AI-simulated

Run a free message test.

Two things: the page you want read, and who you want reading it. Fifteen simulated personas answer the four Message Layers questions and you get a fix list per layer.

Page to test

Homepage, landing page or pricing page. We read the copy, not the design.

Who is your ideal customer?

Free text — write it the way you'd brief a colleague. The personas are built from exactly this.

Or start from an example

Where should we send your report?

We'll send a six-digit code while the test runs.

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15 personas · about 3 minutes

Writing a good ICP

Vague in, vague out.

This is the single biggest lever on whether the personas sound like your actual buyers.

Be specific about seniority and company size
A VP at a 5,000-person enterprise and a founder at a 12-person startup read the same page completely differently.
Say what they already use
Buyers judge you against their current stack. Naming it makes the differentiation answers far sharper.
Include the pressure they're under
Budget cycles, a failed vendor, a board asking about AI. Context changes what reads as valuable.
Mention who it's NOT for
If you sell only to product-led SaaS, say so. It keeps the personas from filling with people who'd never buy.

Results are cached per URL and per audience for 60 days, so changing this always produces a fresh analysis — and re-running the same pair is free.