Web: 12 of 15 buyers could tell what Web is.

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Your verdict

Clarity
Fix first
Do they understand what you do?
Strong12 of 15
12 could name what kind of product this is, unprompted.
Relevance
Can they tell what it solves, and who it's for?
Strong15 of 15
15 could quickly tell what problem it solves and who it is for.
Value
Do they actually want it?
Strong15 of 15
15 would take a meeting to learn more.
Differentiation
Is there a reason to pick you over the alternatives?
Strong14 of 15
14 could name a reason to pick you over a similar option.

See what they thought you were

Your page describes: AI-powered design and engineering software. They said:

3×PV/BESS design and engineering softwarematches
2×PV/BESS design automation softwarewrong
2×Solar/BESS design and engineering softwarematches

8 couldn't name one; 2 named the wrong one; 5 got it right.

Four separate measures, not stages: all 15 personas answered all four questions. Each square is one persona.

Additional signalBrand alignment15 of 15StrongShow finding ▸

15 of 15 recognized the kind of company behind the page, in a tone written for them. Not one of the four layers, and it does not affect the scores above or the order to fix them in.

These are 15 simulated buyers. Want 15 real ones?

Test with humans

Fix these first

Three edits, in the order that matters.

The first is on your weakest layer, the second on the next, the third on the layer the most buyers had a problem with. Each says what to change on the page and why, with one simulated answer behind it.

Define the Power Analyst in one sentence where it first appears in the AI section.
Why: "Agentic Power Analyst" and "Enverus ONE Power Analyst" appear with no plain explanation of what the agent actually does. Add a first line saying it is an AI assistant that runs design scenarios on request and waits for your confirmation.
2 of 15 raised this
“the only friction was the branding itself, "Enverus RatedPower," which reads like two company names stitched together and made me pause for a second to work out who…” Show full quote
“the only friction was the branding itself, "Enverus RatedPower," which reads like two company names stitched together and made me pause for a second to work out who I'd actually be buying from”
Engineering Lead, Solar Development · 201-500 employeessimulated
Moves Clarity
Plain language
Add sites, capacity and comparison basis under each client testimonial.
Why: Testimonial numbers arrive without the project size or the process they were compared against, so they read as praise rather than evidence. Note the site type, MW and what the customer measured against underneath each quote.
1 of 15 raised this
“testimonials without a number I can trace back to a project size or terrain type don't move me.”
Senior PV Design Engineer, Renewable Energy · 51-200 employeessimulated
Moves Differentiation
Proof next to the claim
Attach a source line under the 160x, 5% LCOE and 20% profit figures.
Why: The three headline numbers sit with no basis, so a buyer cannot tell if they came from customer projects or marketing. Add what they were measured against, on how many projects, and over what period, next to each number.
5 of 15 raised this
“I'd want them to run one of our actual sites live and show me the CAPEX and yield outputs side-by-side with our current AutoCAD numbers before I'd move…” Show full quote
“I'd want them to run one of our actual sites live and show me the CAPEX and yield outputs side-by-side with our current AutoCAD numbers before I'd move past a demo”
Engineering Lead, Solar Development · 201-500 employeessimulated
Moves Value
Proof next to the claim

Keep these · 3

These landed. Keep the wording when you edit around it.

Keep · Value
The Black & Veatch PVsyst reconciliation is the proof point respondents believed
“The DWG round-trip and the Black & Veatch PVsyst reconciliation (+0.24% to +1.08%) are the kind of specifics that make me believe the yield number would survive internal…” Show full quote
“The DWG round-trip and the Black & Veatch PVsyst reconciliation (+0.24% to +1.08%) are the kind of specifics that make me believe the yield number would survive internal review, not just marketing math”
Engineering Lead, Solar Development · 201-500 employeessimulated
Keep · Relevance
The problem statement and buyer definition land without inference
“the pain (manual, slow, one-at-a-time layout/yield work limiting portfolio evaluation) and the buyer (anyone running utility-scale PV/BESS pipelines) are both named directly rather than left for me to…” Show full quote
“the pain (manual, slow, one-at-a-time layout/yield work limiting portfolio evaluation) and the buyer (anyone running utility-scale PV/BESS pipelines) are both named directly rather than left for me to piece together.”
Senior PV Design Engineer, Renewable Energy · 51-200 employeessimulated
Keep · Clarity
What the platform does is understood, even where naming is not
“It's software that automates utility-scale solar/BESS design - you feed it a site and it spits out layouts, energy yield, electrical design and CAPEX numbers, with an AI…” Show full quote
“It's software that automates utility-scale solar/BESS design - you feed it a site and it spits out layouts, energy yield, electrical design and CAPEX numbers, with an AI layer on top that lets you set a target (like LCOE or IRR) and it searches the design space for you.”
Head of Engineering, Engineering and Construction · 11-50 employeessimulated

