Sameness Index · 4 sites compared

Your page scores 74 out of 100 for sameness against the 3 competitors you named.

https://tsh.io/

01

Your verdict

74
Sameness · vs 3 named
How is this calculated?

Your page is mostly the same.

Most of what your page says, Future Processing says too. You're less same than 1 of the 8 Dev / IT services shops sites scored (category avg 61).

Benchmarked against Dev / IT services shops (the category you chose).
Sameness Index on a 0 to 100 scale, from distinctive at 0 to interchangeable at 100. This page scores 74. Netguru scores 58. STX Next scores 48. Future Processing scores 55. The category avg is 61.

Each named site is scored the same way, against the other 3 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.

  1. More same than average

    The average Dev / IT services shops category leader scores 61; you scored 74.

    You are 13 points more same than the average Dev / IT services shops category leader.

  2. Closest overlap: Future Processing

    Of the 3 sites you named, Future Processing echoes the most of what your page says. Scored the same way against the rest of the set, Future Processing sits at 55.

    Future Processing is the competitor you sound most like.

  3. Room to own more

    27% of your claim space is ownable: unique, relevant, and hard to copy. 1 of those claims sits in body copy, where few readers reach it.

    27% is ownable, and 1 buried opportunity could help you stand out more.

Do this first

Three changes worth testing first.

Chosen by rule from the comparison with Netguru, STX Next and Future Processing: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.

  1. We help CTOs and product teams scale fast when opportunity hits

    Netguru, STX Next and Future Processing all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

    Table stakes
    Most of the set says this too.
  2. We regard the TSH team as co-founders in our business

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

    Surface
    Yours alone. Test it higher up.
  3. 160+ product teams → from Scale-ups to Fortune 500

    Keep the fact, lose the position: netguru, STX Next and Future Processing all say it too, and your hero is spending its first impression on the same territory as theirs.

    Table stakes
    Most of the set says this too.

Try these changes, then test them with real buyers.

This measures overlap. Whether buyers notice is a different question, and only they can answer it.

02

What you can own

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

27% of your page’s claim space is yours to keep.

27%Yours to keep42%Unique but weak31%A competitor says it too
Why this is not 100 minus the Sameness Index

The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.

Already leading with · 7

  1. Staffs a working team within weeks

    TSH fields a self-managed team in 2 weeks, no handholding required

  2. Case: 95% faster document processing via AI

    Pension Lab slashed document processing time by 95% with an AI app

  3. Case: cut time to market 75%

    A remade backend cut eSky's time to market by 75%

  4. AI agent team owns delivery end-to-end

    Ship faster with an AI-agentic engineering team that owns the outcome end-to-end

  5. AI agents plus domain engineers do quality control

    Quality control: 6 AI agents & fintech-native engineers

  6. Human review and sign-off at every AI step

    Used in 50+ commercial projects with structured review and human sign-off at every step

  7. Roughly 40% faster delivery lead time

    40% faster delivery, built in

Buried in body copy · 1

  1. Testimonials: acts as an embedded partner/co-founder

    We regard the TSH team as co-founders in our business

03

Where you blend in

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

  • Commodity · 100%Table stakesHero
    Large customer base and long track record
    • 160+ product teams → from Scale-ups to Fortune 500
    • CTOs and PMs love working with us. They stay for years

    You say this 2 different ways.

    Netguru, STX Next and Future Processing all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.

    They say
    • Netguru2500+ Projects delivered
    • STX Next1000 Successful Projects
    • Future Processing900+ successful projects
  • Commodity · 100%Table stakesHero
    Scales delivery capacity fast with talent
    • TSH fields a self-managed team in 2 weeks, no handholding required
    • We help CTOs and product teams scale fast when opportunity hits
    • Fill in missing talent and add the specialized skills your software development team needs without months of recruitment

    You say this 3 different ways.

