# Your page scores 53 out of 100 for sameness against the 2 competitors you named.

Parts of your page are genuinely your own — but how the page is put together is where you and FYI start to sound the same.

- **Your page:** https://www.workiro.com/
- **Compared against:** FYI (fyi.app), SuiteFiles (suitefiles.com)
- **Sameness Index:** 53 — Half shared
- **Ownable share:** 22% (of 57% distinctive)
- **Report:** https://grader.wynter.com/c/workiro-com-P_yUYVc

**How you compare · vs 366 SaaS sites** — 3 points less same than the average SaaS site. The average SaaS site scores 56; you scored 53. You are less same than 223 of the 366 SaaS sites. The best-differentiated site in the set is at 6.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

> With 2 competitors, commonness can only take 3 distinct values. The figures are honest at that resolution and no finer.

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 46 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | not measured | Not enough on either page to compare. |
| Features | 15% | 54 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 29 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 100 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 53 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Echoes your claims |
| --- | --- |
| FYI | 71% |
| SuiteFiles | 24% |

_Measured from your side: the share of what YOU say that each competitor also says, weighted by where you put it. This is not a Sameness Index — a competitor can echo most of your page and still score low on its own index by saying a great deal you do not._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

22% of your page is unique, relevant and defensible. That is real, and it is a minority of what you say.

- **Distinctive message share:** 57% — prominent space spent on claims no competitor makes.
- **Ownable share:** 22% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **keeps the firm secure and compliant** (Hero, 100% of the set) — also on FYI, SuiteFiles
  - _"keeps you safe"_
- **keeps the firm secure and compliant** (Section, 100% of the set) — also on FYI, SuiteFiles
  - _"Compliant Client Communication - Capture, manage, and evidence every client conversation — across email and secure messaging"_
- **keeps the firm secure and compliant** (Section, 100% of the set) — also on FYI, SuiteFiles
  - _"request documents via no-password secure link"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **keeps the firm secure and compliant** (Body, 100% of the set) — also on FYI, SuiteFiles
  - _"Office 365 Collaboration - Work in Office apps without breaking audit trails"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **Audit trail evidences activity for audits** (Body, 0% of the set)
  - _"Office 365 Collaboration - Work in Office apps without breaking audit trails"_
- **Defensible complete client file of all records** (Body, 0% of the set)
  - _"Defensible Client File - Collect the full client story — files, emails, approvals, decisions"_
- **Free data migration offered** (Body, 0% of the set)
  - _"Free migration for eligible firms"_
- **Unlimited file storage with no archiving** (Body, 0% of the set)
  - _"Uncapped File Storage - Store every record without archiving or compromise"_
- **Configurable classification to match firm's way of working** (Body, 0% of the set)
  - _"Bespoke classification system to fit how your business works"_
- **Fast full-text search across files and emails** (Body, 0% of the set)
  - _"Firm-Wide 'Google' Search - Find any file or email in seconds, including PDF search"_
- **Firm-wide version control prevents wrong versions** (Body, 0% of the set)
  - _"Firm-Wide Version Control - Prevent the wrong version being sent or signed"_
- **Native mobile app for document access** (Body, 0% of the set)
  - _"Documents On Your Mobile - Keep client work moving with a native, powerful, slick app"_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Keeps the firm secure and compliant | outcome | Hero | 50% | anyone | yes | Contested |
| Large installed base of professional users | proof | Hero | 50% | some | yes | Contested |
| Purpose-built for accounting and professional firms | segment | Hero | 50% | some | yes | Contested |
| Speeds up work and removes bottlenecks | outcome | Hero | 50% | anyone | yes | Contested |
| Turns document chaos into organised client work | outcome | Hero | 0% | anyone | yes | Unique for now |
| Award-winning software | proof | Hero | 0% | some | no | Unique and owned |
| Client info ready instantly for calls and audits | outcome | Hero | 0% | anyone | yes | Unique for now |
| Captures and evidences client communications | capability | Section | 50% | some | yes | Contested |
| Secure passwordless document request links | capability | Section | 0% | some | yes | Unique and owned |
| AI or automated document filing | capability | Section | 50% | anyone | yes | Contested |
| Customer testimonial praising the product | proof | Section | 50% | anyone | no | Contested |
| Saves a quantified number of hours per year/job | proof | Section | 50% | some | yes | Contested |
| Workflow automation included in the platform | capability | Section | 50% | anyone | yes | Contested |
| Client onboarding completed hours faster | outcome | Section | 0% | anyone | yes | Unique for now |
| Cuts admin time roughly in half | outcome | Section | 0% | some | yes | Unique and owned |
| Fully paperless, searchable client files | proof | Section | 0% | anyone | yes | Unique for now |
| High measured customer support satisfaction rating | proof | Section | 0% | some | yes | Unique and owned |
| Structured, audit-ready document storage system | capability | Section | 0% | some | yes | Unique and owned |
| Platform organised into five parts | category | Section | 0% | anyone | no | Unique for now |
| Audit trail evidences activity for audits | capability | Body | 0% | some | yes | Unique and owned |
| Defensible complete client file of all records | capability | Body | 0% | some | yes | Unique and owned |
| Free data migration offered | capability | Body | 0% | anyone | yes | Unique for now |
| Same file structure serves advice suitability reviews | segment | Body | 0% | some | no | Unique and owned |
| Unlimited file storage with no archiving | capability | Body | 0% | some | yes | Unique and owned |
| Configurable classification to match firm's way of working | capability | Body | 0% | anyone | yes | Unique for now |
| Fast full-text search across files and emails | capability | Body | 0% | some | yes | Unique and owned |
| Firm-wide version control prevents wrong versions | capability | Body | 0% | some | yes | Unique and owned |
| Native mobile app for document access | capability | Body | 0% | some | yes | Unique and owned |
| PDF markup and merge tools | capability | Body | 0% | some | no | Unique and owned |

## What we compared

- **Workiro** (your page) — https://www.workiro.com/
- **FYI** — https://fyi.app/
- **SuiteFiles** — https://www.suitefiles.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)