Your verdict
Your page is half shared.
About half of what your page says, Lyssna also says. You're less same than 242 of the 366 SaaS sites scored (SaaS avg 56).
Each named site is scored the same way, against the other 3 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.
Less same than average
The average SaaS site scores 56; you scored 53.
You are 3 points less same than the average SaaS site.
Closest overlap: Lyssna
Of the 3 sites you named, Lyssna echoes the most of what your page says. Scored the same way against the rest of the set, Lyssna sits at 39.
Lyssna is the competitor you sound most like.
Room to own more
10% of your claim space is ownable: unique, relevant, and hard to copy. 2 of those claims sit in body copy, where few readers reach them.
10% is ownable, and 2 buried opportunities could help you stand out more.
Three changes worth testing first.
Chosen by rule from the comparison with maze.com, Lyssna and Useberry: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.
- “1 million testers”
Lyssna and Useberry say it too (67% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
Table stakesMost of the set says this too. - “Fast turnaround, even for niche profiles”
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
SurfaceYours alone. Test it higher up. - “Customer testimonial: analysis functionality is really nice and easy to use”
A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.
SurfaceYours alone. Test it higher up.
Try these changes, then test them with real buyers.
This measures overlap. Whether buyers notice is a different question, and only they can answer it.
What you can own
Claims only you make, that buyers weigh, and that competitors can’t easily copy.
10% of your page’s claim space is yours to keep.
Why this is not 100 minus the Sameness Index
The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.
Already leading with · 2
- Replacement guarantee for bad testers
“Replace-a-Tester guarantee included”
- Supports studies in 40+ languages
“40+ languages, run studies with confidence across multilingual markets”
Buried in body copy · 2
- Fast recruitment even for niche profiles
“Fast turnaround, even for niche profiles”
- Testimonial: analysis features are easy to use
“Customer testimonial: analysis functionality is really nice and easy to use”
Where you blend in
Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.
- Commodity · 67%Table stakesHerofaster, more confident product decisions
- “Build with clarity. Decide with confidence.”
Lyssna and Useberry cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.
They say- Lyssna“Move faster and build with confidence”
- Useberry“Get insights that reveal real patterns and drive confident decisions”
- Commodity · 67%Table stakesHerohigh-quality verified participant pool
- “1 million testers”
- “Human-verified participants”
- “Replace-a-Tester guarantee included”
- “Your research is only as good as the people behind it”
You say this 4 different ways.
Common ground with Lyssna and Useberry. Say it if buyers need it — lower on the page, where it is not the thing they read first.
They say- Lyssna“690,000+ verified participants, with filters and screeners to reach exactly the users you need”
- Useberry“Recruit from a global pool of diverse and high-quality participants waiting to deliver meaningful user insights”
- Commodity · 67%Table stakesHeroobserve real users to find problems
- “See where users get stuck”
- “Userfeel makes it easy to discover the issues, doubts, hesitations and needs of your target audience, not just bug fixes”
- “Most UX tools turn people into reports; dashboards inform, watching users creates clarity”
You say this 3 different ways.
Lyssna and Useberry make the same claim (67% of the set). It cannot set you apart, so it should not carry the hero.
They say- Lyssna“Understand users and their context”
- Useberry“Watch how real people interact with your product through face, voice, and screens”
- Commodity · 67%Table stakesSectionbroad research method coverage in one platform
- “Every method you need to get the right insights (moderated, unmoderated, card sorting, tree testing, surveys)”
- “Userfeel helps teams embed usability testing directly into their workflow, not as isolated projects, but as a continuous habit”
You say this 2 different ways.
A buyer comparing tabs sees this on Lyssna and Useberry too (67% of the set). Yours earns nothing by repeating it up top; it can live lower down.
They say- Lyssna“All your user research. One platform.”
- Useberry“Your all-in-one solution for user testing”
- Commodity · 67%Table stakesSectionfast to set up and launch studies
- “Launch a test in minutes”
Lyssna and Useberry got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.
They say- Lyssna“Create your study in minutes”
- Useberry“Useberry makes research quick to start and easy to scale”
- Commodity · 67%KeepSectionnamed customers and roles as proof
- “Trusted by product teams, agencies and ecommerce brands worldwide”
Lyssna and Useberry say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.
