Sameness Index · 5 sites compared

Your page scores 43 out of 100 for sameness against the 4 competitors you named.

https://xtium.com/

01

Your verdict

43
Sameness · vs 4 named
How is this calculated?

Your page is half shared.

About half of what your page says, Presidio also says. You're less same than 322 of the 366 SaaS sites scored (SaaS avg 56).

No category benchmark matched this set.
Sameness Index on a 0 to 100 scale, from distinctive at 0 to interchangeable at 100. This page scores 43. Thrive scores 52. Presidio scores 64. C1 scores 59. SHI scores 42. The SaaS avg is 56.

Each named site is scored the same way, against the other 4 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.

  1. Less same than average

    The average SaaS site scores 56; you scored 43.

    You are 13 points less same than the average SaaS site.

  2. Closest overlap: Presidio

    Of the 4 sites you named, Presidio echoes the most of what your page says: 53% of it, weighted by placement. Scored the same way you were, against the rest of the set, Presidio's own Sameness Index is 64. Those are different measures: the first is overlap with your page, the second is how same Presidio's whole page is.

    Presidio is the competitor you sound most like.

  3. Room to own more

    17% of your claim space is ownable: unique, relevant, and hard to copy.

    17% is ownable, and every claim you own already leads.

Do this first

Three changes worth testing first.

Chosen by rule from the comparison with Thrive, Presidio, C1 and SHI: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.

  1. “We deliver enterprise-grade security, cloud optimization, network performance, and AI services”

    Thrive, Presidio, C1 and SHI all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

    Table stakes
    Most of the set says this too.
  2. “From strategy to deployment”

    Keep the fact, lose the position: thrive, Presidio, C1 and SHI all say it too, and your hero is spending its first impression on the same territory as theirs.

    Table stakes
    Most of the set says this too.

Try these changes, then test them with real buyers.

This measures overlap. Whether buyers notice is a different question, and only they can answer it.

02

What you can own

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

17% of your page’s claim space is yours to keep.

17%Yours to keep18%Unique but weak65%A competitor says it too
Why this is not 100 minus the Sameness Index

The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.

Already leading with · 3

  1. AI-driven network visibility and observability

    “Managed Networks With AI-Driven Visibility”

  2. End-to-end AI service covering readiness, governance, Copilot, agent ops

    “XTIUM Trusted AI, covering AI readiness, governance, Copilot, and agent operations”

  3. Managed desktop/endpoint service with AI monitoring

    “Simplify Operations With AI-Ready Managed DaaS”

Buried in body copy · 0

Nothing buried. Every claim you own is already above body copy.

03

Where you blend in

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

  • Commodity · 100%KeepHero
    AI-powered offering as core positioning
    • “Managed Networks With AI-Driven Visibility”
    • “Simplify Operations With AI-Ready Managed DaaS”
    • “An AI-First Managed IT Partner That Thinks The Way You Do”

    You say this 3 different ways.

    Thrive, Presidio, C1 and SHI all say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

    They say
    • Thrive“Thrive's latest move to launch a Managed AI services offering”
    • Presidio“Presidio Lighthouse is Presidio's AI consulting group”
    • C1“AI-powered Communications, Infrastructure and Security”
    • SHI“SHI helps shape the future of AI economics”
  • Commodity · 100%Table stakesHero
    Broad multi-domain IT services portfolio
    • “We deliver enterprise-grade security, cloud optimization, network performance, and AI services”

    Thrive, Presidio, C1 and SHI all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.

    They say
    • Thrive“Offers Cybersecurity services”
    • Presidio“We build and modernize every layer: AI infrastructure, cloud, networking, data platforms, and applications”
    • C1“Establish and maintain a scalable, secure, high-performance enterprise network”
    • SHI“From seamless hardware and software procurement solutions to licensing advisory, data center integration services, ITAM, and AI solutions, SHI has all your IT…”
  • Commodity · 100%Table stakesHero
    End-to-end AI program from readiness to production
    • “XTIUM Trusted AI, covering AI readiness, governance, Copilot, and agent operations”
    • “From strategy to deployment”
    • “AI That Moves From Pilot to Production”

    You say this 3 different ways.

