Message test · Lionwords

Only 6 of 15 buyers could say why they would pick Lionwords over an alternative.

https://www.lionwords.com/15 AI-simulated buyers

Your message needs work: they know what it is, who it's for, and why it's worth their time, but not why to pick you.

Simulated responsesNo humans answered these questions. Every quote below was written by an AI model role-playing a buyer profile.
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01

Your verdict

  • Clarity

    Do they understand what you do?

    Strong15 of 15

    15 could name what kind of product this is, unprompted.

  • Relevance

    Can they tell what it solves, and who it's for?

    Strong15 of 15

    15 could quickly tell what problem it solves and who it is for.

  • Value

    Do they actually want it?

    Mixed10 of 15

    10 would take a meeting to learn more.

  • Differentiation

    Fix first

    Is there a reason to pick you over the alternatives?

    Weak6 of 15

    6 could name a reason to pick you over a similar option.

See what they thought you were

Your page describes: positioning and messaging strategy. They said:

  • 5×B2B messaging/positioning consultancymatches
  • 2×B2B messaging/positioning consultingmatches
  • 2×B2B messaging/positioning consulting servicematches
  • 1×B2B messaging/positioning consulting agencymatches
  • 1×B2B messaging/positioning consulting servicesmatches

4 couldn't name one; 11 got it right.

Four separate measures, not stages: all 15 personas answered all four questions. Each square is one persona.

Additional signalBrand alignment7 of 15WeakShow finding ▸

Six respondents read the logos and references as early-stage or founder-led SaaS only, signaling comfort with smaller companies and offering no peer credibility or scale proof for enterprise buyers. Not one of the four layers, and it does not affect the scores above or the order to fix them in.

These are 15 simulated buyers. Want 15 real ones?

Test with humans
02

Fix these first

Fix these first

Three edits, in the order that matters.

The first is on your weakest layer, the second on the next, the third on the layer the most buyers had a problem with. Each says what to change on the page and why, with one simulated answer behind it.

  1. Differentiate the three testimonials by outcome, not sentiment.

    Why: Every quote says the same thing — messaging got clearer. Pick quotes that each prove a different thing: research depth, sales adoption, a measurable business change.

    2 of 15 raised this

    “every proof point is a quote saying "we got clarity" — Reveall, Dash, NaNLABS all say some version of that, but none show me an actual before/after homepage,…” Show full quote
    “every proof point is a quote saying "we got clarity" — Reveall, Dash, NaNLABS all say some version of that, but none show me an actual before/after homepage, a sales deck, or a messaging doc”
    Head of Go-to-Market, Enterprise Software · 201-500 employeessimulated
    Moves Differentiation
    Proof next to the claim

  2. Replace testimonial-only proof with a quantified engagement outcome.

    Why: "Lion Words' process gave our company the boost we needed" is the strongest outcome on the page. Add a client result with a number — inbound conversion lift, sales-cycle change, time saved on rewrites — beside the claim it supports.

    7 of 15 raised this

    “the page gives me no mechanism for how the ROAR steps produce that consistency, no before/after messaging examples, no data on pipeline or win-rate impact”
    Chief Marketing Officer, Business Services · 5000+ employeessimulated
    Moves Value
    Specifics beat superlatives

  3. Define "signature message" the first time it appears.

    Why: "Find your signature message" is a branded deliverable label a first-time reader has to decode. Say what the artifact is in plain words at first use.

    4 of 15 raised this

    “B2B messaging/positioning consultancy — they write your homepage copy and messaging playbook.”
    VP of Revenue, B2B SaaS · 5000+ employeessimulated
    Moves Clarity
    Plain language

Keep these · 2

These landed. Keep the wording when you edit around it.

  1. Keep · Clarity

    The problem and the audience land on the first screen without effort

    “The problem is stated right up top — "Outdated messaging is costing you deals you should be winning" — and the follow-on line about explaining the product differently…” Show full quote
    “The problem is stated right up top — "Outdated messaging is costing you deals you should be winning" — and the follow-on line about explaining the product differently on every call, jargon burying the edge, sounding like everyone else, made the pain point clear within seconds.”
    Head of Marketing, Enterprise Software · 5000+ employeessimulated
  2. Keep · Differentiation

    Named clients and specific testimonials are the one credible proof element

    “The specific named clients — Reveall, Messente, Vodafone (as a training client) — are what would keep this on the shortlist over a faceless competitor, because those are…” Show full quote
    “The specific named clients — Reveall, Messente, Vodafone (as a training client) — are what would keep this on the shortlist over a faceless competitor, because those are checkable names, not "leading SaaS company" euphemisms.”
    Chief Marketing Officer, Business Services · 501-1000 employeessimulated
03

All recommendations

Differentiation

Weak6 of 15
Moves DifferentiationGive a reason to choose you

State what Diane does that an agency or template won't.

