Sameness Index · 3 sites compared

Your page scores 64 out of 100 for sameness against the 2 competitors you named.

https://www.vc3.com/

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01

Your verdict

64
Sameness · vs 2 named
How is this calculated?

Your page is mostly the same.

Most of what your page says, Thrive says too. You're less same than 2 of the 8 Dev / IT services shops sites scored (category avg 61).

Benchmarked against Dev / IT services shops (the category you chose).
Sameness Index on a 0 to 100 scale, from distinctive at 0 to interchangeable at 100. This page scores 64. Thrive scores 64. InterDev scores 58. The category avg is 61.

Each named site is scored the same way, against the other 2 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.

  1. More same than average

    The average Dev / IT services shops category leader scores 61; you scored 64.

    You are 3 points more same than the average Dev / IT services shops category leader.

  2. Closest overlap: Thrive

    Of the 2 sites you named, Thrive echoes the most of what your page says: 76% of it, weighted by placement. Scored the same way you were, against the rest of the set, Thrive's own Sameness Index is 64. Those are different measures: the first is overlap with your page, the second is how same Thrive's whole page is.

    Thrive is the competitor you sound most like.

  3. Room to own more

    22% of your claim space is ownable: unique, relevant, and hard to copy. 1 of those claims sits in body copy, where few readers reach it.

    22% is ownable, and 1 buried opportunity could help you stand out more.

Do this first

Three changes worth testing first.

Chosen by rule from the comparison with Thrive and InterDev: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.

  1. “Get IT and cybersecurity out of sight, out of mind, and out of your way.”

    Thrive and InterDev all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

    Table stakes
    Most of the set says this too.
  2. “VC3 is a CMMC Registered Provider Organization (RPO), ready to help your company prepare for your CMMC audit.”

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

    Surface
    Yours alone. Test it higher up.
  3. “Keep your organization secure - Rest easy knowing that you're protected today and prepared for whatever tomorrow brings.”

    Keep the fact, lose the position: thrive and InterDev all say it too, and your section is spending its first impression on the same territory as theirs.

    Table stakes
    Most of the set says this too.

Try these changes, then test them with real buyers.

This measures overlap. Whether buyers notice is a different question, and only they can answer it.

Test it with real buyers
02

What you can own

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

22% of your page’s claim space is yours to keep.

22%Yours to keep45%Unique but weak33%A competitor says it too
Why this is not 100 minus the Sameness Index

The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.

Already leading with · 3

  1. 86% average reduction in IT incidents

    “86% Average Reduction in IT Incidents”

  2. 96% client satisfaction score

    “96% Client Satisfaction”

  3. Long average client tenure of 11 years

    “Grow together - our average customer relationship is 11 years”

Buried in body copy · 1

  1. CMMC Registered Provider Organization for audit prep

    “VC3 is a CMMC Registered Provider Organization (RPO), ready to help your company prepare for your CMMC audit.”

03

Where you blend in

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

  • Commodity · 100%Table stakesHero
    removes IT burden so you focus on mission
    • “Get IT and cybersecurity out of sight, out of mind, and out of your way.”

    Thrive and InterDev all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • Thrive“Empowering Our Clients to Harness the Promise of Technology”
    • InterDev“State and local governments are discovering IT outsourcing gives them the edge they need to protect, serve, and interface with their communities utilizing…”
  • Commodity · 100%Table stakesSection
    cloud, voice and AI service offerings
    • “Use IT to build bridges that accelerate your applications development, records management, and more.”

    Common ground with Thrive and InterDev. Say it if buyers need it — lower on the page, where it is not the thing they read first. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • Thrive“Offers Cloud services”
    • InterDev“Cloud Services”
  • Commodity · 100%Table stakesSection
    cybersecurity services and risk reduction
    • “Keep your organization secure - Rest easy knowing that you're protected today and prepared for whatever tomorrow brings.”

    Thrive and InterDev make the same claim. It cannot set you apart, so it should not carry the section.