All recommendations

Clarity

Strong12 of 15

Shown aboveDefine the Power Analyst in one sentence where it first appears in the AI section.

Moves ClarityPlain language

Use one consistent product name for Enverus RatedPower across headings and body copy.

Why: Readers see "Enverus RatedPower", "Enverus ONE Power Analyst" and "Agentic Power Analyst" and cannot tell whether these are one product or several companies. Pick one product name, state the relationship once, and use it everywhere.

2 of 15 raised this

“the only friction was the branding itself, "Enverus RatedPower," which reads like two company names stitched together and made me pause for a second to work out who…” Show full quote

“the only friction was the branding itself, "Enverus RatedPower," which reads like two company names stitched together and made me pause for a second to work out who I'd actually be buying from”

Engineering Lead, Solar Development · 201-500 employeessimulated

Differentiation

Strong14 of 15

Shown aboveAdd sites, capacity and comparison basis under each client testimonial.

Relevance

Strong15 of 15

Moves RelevanceProblem before solution

Name Google Earth and manual site screening in the problem paragraph.

Why: The problem section names spreadsheets and CAD but skips the screening step where teams eyeball parcels in Google Earth before any design starts. Add it to the opening paragraph so the GIS section has a bottleneck to answer.

2 of 15 raised this

“I'd want a line that names my specific bottleneck with a number attached to it — something like "engineering leads cut backlog by X% without adding headcount" —…” Show full quote

“I'd want a line that names my specific bottleneck with a number attached to it — something like "engineering leads cut backlog by X% without adding headcount" — rather than the generic role blurb”

Engineering Lead, Solar Development · 201-500 employeessimulated

Value

Strong15 of 15

Shown aboveAttach a source line under the 160x, 5% LCOE and 20% profit figures.

Moves ValueProof next to the claim

Move the Black & Veatch audit line up beside the three headline numbers.

Why: The one piece of sourced evidence sits far down the page under yield, while the unsourced claims lead. Put the named third-party audit and its tolerance range next to the numbers it helps make believable.

5 of 15 raised this

“I'd want them to run one of our actual sites live and show me the CAPEX and yield outputs side-by-side with our current AutoCAD numbers before I'd move…” Show full quote

“I'd want them to run one of our actual sites live and show me the CAPEX and yield outputs side-by-side with our current AutoCAD numbers before I'd move past a demo”

Engineering Lead, Solar Development · 201-500 employeessimulated

Moves ValueAnswer the live objection

Add a line under the demo buttons offering a test on the buyer's own site.

Why: Buyers say they would only trust the numbers after running one of their own sites against their current AutoCAD process. Say the demo does exactly that, using their site data, and how long it takes.