Why: "Carve out your own lane" and "we love getting our hands dirty" are claims any messaging consultant makes. Kindrie Eaton's "not just fit our messaging into a template" is the real wedge — say that in the page's own voice, with the method that makes it true.

2 of 15 raised this

“every proof point is a quote saying "we got clarity" — Reveall, Dash, NaNLABS all say some version of that, but none show me an actual before/after homepage,…” Show full quote
“every proof point is a quote saying "we got clarity" — Reveall, Dash, NaNLABS all say some version of that, but none show me an actual before/after homepage, a sales deck, or a messaging doc”
Head of Go-to-Market, Enterprise Software · 201-500 employeessimulated
Moves DifferentiationOne clear next action

Cut the duplicate service tiles and the KING/WILD labels.

Why: "KING" and "WILD" repeat the consulting and strategy offers already listed above under "Do-it-yourself" and "Done-with-you." Two competing menus for the same services blur the choice and hide what is distinct.

2 of 15 raised this

“every proof point is a quote saying "we got clarity" — Reveall, Dash, NaNLABS all say some version of that, but none show me an actual before/after homepage,…” Show full quote
“every proof point is a quote saying "we got clarity" — Reveall, Dash, NaNLABS all say some version of that, but none show me an actual before/after homepage, a sales deck, or a messaging doc”
Head of Go-to-Market, Enterprise Software · 201-500 employeessimulated

Value

Mixed10 of 15
Moves ValueShow the product early

Show a before-and-after messaging example on the page.

Why: The page promises "launch-ready homepage copy" and a "messaging playbook" but shows neither. A short before/after of a real headline proves output quality faster than any claim.

7 of 15 raised this

“the page gives me no mechanism for how the ROAR steps produce that consistency, no before/after messaging examples, no data on pipeline or win-rate impact”
Chief Marketing Officer, Business Services · 5000+ employeessimulated
Moves ValueTie the feature to the outcome

Define what the 6-week engagement delivers, week by week.

Why: "Our signature 6-week engagement gets you clarity" leaves the buyer guessing at scope, effort and artifacts. List the deliverables and the time their team must commit.

7 of 15 raised this

“the page gives me no mechanism for how the ROAR steps produce that consistency, no before/after messaging examples, no data on pipeline or win-rate impact”
Chief Marketing Officer, Business Services · 5000+ employeessimulated

Relevance

Strong15 of 15

No specific edits needed here — this layer held up.

Additional signal

Brand alignment

Weak7 of 15
Moves Brand alignmentProof next to the claim

Add scale proof: team size, revenue stage, or enterprise names.

Why: The logos and testimonials read as early-stage founder-led SaaS, so a budget-accountable executive sees no peer. Vodafone is buried in the speaking blurb — surface enterprise and scaled-team clients where proof is claimed.

5 of 15 raised this

“Clients skew mid-market B2B tech/SaaS (Reveall, Dash, NaNLABS, Messente, Cloudbox are all names I don't immediately recognize as huge), so this reads like a shop that's used to…” Show full quote
“Clients skew mid-market B2B tech/SaaS (Reveall, Dash, NaNLABS, Messente, Cloudbox are all names I don't immediately recognize as huge), so this reads like a shop that's used to companies my size or smaller”
Head of Go-to-Market, Enterprise Software · 201-500 employeessimulated
Moves Brand alignmentName the audience

Name the executive buyer, not just "B2B marketing teams".

Why: "B2B marketing teams and leaders hire us" lets a VP of Marketing or CMO with multiple stakeholders infer whether they qualify. Name the role and the situation — a leadership team that can't agree on the story.

