Clarity
Do they understand what you do?
Strong15 of 15
15 could name what kind of product this is, unprompted.
Saved report, kept for 60 days — expires in 48 days. Re-opening it is free.
01
Your verdict
Relevance
Can they tell what it solves, and who it's for?
Strong15 of 1515 could quickly tell what problem it solves and who it is for.
Value
Do they actually want it?
Mixed11 of 1511 would take a meeting to learn more.
Differentiation
Fix firstIs there a reason to pick you over the alternatives?
Weak8 of 158 could name a reason to pick you over a similar option.
See what they thought you were
Your page describes: B2B marketing agency. They said:
- 13×B2B marketing agencymatches
- 2×B2B SaaS marketing agencymatches
15 got it right.
Four separate measures, not stages: all 15 personas answered all four questions. Each square is one persona.
Additional signalBrand alignment8 of 15WeakShow finding ▸
Five points placed the tone and vocabulary at marketing director or VP level, assuming marketing-leader expertise. Two treated this as a gap, noting CMO concerns like procurement and security go unaddressed. Not one of the four layers, and it does not affect the scores above or the order to fix them in.
These are 15 simulated buyers. Want 15 real ones?
Test with humans02
Fix these firstFix these first
Three edits, in the order that matters.
The first is on your weakest layer, the second on the next, the third on the layer the most buyers had a problem with. Each says what to change on the page and why, with one simulated answer behind it.
Replace "We go deeper than most agencies" with a specific difference.
Why: The headline is a claim every agency makes, and the supporting line — "Most agencies stop at surface-level execution" — adds no substance. State the concrete thing: the data sources you require access to, the number of customer interviews, the specialization…
3 of 15 raised this
“There's no attempt to preempt my actual first question — what's the measurable lift over an incumbent agency — so it doesn't feel like it was written for…” Show full quote
“There's no attempt to preempt my actual first question — what's the measurable lift over an incumbent agency — so it doesn't feel like it was written for me specifically”
Chief Marketing Officer, Software as a Service · 1001-5000 employeessimulated Moves DifferentiationSpecifics beat superlativesAdd baseline, timeframe and starting figure to every case metric.
Why: "Two million dollars in pipeline just last month" and "53% year-over-year increase in new leads" float without a starting point or period of measurement, so readers score them as unverifiable. Give the before number, the window, and what was measured.
6 of 15 raised this
“The proof points (10x inbound leads, 149% more qualified leads, 53% YoY lead growth) are the kind of numbers that'd get me on a call, but I'd want…” Show full quote
“The proof points (10x inbound leads, 149% more qualified leads, 53% YoY lead growth) are the kind of numbers that'd get me on a call, but I'd want to see the actual case studies and how much was agency-driven versus market tailwinds before I believed the multiples.”
Senior Vice President of Marketing, Enterprise Software · 201-500 employeessimulated Moves ValueProof next to the claim
Keep these · 2
These landed. Keep the wording when you edit around it.
- Keep · Relevance
The headline and opening problem statement tell readers who the page is for
“the header does the work: "Building brand and demand that drives pipeline for B2B SaaS" and "We help B2B SaaS marketing leaders grow brand awareness and revenue." That's…” Show full quote
“the header does the work: "Building brand and demand that drives pipeline for B2B SaaS" and "We help B2B SaaS marketing leaders grow brand awareness and revenue." That's a direct statement of both the problem (pipeline growth stalling without brand support) and the reader (B2B SaaS marketing leaders), no hunting required.”
Senior Vice President of Marketing, Enterprise Software · 201-500 employeessimulated - Keep · Differentiation
The 17-year history and named clients with attributed quotes are the credibility anchor
“"17 years" and named case studies with actual numbers rule it in over vague competitors”
CMO, Software as a Service · 1001-5000 employeessimulated
03
All recommendations
Differentiation
Weak8 of 15Moves DifferentiationGive a reason to choose you
Frame the seven services as one system, not a menu.
Why: Listing branding through product design under "Whatever challenge is in front of you" reads generalist and raises doubts about depth in any single discipline. Say why brand, web and demand are run together, and name what Tiller does not do.