    Common ground with Thrive, Presidio, C1 and SHI. Say it if buyers need it — lower on the page, where it is not the thing they read first.

    They say
    • Thrive“Learn how to move beyond tactical AI projects and set a clear, enterprise-wide ambition”
    • Presidio“We clarify where AI creates value, realize it in production, and scale it responsibly”
    • C1“C1 connects the IT dots”
    • SHI“SHI's Data Center Integration Services experts design, build, test, and deploy your complete IT infrastructure.”
  • Commodity · 100%Table stakesHero
    Measurable business outcomes and ROI
    • “Built for measurable outcomes”

    Thrive, Presidio, C1 and SHI make the same claim. It cannot set you apart, so it should not carry the hero.

    They say
    • Thrive“Dedicated to positive business outcomes”
    • Presidio“Lighthouse turns scattered effort into outcomes that can be measured”
    • C1“deliver measurable business results from day one”
    • SHI“With the right solutions, services, and support, anything is possible”
  • Commodity · 75%Table stakesHero
    Lower risk and confident technology adoption
    • “enabling confident AI deployment”

    A buyer comparing tabs sees this on Thrive, Presidio and SHI too (75% of the set). Yours earns nothing by repeating it up top; it can live lower down.

    They say
    • Thrive“Take Control of Cyber Risk with a Future-Ready Strategy”
    • Presidio“We give you the confidence to invest in AI and tech transformation”
    • SHI“As a founding member of the Tokenomics Foundation, SHI is helping organizations scale AI with greater visibility, governance, and confidence.”
  • Contested · 50%SharpenHero
    Scales without added complexity
    • “reduces complexity, lowers costs, and streamlines operations”
    • “giving organizations the foundation to scale without complexity”

    You say this 2 different ways.

    C1 and SHI are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

    They say
    • C1“Turn complexity into clarity with a unified experience across all your platforms and services”
    • SHI“One partner to help you reduce complexity and drive secure innovation and scalable growth”
  • Contested · 50%SharpenSection
    Single partner for leading vendor platforms
    • “Built on Industry-Leading Platforms. Delivered By One Trusted Partner.”

    Shared with Presidio and C1. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.

    They say
    • Presidio“We bring deep vendor relationships, validated architectures, and lifecycle management that stretch every technology dollar”
    • C1“Empower your organization with Extreme Networks' agile and secure cloud networking solutions designed for digital transformation”
  • Contested · 25%SharpenHero
    Free assessment or risk-free trial offer
    • “Free AI Readiness Assessment”

    Shared with SHI. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • SHI“SHI's Next-Gen Devices Lab provides a risk-free environment to test and compare next-generation AI computers and devices from leading manufacturers before you…”
  • Contested · 25%SharpenHero
    Reliable always-on operations
    • “keeping operations up and running”

    Contested ground: C1 claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match.

    They say
    • C1“Minimize exposure to cyber threats, enhance operational continuity, and maintain compliance”
  • Contested · 25%SharpenHero
    Security, governance and compliance built in
    • “compliance and governance built into everything we do”

    Presidio is on this territory too (25% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • Presidio“We build security and resiliency into the technology lifecycle, from zero-trust architecture and threat detection to compliance and identity”
  • Contested · 25%KeepSection
    Serves mid-market and enterprise buyers
    • “Trusted By Mid-Size and Enterprise Customers”

    Every page has to name its category and audience, and SHI do too. Keep the line; just do not expect it to do any differentiating.