    Common ground with Netguru, STX Next and Future Processing. Say it if buyers need it — lower on the page, where it is not the thing they read first. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • Netguru400+ People on board
    • STX NextTeam of 500+ specialized engineers
    • Future Processinggrowing from a small software house in Gliwice, Poland, into a technology consulting and software delivery partner with more than 800 specialists
  • Commodity · 67%KeepHero
    AI-first delivery using AI agents
    • AI-native delivery, four ways
    • Ship faster with an AI-agentic engineering team that owns the outcome end-to-end
    • Quality control: 6 AI agents & fintech-native engineers
    • A complete AI product engineering framework
    • Not a prompt library

    You say this 5 different ways.

    STX Next and Future Processing say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

    They say
    • STX NextAI-First, Outcome-driven Technology Partner
    • Future ProcessingWe proceed according to our unique AI-enabled advisory & delivery framework grounded in technological heritage and AI roots
  • Commodity · 67%Table stakesHero
    Third-party recognition and ratings
    • 4.8 / 5 impartial reviews on clutch.co

    Netguru and Future Processing make the same claim (67% of the set). It cannot set you apart, so it should not carry the hero. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • NetguruOur current NPS score (highlighted)
    • Future ProcessingNPS on a scale from -100 to +100, a result deemed excellent for the IT sector
  • Commodity · 100%Table stakesSection
    Named client case studies as proof
    • Bakkt built Zaira for agentic payments across 63+ countries
    • Emergency team augmentation for Wren Kitchens - the UK's #1 kitchen retailer

    You say this 2 different ways.

    A buyer comparing tabs sees this on Netguru, STX Next and Future Processing. Yours earns nothing by repeating it up top; it can live lower down. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • Netguru5.0 app rating on App Store for a major sports ecommerce platform
    • STX NextMan Group case study: empowering smarter investment strategies
    • Future Processing£1B+ in bookings for the UK's largest independent broadcaster with a new ad management platform
  • Commodity · 100%Table stakesSection
    Quantified client results as proof
    • Pension Lab slashed document processing time by 95% with an AI app
    • A remade backend cut eSky's time to market by 75%
    • Backlog creation from 1–2 days to 15 min
    • Context gathering from 60 min to 3 min
    • 40% faster delivery, built in

    You say this 5 different ways.

    Netguru, STX Next and Future Processing got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • Netguru40% growth in international & GCC orders for a global retailer
    • STX NextReduced unplanned downtime by 20% with Predictive Maintenance for a chemicals/plastics client
    • Future ProcessingA seamless migration and 72% cost reduction, within a 20-day timescale
  • Commodity · 100%Table stakesSection
    Security, compliance and certifications
    • Can't compromise on quality & security standards

    Netguru, STX Next and Future Processing make the same claim. It cannot set you apart, so it should not carry the section.

    They say
    • NetguruESG and compliance by design
    • STX NextISO/IEC 27001 certified, reflecting adherence to global data security standards
    • Future Processinggrounded in our technological expertise, governance & compliance to scale safely
  • Commodity · 100%Table stakesSection
    Speed without sacrificing quality
    • No AI slop. No quality trade-offs

    Shared with Netguru, STX Next and Future Processing. True of you, true of them — which is exactly why it will not decide anything.

    They say
    • NetguruLeverage our design system for rapid consistency
    • STX NextConsistent and efficient processes always aim for the highest quality
    • Future ProcessingWe continuously optimise to deliver faster
  • Commodity · 67%Table stakesSection
    Advisory: assessments and roadmaps
    • AI-driven analysis, zero business disruption
    • Upgrade your platform with a clear plan for faster delivery and better performance

    You say this 2 different ways.

    Shared with Netguru and Future Processing, 67% of the set. True of you, true of them — which is exactly why it will not decide anything. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • NetguruBenefit from transformation roadmaps, proven delivery governance
    • Future ProcessingWe map your AI opportunities against real business value, score readiness, and hand you a GO / NO-GO roadmap
  • Commodity · 67%Table stakesSection
    Builds AI and data capabilities into products
    • Add AI capabilities to your products and processes to enhance features, improve user experience, and optimise critical workflows

    A buyer comparing tabs sees this on Netguru and STX Next too (67% of the set). Yours earns nothing by repeating it up top; it can live lower down.