They say- Lyssna“Trusted by 320,000+ designers, marketers, researchers, and product leaders to validate their decisions”
- Useberry“Trusted by leading companies”
- Commodity · 67%Table stakesSectionrecruit and target the right participants fast
- “40+ languages, run studies with confidence across multilingual markets”
- “Bring your own participants anytime”
You say this 2 different ways.
Shared with Lyssna and Useberry, 67% of the set. True of you, true of them — which is exactly why it will not decide anything.
They say- Lyssna“Find your target audience with ease”
- Useberry“Recruit the right participants fast and keep studies flowing”
- Contested · 33%SharpenHeroAI analysis turns sessions into insights
- “AI-driven research tools and human insights to ground every single decision in reality”
Useberry is on this territory too (33% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Useberry“Save only the key moments from long recordings as Highlights”
- Contested · 33%SharpenHeroflexible, transparent pricing and free start
- “The ROI of Better UX, priced to scale”
- “Flexible: Scale cadence, scope, and user types in one simple plan”
You say this 2 different ways.
Shared with Lyssna. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Lyssna“No credit card required”
Claim-by-claim evidence
Every claim on your page (23)
What the columns mean
- Claim
- The grouped claim, then your exact line beneath it.
- Type
- What kind of claim it is: category, segment, outcome, capability, quality or proof.
- Placement
- Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
- Same claim
- Share of the competitors making this exact claim. Drives ownership and ownable share.
- Same territory
- Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
- Sayability
- Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
- Relevant
- Whether buyers decide on this. A unique claim nobody buys on is not ownable.
- Ownership
- Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.
Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.
Ship faster with more confident decisions “Build with clarity. Decide with confidence.” | outcome | Hero | 67% | 67% | Anyone could say it | Yes | Commodity |
All research methods in one platform “Every method you need to get the right insights (moderated, unmoderated, card sorting, tree testing, surveys)” | capability | Section | 67% | 67% | Anyone could say it | Yes | Commodity |
Launch or set up a study in minutes “Launch a test in minutes” | quality | Section | 67% | 67% | Anyone could say it | Yes | Commodity |
Short user videos align teams quicklygrouping uncertain “Share moments that matter; short user videos align teams faster than reports ever could” | outcome | Section | 67% | 67% | Anyone could say it | No | Commodity |
Trusted by teams across roles and industries “Trusted by product teams, agencies and ecommerce brands worldwide” | segment | Section | 67% | 67% | Anyone could say it | No | Commodity |
Uncovers user needs, doubts and motivations “Userfeel makes it easy to discover the issues, doubts, hesitations and needs of your target audience, not just bug fixes” | outcome | Section | 67% | 67% | Anyone could say it | Yes | Commodity |
Target participants via screeners and filters “Target by role, behavior, or custom criteria” | capability | Body | 67% | 67% | Anyone could say it | Yes | Commodity |
Large tester panel of stated size “1 million testers” | proof | Hero | 33% | 67% | Copyable with effort | Yes | Contested |
Participants are verified real humans “Human-verified participants” | proof | Hero | 33% | 67% | Copyable with effort | Yes | Contested |
Watch real users to see where they struggle “See where users get stuck” | outcome | Hero | 33% | 67% | Anyone could say it | Yes | Contested |
Bring and invite your own participants “Bring your own participants anytime” | capability | Section | 33% | 67% | Anyone could say it | Yes | Contested |
Research quality depends on participant quality “Your research is only as good as the people behind it” | quality | Section | 33% | 67% | Anyone could say it | No | Contested |
AI summarizes sessions into usable insights “AI-driven research tools and human insights to ground every single decision in reality” | capability | Hero | 0% | 33% | Anyone could say it | Yes | Unique for now |
Pricing scales with research needs transparently “The ROI of Better UX, priced to scale” | outcome | Hero | 0% | 33% | Anyone could say it | Yes | Unique for now |
Flexible plan scales scope and volume “Flexible: Scale cadence, scope, and user types in one simple plan” | quality | Section | 0% | 33% | Anyone could say it | No | Unique for now |
Replacement guarantee for bad testers “Replace-a-Tester guarantee included” | proof | Section | 0% | 67% | Copyable with effort | Yes | Unique and owned |