5 of 15 raised this

“I'd want them to run one of our actual sites live and show me the CAPEX and yield outputs side-by-side with our current AutoCAD numbers before I'd move…” Show full quote

“I'd want them to run one of our actual sites live and show me the CAPEX and yield outputs side-by-side with our current AutoCAD numbers before I'd move past a demo”

Engineering Lead, Solar Development · 201-500 employeessimulated

Buyer evidence

Biggest risks

A deliberately adversarial read of the same answers. Each claim was checked back against what the personas said and dropped if nothing supported it.

high
The page's headline numbers actively damage its credibility rather than build it.
Five respondents rejected the 160x layout speed, 5% LCOE and 20% profit figures as unsourced, versus one who connected them to the backlog problem. The quantified value proposition is outnumbered five to one by disbelief.
high
One audit is doing all the persuasive work, and it is not the page's own claim.
Eight respondents named the Black & Veatch PVsyst reconciliation as the most credible evidence, explicitly contrasting it with the page's unsourced marketing claims. Remove that third-party citation and nothing on the page survives scrutiny.
high
Every piece of evidence the company controls is discounted; only externally verified material is trusted.
Testimonials were downgraded to social proof for lacking methodology, and the CAPEX, LCOE and productivity numbers were rejected for lacking attribution. The only believed proof point came from a named third-party auditor.
high
Buyers will not act on the page without first running their own test, which means the page does not close.
Five respondents said they would only trust the performance figures after a live test on their own site against their current AutoCAD process. Comprehension is not the bottleneck to conversion — verification is.
medium
Comprehension of the product survives the branding, but the branding is a needless tax.
Three respondents restated the offer accurately while two stumbled on 'Enverus RatedPower' reading as two companies and 'Agentic Power Analyst' going unexplained. The product is understood in spite of the naming, not because of it.
medium
The problem framing is generic where it needs to be specific, and that undercuts the strongest part of the page.
Seven respondents found the bottleneck and buyer definition explicit, yet two flagged that Google Earth site screening goes unnamed and that a quantified backlog-reduction metric would beat a generic role description.

Clarity

Naming is a comprehension obstacle at two points on the page
2 of 15
“the only friction was the branding itself, "Enverus RatedPower," which reads like two company names stitched together and made me pause for a second to work out who…” Show full quote
“the only friction was the branding itself, "Enverus RatedPower," which reads like two company names stitched together and made me pause for a second to work out who I'd actually be buying from”
Engineering Lead, Solar Development · 201-500 employeessimulated
What the platform does is understood, even where naming is not
3 of 15 · what worked
“It's software that automates utility-scale solar/BESS design - you feed it a site and it spits out layouts, energy yield, electrical design and CAPEX numbers, with an AI…” Show full quote
“It's software that automates utility-scale solar/BESS design - you feed it a site and it spits out layouts, energy yield, electrical design and CAPEX numbers, with an AI layer on top that lets you set a target (like LCOE or IRR) and it searches the design space for you.”
Head of Engineering, Engineering and Construction · 11-50 employeessimulated
See all 3 comments
“It's AI-driven design software for utility-scale solar, storage and hybrid projects — layout, energy yield, electrical design and CAPEX all run off one engine”
Engineering Lead, Solar Development · 201-500 employeessimulated
“a tool that takes a site from GIS/land data through layout, energy yield, electrical design, CAPEX and a full document package, instead of doing all that manually across…” Show full quote
“a tool that takes a site from GIS/land data through layout, energy yield, electrical design, CAPEX and a full document package, instead of doing all that manually across spreadsheets and CAD”
Engineering Lead, Solar Development · 201-500 employeessimulated

Differentiation

Testimonials carry no methodology behind the numbers
1 of 15
“testimonials without a number I can trace back to a project size or terrain type don't move me.”
Senior PV Design Engineer, Renewable Energy · 51-200 employeessimulated