5 of 15 raised this

“Clients skew mid-market B2B tech/SaaS (Reveall, Dash, NaNLABS, Messente, Cloudbox are all names I don't immediately recognize as huge), so this reads like a shop that's used to…” Show full quote
“Clients skew mid-market B2B tech/SaaS (Reveall, Dash, NaNLABS, Messente, Cloudbox are all names I don't immediately recognize as huge), so this reads like a shop that's used to companies my size or smaller”
Head of Go-to-Market, Enterprise Software · 201-500 employeessimulated
Moves Brand alignmentPlain language

Flatten the jokey lines that undercut executive credibility.

Why: "Borrow our brain instead", "give us your hardest-to-explain product" and "getting our hands dirty" read as small-business banter to a buyer defending a budget. Keep the directness, drop the winks.

5 of 15 raised this

“Clients skew mid-market B2B tech/SaaS (Reveall, Dash, NaNLABS, Messente, Cloudbox are all names I don't immediately recognize as huge), so this reads like a shop that's used to…” Show full quote
“Clients skew mid-market B2B tech/SaaS (Reveall, Dash, NaNLABS, Messente, Cloudbox are all names I don't immediately recognize as huge), so this reads like a shop that's used to companies my size or smaller”
Head of Go-to-Market, Enterprise Software · 201-500 employeessimulated
04

Buyer evidence

Biggest risks

A deliberately adversarial read of the same answers. Each claim was checked back against what the personas said and dropped if nothing supported it.

  • high

    The page's entire evidence base is testimonial, so it collapses the moment a buyer asks for numbers.

    Seven respondents found no pipeline, close-rate, or performance metric anywhere, and three said the testimonials repeat generic outcomes with no output shown. The one proof element respondents credited is the same testimonial block.

  • high

    Clarity is doing all the work and it buys nothing, because being instantly understood as an unquantified consulting engagement is not a reason to buy.

    Eight respondents said the pain and audience land on the first screen and five correctly described the six-week founder-led service, yet seven found no quantified outcome. Comprehension is high and justification is absent.

  • high

    The page disqualifies itself from enterprise deals before a conversation starts.

    Six respondents read the logos and references as early-stage founder-led SaaS with no peer credibility at scale, and three called the tone jokey and small-business, aimed past the budget holder.

  • high

    Buyers cannot judge quality of work because no artifact exists on the page to judge.

    Seven respondents noted the absence of before-and-after messaging examples or deliverable artifacts, and two said labels such as 'signature message' were never concretely defined. A messaging service that will not show its messaging invites the obvious…

  • medium

    The founder-led framing caps deal size by signaling a one-person capacity constraint.

    Five respondents identified a named founder running a 6-week engagement and read it as an agency, not a product, while six read the client base as small SaaS only. Nothing on the page suggests the model survives a complex stakeholder environment.

  • medium

    The branded methodology is a liability: it costs skim time and returns no differentiation.

    Two respondents said branded naming slowed the initial skim and deliverables like 'signature message' were never concretely defined; three said the testimonials leave ROAR unproven. The name is asked to carry credibility it has not earned.

Differentiation

  • Testimonials all say the same thing and none show the work

    2 of 15

    “every proof point is a quote saying "we got clarity" — Reveall, Dash, NaNLABS all say some version of that, but none show me an actual before/after homepage,…” Show full quote
    “every proof point is a quote saying "we got clarity" — Reveall, Dash, NaNLABS all say some version of that, but none show me an actual before/after homepage, a sales deck, or a messaging doc”
    Head of Go-to-Market, Enterprise Software · 201-500 employeessimulated
    See all 2 comments
    “not one of those quotes ties to a business number — no "shortened sales cycle by X," no "win rate up Y%" — so if a competitor on…” Show full quote
    “not one of those quotes ties to a business number — no "shortened sales cycle by X," no "win rate up Y%" — so if a competitor on my shortlist showed even one case study with a pipeline or conversion metric attached to their messaging work, that alone would knock Lion Words out.”
    VP of Marketing, B2B SaaS · 1001-5000 employeessimulated

  • Named clients and specific testimonials are the one credible proof element

    3 of 15 · what worked

    “The specific named clients — Reveall, Messente, Vodafone (as a training client) — are what would keep this on the shortlist over a faceless competitor, because those are…” Show full quote
    “The specific named clients — Reveall, Messente, Vodafone (as a training client) — are what would keep this on the shortlist over a faceless competitor, because those are checkable names, not "leading SaaS company" euphemisms.”
    Chief Marketing Officer, Business Services · 501-1000 employeessimulated
    See all 2 comments
    “"trained over 2,000 marketers across 9+ countries" and named clients like Vodafone and Schlafender Hase — that's at least a specific, checkable claim versus the vague "clarity" language”
    Chief Executive Officer, Business Services · 201-500 employeessimulated