3 of 15 raised this
“There's no attempt to preempt my actual first question — what's the measurable lift over an incumbent agency — so it doesn't feel like it was written for…” Show full quote
“There's no attempt to preempt my actual first question — what's the measurable lift over an incumbent agency — so it doesn't feel like it was written for me specifically”
Moves DifferentiationFront-load the meaning
Move the 17 years and named clients above the service list.
Why: The strongest proof — the seventeen-year record and attributed client quotes — sits below generic positioning copy that reads like any other agency. Lead with it, and pair the track record with a client count or retention figure.
3 of 15 raised this
“There's no attempt to preempt my actual first question — what's the measurable lift over an incumbent agency — so it doesn't feel like it was written for…” Show full quote
“There's no attempt to preempt my actual first question — what's the measurable lift over an incumbent agency — so it doesn't feel like it was written for me specifically”
Value
Mixed11 of 15Moves ValueTie the feature to the outcome
Show one concrete step of the diagnostic before the results.
Why: "We dig into the real drivers of performance" describes an intention, not a method, so the numbers have nothing to stand on. Name what happens in week one — the CRM pull, the customer interviews, the funnel teardown — and what the client receives.
6 of 15 raised this
“The proof points (10x inbound leads, 149% more qualified leads, 53% YoY lead growth) are the kind of numbers that'd get me on a call, but I'd want…” Show full quote
“The proof points (10x inbound leads, 149% more qualified leads, 53% YoY lead growth) are the kind of numbers that'd get me on a call, but I'd want to see the actual case studies and how much was agency-driven versus market tailwinds before I believed the multiples.”
Moves ValueProof next to the claim
Label any forecasted result as projected, not achieved.
Why: Presenting modelled ROI beside named clients and attributed quotes reads as an achieved outcome and undercuts the real results next to it. Mark projections as projections and keep the audited numbers separate.
6 of 15 raised this
“The proof points (10x inbound leads, 149% more qualified leads, 53% YoY lead growth) are the kind of numbers that'd get me on a call, but I'd want…” Show full quote
“The proof points (10x inbound leads, 149% more qualified leads, 53% YoY lead growth) are the kind of numbers that'd get me on a call, but I'd want to see the actual case studies and how much was agency-driven versus market tailwinds before I believed the multiples.”
Clarity
Strong15 of 15No specific edits needed here — this layer held up.
Relevance
Strong15 of 15No specific edits needed here — this layer held up.
Brand alignment
Weak8 of 15Moves Brand alignmentName the audience
Name the client profile: ARR band, team size, stage.
Why: "Ambitious B2B SaaS brands across North America" lets no reader judge whether they are the right size. Add the revenue range and marketing team size Tiller works with, and a comparable client for each case study.
4 of 15 raised this
“The tone does feel aimed at someone like me — it skips the "what is marketing" 101 stuff and goes straight to language I use day to day…” Show full quote
“The tone does feel aimed at someone like me — it skips the "what is marketing" 101 stuff and goes straight to language I use day to day (MQLs, CAC efficiency, attribution, ICP), which tells me they're used to pitching marketing leaders who already know the vocabulary rather than founders who need things explained from scratch.”
Moves Brand alignmentAnswer the live objection
Answer the engagement objection: model, cost band, commitment.
Why: The page assumes marketing-leader fluency but leaves the buying questions unaddressed — retainer or project, how long, what a first engagement costs. Add a short section stating the commercial model before the final CTA.
4 of 15 raised this
“The tone does feel aimed at someone like me — it skips the "what is marketing" 101 stuff and goes straight to language I use day to day…” Show full quote
“The tone does feel aimed at someone like me — it skips the "what is marketing" 101 stuff and goes straight to language I use day to day (MQLs, CAC efficiency, attribution, ICP), which tells me they're used to pitching marketing leaders who already know the vocabulary rather than founders who need things explained from scratch.”
Moves Brand alignmentOne clear next action
Pick one hero CTA and demote the other.
Why: "Book a Call" and "See Our Work" carry equal weight and split a reader who has not yet seen proof. Make "See Our Work" a text link and keep the button for the call.