    They say
    • Thrive“Take Control of Cyber Risk with a Future-Ready Strategy”
    • InterDev“Protect your business while optimizing your technology”
  • Commodity · 100%Table stakesSection
    managed IT and infrastructure support
    • “Get proactive IT and cybersecurity monitoring, maintenance, and support for your hardware, software, network, and backups.”
    • “Reliable IT And Cybersecurity Services to Keep Your Organization Moving Forward”

    You say this 2 different ways.

    A buyer comparing tabs sees this on Thrive and InterDev. Yours earns nothing by repeating it up top; it can live lower down.

    They say
    • Thrive“AI and automation powering proactive monitoring, predictive insights, and faster outcomes for your business”
    • InterDev“Fully Managed IT, Cloud, and Voice”
  • Commodity · 100%KeepSection
    serves specific industries and segments
    • “Solving big-time technology challenges for municipalities and businesses.”

    Thrive and InterDev all say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

    They say
    • Thrive“Managing the needs of hundreds or thousands of workers – in the office and outside of it – is a big job for any IT department”
    • InterDev“Managed IT, Cybersecurity, and GIS for Governments and Growing Businesses”
  • Contested · 50%SharpenSection
    large customer base
    • “1,100+ municipalities and 700+ businesses turn to VC3.”

    Thrive is on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

    They say
    • Thrive“2,500+ Customers”
  • Contested · 50%SharpenSection
    named customers and testimonials as proof
    • “They placed us in a position to better service our staff. - Police Chief Christopher Hodge, City of Auburn, Georgia”

    Shared with Thrive. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.

    They say
    • Thrive““Thrive has been instrumental in affirming our security foundations.” – David Boulton, Head of IT at Zeus”
  • Contested · 50%SharpenSection
    proprietary service delivery platform
    • “What we do isn't different… it's how we do it that's different.”

    Contested ground: Thrive claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • Thrive“The Thrive Platform, powered by ServiceNow, enables IT teams to deliver better service with less time and effort”
04

Claim-by-claim evidence

Every claim on your page (16)
What the columns mean
Claim
The grouped claim, then your exact line beneath it.
Type
What kind of claim it is: category, segment, outcome, capability, quality or proof.
Placement
Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
Same claim
Share of the competitors making this exact claim. Drives ownership and ownable share.
Same territory
Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
Sayability
Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
Relevant
Whether buyers decide on this. A unique claim nobody buys on is not ownable.
Ownership
Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.

Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.

  • Keeps your organization secure today and tomorrow
    “Keep your organization secure - Rest easy knowing that you're protected today and prepared for whatever tomorrow brings.”
    outcomeSectionsame claim 50%same territory 100%Anyone could say it
    Contested
    Also on InterDev
  • Large stated customer counts
    “1,100+ municipalities and 700+ businesses turn to VC3.”
    proofSectionsame claim 50%same territory 50%Copyable with effort
    Contested
    Also on Thrive
  • Named client testimonial praising service impact
    “They placed us in a position to better service our staff. - Police Chief Christopher Hodge, City of Auburn, Georgia”
    proofSectionsame claim 50%same territory 50%Anyone could say itnot a buying criterion
    Contested
    Also on Thrive
  • Proactive monitoring, maintenance and support of infrastructure
    “Get proactive IT and cybersecurity monitoring, maintenance, and support for your hardware, software, network, and backups.”
    capabilitySectionsame claim 50%same territory 100%Anyone could say it
    Contested
    Also on Thrive
  • Serves municipalities/government and businesses
    “Solving big-time technology challenges for municipalities and businesses.”
    segmentSectionsame claim 50%same territory 100%Anyone could say it
    Contested
    Also on InterDev
  • IT worries removed so leaders focus on their mission
    “Get IT and cybersecurity out of sight, out of mind, and out of your way.”
    outcomeHerosame claim 0%same territory 100%Anyone could say it
    Unique for now
  • 86% average reduction in IT incidents
    “86% Average Reduction in IT Incidents”
    proofSectionsame claim 0%same territory 0%Copyable with effort
    Unique and owned
  • 96% client satisfaction score
    “96% Client Satisfaction”
    proofSectionsame claim 0%same territory 0%Copyable with effort
    Unique and owned
  • Automates routine tasks to free staff
    “Automate relentlessly - Automate day-to-day tasks with the latest innovative technology to allow your people to do what they do best.”
    capabilitySectionsame claim 0%same territory 0%Anyone could say it
    Unique for now
  • Long average client tenure of 11 years
    “Grow together - our average customer relationship is 11 years”
    proofSectionsame claim 0%same territory 0%Copyable with effort
    Unique and owned
  • Our delivery method is what differentiates us
    “What we do isn't different… it's how we do it that's different.”
    qualitySectionsame claim 0%same territory 50%Anyone could say itnot a buying criterion
    Unique for now
  • Reliable IT and cybersecurity services
    “Reliable IT And Cybersecurity Services to Keep Your Organization Moving Forward”
    qualitySectionsame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Results visible within days of onboarding
    “Within days, you'll be experiencing IT like never before.”
    outcomeSectionsame claim 0%same territory 0%Anyone could say it
    Unique for now
  • Supports applications development and records management
    “Use IT to build bridges that accelerate your applications development, records management, and more.”
    capabilitySectionsame claim 0%same territory 100%Copyable with effortnot a buying criterion
    Unique and owned
  • CMMC Registered Provider Organization for audit prep
    “VC3 is a CMMC Registered Provider Organization (RPO), ready to help your company prepare for your CMMC audit.”
    proofBodysame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • Serves healthcare organizations
    “Healthcare: Get the support you need to achieve your goals for improved patient experience and cost control.”
    segmentBodysame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
05