    They say
    • NetguruBoost your AI personalization, retail media and onsite ads
    • STX NextUse AI to turn your big data into valuable insights that reveal patterns and predictions for smarter decisions
04

Claim-by-claim evidence

Every claim on your page (26)
What the columns mean
Claim
The grouped claim, then your exact line beneath it.
Type
What kind of claim it is: category, segment, outcome, capability, quality or proof.
Placement
Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
Same claim
Share of the competitors making this exact claim. Drives ownership and ownable share.
Same territory
Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
Sayability
Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
Relevant
Whether buyers decide on this. A unique claim nobody buys on is not ownable.
Ownership
Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.

Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.

  • Large count of clients or projects delivered
    160+ product teams → from Scale-ups to Fortune 500
    proofHerosame claim 100%same territory 100%Copyable with effort
    Commodity
    Also on Netguru, STX Next, Future Processing
  • Generic praise testimonials
    I have nothing but great respect for them
    proofBodysame claim 100%same territory 100%Anyone could say itnot a buying criterion
    Commodity
    Also on Netguru, STX Next, Future Processing
  • Proprietary end-to-end AI product framework
    A complete AI product engineering framework
    categorySectionsame claim 67%same territory 67%Copyable with effort
    Commodity
    Also on STX Next, Future Processing
  • AI-native/AI-first delivery approach
    AI-native delivery, four ways
    categoryHerosame claim 33%same territory 67%Anyone could say it
    Contested
    Also on STX Next
  • Adds AI features to client products
    Add AI capabilities to your products and processes to enhance features, improve user experience, and optimise critical workflows
    capabilitySectionsame claim 33%same territory 67%Anyone could say it
    Contested
    Also on Netguru
  • AI speed without quality compromise
    No AI slop. No quality trade-offs
    qualitySectionsame claim 33%same territory 100%Anyone could say it
    Contested
    Also on STX Next
  • Client relationships last many years
    CTOs and PMs love working with us. They stay for years
    proofSectionsame claim 33%same territory 100%Anyone could say it
    Contested
    Also on Future Processing
  • Meets strict quality and security standards
    Can't compromise on quality & security standards
    qualitySectionsame claim 33%same territory 100%Anyone could say it
    Contested
    Also on Future Processing
  • Helps clients scale delivery capacity quickly
    We help CTOs and product teams scale fast when opportunity hits
    outcomeHerosame claim 0%same territory 100%Anyone could say it
    Unique for now
  • High third-party review rating
    4.8 / 5 impartial reviews on clutch.co
    proofHerosame claim 0%same territory 67%Anyone could say it
    Unique for now
  • Staffs a working team within weeks
    TSH fields a self-managed team in 2 weeks, no handholding required
    outcomeHerosame claim 0%same territory 100%Copyable with effort
    Unique and owned
  • Adds specialist talent without long recruitment
    Fill in missing talent and add the specialized skills your software development team needs without months of recruitment
    capabilitySectionsame claim 0%same territory 100%Anyone could say it
    Unique for now
  • AI agent team owns delivery end-to-end
    Ship faster with an AI-agentic engineering team that owns the outcome end-to-end
    outcomeSectionsame claim 0%same territory 67%Copyable with effort
    Unique and owned
  • AI agents plus domain engineers do quality control
    Quality control: 6 AI agents & fintech-native engineers
    capabilitySectionsame claim 0%same territory 67%Copyable with effort
    Unique and owned
  • AI-driven assessment without disrupting operations
    AI-driven analysis, zero business disruption
    capabilitySectionsame claim 0%same territory 67%Anyone could say itnot a buying criterion
    Unique for now
  • Backlog creation cut to minutes
    Backlog creation from 1–2 days to 15 min
    outcomeSectionsame claim 0%same territory 100%Copyable with effortnot a buying criterion
    Unique and owned
  • Case: 95% faster document processing via AI
    Pension Lab slashed document processing time by 95% with an AI app
    proofSectionsame claim 0%same territory 100%Hard to copy
    Unique and owned
  • Case: agentic payments product across 63+ countries
    Bakkt built Zaira for agentic payments across 63+ countries
    proofSectionsame claim 0%same territory 100%Hard to copynot a buying criterion
    Unique and owned
  • Case: cut time to market 75%
    A remade backend cut eSky's time to market by 75%
    proofSectionsame claim 0%same territory 100%Hard to copy
    Unique and owned
  • Context gathering cut to minutes
    Context gathering from 60 min to 3 min
    outcomeSectionsame claim 0%same territory 100%Copyable with effortnot a buying criterion
    Unique and owned
  • Human review and sign-off at every AI step
    Used in 50+ commercial projects with structured review and human sign-off at every step
    proofSectionsame claim 0%same territory 0%Copyable with effort
    Unique and owned
  • More than a prompt library / real system
    Not a prompt library
    qualitySectionsame claim 0%same territory 67%Anyone could say itnot a buying criterion
    Unique for now
  • Named client case: emergency team augmentation
    Emergency team augmentation for Wren Kitchens - the UK's #1 kitchen retailer
    proofSectionsame claim 0%same territory 100%Hard to copynot a buying criterion
    Unique and owned
  • Platform modernization with a delivery plan
    Upgrade your platform with a clear plan for faster delivery and better performance
    outcomeSectionsame claim 0%same territory 67%Anyone could say it
    Unique for now
  • Roughly 40% faster delivery lead time
    40% faster delivery, built in
    outcomeSectionsame claim 0%same territory 100%Copyable with effort
    Unique and owned
  • Testimonials: acts as an embedded partner/co-founder
    We regard the TSH team as co-founders in our business
    proofBodysame claim 0%same territory 100%Anyone could say it
    Unique for now
05