Value

  • No respondent found a quantified outcome anywhere on the page

    7 of 15

    “the page gives me no mechanism for how the ROAR steps produce that consistency, no before/after messaging examples, no data on pipeline or win-rate impact”
    Chief Marketing Officer, Business Services · 5000+ employeessimulated
    See all 7 comments
    “The named ROAR steps and Diane-only ownership stand out; but no case-study metrics, so wouldn't pick over incumbent.”
    VP of Revenue, B2B SaaS · 5000+ employeessimulated
    “There's zero mention of lift in MQL-to-SQL, email/lead conversion, or anything I could take to my CFO as an ROI number — it's all qualitative”
    Head of Go-to-Market, Enterprise Software · 1001-5000 employeessimulated
    “they're all "we got clarity," which is soft — I'd want to see a before/after homepage or a sales deck example to believe the 6-week ROAR process actually…” Show full quote
    “they're all "we got clarity," which is soft — I'd want to see a before/after homepage or a sales deck example to believe the 6-week ROAR process actually produces something my sales team would pick up and use verbatim”
    Head of Go-to-Market, Enterprise Software · 201-500 employeessimulated
    “A documented drop in sales-cycle length or a lift in win rate tied directly to the new messaging, with a named client confirming it — anything short of…” Show full quote
    “A documented drop in sales-cycle length or a lift in win rate tied directly to the new messaging, with a named client confirming it — anything short of a hard before/after number is just a nicer story, not a business case.”
    Chief Marketing Officer, Business Services · 501-1000 employeessimulated
    “nothing on the page quantifies it: no before/after conversion lift, no sales cycle shortened, no win-rate change, just "clarity" and testimonials saying things like "we left with clarity."”
    VP of Marketing, B2B SaaS · 1001-5000 employeessimulated
    “the page gives me no numbers to hang that on: no "reduced sales cycle by X%" or "time to close deals," just testimonials saying things like "we left…” Show full quote
    “the page gives me no numbers to hang that on: no "reduced sales cycle by X%" or "time to close deals," just testimonials saying things like "we left with clarity."”
    Chief Executive Officer, Business Services · 201-500 employeessimulated

Clarity

  • Branded method names and deliverable labels stall comprehension

    2 of 15

    “terms like "signature message" and "6-week engagement" — they sound concrete but neither is defined: what's the deliverable at day 42, and does "signature" mean a tagline, a…” Show full quote
    “terms like "signature message" and "6-week engagement" — they sound concrete but neither is defined: what's the deliverable at day 42, and does "signature" mean a tagline, a full messaging doc, or something else?”
    Chief Marketing Officer, Business Services · 501-1000 employeessimulated
    See all 2 comments
    “the friction was earlier, in labels like "KING" and "WILD" and "ROAR methodology," which are branded jargon that tell you nothing until you read the fine print underneath”
    Head of Go-to-Market, Enterprise Software · 1001-5000 employeessimulated

  • The problem and the audience land on the first screen without effort

    8 of 15 · what worked

    “The problem is stated right up top — "Outdated messaging is costing you deals you should be winning" — and the follow-on line about explaining the product differently…” Show full quote
    “The problem is stated right up top — "Outdated messaging is costing you deals you should be winning" — and the follow-on line about explaining the product differently on every call, jargon burying the edge, sounding like everyone else, made the pain point clear within seconds.”
    Head of Marketing, Enterprise Software · 5000+ employeessimulated
    See all 4 comments
    “The problem was stated fast: "Outdated messaging is costing you deals you should be winning... Maybe your team explains it differently on every call... you're starting to sound…” Show full quote
    “The problem was stated fast: "Outdated messaging is costing you deals you should be winning... Maybe your team explains it differently on every call... you're starting to sound like everyone else in a crowded market." That's a clear opening claim, no hunting needed.”
    Chief Marketing Officer, Business Services · 5000+ employeessimulated
    “It was obvious within the first two lines — "Outdated messaging is costing you deals you should be winning" tells me the problem immediately, and the follow-up about…” Show full quote
    “It was obvious within the first two lines — "Outdated messaging is costing you deals you should be winning" tells me the problem immediately, and the follow-up about explaining the product differently on every call, jargon burying the edge, sounding like everyone else — that's a clear symptom list.”
    VP of Marketing, B2B SaaS · 201-500 employeessimulated
    “The opener - "Outdated messaging is costing you deals you should be winning" - names the problem in one line, and the "B2B teams" mention plus the ROAR…” Show full quote
    “The opener - "Outdated messaging is costing you deals you should be winning" - names the problem in one line, and the "B2B teams" mention plus the ROAR framework and named clients like Reveall, Dash, Messente told me this is aimed at B2B marketing leaders/founders”
    Head of Marketing, Enterprise Software · 501-1000 employeessimulated