Supports continuous, ongoing research cadence “Userfeel helps teams embed usability testing directly into their workflow, not as isolated projects, but as a continuous habit” | capability | Section | 0% | 67% | Anyone could say it | Yes | Unique for now |
Supports studies in 40+ languages “40+ languages, run studies with confidence across multilingual markets” | proof | Section | 0% | 67% | Copyable with effort | Yes | Unique and owned |
Testimonial: results delivered within 24 hours “Customer testimonial: perfect tool for smaller teams just getting started with regular testing, results in less than 24 hrs” | proof | Section | 0% | 0% | Anyone could say it | Yes | Unique for now |
Watching users beats dashboards and metrics “Most UX tools turn people into reports; dashboards inform, watching users creates clarity” | quality | Section | 0% | 67% | Anyone could say it | No | Unique for now |
Fast recruitment even for niche profiles “Fast turnaround, even for niche profiles” | quality | Body | 0% | 67% | Copyable with effort | Yes | Unique and owned |
Testimonial: analysis features are easy to use “Customer testimonial: analysis functionality is really nice and easy to use” | proof | Body | 0% | 0% | Anyone could say it | Yes | Unique for now |
Testimonial: personal attention from the vendor “Customer testimonial: great experience with personal attention” | proof | Body | 0% | 0% | Anyone could say it | No | Unique for now |
- Ship faster with more confident decisions“Build with clarity. Decide with confidence.”outcomeHerosame claim 67%same territory 67%Anyone could say itCommodityAlso on Lyssna, Useberry
- All research methods in one platform“Every method you need to get the right insights (moderated, unmoderated, card sorting, tree testing, surveys)”capabilitySectionsame claim 67%same territory 67%Anyone could say itCommodityAlso on Lyssna, Useberry
- Launch or set up a study in minutes“Launch a test in minutes”qualitySectionsame claim 67%same territory 67%Anyone could say itCommodityAlso on Lyssna, Useberry
- Short user videos align teams quicklygrouping uncertain“Share moments that matter; short user videos align teams faster than reports ever could”outcomeSectionsame claim 67%same territory 67%Anyone could say itnot a buying criterionCommodityAlso on Lyssna, Useberry
- Trusted by teams across roles and industries“Trusted by product teams, agencies and ecommerce brands worldwide”segmentSectionsame claim 67%same territory 67%Anyone could say itnot a buying criterionCommodityAlso on Lyssna, Useberry
- Uncovers user needs, doubts and motivations“Userfeel makes it easy to discover the issues, doubts, hesitations and needs of your target audience, not just bug fixes”outcomeSectionsame claim 67%same territory 67%Anyone could say itCommodityAlso on Lyssna, Useberry
- Target participants via screeners and filters“Target by role, behavior, or custom criteria”capabilityBodysame claim 67%same territory 67%Anyone could say itCommodityAlso on Lyssna, Useberry
- Large tester panel of stated size“1 million testers”proofHerosame claim 33%same territory 67%Copyable with effortContestedAlso on Useberry
- Participants are verified real humans“Human-verified participants”proofHerosame claim 33%same territory 67%Copyable with effortContestedAlso on Lyssna
- Watch real users to see where they struggle“See where users get stuck”outcomeHerosame claim 33%same territory 67%Anyone could say itContestedAlso on Useberry
- Bring and invite your own participants“Bring your own participants anytime”capabilitySectionsame claim 33%same territory 67%Anyone could say itContestedAlso on Useberry
- Research quality depends on participant quality“Your research is only as good as the people behind it”qualitySectionsame claim 33%same territory 67%Anyone could say itnot a buying criterionContestedAlso on Useberry
- AI summarizes sessions into usable insights“AI-driven research tools and human insights to ground every single decision in reality”capabilityHerosame claim 0%same territory 33%Anyone could say itUnique for now
- Pricing scales with research needs transparently“The ROI of Better UX, priced to scale”outcomeHerosame claim 0%same territory 33%Anyone could say itUnique for now
- Flexible plan scales scope and volume“Flexible: Scale cadence, scope, and user types in one simple plan”qualitySectionsame claim 0%same territory 33%Anyone could say itnot a buying criterionUnique for now
- Replacement guarantee for bad testers“Replace-a-Tester guarantee included”proofSectionsame claim 0%same territory 67%Copyable with effortUnique and owned
- Supports continuous, ongoing research cadence“Userfeel helps teams embed usability testing directly into their workflow, not as isolated projects, but as a continuous habit”capabilitySectionsame claim 0%same territory 67%Anyone could say itUnique for now