4 of 15 raised this
“The tone does feel aimed at someone like me — it skips the "what is marketing" 101 stuff and goes straight to language I use day to day…” Show full quote
“The tone does feel aimed at someone like me — it skips the "what is marketing" 101 stuff and goes straight to language I use day to day (MQLs, CAC efficiency, attribution, ICP), which tells me they're used to pitching marketing leaders who already know the vocabulary rather than founders who need things explained from scratch.”
04
Buyer evidence
Biggest risks
A deliberately adversarial read of the same answers. Each claim was checked back against what the personas said and dropped if nothing supported it.
- high
The page's own proof section is the thing readers reject hardest, so its strongest asset is self-defeating
Eleven points rejected the case study metrics as unverifiable — no baseline, methodology, or timeframe — while five respondents cited those same named case studies as the credibility anchor. One flagged forecasted ROI shown as achieved next to named clients.
- high
Credibility rests entirely on tenure and logos, which any incumbent agency can match
The only positive differentiation is a 17-year history and named clients; three points called everything else generic agency language, with one noting the page never preempts a measurable-lift comparison against an incumbent.
- high
The page tells readers who it is for but never proves it can serve them
Nine points said the hero names the audience unambiguously, yet three said no ARR band, company size, or comparable client profile lets them judge fit. Recognition without qualification stalls the reader at the first section.
- medium
Breadth of services actively undercuts the depth the case studies are meant to demonstrate
Two points read seven disciplines under one banner as generalist, and three read the positioning as generic agency language — the service list amplifies the sameness rather than signalling range.
- medium
Nothing on the page survives a buying committee beyond the reader it targets
Five points placed the vocabulary at director or VP level, with two noting CMO concerns like procurement and security go unaddressed. The unverifiable metrics guarantee the page fails any second-level scrutiny.
- medium
The offer cannot be evaluated without a sales conversation, which defeats the page
One point said the mechanism is unexplained and a sample diagnostic process would have to be seen first; combined with three points on generic positioning, the page gives no reason to prefer this call over any other.
Differentiation
Outside the client names, the positioning is generic agency language
3 of 15
“There's no attempt to preempt my actual first question — what's the measurable lift over an incumbent agency — so it doesn't feel like it was written for…” Show full quote
“There's no attempt to preempt my actual first question — what's the measurable lift over an incumbent agency — so it doesn't feel like it was written for me specifically”
Chief Marketing Officer, Software as a Service · 1001-5000 employeessimulated See all 3 comments
“terms like 'brand and demand' and 'pipeline' are used generically without specifics”
Senior Vice President of Marketing, Software as a Service · 1001-5000 employeessimulated “Tone's fine for me but generic - could be any agency pitch.”
CMO, Software as a Service · 1001-5000 employeessimulated The 17-year history and named clients with attributed quotes are the credibility anchor
5 of 15 · what worked
“"17 years" and named case studies with actual numbers rule it in over vague competitors”
CMO, Software as a Service · 1001-5000 employeessimulated See all 4 comments
“The named clients with named titles — "Logan Clifford, Sr. Director of Marketing, Solutionreach" and "Hali Reardon, Accounts and Marketing Lead, StackDX" — are the one thing that…” Show full quote
“The named clients with named titles — "Logan Clifford, Sr. Director of Marketing, Solutionreach" and "Hali Reardon, Accounts and Marketing Lead, StackDX" — are the one thing that would make me pick this over a faceless competitor, because I could actually call those people and check”
Chief Marketing Officer, Enterprise Software · 201-500 employeessimulated “The "17 years" and "thousands of challenges for B2B brands like yours" line would tip it toward Tiller over a newer shop with similar case studies — longevity…” Show full quote
“The "17 years" and "thousands of challenges for B2B brands like yours" line would tip it toward Tiller over a newer shop with similar case studies — longevity plus named clients (Solutionreach, Emailgistics, StackDX) with attributable quotes is more concrete than most agency sites”
VP of Marketing, B2B SaaS · 501-1000 employeessimulated “The thing that would actually tip me toward them is the "17 years" and "thousands of challenges for B2B brands like yours" line — a real tenure claim…” Show full quote
“The thing that would actually tip me toward them is the "17 years" and "thousands of challenges for B2B brands like yours" line — a real tenure claim plus named clients (Solutionreach, Emailgistics, StackDX) with attached quotes is more specific than most agency shortlist pages”
Head of Marketing, Enterprise Software · 201-500 employeessimulated
Value
The case study numbers are asserted without baseline, methodology, or timeframe, so…
6 of 15
“The proof points (10x inbound leads, 149% more qualified leads, 53% YoY lead growth) are the kind of numbers that'd get me on a call, but I'd want…” Show full quote
“The proof points (10x inbound leads, 149% more qualified leads, 53% YoY lead growth) are the kind of numbers that'd get me on a call, but I'd want to see the actual case studies and how much was agency-driven versus market tailwinds before I believed the multiples.”
