# Your page scores 28 out of 100 for sameness against the 4 competitors you named — low enough that buyers can probably tell you apart.

You are telling a different story from Greenhat and the rest of the set, overlapping only on how the page looks.

- **Your page:** https://xgrowth.com.au/
- **Compared against:** Greenhat (greenhat.net), Transmission (transmissionagency.com), tmp (The Marketing Practice) (tmpb2b.com), Inverta (inverta.com)
- **Sameness Index:** 28 — Mostly your own
- **Ownable share:** 0% (of 48% distinctive)
- **Report:** https://grader.wynter.com/c/xgrowth-com-au-y4GesoM

**How you compare · vs 8 Marketing agencies category leaders** — 32 points less same than the average Marketing agencies category leader. The average Marketing agencies category leader scores 60; you scored 28. You rank 1st of 9 Marketing agencies sites scored. You are the most differentiated in this set at 28. The nearest category leader is at 55.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 40 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 0 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 45 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 29 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 38 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 48 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Mostly your own** — Most of what you say, your competitors don't.

## 2. Closest competitors

| Competitor | Echoes your claims |
| --- | --- |
| Greenhat | 42% |
| Inverta | 29% |
| Transmission | 26% |
| tmp (The Marketing Practice) | 12% |

_Measured from your side: the share of what YOU say that each competitor also says, weighted by where you put it. This is not a Sameness Index — a competitor can echo most of your page and still score low on its own index by saying a great deal you do not._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

48% of your prominent page space is spent on claims no competitor makes — and none of it is ownable, because those claims are either not what buyers decide on or trivially copyable. Unique is not the same as differentiated.

- **Distinctive message share:** 48% — prominent space spent on claims no competitor makes.
- **Ownable share:** 0% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **named customers and testimonials as proof** (Section, 100% of the set) — also on Greenhat, Transmission, tmp (The Marketing Practice), Inverta
  - _"Trusted by [logos]"_
- **named customers and testimonials as proof** (Section, 100% of the set) — also on Greenhat, Transmission, tmp (The Marketing Practice), Inverta
  - _"6 opportunities generated from Outsystems top 15 financial services accounts"_
- **named customers and testimonials as proof** (Section, 100% of the set) — also on Greenhat, Transmission, tmp (The Marketing Practice), Inverta
  - _"xGrowth brings a very structured approach to ABM"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **named customers and testimonials as proof** (Section, 100% of the set) — also on Greenhat, Transmission, tmp (The Marketing Practice), Inverta
  - _"xGrowth is helping these firms get remarkable results with Account-Based Marketing"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **strategy built end-to-end for clients** (Section, 75% of the set) — also on Transmission, tmp (The Marketing Practice), Inverta
  - _"Build your ABM strategy - Develop a comprehensive ABM roadmap for your organisation including marketing, sales and customer success"_

## 5. Buried gold

Nothing buried — every unique, relevant claim is already prominent.

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| Generates pipeline and new opportunities from target accounts | outcome | Hero | 0% | anyone | yes | Unique for now |
| Delivers targeted, personalised creative campaigns | capability | Hero | 0% | anyone | yes | Unique for now |
| Recognizable client logos signal credibility | proof | Section | 75% | some | yes | Commodity |
| Named client outcome metrics from case studies | proof | Section | 50% | some | yes | Contested |
| Client testimonials praise structured ABM approach | proof | Section | 0% | anyone | no | Unique for now |
| Clients achieve remarkable ABM results | proof | Section | 0% | anyone | yes | Unique for now |
| Builds a comprehensive ABM strategy or roadmap | capability | Section | 25% | anyone | yes | Contested |
| Expert team covering strategy, execution and tech stack | capability | Section | 25% | anyone | yes | Contested |
| Named dollar pipeline and ROI figures from campaigns | proof | Section | 25% | some | yes | Contested |
| Grows share of wallet in existing accounts | outcome | Section | 0% | anyone | yes | Unique for now |
| Aligns sales and marketing teams | outcome | Section | 25% | anyone | yes | Contested |
| Helps clients differentiate from competitors | outcome | Section | 25% | anyone | no | Contested |
| Builds growth engines for B2B tech firms | category | Body | 25% | anyone | yes | Contested |
| Your contact details are kept private | quality | Body | 0% | anyone | no | Unique for now |

## What we compared

- **xgrowth.com.au** (your page) — https://xgrowth.com.au/
- **Greenhat** — https://www.greenhat.net/web-design-brisbane
- **Transmission** — https://transmissionagency.com/
- **tmp (The Marketing Practice)** — https://www.tmpb2b.com/en-gb/
- **Inverta** — https://www.inverta.com/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)