  • The offer reads as a founder-led six-week consulting engagement, not software

    4 of 15

    “B2B messaging/positioning consultancy — they write your homepage copy and messaging playbook.”
    VP of Revenue, B2B SaaS · 5000+ employeessimulated
    See all 5 comments
    “a boutique agency that helps companies fix their "outdated messaging," align sales/marketing on a single story, and rewrite homepage copy. It's led by one person, Diane Wiredu, with…” Show full quote
    “a boutique agency that helps companies fix their "outdated messaging," align sales/marketing on a single story, and rewrite homepage copy. It's led by one person, Diane Wiredu, with a 6-week "ROAR" methodology”
    Head of Go-to-Market, Enterprise Software · 201-500 employeessimulated
    “It's a boutique B2B messaging/positioning consultancy — basically a copywriter-led shop that runs a "6-week engagement" (their "ROAR" methodology) to nail down your positioning and then rewrite your…” Show full quote
    “It's a boutique B2B messaging/positioning consultancy — basically a copywriter-led shop that runs a "6-week engagement" (their "ROAR" methodology) to nail down your positioning and then rewrite your homepage copy. It's not a product or a piece of software I'd install — it's a service, one founder (Diane) doing the work with client testimonials as the main proof.”
    VP of Marketing, B2B SaaS · 1001-5000 employeessimulated
    “boutique agency, run by one named founder, that does workshops and a "6-week engagement" to rewrite how a company talks about its product, ending in a messaging playbook…” Show full quote
    “boutique agency, run by one named founder, that does workshops and a "6-week engagement" to rewrite how a company talks about its product, ending in a messaging playbook and homepage copy. So not a tool or software product at all”
    Head of Marketing, Enterprise Software · 5000+ employeessimulated
    “Obvious fast — "Outdated messaging is costing you deals" up top, clearly B2B marketing/sales leaders.”
    VP of Revenue, B2B SaaS · 5000+ employeessimulated

Brand alignment

  • The proof base reads as small SaaS and does not scale to enterprise

    5 of 15

    “Clients skew mid-market B2B tech/SaaS (Reveall, Dash, NaNLABS, Messente, Cloudbox are all names I don't immediately recognize as huge), so this reads like a shop that's used to…” Show full quote
    “Clients skew mid-market B2B tech/SaaS (Reveall, Dash, NaNLABS, Messente, Cloudbox are all names I don't immediately recognize as huge), so this reads like a shop that's used to companies my size or smaller”
    Head of Go-to-Market, Enterprise Software · 201-500 employeessimulated
    See all 6 comments
    “I'd read it as tailored to a 20-150 person SaaS company still finding its story, not an enterprise team with layers of stakeholders and procurement.”
    Chief Marketing Officer, Business Services · 501-1000 employeessimulated
    “the case studies are all small B2B SaaS founders, not anything close to our scale or complexity, so I don't know if a solo-founder-led 6-week engagement can actually…” Show full quote
    “the case studies are all small B2B SaaS founders, not anything close to our scale or complexity, so I don't know if a solo-founder-led 6-week engagement can actually handle an enterprise launch with a dozen stakeholders”
    Head of Marketing, Enterprise Software · 5000+ employeessimulated
    “Small boutique shop, one-woman-led, sells mainly to founder-led SaaS/startups - not enterprise”
    VP of Revenue, B2B SaaS · 501-1000 employeessimulated
    “the client logos (Reveall, NaNLABS, Dash, Messente, Cloudbox) are startup-to-midmarket names, not enterprise brands”
    Head of Go-to-Market, Enterprise Software · 1001-5000 employeessimulated
    “testimonials are mostly small SaaS founders/CEOs, not enterprise peers”
    VP of Revenue, B2B SaaS · 501-1000 employeessimulated