Senior Vice President of Marketing, Enterprise Software · 201-500 employeessimulated See all 10 comments
“before I'd move budget I'd want them to walk through one case study end-to-end — starting funnel metrics, what they actually changed, and how they isolated their impact…” Show full quote
“before I'd move budget I'd want them to walk through one case study end-to-end — starting funnel metrics, what they actually changed, and how they isolated their impact from market conditions — because right now those numbers are asserted, not shown.”
Senior Vice President of Marketing, Enterprise Software · 201-500 employeessimulated “the ROI numbers like "5-10x forecasted ROI" have no baseline or methodology behind them, so I'd want to see the actual case studies before believing the multiples”
Chief Marketing Officer, Enterprise Software · 201-500 employeessimulated “But "10x leads" claims need real proof beyond three testimonials. Not worth a meeting yet.”
CMO, Software as a Service · 1001-5000 employeessimulated “A documented, dollar-denominated pipeline lift from a client who looks like us — mid-market or larger enterprise SaaS, not a smaller shop like Emailgistics — with a clear…” Show full quote
“A documented, dollar-denominated pipeline lift from a client who looks like us — mid-market or larger enterprise SaaS, not a smaller shop like Emailgistics — with a clear before/after over a defined quarter, not a stacked percentage on a landing page”
Chief Marketing Officer, Enterprise Software · 201-500 employeessimulated “I'd want to see the actual case study numbers (starting baseline, sales cycle, deal size) before I believed the multiples, since "10x" off a small base is meaningless”
VP of Marketing, B2B SaaS · 501-1000 employeessimulated “"Forecasted" especially bugs me: that's a projection, not a result, and the page presents it next to real client names like it's already been achieved.”
Head of Marketing, Enterprise Software · 201-500 employeessimulated “every headline number — 2M in pipeline, 53% YoY, 10x inbound — has no baseline or timeframe attached on the page itself; if a competitor on my shortlist…” Show full quote
“every headline number — 2M in pipeline, 53% YoY, 10x inbound — has no baseline or timeframe attached on the page itself; if a competitor on my shortlist shows the same caliber of client logos but backs their number with an actual before/after chart in the case study link instead of a pull quote, that competitor wins the call slot first.”
Head of Marketing, Enterprise Software · 201-500 employeessimulated “The client quotes (2M in pipeline, 53% YoY lead increase, 10x inbound leads) give some proof points, but they're unsourced and cherry-picked, so I'd still want to see…” Show full quote
“The client quotes (2M in pipeline, 53% YoY lead increase, 10x inbound leads) give some proof points, but they're unsourced and cherry-picked, so I'd still want to see the case studies before believing the multiples.”
Head of Marketing, Enterprise Software · 201-500 employeessimulated “A documented before/after on one account — starting pipeline number, what changed, and the qualified pipeline number three to six months later — that's the single artifact that…” Show full quote
“A documented before/after on one account — starting pipeline number, what changed, and the qualified pipeline number three to six months later — that's the single artifact that would make me pick up the phone instead of closing the tab.”
