# Message test — https://www.umbau.be/

After reading your page, only 2 of 15 personas could name a reason to pick you over a similar option.

- **Page tested:** https://www.umbau.be/
- **Audience tested against:** Marketing- en communicatiedirecteuren bij Belgische B2B-technologiebedrijven (machinebouw, IT, cybersecurity) met 50-500 medewerkers, die een extern bureau zoeken om hun complexe verhaal helder te krijgen.
- **Personas:** 15 simulated
- **Report:** https://grader.wynter.com/r/b2b-agency-umbau-simplify-complexity-YNc09Fw

> These answers are generated by AI, scored on Wynter's B2B Message
> Layers framework using behaviorally-diverse simulated personas. The
> methodology is real and the critique is directional. What a simulated
> persona cannot have is a live budget, a renewal coming up, or a boss
> asking about this quarter.

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## 01 · The scores

Every persona answered all four questions. These are four independent
proportions of the same panel, not stages of a funnel.

| Layer | Question | Cleared the bar | Strength | Of those who passed |
| --- | --- | --- | --- | --- |
| 1. Clarity | Do they understand what you do? | 14/15 | 88% | 7 without hesitation, 8 with reservations |
| 2. Relevance | Can they tell what it solves, and who it's for? | 15/15 | 79% | 1 without hesitation, 14 with reservations |
| 3. Value | Do they actually want it? | 8/15 | 52% | all with reservations |
| 4. Differentiation | Is there a reason to pick you over the alternatives? | 2/15 | 31% | all with reservations |

**Brand alignment** (a side metric, not one of the four layers) — 10/15, 59% strength (all with reservations). Does the page read like the company you actually are?

**Fix first: Value.** Earliest failing layer, walking the sequence in order — not simply the lowest score.

### What they thought you sell

1 of the personas who named a category got it wrong:

- 1× “B2B marketing/branding consultancy”

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## The rest of this report is locked

Enter the six-digit code we emailed to unlock the fix list, the
verbatims and the critic pass: https://grader.wynter.com/r/b2b-agency-umbau-simplify-complexity-YNc09Fw