# Your page scores 46 out of 100 for sameness against the 4 competitors you named.

Parts of your page are genuinely your own — but the benefits you promise is where you and Autenti start to sound the same.

- **Your page:** https://www.zealid.com/en/
- **Compared against:** Docusign (docusign.com), Clio (clio.com), Thomson Reuters (Legal) (legal.thomsonreuters.com), Autenti (autenti.com)
- **Sameness Index:** 46 — Half shared
- **Ownable share:** 29% (of 61% distinctive)
- **Report:** https://grader.wynter.com/c/zealid-com-023zbs0

**How you compare · vs 8 E-signature category leaders** — 17 points less same than the average E-signature category leader. The average E-signature category leader scores 63; you scored 46. You are less same than 7 of the 8 E-signature category leaders. You are the most differentiated in this set at 46. The nearest category leader is at 58.
_A single check can move several points between runs; the benchmark averages up to eight sites per category._

## 1. Sameness Index

| Category | Weight | Score | What it means |
| --- | --- | --- | --- |
| Messaging | 30% | 35 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
| Claims | 30% | 67 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
| Features | 15% | 51 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
| Proof | 10% | 37 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
| Structure | 10% | 17 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
| Visual | 5% | 44 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |

**Half shared** — About half your claims are also on competitor pages.

## 2. Closest competitors

| Competitor | Same | Band |
| --- | --- | --- |
| Autenti | 68 | Mostly the same |
| Docusign | 54 | Half shared |
| Thomson Reuters (Legal) | 32 | Mostly your own |
| Clio | 31 | Mostly your own |

_Measured from your side: how much of what YOU say each competitor also says, weighted by where you put it._

## 3. Ownable share

**The share of your own page's claim space that is yours to keep.** This is not the inverse of the Sameness Index — it is measured on your claims alone, so the two do not add up to 100 and are not meant to.

29% of your page is unique, relevant and defensible — a strong share, and the thing to protect in any rewrite.

- **Distinctive message share:** 61% — prominent space spent on claims no competitor makes.
- **Ownable share:** 29% — the part of that which is also relevant to how buyers choose and hard to copy.

## 4. Where you sound like everyone else

Most of your set makes each of these and you are spending prominent space on them, ranked by how much. **These are not necessarily lines to delete** — some of what a page has to say is unavoidably shared, and claims about what kind of product you are were left out of this list for exactly that reason. The question each one raises is whether it has earned its space.

- **secure, compliant, audited platform** (Hero, 75% of the set) — also on Docusign, Clio, Autenti
  - _"Secure document workspace - EU hosted"_
- **secure, compliant, audited platform** (Section, 75% of the set) — also on Docusign, Clio, Autenti
  - _"Trust Circle brings enterprise-grade security to everyday client interactions"_
- **integrates with existing tools and systems** (Section, 75% of the set) — also on Docusign, Clio, Autenti
  - _"integrated with major cloud agreement and signature platforms such as Adobe, Docusign, and Entrust"_
- **named customers and market reach as proof** (Section, 75% of the set) — also on Docusign, Clio, Autenti
  - _"trusted by Microsoft, Volvo, ABN AMRO, Nike, KONE, Atlas Copco and Adobe (logos)"_
- **easy, pleasant end-user experience** (Section, 75% of the set) — also on Docusign, Thomson Reuters (Legal), Autenti
  - _"delight your users with excellent user experience"_
- **easy, pleasant end-user experience** (Section, 75% of the set) — also on Docusign, Thomson Reuters (Legal), Autenti
  - _"supports 24 languages"_
- **integrates with existing tools and systems** (Section, 75% of the set) — also on Docusign, Clio, Autenti
  - _"identity wallet seamlessly integrated with eSigning, human capital, and identity and access management providers"_
  - Said your way: nobody else makes this exact claim, but everyone occupies the territory.
- **named customers and market reach as proof** (Body, 75% of the set) — also on Docusign, Clio, Autenti
  - _"ABN AMRO business clients can sign credit and guarantee documentation digitally with ZealiD (CEO quote)"_

## 5. Buried gold

Unique, relevant, and sitting in body copy. The cheapest wins here — you already have the differentiation and the page hides it.