    They say
    • SHI“Trusted by over 17,000 organizations, from Fortune 500 to growing businesses across every industry.”
  • Contested · 25%SharpenSection
    Uses its own technology internally as proof
    • “proven in its own production environment before a single customer deployment”

    Section-level, and shared: Thrive is on this territory too (25% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

    They say
    • Thrive“We don't just deliver NextGen IT. We run on it.”
  • Contested · 25%SharpenSection
    Vendor-agnostic advice with no lock-in
    • “Vendor-agnostic by design. Multi-LLM flexibility with on-premises options so you're never locked in”

    Section-level, and shared: Shared with SHI. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.

    They say
    • SHI“As a global solutions provider with expertise across all major technology platforms, we provide vendor-agnostic recommendations that align technology…”
04

Claim-by-claim evidence

Every claim on your page (21)
What the columns mean
Claim
The grouped claim, then your exact line beneath it.
Type
What kind of claim it is: category, segment, outcome, capability, quality or proof.
Placement
Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
Same claim
Share of the competitors making this exact claim. Drives ownership and ownable share.
Same territory
Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
Sayability
Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
Relevant
Whether buyers decide on this. A unique claim nobody buys on is not ownable.
Ownership
Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.

Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.

  • Positions as AI-first/AI-powered IT provider
    “An AI-First Managed IT Partner That Thinks The Way You Do”
    categoryHerosame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on Thrive, Presidio, C1, SHI
  • Delivers measurable business outcomes
    “Built for measurable outcomes”
    outcomeHerosame claim 75%same territory 100%Anyone could say it
    Commodity
    Also on Thrive, Presidio, C1
  • Broad multi-domain IT/security/cloud portfolio
    “We deliver enterprise-grade security, cloud optimization, network performance, and AI services”
    capabilityHerosame claim 50%same territory 100%Anyone could say it
    Contested
    Also on Thrive, SHI
  • Enables confident AI adoption
    “enabling confident AI deployment”
    outcomeHerosame claim 50%same territory 75%Anyone could say it
    Contested
    Also on Presidio, SHI
  • Moves AI from pilot into production operations
    “AI That Moves From Pilot to Production”
    outcomeHerosame claim 50%same territory 100%Anyone could say it
    Contested
    Also on Thrive, Presidio
  • Single partner delivering leading vendor platforms
    “Built on Industry-Leading Platforms. Delivered By One Trusted Partner.”
    proofSectionsame claim 50%same territory 50%Anyone could say it
    Contested
    Also on Presidio, C1
  • Covers full path from strategy through deployment
    “From strategy to deployment”
    capabilityHerosame claim 25%same territory 100%Anyone could say it
    Contested
    Also on SHI
  • Keeps systems and operations always running
    “keeping operations up and running”
    outcomeHerosame claim 25%same territory 25%Anyone could say it
    Contested
    Also on C1
  • Reduces complexity, cost and operational overhead
    “reduces complexity, lowers costs, and streamlines operations”
    outcomeHerosame claim 25%same territory 50%Anyone could say it
    Contested
    Also on C1
  • Scale without added complexity
    “giving organizations the foundation to scale without complexity”
    outcomeHerosame claim 25%same territory 50%Anyone could say it
    Contested
    Also on SHI
  • Runs the technology internally before selling it
    “proven in its own production environment before a single customer deployment”
    proofSectionsame claim 25%same territory 25%Copyable with effort
    Contested
    Also on Thrive
  • Serves mid-size and enterprise customers
    “Trusted By Mid-Size and Enterprise Customers”
    segmentSectionsame claim 25%same territory 25%Anyone could say itnot a buying criterion
    Contested
    Also on SHI
  • Vendor-agnostic, no lock-in recommendations
    “Vendor-agnostic by design. Multi-LLM flexibility with on-premises options so you're never locked in”
    capabilitySectionsame claim 25%same territory 25%Anyone could say it
    Contested
    Also on SHI
  • Structured assessment and prioritized AI roadmap
    “Define your path forward with a structured assessment and prioritized roadmap that moves you from AI readiness to production outcomes”
    capabilityBodysame claim 25%same territory 100%Anyone could say it
    Contested
    Also on Presidio
  • AI-driven network visibility and observability
    “Managed Networks With AI-Driven Visibility”
    categoryHerosame claim 0%same territory 100%Copyable with effort
    Unique and owned
  • End-to-end AI service covering readiness, governance, Copilot, agent ops
    “XTIUM Trusted AI, covering AI readiness, governance, Copilot, and agent operations”
    capabilityHerosame claim 0%same territory 100%Copyable with effort
    Unique and owned
  • Free AI readiness assessment offered
    “Free AI Readiness Assessment”
    capabilityHerosame claim 0%same territory 25%Anyone could say it
    Unique for now
  • Governance and compliance built in, not bolted on
    “compliance and governance built into everything we do”
    qualityHerosame claim 0%same territory 25%Anyone could say it
    Unique for now
  • Managed desktop/endpoint service with AI monitoring
    “Simplify Operations With AI-Ready Managed DaaS”
    categoryHerosame claim 0%same territory 100%Copyable with effort
    Unique and owned
  • Fast secure access to apps and data on any device
    “Fast, secure access to company apps & data on any type of end-point device”
    qualitySectionsame claim 0%same territory 0%Anyone could say it
    Unique for now
  • Understands and relieves overstretched IT teams
    “You need a partner who understands the impossible expectations you face daily and can help you modernize, secure, and streamline operations without adding to…”
    outcomeSectionsame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
05