How this was calculated

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

How the score is built
The six category scores, their weights, and what a high score in each one means
CategoryWeightYoursWhat a high score means
Messaging
Category framing, who it is for, and the outcome promised
30%80The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not.
Claims
Attribute and benefit claims — speed, ease, quality, ROI
30%75Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot.
Features
Capabilities and functions the page lists
15%67Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake.
Proof
The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges
10%17Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named.
Structure
Section order, navigation, CTA language and placement
10%25The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable.
Visual
Palette family, imagery style, layout patterns
5%75Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first.

Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.

What we compared (3 pages read)
Your page
VC3
vc3.com
Competitor
Thrive
thrivenextgen.com
Competitor
InterDev
interdev.com
What it cannot tell you

The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.

Your highest-impact changes

  1. 1
    Table stakesYour hero copy says “Get IT and cybersecurity out of sight, out of mind, and out of your way.”.

    Thrive and InterDev all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

  2. 2
    Table stakesYour section copy says “Keep your organization secure - Rest easy knowing that you're protected today and prepared for whatever tomor…”.

    Keep the fact, lose the position: thrive and InterDev all say it too, and your section is spending its first impression on the same territory as theirs.

  3. 3
    Table stakesYour section copy says “Get proactive IT and cybersecurity monitoring, maintenance, and support for your hardware, software, network,…”.

    This is the set's common ground — Thrive and InterDev all say it too. It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.

  4. 4
    Table stakesYour section copy says “Reliable IT And Cybersecurity Services to Keep Your Organization Moving Forward”.

    A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.

  5. 5
    Table stakesYour section copy says “Solving big-time technology challenges for municipalities and businesses.”.

    True of you and true of them: Thrive and InterDev all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.

  6. 6
    Table stakesYour section copy says “Use IT to build bridges that accelerate your applications development, records management, and more.”.

    In the section: Thrive and InterDev all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

  7. 7
    Table stakesYour body copy says “Healthcare: Get the support you need to achieve your goals for improved patient experience and cost control.”.

    In the body: True of you and true of them: Thrive and InterDev all say it too. That is why it decides nothing, and why the body is the wrong place to spend it.

  8. 8
    Surface“VC3 is a CMMC Registered Provider Organization (RPO), ready to help your company prepare for your CMMC audit.” is yours alone, and buyers weigh it.

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

The only way to know if it matters.

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

Test it with real buyers
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