Fifteen AI-simulated B2B buyers read your page and answer the four questions from Wynter’s Message Layers framework. You get the weakest of the four, and the specific edits that fix it.
No account. No card. You’ll get our weekly B2B messaging newsletter — that’s the price.
They don’t care about your value until they get what it is. Miss an early layer and everything after it is wasted.
Do they understand what you do?
The gate. If a buyer can’t name your category after reading the page, nothing further matters.
Do they think it’s for them?
Buyers rule you out fast. This finds the ones who understood you but saw someone else’s product.
Do they actually want it?
Comprehension isn’t desire. This separates “I get it” from “I want it”.
Can they tell you apart?
Usually the weakest of the four. Most pages never give a buyer a reason to pick them.
Homepage, landing page, or pricing page.
Role, industry, company size, region.
Fifteen simulated buyers, about four minutes.
Specific edits per layer, not a score to admire.
The methodology is real — trait-sampled personas, enforced viewpoint diversity, respondents who never see your hypothesis. It will find a vague headline and an undifferentiated value proposition reliably, and it costs you nothing.
What it cannot have is a real budget, a renewal coming up, or a boss asking about this quarter. For anything you’re actually betting on, test with humans who are in-market.
Wynter runs the same four layers past 80,000+ verified B2B professionals in your exact target market, in under 48 hours.
See WynterNothing here calls a model. The setup wizard and live run land in Phase 1 — this build exists so the design, the schema and the report can be judged first. Below is a seeded example with real data read from Postgres. 8 reports stored.