# Your page scores 53 out of 100 for sameness against the 4 competitors you named.

Parts of your page are genuinely your own — but how the page is put together is where you and alan. start to sound the same.

- **Your page:** https://wearerationale.com/
- **Compared against:** alan. (alan-agency.com), Stick & Twist (stickandtwist.com), Ace of Hearts (aceofhearts.co), Editions (editions.agency)
- **Sameness Index:** 53 — Half shared
- **Ownable share:** 0% (of 69% distinctive)
- **Report:** https://grader.wynter.com/c/wearerationale-com-QL9gik4

**How you compare · vs 8 Marketing agencies category leaders** — 7 points less same than the average Marketing agencies category leader. The average Marketing agencies category leader scores 60; you scored 53. You are less same than 4 of the 8 Marketing agencies category leaders. You are the most differentiated in this set at 53. The nearest category leader is at 55.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 71 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 38 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 50 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 15 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 100 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 32 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Echoes your claims |
| --- | --- |
| alan. | 88% |
| Stick & Twist | 59% |
| Editions | 47% |
| Ace of Hearts | 0% |

_Measured from your side: the share of what YOU say that each competitor also says, weighted by where you put it. This is not a Sameness Index — a competitor can echo most of your page and still score low on its own index by saying a great deal you do not._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

69% of your prominent page space is spent on claims no competitor makes — and none of it is ownable, because those claims are either not what buyers decide on or trivially copyable. Unique is not the same as differentiated.

- **Distinctive message share:** 69% — prominent space spent on claims no competitor makes.
- **Ownable share:** 0% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **focuses on a specific buyer or sector** (Hero, 75% of the set) — also on alan., Stick & Twist, Editions
  - _"Discover how we support clients in regulated markets to define, articulate and amplify what matters most to their audiences."_

## 5. Buried gold

Nothing buried — every unique, relevant claim is already prominent.

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Specialises in regulated/financial/professional services sectors | segment | Hero | 50% | some | yes | Contested |
| Publishes blog/thought-leadership content from its team | capability | Section | 25% | anyone | no | Contested |
| Client campaign described as a major milestone | proof | Section | 0% | anyone | no | Unique for now |
| Work produced a highly successful podcast | proof | Section | 0% | some | no | Unique and owned |
| Agency became an essential partner to client success | proof | Section | 0% | anyone | no | Unique for now |
| Client testimonials praising quality of delivered work | proof | Section | 0% | anyone | no | Unique for now |
| Client testimonials praising responsiveness and professionalism | proof | Section | 0% | anyone | no | Unique for now |
| Client would hire the agency again | proof | Section | 0% | anyone | no | Unique for now |
| Clients say the team is pleasant to work with | proof | Section | 0% | anyone | no | Unique for now |
| Takes time to understand the client's business and brand | proof | Section | 0% | anyone | yes | Unique for now |
| Email newsletter with insights and updates | outcome | Body | 25% | anyone | no | Contested |
| Tracks industry developments so clients don't have to | quality | Body | 25% | anyone | no | Contested |
| Named, talented people you will work with | quality | Body | 25% | anyone | yes | Contested |

## What we compared

- **Rationale** (your page) — https://wearerationale.com/
- **alan.** — https://www.alan-agency.com/
- **Stick & Twist** — https://www.stickandtwist.com/
- **Ace of Hearts** — https://aceofhearts.co/
- **Editions** — https://editions.agency/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)