits”.
Netguru, STX Next and Future Processing all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
- 2Table stakesYour hero copy says “160+ product teams → from Scale-ups to Fortune 500”.
Keep the fact, lose the position: netguru, STX Next and Future Processing all say it too, and your hero is spending its first impression on the same territory as theirs.
- 3Table stakesYour hero copy says “TSH fields a self-managed team in 2 weeks, no handholding required”.
This is the set's common ground — Netguru, STX Next and Future Processing all say it too. It will not set you apart wherever it sits, and in the hero it costs you the one place a distinctive claim would be read.
- 4Table stakesYour hero copy says “4.8 / 5 impartial reviews on clutch.co”.
A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the hero should carry a claim they will only find here.
- 5Table stakesYour section copy says “Fill in missing talent and add the specialized skills your software development team needs without months of…”.
True of you and true of them: Netguru, STX Next and Future Processing all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.
- 6Table stakesYour section copy says “No AI slop. No quality trade-offs”.
In the section: Keep the fact, lose the position: netguru, STX Next and Future Processing all say it too, and your section is spending its first impression on the same territory as theirs.
- 7Table stakesYour section copy says “CTOs and PMs love working with us. They stay for years”.
In the section: This is the set's common ground — Netguru, STX Next and Future Processing all say it too. It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.
- 8Table stakesYour section copy says “Can't compromise on quality & security standards”.
In the section: A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.
- 9Surface“We regard the TSH team as co-founders in our business” is yours alone, and buyers weigh it.
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
The only way to know if it matters.
This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.