Relevance

The stated pain misses part of the real workflow
2 of 15
“I'd want a line that names my specific bottleneck with a number attached to it — something like "engineering leads cut backlog by X% without adding headcount" —…” Show full quote
“I'd want a line that names my specific bottleneck with a number attached to it — something like "engineering leads cut backlog by X% without adding headcount" — rather than the generic role blurb”
Engineering Lead, Solar Development · 201-500 employeessimulated
See all 2 comments
“I'd want a line naming my actual daily tool, Google Earth, or at least "manual GIS/CAD screening," instead of just "spreadsheets and CAD"”
Senior PV Design Engineer, Renewable Energy · 51-200 employeessimulated
The problem statement and buyer definition land without inference
6 of 15 · what worked
“the pain (manual, slow, one-at-a-time layout/yield work limiting portfolio evaluation) and the buyer (anyone running utility-scale PV/BESS pipelines) are both named directly rather than left for me to…” Show full quote
“the pain (manual, slow, one-at-a-time layout/yield work limiting portfolio evaluation) and the buyer (anyone running utility-scale PV/BESS pipelines) are both named directly rather than left for me to piece together.”
Senior PV Design Engineer, Renewable Energy · 51-200 employeessimulated
See all 5 comments
“the line "Hand AI the iterations, keep the engineering call" tells you exactly what problem it's solving: too much manual iteration in layout/yield/CAPEX work. The "By industry/By role"…” Show full quote
“the line "Hand AI the iterations, keep the engineering call" tells you exactly what problem it's solving: too much manual iteration in layout/yield/CAPEX work. The "By industry/By role" section (developers, EPCs, utilities, IPPs, engineering leaders) spells out the buyer directly”
Head of Engineering, Engineering and Construction · 11-50 employeessimulated
“the line about spreadsheets and CAD taking a day or two per scenario names the problem straight away: too few design iterations because manual layout work is slow”
Engineering Lead, Solar Development · 201-500 employeessimulated
“it's clearly written for a wide net of roles rather than one specific buyer, so while the problem is crystal clear the reader targeting feels broad by design.”
Engineering Lead, Solar Development · 201-500 employeessimulated
“a tool that takes a site from GIS/land data through layout, energy yield, electrical design, CAPEX and a full document package, instead of doing all that manually across…” Show full quote
“a tool that takes a site from GIS/land data through layout, energy yield, electrical design, CAPEX and a full document package, instead of doing all that manually across spreadsheets and CAD”
Engineering Lead, Solar Development · 201-500 employeessimulated

