# Your page scores 55 out of 100 for sameness against the 4 competitors you named.

Parts of your page are genuinely your own — but what you say you do and who it's for is where you and Sapio Research start to sound the same.

- **Your page:** https://www.vansonbourne.com/
- **Compared against:** Sapio Research (sapioresearch.com), censuswide.com (censuswide.com), B2B International (b2binternational.com), Wynter (wynter.com)
- **Sameness Index:** 55 — Half shared
- **Ownable share:** 0% (of 21% distinctive)
- **Report:** https://grader.wynter.com/c/vansonbourne-com-GzDuykc

**How you compare · vs 8 Market research platforms category leaders** — 12 points less same than the average Market research platforms category leader. The average Market research platforms category leader scores 67; you scored 55. You are less same than 6 of the 8 Market research platforms category leaders. You are the most differentiated in this set at 55. The nearest category leader is at 61.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 77 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 50 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 69 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 30 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 19 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 28 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Echoes your claims |
| --- | --- |
| Sapio Research | 70% |
| censuswide.com | 69% |
| Wynter | 43% |
| B2B International | 39% |

_Measured from your side: the share of what YOU say that each competitor also says, weighted by where you put it. This is not a Sameness Index — a competitor can echo most of your page and still score low on its own index by saying a great deal you do not._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

21% of your prominent page space is spent on claims no competitor makes — and none of it is ownable, because those claims are either not what buyers decide on or trivially copyable. Unique is not the same as differentiated.

- **Distinctive message share:** 21% — prominent space spent on claims no competitor makes.
- **Ownable share:** 0% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **Research leads to better business decisions** (Hero, 100% of the set) — also on Sapio Research, censuswide.com, B2B International, Wynter
  - _"Stronger insights. Smarter strategy."_
- **Broad range of research methods and services** (Section, 100% of the set) — also on Sapio Research, censuswide.com, B2B International, Wynter
  - _"Understand your customers with brand research"_
- **Named customers and case studies as proof** (Section, 100% of the set) — also on Sapio Research, censuswide.com, B2B International, Wynter
  - _"Some of the brands we've worked with"_
- **Broad range of research methods and services** (Section, 100% of the set) — also on Sapio Research, censuswide.com, B2B International, Wynter
  - _"Engage your audience with thought leadership"_
- **Named customers and case studies as proof** (Section, 100% of the set) — also on Sapio Research, censuswide.com, B2B International, Wynter
  - _"Real-life results from our B2B technology market research"_
- **Broad range of research methods and services** (Section, 100% of the set) — also on Sapio Research, censuswide.com, B2B International, Wynter
  - _"Tailored-to-tech research solutions"_
- **Broad range of research methods and services** (Section, 100% of the set) — also on Sapio Research, censuswide.com, B2B International, Wynter
  - _"Map the landscape with market insight research"_
- **Broad range of research methods and services** (Section, 100% of the set) — also on Sapio Research, censuswide.com, B2B International, Wynter
  - _"Perfect your positioning with comms testing"_

## 5. Buried gold

Nothing buried — every unique, relevant claim is already prominent.

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Specialist in B2B / tech market research | category | Hero | 100% | anyone | yes | Commodity |
| Research leads to better business decisions | outcome | Hero | 75% | anyone | yes | Commodity |
| Acts as a partner, not a vendor | quality | Hero | 50% | anyone | yes | Contested |
| Brand research and tracking offered | capability | Section | 75% | anyone | yes | Commodity |
| Recognizable brands as clients | proof | Section | 75% | some | yes | Commodity |
| Thought leadership research offered | capability | Section | 50% | anyone | yes | Contested |
| Case studies showing real client results | proof | Section | 25% | anyone | yes | Contested |
| Custom, end-to-end research approach | capability | Section | 25% | anyone | yes | Contested |
| Market and opportunity sizing research offered | capability | Section | 25% | anyone | yes | Contested |
| Messaging/communications testing offered | capability | Section | 25% | anyone | yes | Contested |
| Qualitative/interview research offered | capability | Section | 25% | anyone | yes | Contested |
| Quantitative survey research offered | capability | Section | 25% | anyone | yes | Contested |
| Segmentation modelling offered | capability | Section | 25% | anyone | yes | Contested |
| High volume of research programmes run | proof | Section | 25% | some | no | Contested |
| Owns a proprietary respondent community/panel | capability | Section | 25% | structural | yes | Contested |
| Client satisfaction/recommendation statistics | proof | Section | 0% | anyone | yes | Unique for now |
| Additional value/resources beyond the research | outcome | Section | 0% | anyone | no | Unique for now |
| Content design and data visualization services | capability | Section | 0% | anyone | no | Unique for now |
| Copywriting of research findings offered | capability | Section | 0% | anyone | no | Unique for now |
| Event speaking services offered | capability | Section | 0% | anyone | no | Unique for now |
| Testimonial: data and analysis quality exceeded expectations | proof | Body | 25% | anyone | no | Contested |
| Testimonial: responsive and flexible team | proof | Body | 25% | anyone | no | Contested |
| Testimonial: rigorous analysis gave confidence | proof | Body | 25% | anyone | no | Contested |
| Testimonial: understood our objectives deeply | proof | Body | 25% | anyone | no | Contested |

## What we compared

- **Vanson Bourne** (your page) — https://www.vansonbourne.com/
- **Sapio Research** — https://sapioresearch.com/
- **censuswide.com** — https://censuswide.com/
- **B2B International** — https://www.b2binternational.com/
- **Wynter** — https://wynter.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)