- Supports studies in 40+ languages“40+ languages, run studies with confidence across multilingual markets”proofSectionsame claim 0%same territory 67%Copyable with effortUnique and owned
- Testimonial: results delivered within 24 hours“Customer testimonial: perfect tool for smaller teams just getting started with regular testing, results in less than 24 hrs”proofSectionsame claim 0%same territory 0%Anyone could say itUnique for now
- Watching users beats dashboards and metrics“Most UX tools turn people into reports; dashboards inform, watching users creates clarity”qualitySectionsame claim 0%same territory 67%Anyone could say itnot a buying criterionUnique for now
- Fast recruitment even for niche profiles“Fast turnaround, even for niche profiles”qualityBodysame claim 0%same territory 67%Copyable with effortUnique and owned
- Testimonial: analysis features are easy to use“Customer testimonial: analysis functionality is really nice and easy to use”proofBodysame claim 0%same territory 0%Anyone could say itUnique for now
- Testimonial: personal attention from the vendor“Customer testimonial: great experience with personal attention”proofBodysame claim 0%same territory 0%Anyone could say itnot a buying criterionUnique for now
How this was calculated
Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.
AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.
How the score is built
| Category | Weight | Yours | What a high score means |
|---|---|---|---|
Messaging Category framing, who it is for, and the outcome promised | 30% | 60 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
Claims Attribute and benefit claims — speed, ease, quality, ROI | 30% | 59 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
Features Capabilities and functions the page lists | 15% | 56 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
Proof The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges | 10% | 42 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
Structure Section order, navigation, CTA language and placement | 10% | 22 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
Visual Palette family, imagery style, layout patterns | 5% | 60 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |
Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.
What we compared (4 pages read)
What it cannot tell you
The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.
Your highest-impact changes
- 1Table stakesYour hero copy says “1 million testers”.
Lyssna and Useberry say it too (67% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
- 2Table stakesYour hero copy says “Human-verified participants”.
Keep the fact, lose the position: lyssna and Useberry say it too (67% of the set), and your hero is spending its first impression on the same territory as theirs.
- 3Table stakesYour hero copy says “Build with clarity. Decide with confidence.”.
This is the set's common ground — Lyssna and Useberry say it too (67% of the set). It will not set you apart wherever it sits, and in the hero it costs you the one place a distinctive claim would be read.
- 4Table stakesYour hero copy says “See where users get stuck”.
A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the hero should carry a claim they will only find here.
- 5Table stakesYour section copy says “Every method you need to get the right insights (moderated, unmoderated, card sorting, tree testing, surveys)”.
True of you and true of them: Lyssna and Useberry say it too (67% of the set). That is why it decides nothing, and why the section is the wrong place to spend it.
- 6Table stakesYour section copy says “Launch a test in minutes”.
In the section: Keep the fact, lose the position: lyssna and Useberry say it too (67% of the set), and your section is spending its first impression on the same territory as theirs.
- 7Table stakesYour section copy says “Trusted by product teams, agencies and ecommerce brands worldwide”.
In the section: This is the set's common ground — Lyssna and Useberry say it too (67% of the set). It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.
- 8Table stakesYour section copy says “Userfeel makes it easy to discover the issues, doubts, hesitations and needs of your target audience, not jus…”.
In the section: Lyssna and Useberry say it too (67% of the set). Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.
- 9Surface“Fast turnaround, even for niche profiles” is yours alone, and buyers weigh it.
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
- 10Surface“Customer testimonial: analysis functionality is really nice and easy to use” is yours alone, and buyers weigh it.
A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.
The only way to know if it matters.
This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.







