# Your page scores 66 out of 100 for sameness against the 4 competitors you named.

Most of what your page says, Corgi says too — the overlap is heaviest in what you say you do and who it's for.

- **Your page:** https://www.vouch.us/
- **Compared against:** Embroker (embroker.com), Founder Shield (Innovation Practice of The Baldwin Group) (foundershield.com), Corgi (corgi.insure), Newfront (newfront.com)
- **Sameness Index:** 66 — Mostly the same
- **Ownable share:** 7% (of 15% distinctive)
- **Report:** https://grader.wynter.com/c/vouch-us-e3Ue7ew

**How you compare · vs 366 SaaS sites** — 10 points more same than the average SaaS site. The average SaaS site scores 56; you scored 66. You are less same than 88 of the 366 SaaS sites. The best-differentiated site in the set is at 6.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 100 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 63 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 89 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 15 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 4 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 44 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Mostly the same** — Most of your claims are also theirs. Only the details differ.

## 2. Closest competitors

| Competitor | Echoes your claims |
| --- | --- |
| Corgi | 83% |
| Newfront | 63% |
| Embroker | 63% |
| Founder Shield (Innovation Practice of The Baldwin Group) | 62% |

_Measured from your side: the share of what YOU say that each competitor also says, weighted by where you put it. This is not a Sameness Index — a competitor can echo most of your page and still score low on its own index by saying a great deal you do not._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

Only 7% of your page is unique, relevant to how buyers choose, and hard to copy. That is the number to move.

- **Distinctive message share:** 15% — prominent space spent on claims no competitor makes.
- **Ownable share:** 7% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **Coverage tailored and scaling to your business** (Hero, 100% of the set) — also on Embroker, Founder Shield (Innovation Practice of The Baldwin Group), Corgi, Newfront
  - _"Coverage that keeps pace with your growth"_
- **Buying insurance is simple and easy** (Hero, 75% of the set) — also on Embroker, Founder Shield (Innovation Practice of The Baldwin Group), Corgi
  - _"A streamlined experience"_
- **Full range of coverage lines in one place** (Section, 100% of the set) — also on Embroker, Founder Shield (Innovation Practice of The Baldwin Group), Corgi, Newfront
  - _"Founder & Investor Protection: Safeguard leadership with coverage aligned to board and investor expectations"_
- **Full range of coverage lines in one place** (Section, 100% of the set) — also on Embroker, Founder Shield (Innovation Practice of The Baldwin Group), Corgi, Newfront
  - _"Contract Requirements Review: Meet customer and partner agreements with defensible policies and fast COIs"_
- **Specialist broker for a named vertical or segment** (Section, 100% of the set) — also on Embroker, Founder Shield (Innovation Practice of The Baldwin Group), Corgi, Newfront
  - _"Withstand scrutiny from regulators, investors, and clients with coverage built for financial services"_
- **Full range of coverage lines in one place** (Section, 100% of the set) — also on Embroker, Founder Shield (Innovation Practice of The Baldwin Group), Corgi, Newfront
  - _"Workforce Compliance: Protect against costly employment disputes as you scale your team"_
- **Specialist broker for a named vertical or segment** (Section, 100% of the set) — also on Embroker, Founder Shield (Innovation Practice of The Baldwin Group), Corgi, Newfront
  - _"Keep your client work out of court with coverage built for accountants, consultants, creatives, and IT pros"_
- **Specialist broker for a named vertical or segment** (Section, 100% of the set) — also on Embroker, Founder Shield (Innovation Practice of The Baldwin Group), Corgi, Newfront
  - _"Serves technology, healthcare & life sciences, professional services, and financial services industries"_

## 5. Buried gold

Nothing buried — every unique, relevant claim is already prominent.

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Insurance broker built for startups/innovators | category | Hero | 75% | anyone | yes | Commodity |
| Coverage scales as your company grows | outcome | Hero | 25% | anyone | yes | Contested |
| Buying insurance is simple and streamlined | quality | Hero | 75% | anyone | yes | Commodity |
| Deep industry expertise in client's sector | quality | Hero | 50% | anyone | yes | Contested |
| D&O coverage protecting leadership and investors | capability | Section | 75% | anyone | yes | Commodity |
| Contract review and fast certificates of insurance | capability | Section | 50% | anyone | yes | Contested |
| Coverage tailored to financial services firms | capability | Section | 50% | anyone | yes | Contested |
| Employment practices liability coverage | capability | Section | 50% | anyone | yes | Contested |
| Professional liability coverage for service professionals | capability | Section | 50% | anyone | yes | Contested |
| Serves multiple named industry verticals | segment | Section | 50% | anyone | yes | Contested |
| Right-sized coverage for your stage | capability | Section | 25% | anyone | yes | Contested |
| Coverage for regulated/sensitive-data healthcare and life sciences | outcome | Section | 0% | some | yes | Unique and owned |
| Protection matched to your ambition | outcome | Section | 0% | anyone | no | Unique for now |
| Best-in-class platform/technology experience | proof | Section | 75% | anyone | yes | Commodity |
| Confidence you are properly covered | proof | Section | 50% | anyone | yes | Contested |
| AI plus humans speeds analysis and cuts paperwork | capability | Section | 25% | anyone | yes | Contested |
| Comprehensive coverage and limits review | capability | Section | 25% | anyone | yes | Contested |
| Responsive, dedicated support team | proof | Section | 50% | anyone | yes | Contested |
| Trusted by thousands of businesses | proof | Section | 50% | anyone | yes | Contested |
| Claims advocacy on the client's behalf | capability | Section | 25% | anyone | yes | Contested |
| Insurance program enabled client expansion | proof | Section | 0% | anyone | no | Unique for now |
| Same-day quoting rate disclosed | proof | Section | 0% | some | yes | Unique and owned |
| Broad carrier/partner network relationships | proof | Section | 25% | anyone | yes | Contested |
| High customer satisfaction score | proof | Section | 25% | anyone | no | Contested |
| Keeps pace with new and evolving risks | proof | Body | 25% | anyone | yes | Contested |

## What we compared

- **Vouch** (your page) — https://www.vouch.us/
- **Embroker** — https://www.embroker.com/
- **Founder Shield (Innovation Practice of The Baldwin Group)** — https://foundershield.com/
- **Corgi** — https://www.corgi.insure/
- **Newfront** — https://www.newfront.com/industries/technology

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)