Value

CAPEX, LCOE and productivity numbers are not believed without attribution
5 of 15
“I'd want them to run one of our actual sites live and show me the CAPEX and yield outputs side-by-side with our current AutoCAD numbers before I'd move…” Show full quote
“I'd want them to run one of our actual sites live and show me the CAPEX and yield outputs side-by-side with our current AutoCAD numbers before I'd move past a demo”
Engineering Lead, Solar Development · 201-500 employeessimulated
See all 5 comments
“Run it live on a site we've already tendered by hand and have it produce a layout that beats or matches our engineer's design on LCOE, with a…” Show full quote
“Run it live on a site we've already tendered by hand and have it produce a layout that beats or matches our engineer's design on LCOE, with a DWG that opens clean in our CAD without manual rework - if that happens once, on our numbers, that's the outcome that justifies the time.”
Head of Engineering, Engineering and Construction · 11-50 employeessimulated
“the Black & Veatch yield audit (+0.24% to +1.08% vs PVsyst) is the only number on the page with a name attached to it — the rest is…” Show full quote
“the Black & Veatch yield audit (+0.24% to +1.08% vs PVsyst) is the only number on the page with a name attached to it — the rest is marketing math”
Head of Engineering, Engineering and Construction · 11-50 employeessimulated
“The specific numbers, "5% less LCOE" and "20% more asset profits," are the ones I'd actually want proven”
Engineering Lead, Solar Development · 201-500 employeessimulated
“The Black & Veatch reconciliation figure (+0.24% to +1.08% against PVsyst) is the one bit of proof that would make me take a call, because it's a specific,…” Show full quote
“The Black & Veatch reconciliation figure (+0.24% to +1.08% against PVsyst) is the one bit of proof that would make me take a call, because it's a specific, checkable number rather than a marketing claim. But I'd want that same rigor applied to the CAPEX and LCOE numbers before I'd sit through a demo — right now those are asserted, not shown.”
Engineering Lead, Solar Development · 201-500 employeessimulated
The Black & Veatch PVsyst reconciliation is the proof point respondents believed
7 of 15 · what worked
“The DWG round-trip and the Black & Veatch PVsyst reconciliation (+0.24% to +1.08%) are the kind of specifics that make me believe the yield number would survive internal…” Show full quote
“The DWG round-trip and the Black & Veatch PVsyst reconciliation (+0.24% to +1.08%) are the kind of specifics that make me believe the yield number would survive internal review, not just marketing math”
Engineering Lead, Solar Development · 201-500 employeessimulated
See all 7 comments
“The one thing on this page that actually pulls me toward it over a generic competitor is the DWG round-trip plus the Black & Veatch PVsyst reconciliation -…” Show full quote
“The one thing on this page that actually pulls me toward it over a generic competitor is the DWG round-trip plus the Black & Veatch PVsyst reconciliation - "+0.24% to +1.08%" is a real audited number with a named third party attached, not a marketing figure, and the DWG export means my civil team isn't stuck relearning a tool.”
Head of Engineering, Engineering and Construction · 11-50 employeessimulated
“The Black & Veatch reconciliation number (+0.24% to +1.08% vs PVsyst) is the one bit of proof that makes me think the yield engine might actually be credible…” Show full quote
“The Black & Veatch reconciliation number (+0.24% to +1.08% vs PVsyst) is the one bit of proof that makes me think the yield engine might actually be credible rather than marketing.”
Senior PV Design Engineer, Renewable Energy · 51-200 employeessimulated
“The Black & Veatch audit line - "audited the simplified yield against PVsyst at +0.24% to +1.08%" - is the one thing here that would actually move me…” Show full quote
“The Black & Veatch audit line - "audited the simplified yield against PVsyst at +0.24% to +1.08%" - is the one thing here that would actually move me over a competitor, because it's a named third party checking their numbers against the industry-standard tool”
Engineering Lead, Solar Development · 201-500 employeessimulated
“The Black & Veatch reconciliation figure (+0.24% to +1.08% against PVsyst) is the one bit of proof that would make me take a call, because it's a specific,…” Show full quote
“The Black & Veatch reconciliation figure (+0.24% to +1.08% against PVsyst) is the one bit of proof that would make me take a call, because it's a specific, checkable number rather than a marketing claim. But I'd want that same rigor applied to the CAPEX and LCOE numbers before I'd sit through a demo — right now those are asserted, not shown.”
Engineering Lead, Solar Development · 201-500 employeessimulated
“The Black & Veatch audit number (+0.24% to +1.08% vs PVsyst) is the one bit of proof that would make me trust the yield output enough to bring…” Show full quote
“The Black & Veatch audit number (+0.24% to +1.08% vs PVsyst) is the one bit of proof that would make me trust the yield output enough to bring to a client”
Head of Engineering, Engineering and Construction · 11-50 employeessimulated
“it's a third-party check with a specific range, not a marketing adjective, and it directly answers the question I care about most: does the yield model survive review…” Show full quote
“it's a third-party check with a specific range, not a marketing adjective, and it directly answers the question I care about most: does the yield model survive review by a bankable engineer”
Senior PV Design Engineer, Renewable Energy · 51-200 employeessimulated
The speed and LCOE claims map directly onto the rationing of engineering hours
1 of 15 · what worked
“If the "160 faster layouts" and "5% less LCOE" numbers held up on our own sites, that directly attacks the backlog problem — I'd stop rationing engineering hours…” Show full quote
“If the "160 faster layouts" and "5% less LCOE" numbers held up on our own sites, that directly attacks the backlog problem — I'd stop rationing engineering hours across two options and actually run the whole design matrix”
Engineering Lead, Solar Development · 201-500 employeessimulated

How this works

Who we simulated (15 personas)

15 AI-simulated personas matched to your target market. Each answered independently, without seeing your goal, the scoring criteria, or each other’s answers. Attribution is role, industry and company size only.

Engineering LeadSolar Development · 201-500 employeesPortugal

Head of EngineeringEngineering and Construction · 11-50 employeesUK

Senior PV Design EngineerRenewable Energy · 51-200 employeesGermany

Engineering LeadSolar Development · 201-500 employeesAustria

Head of EngineeringEngineering and Construction · 11-50 employeesItaly

Senior PV Design EngineerRenewable Energy · 51-200 employeesSpain