How this was calculated

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

How the score is built
The six category scores, their weights, and what a high score in each one means
CategoryWeightYoursWhat a high score means
Messaging
Category framing, who it is for, and the outcome promised
30%70The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not.
Claims
Attribute and benefit claims — speed, ease, quality, ROI
30%16Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot.
Features
Capabilities and functions the page lists
15%75Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake.
Proof
The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges
10%5Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named.
Structure
Section order, navigation, CTA language and placement
10%17The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable.
Visual
Palette family, imagery style, layout patterns
5%70Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first.

Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.

What we compared (5 pages read)
Your page
XTIUM
xtium.com
Competitor
Thrive
thrivenextgen.com
Competitor
Presidio
presidio.com
Competitor
C1
onec1.com
Competitor
SHI
shi.com
What it cannot tell you

The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.

Your highest-impact changes

  1. 1
    Table stakesYour hero copy says “We deliver enterprise-grade security, cloud optimization, network performance, and AI services”.

    Thrive, Presidio, C1 and SHI all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

  2. 2
    Table stakesYour hero copy says “From strategy to deployment”.

    Keep the fact, lose the position: thrive, Presidio, C1 and SHI all say it too, and your hero is spending its first impression on the same territory as theirs.

  3. 3
    Table stakesYour hero copy says “Built for measurable outcomes”.

    This is the set's common ground — Thrive, Presidio, C1 and SHI all say it too. It will not set you apart wherever it sits, and in the hero it costs you the one place a distinctive claim would be read.

  4. 4
    Table stakesYour hero copy says “XTIUM Trusted AI, covering AI readiness, governance, Copilot, and agent operations”.

    A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the hero should carry a claim they will only find here.

  5. 5
    Table stakesYour hero copy says “AI That Moves From Pilot to Production”.

    True of you and true of them: Thrive, Presidio, C1 and SHI all say it too. That is why it decides nothing, and why the hero is the wrong place to spend it.

  6. 6
    Table stakesYour hero copy says “enabling confident AI deployment”.

    In the hero: Thrive, Presidio and SHI say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

  7. 7
    Table stakesYour body copy says “Define your path forward with a structured assessment and prioritized roadmap that moves you from AI readines…”.

    In the body: True of you and true of them: Thrive, Presidio, C1 and SHI all say it too. That is why it decides nothing, and why the body is the wrong place to spend it.

The only way to know if it matters.

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

Test it with real buyers
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