Head of Marketing, Enterprise Software · 201-500 employeessimulated The mechanism is unexplained, so the diagnostic process has to be seen before it is…
1 of 15
Clarity
Seven service disciplines under one banner reads as generalist, not specialist
2 of 15
“seven distinct disciplines (branding, websites, CRO, paid media, sales enablement, product design, content) crammed under one "brand and demand" banner makes me wonder if they're truly expert at…” Show full quote
“seven distinct disciplines (branding, websites, CRO, paid media, sales enablement, product design, content) crammed under one "brand and demand" banner makes me wonder if they're truly expert at all seven or if it's a generalist shop stretching to look full-service.”
Senior Vice President of Marketing, Enterprise Software · 201-500 employeessimulated See all 2 comments
“things like "Product Design & Consultation" sitting next to "Paid Media" and "Sales Enablement" made me wonder if they're spread thin trying to be everything, rather than genuinely…” Show full quote
“things like "Product Design & Consultation" sitting next to "Paid Media" and "Sales Enablement" made me wonder if they're spread thin trying to be everything, rather than genuinely deep in a couple of disciplines.”
CMO, B2B SaaS · 501-1000 employeessimulated
Relevance
Without firmographics, respondents cannot tell whether they are the right size client
2 of 15
“I'd need my actual situation named — something like a specific ARR range, sales-led vs. PLG motion, or a stat like 'for B2B SaaS companies doing $20-100M in…” Show full quote
“I'd need my actual situation named — something like a specific ARR range, sales-led vs. PLG motion, or a stat like 'for B2B SaaS companies doing $20-100M in revenue'”
Head of Marketing, B2B SaaS · 501-1000 employeessimulated See all 2 comments
“I'd need a segment marker — ARR range, company headcount, or deal size of the clients they typically work with — so I can tell in one line…” Show full quote
“I'd need a segment marker — ARR range, company headcount, or deal size of the clients they typically work with — so I can tell in one line whether they've solved my scale of problem, not just "B2B SaaS" as a category.”
Head of Marketing, Enterprise Software · 201-500 employeessimulated The headline and opening problem statement tell readers who the page is for
6 of 15 · what worked
“the header does the work: "Building brand and demand that drives pipeline for B2B SaaS" and "We help B2B SaaS marketing leaders grow brand awareness and revenue." That's…” Show full quote
“the header does the work: "Building brand and demand that drives pipeline for B2B SaaS" and "We help B2B SaaS marketing leaders grow brand awareness and revenue." That's a direct statement of both the problem (pipeline growth stalling without brand support) and the reader (B2B SaaS marketing leaders), no hunting required.”
Senior Vice President of Marketing, Enterprise Software · 201-500 employeessimulated See all 5 comments
“Obvious fast - "B2B marketing agency" for B2B SaaS marketing leaders, right in the headline. No hunting needed.”
CMO, Software as a Service · 1001-5000 employeessimulated “the hero line spells it out: "We help B2B SaaS marketing leaders grow brand awareness and revenue," and the reader is named explicitly as "B2B SaaS marketing leaders."…” Show full quote
“the hero line spells it out: "We help B2B SaaS marketing leaders grow brand awareness and revenue," and the reader is named explicitly as "B2B SaaS marketing leaders." I didn't have to hunt at all”
Chief Marketing Officer, Enterprise Software · 201-500 employeessimulated “the header spells it out: "Building brand and demand that drives pipeline for B2B SaaS" and "We help B2B SaaS marketing leaders grow brand awareness and revenue." That's…” Show full quote
“the header spells it out: "Building brand and demand that drives pipeline for B2B SaaS" and "We help B2B SaaS marketing leaders grow brand awareness and revenue." That's a named audience (B2B SaaS marketing leaders) and a named problem (weak pipeline/brand-demand disconnect) in the first two lines, no hunting required.”
Senior Vice President of Marketing, Software as a Service · 1001-5000 employeessimulated “It was obvious within the first two lines — "A B2B marketing agency. Building brand and demand that drives pipeline for B2B SaaS" tells you exactly who this…” Show full quote
“It was obvious within the first two lines — "A B2B marketing agency. Building brand and demand that drives pipeline for B2B SaaS" tells you exactly who this is for (B2B SaaS marketing leaders) and what problem it solves”
Head of Marketing, Enterprise Software · 201-500 employeessimulated
Brand alignment
The page speaks to a director or VP, not a CMO
4 of 15
“The tone does feel aimed at someone like me — it skips the "what is marketing" 101 stuff and goes straight to language I use day to day…” Show full quote
“The tone does feel aimed at someone like me — it skips the "what is marketing" 101 stuff and goes straight to language I use day to day (MQLs, CAC efficiency, attribution, ICP), which tells me they're used to pitching marketing leaders who already know the vocabulary rather than founders who need things explained from scratch.”