  • The tone speaks past the executive buyer who controls the budget

    3 of 15

    “the "SUP SCROLLER" pop-up and the "I am... A Boss (aka Founder, CEO or Biz owner)" email signup are a notch too jokey/small-business for a 200-500 person enterprise…” Show full quote
    “the "SUP SCROLLER" pop-up and the "I am... A Boss (aka Founder, CEO or Biz owner)" email signup are a notch too jokey/small-business for a 200-500 person enterprise buyer”
    Head of Go-to-Market, Enterprise Software · 201-500 employeessimulated
    See all 3 comments
    “Tone-wise it's written for a founder or marketing lead who's hands-on and feeling the pain personally ("Give us your hardest-to-explain product"), not for someone like me who needs…” Show full quote
    “Tone-wise it's written for a founder or marketing lead who's hands-on and feeling the pain personally ("Give us your hardest-to-explain product"), not for someone like me who needs to justify pulling sales, product marketing and legal into a six-week engagement”
    Chief Executive Officer, Business Services · 1001-5000 employeessimulated
    “the testimonial-heavy, "she'll push you to get it right" personal-brand tone, and lines like "borrow our brain instead," feel pitched at a founder or head of marketing making…” Show full quote
    “the testimonial-heavy, "she'll push you to get it right" personal-brand tone, and lines like "borrow our brain instead," feel pitched at a founder or head of marketing making a gut call, not at someone who has to justify the spend against other budget lines”
    VP of Revenue, B2B SaaS · 5000+ employeessimulated
05

How this works

Who we simulated (15 personas)

15 AI-simulated personas matched to your target market. Each answered independently, without seeing your goal, the scoring criteria, or each other’s answers. Attribution is role, industry and company size only.

VP of RevenueB2B SaaS · 5000+ employeesEU
Head of Go-to-MarketEnterprise Software · 201-500 employeesUS
Chief Marketing OfficerBusiness Services · 501-1000 employeesEU
VP of MarketingB2B SaaS · 1001-5000 employeesUS
Head of MarketingEnterprise Software · 5000+ employeesEU
Chief Executive OfficerBusiness Services · 201-500 employeesUS
VP of RevenueB2B SaaS · 501-1000 employeesEU
Head of Go-to-MarketEnterprise Software · 1001-5000 employeesUS
Chief Marketing OfficerBusiness Services · 5000+ employeesEU
VP of MarketingB2B SaaS · 201-500 employeesUS
Head of MarketingEnterprise Software · 501-1000 employeesEU
Chief Executive OfficerBusiness Services · 1001-5000 employeesUS
VP of RevenueB2B SaaS · 5000+ employeesEU
Head of Go-to-MarketEnterprise Software · 201-500 employeesUS
Chief Marketing OfficerBusiness Services · 501-1000 employeesEU
Methodology

Every answer on this page was written by an AI model role-playing a buyer profile, scored on Wynter’s B2B Message Layers framework. The personas were sampled in code across role, industry, company size and behavioral traits; the model wrote only the answers. Scores arrive through fixed verdict categories and the counts are computed in our own code, so no number here was written by a model.

Score details: the count and the strength

The count is how many personas cleared the bar on each question. A yes can be unhesitating or come with reservations; the scorecard counts both as a yes, and this is the only place the difference is shown. Per layer:

  • Clarity: 15 of 15, 14 without hesitation, 1 with reservations
  • Relevance: 15 of 15, 9 without hesitation, 6 with reservations
  • Value: 10 of 15, all with reservations
  • Differentiation: 6 of 15, all with reservations

These answers are AI-simulated and directional. Validate anything you’re betting on with real buyers, your ICPs.

Your next 3 moves

  1. 1.Differentiate the three testimonials by outcome, not sentiment.
  2. 2.Replace testimonial-only proof with a quantified engagement outcome.
  3. 3.Define "signature message" the first time it appears.

See what real buyers say.

A detailed, section-by-section message test report from verified B2B professionals who are actually in-market for what you sell.

Test with humans
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