- **API lets relying parties pull subscriber data** (Body, 0% of the set)
  - _"any relying party can integrate to a ZealiD API to receive data from a subscriber"_
- **Independently audited annually** (Body, 0% of the set)
  - _"audited annually under the same security standards this check draws on"_
- **Qualified certificates carry liability coverage** (Body, 0% of the set)
  - _"qualified certificates with liability coverage"_

## 6. Claim inventory

| Claim | Type | Placement | Common | Sayability | Relevant | Ownership |
| --- | --- | --- | --- | --- | --- | --- |
| EU-hosted secure document environment | capability | Hero | 25% | some | yes | Contested |
| Signatures legally binding across the EU | outcome | Hero | 25% | some | yes | Contested |
| Remote identity verification completed in minutes | capability | Hero | 0% | some | yes | Unique and owned |
| Signer is a verified real person | outcome | Hero | 0% | some | yes | Unique and owned |
| Enterprise-grade security for everyday use | quality | Section | 75% | anyone | yes | Commodity |
| Prebuilt integrations with major platforms and apps | capability | Section | 75% | anyone | yes | Commodity |
| Trusted by large well-known enterprises | proof | Section | 75% | anyone | yes | Commodity |
| Excellent end-user experience | quality | Section | 25% | anyone | yes | Contested |
| Multi-language signing interface | capability | Section | 25% | anyone | no | Contested |
| Identity wallet integrates with HR, eSign and IAM systems | capability | Section | 0% | some | yes | Unique and owned |
| 85% first-time user success rate | proof | Section | 0% | some | yes | Unique and owned |
| Effective risk management | outcome | Section | 0% | anyone | yes | Unique for now |
| Free self-assessment scores your firm's posture | outcome | Section | 0% | anyone | no | Unique for now |
| Higher conversion and business velocity | outcome | Section | 0% | anyone | yes | Unique for now |
| Leading regulated identity and qualified eSignature offering | quality | Section | 0% | anyone | yes | Unique for now |
| Certified/compliant with EU eIDAS and global standards | proof | Section | 25% | some | yes | Contested |
| Qualified signatures prevent tender disqualification | outcome | Section | 0% | some | no | Unique and owned |
| Supports many nationalities/identity documents | capability | Section | 0% | some | yes | Unique and owned |
| First-of-its-kind eIDAS/ETSI subscriber wallet | proof | Section | 0% | some | no | Unique and owned |
| Users control and share their verified credentials | capability | Section | 0% | some | no | Unique and owned |
| Named enterprise customer case examples | proof | Body | 75% | anyone | yes | Commodity |
| API lets relying parties pull subscriber data | capability | Body | 0% | some | yes | Unique and owned |
| Independently audited annually | proof | Body | 0% | some | yes | Unique and owned |
| Sign with Face or Touch ID | capability | Body | 0% | anyone | no | Unique for now |
| Customers cut signing/contract cycle time dramatically | proof | Body | 50% | anyone | yes | Contested |
| Scoring based on controls behind real breaches | proof | Body | 0% | anyone | no | Unique for now |
| EU public tenders will require qualified signatures | proof | Body | 0% | anyone | no | Unique for now |
| Qualified certificates carry liability coverage | capability | Body | 0% | some | yes | Unique and owned |

## What we compared

- **zealid.com** (your page) — https://www.zealid.com/en/
- **Docusign** — https://www.docusign.com/
- **Clio** — https://www.clio.com/
- **Thomson Reuters (Legal)** — https://legal.thomsonreuters.com/en
- **Autenti** — https://autenti.com/en/

## What this does and does not tell you

An AI read each page and wrote down the claims it makes, then grouped the claims that say the same thing. **No score in this report was written by a model** — every number is computed from those groupings in our own code, with the weights shown above.

## The only way to know if it matters

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

[Test it with real buyers](https://wynter.com)