3
8 of 15 answered yes53%Value
Do they actually want it?Suggestions for this layer aren’t available in this report. The score above stands on its own — read the verbatims below for what drove it.
Saved reportAnalysed 18 Aug 2026 and kept for 60 days — this one expires in 60 days.Re-opening it is free and doesn’t use your daily limit.
01
How your message performed
Weakest link: value. Only 8 of 15 buyers said the outcome was worth a meeting.
- 1ClarityDo they understand what you do?10 of 1567%
10 could name your product category unprompted · 5 did not.
- 2RelevanceDo they think it's for them?10 of 1567%
10 saw themselves as the intended buyer · 5 did not.
- 3ValueDo they actually want it?Fix first8 of 1553%
8 said the outcome was worth a meeting · 7 did not.
- 4DifferentiationCan they tell you apart?10 of 1567%
10 named something only you do · 5 did not.
Answered yesAnswered noAll 15 buyers answered all four questions — these are four separate measures, not stages.
02
What to change, layer by layer
Ordered worst-first. Each list is a set of specific edits to make, not a restatement of the score.
1
10 of 15 answered yes67%Clarity
Do they understand what you do?- Say the product category in the first five words of the H1.Respondents could not name it unprompted.
2
10 of 15 answered yes67%Relevance
Do they think it's for them?Suggestions for this layer aren’t available in this report. The score above stands on its own — read the verbatims below for what drove it.
4
10 of 15 answered yes67%Differentiation
Can they tell you apart?Suggestions for this layer aren’t available in this report. The score above stands on its own — read the verbatims below for what drove it.
03
What the panel said
Clarity7% of panel
The category is never named
Several respondents could not say what the product does after reading the page.
“Stub answer (unsure).”
“Stub answer (qualified_no).”
04
The hardest read
A deliberately adversarial pass over the same answers. Each claim was checked back against what the panel actually said and dropped if nothing supported it.
high
The page fails its primary job of naming the category
Multiple respondents could not identify the product.
low
An unsupported claim that cites nothing
Should be dropped by verification.
05
Who answered
15 simulated buyers matched to your target market. Each answered independently, without seeing your goal, the scoring criteria, or each other’s answers.
CMOFinTech · 501-1000 employeesEU
VP MarketingeCommerce · 51-200 employeesUS
Head of GrowthIT Services · 201-500 employeesUK
Director of ProductSaaS · 501-1000 employeesEU
CMOFinTech · 51-200 employeesUS
VP MarketingeCommerce · 201-500 employeesUK
Head of GrowthIT Services · 501-1000 employeesEU
Director of ProductSaaS · 51-200 employeesUS
CMOFinTech · 201-500 employeesUK
VP MarketingeCommerce · 501-1000 employeesEU
Head of GrowthIT Services · 51-200 employeesUS
Director of ProductSaaS · 201-500 employeesUK
CMOFinTech · 501-1000 employeesEU
VP MarketingeCommerce · 51-200 employeesUS
Head of GrowthIT Services · 201-500 employeesUK
06
Before you act on this
See what real buyers say.
Same four questions, same report — answered by verified B2B professionals who are actually in-market for what you sell.
RetentionThis report is kept for 60 days, until 17 Oct 2026, then deleted along with the panel, their answers and everything derived from them. The link stays live for that whole period so it can be shared or revisited, and stops working afterwards.
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The email address it was requested from is kept beyond that, because it subscribes you to the newsletter — that was the price of the report. You can unsubscribe in one click from any issue, which stops the email without affecting a report still inside its 60 days. The public report page never shows the requester’s address.