VP of Marketing, Enterprise Software · 201-500 employeessimulated See all 3 comments
“it still reads like a page built for a director-level marketer who needs convincing that brand matters, not a CMO who's already been burned and wants methodology; there's…” Show full quote
“it still reads like a page built for a director-level marketer who needs convincing that brand matters, not a CMO who's already been burned and wants methodology; there's no mention of how they handle procurement, security, or multi-stakeholder buy-in”
CMO, Enterprise Software · 201-500 employeessimulated “It doesn't feel like it's aimed at founders or CMOs of huge enterprises — it's pitched at someone like me, mid-market B2B SaaS, mid-level marketing leadership”
VP of Marketing, B2B SaaS · 501-1000 employeessimulated
05
How this works
Who we simulated (15 personas)
15 AI-simulated personas matched to your target market. Each answered independently, without seeing your goal, the scoring criteria, or each other’s answers. Attribution is role, industry and company size only.
Senior Vice President of MarketingEnterprise Software · 201-500 employeesCanada
Head of MarketingB2B SaaS · 501-1000 employeesUS
CMOSoftware as a Service · 1001-5000 employeesCanada
Chief Marketing OfficerEnterprise Software · 201-500 employeesUS
VP of MarketingB2B SaaS · 501-1000 employeesCanada
Senior Vice President of MarketingSoftware as a Service · 1001-5000 employeesUS
Head of MarketingEnterprise Software · 201-500 employeesCanada
CMOB2B SaaS · 501-1000 employeesUS
Chief Marketing OfficerSoftware as a Service · 1001-5000 employeesCanada
VP of MarketingEnterprise Software · 201-500 employeesUS
Senior Vice President of MarketingB2B SaaS · 501-1000 employeesCanada
Head of MarketingSoftware as a Service · 1001-5000 employeesUS
CMOEnterprise Software · 201-500 employeesCanada
Chief Marketing OfficerB2B SaaS · 501-1000 employeesUS
VP of MarketingSoftware as a Service · 1001-5000 employeesCanada
Methodology
Every answer on this page was written by an AI model role-playing a buyer profile, scored on Wynter’s B2B Message Layers framework. The personas were sampled in code across role, industry, company size and behavioral traits; the model wrote only the answers. Scores arrive through fixed verdict categories and the counts are computed in our own code, so no number here was written by a model.
Score details: the count and the strength
The count is how many personas cleared the bar on each question. A yes can be unhesitating or come with reservations; the scorecard counts both as a yes, and this is the only place the difference is shown. Per layer:
- Clarity: 15 of 15, all without hesitation
- Relevance: 15 of 15, all without hesitation
- Value: 11 of 15, all with reservations
- Differentiation: 8 of 15, all with reservations
These answers are AI-simulated and directional. Validate anything you’re betting on with real buyers, your ICPs.
Your next 3 moves
- 1.Replace "We go deeper than most agencies" with a specific difference.
- 2.Add baseline, timeframe and starting figure to every case metric.
See what real buyers say.
A detailed, section-by-section message test report from verified B2B professionals who are actually in-market for what you sell.
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RetentionThis report is kept for 60 days, until 24 Oct 2026, then deleted along with the personas, their answers and everything derived from them. The link stays live for that whole period so it can be shared or revisited, and stops working afterwards.
The email address it was requested from is kept beyond that, because it subscribes you to the newsletter — that was the price of the report. You can unsubscribe in one click from any issue, which stops the email without affecting a report still inside its 60 days. The public report page never shows the requester’s address.
The email address it was requested from is kept beyond that, because it subscribes you to the newsletter — that was the price of the report. You can unsubscribe in one click from any issue, which stops the email without affecting a report still inside its 60 days. The public report page never shows the requester’s address.