How this was calculated

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

How the score is built
The six category scores, their weights, and what a high score in each one means
CategoryWeightYoursWhat a high score means
Messaging
Category framing, who it is for, and the outcome promised
30%86The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not.
Claims
Attribute and benefit claims — speed, ease, quality, ROI
30%89Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot.
Features
Capabilities and functions the page lists
15%75Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake.
Proof
The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges
10%47Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named.
Structure
Section order, navigation, CTA language and placement
10%33The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable.
Visual
Palette family, imagery style, layout patterns
5%46Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first.

Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.

What we compared (4 pages read)
Your page
TSH
tsh.io
Competitor
Netguru
netguru.com
Competitor
STX Next
stxnext.com
Competitor
Future Processing
future-processing.com
What it cannot tell you

The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.

Your highest-impact changes

  1. 1
    Table stakesYour hero copy says “We help CTOs and product teams scale fast when opportunity hits”.

    Netguru, STX Next and Future Processing all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

  2. 2
    Table stakesYour hero copy says “160+ product teams → from Scale-ups to Fortune 500”.

    Keep the fact, lose the position: netguru, STX Next and Future Processing all say it too, and your hero is spending its first impression on the same territory as theirs.

  3. 3
    Table stakesYour hero copy says “TSH fields a self-managed team in 2 weeks, no handholding required”.

    This is the set's common ground — Netguru, STX Next and Future Processing all say it too. It will not set you apart wherever it sits, and in the hero it costs you the one place a distinctive claim would be read.

  4. 4
    Table stakesYour hero copy says “4.8 / 5 impartial reviews on clutch.co”.

    A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the hero should carry a claim they will only find here.

  5. 5
    Table stakesYour section copy says “Fill in missing talent and add the specialized skills your software development team needs without months of…”.

    True of you and true of them: Netguru, STX Next and Future Processing all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.

  6. 6
    Table stakesYour section copy says “No AI slop. No quality trade-offs”.

    In the section: Keep the fact, lose the position: netguru, STX Next and Future Processing all say it too, and your section is spending its first impression on the same territory as theirs.

  7. 7
    Table stakesYour section copy says “CTOs and PMs love working with us. They stay for years”.

    In the section: This is the set's common ground — Netguru, STX Next and Future Processing all say it too. It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.

  8. 8
    Table stakesYour section copy says “Can't compromise on quality & security standards”.

    In the section: A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.

  9. 9
    Surface“We regard the TSH team as co-founders in our business” is yours alone, and buyers weigh it.

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

The only way to know if it matters.

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

Test it with real buyers
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