Sameness Index · 5 sites compared

Your page scores 46 out of 100 for sameness against the 4 competitors you named.

https://www.aikido.dev/

01

Your verdict

46
Sameness · vs 4 named
How is this calculated?

Your page is half shared.

About half of what your page says, Snyk also says. You're less same than 300 of the 366 SaaS sites scored (SaaS avg 56).

No category benchmark matched this set.
Sameness Index on a 0 to 100 scale, from distinctive at 0 to interchangeable at 100. This page scores 46. Snyk scores 49. XBOW scores 60. Socket scores 44. Black Duck scores 43. The SaaS avg is 56.

Each named site is scored the same way, against the other 4 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.

  1. Less same than average

    The average SaaS site scores 56; you scored 46.

    You are 10 points less same than the average SaaS site.

  2. Closest overlap: Snyk

    Of the 4 sites you named, Snyk echoes the most of what your page says: 71% of it, weighted by placement. Scored the same way you were, against the rest of the set, Snyk's own Sameness Index is 49. Those are different measures: the first is overlap with your page, the second is how same Snyk's whole page is.

    Snyk is the competitor you sound most like.

  3. Room to own more

    8% of your claim space is ownable: unique, relevant, and hard to copy. 2 of those claims sit in body copy, where few readers reach them.

    8% is ownable, and 2 buried opportunities could help you stand out more.

Do this first

Three changes worth testing first.

Chosen by rule from the comparison with Snyk, XBOW, Socket and Black Duck: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.

  1. “4.7/5 rating”

    Snyk, XBOW, Socket and Black Duck all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

    Table stakes
    Most of the set says this too.
  2. “Burn down your CVE backlog with our open-source patches”

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

    Surface
    Yours alone. Test it higher up.
  3. “Give your security team the tools to keep up with your developers”

    A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.

    Surface
    Yours alone. Test it higher up.

Try these changes, then test them with real buyers.

This measures overlap. Whether buyers notice is a different question, and only they can answer it.

02

What you can own

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

8% of your page’s claim space is yours to keep.

8%Yours to keep32%Unique but weak60%A competitor says it too
Why this is not 100 minus the Sameness Index

The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.

Already leading with · 2

  1. Finds and auto-fixes code issues before shipping

    “Discover and AutoFix vulnerabilities, malicious dependencies, secrets and code quality issues before they ship. Prevent new ones”

  2. Real-time visibility into running cloud workloads

    “Gain real-time visibility into live workloads, services, misconfigurations, and data flows across your environments”

Buried in body copy · 2

  1. Equips security teams to keep pace with developers

    “Give your security team the tools to keep up with your developers”

  2. Provides open-source patches to clear CVE backlog

    “Burn down your CVE backlog with our open-source patches”

03

Where you blend in

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

  • Commodity · 100%Table stakesHero
    customer satisfaction and testimonials as proof
    • “4.7/5 rating”

    Snyk, XBOW, Socket and Black Duck all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • Snyk“Customer testimonial: Snyk is ready to support our AI initiatives by protecting us as we adopt and experiment with AI (Yalo CISO)”
    • XBOW“Testimonial from Moderna's Deputy CISO praising unique vulnerability chaining capability”
    • Socket“Socket's real-time threat detection helps strengthen our security posture, even from zero-day supply chain attacks”
    • Black Duck“We would strongly recommend the Black Duck AST tools to all enterprises, especially those specializing in embedded systems where code quality is of paramount…”
  • Commodity · 100%Table stakesHero
    large customer base as proof
    • “Trusted by 150k+ orgs”

    Common ground with Snyk, XBOW, Socket and Black Duck. Say it if buyers need it — lower on the page, where it is not the thing they read first.

    They say
    • Snyk“Trusted by the world's most innovative companies”
    • XBOW“150+ security teams trust XBOW to find and prove the flaws attackers would actually exploit”
    • Socket“27,000+ orgs protected”
    • Black Duck“4,000+ organizations choose Black Duck for unmatched software risk insight”
  • Commodity · 75%Table stakesHero
    less noise, more accurate prioritized findings
    • “Every module in one platform, filtered by real risk”
    • “99% fewer false positives”

    You say this 2 different ways.

    XBOW, Socket and Black Duck make the same claim (75% of the set). It cannot set you apart, so it should not carry the hero.

    They say
    • XBOW“Near-zero false positives and clear evidence your team can act on”
    • Socket“Socket Reachability cuts 90%+ of vulnerability noise by filtering for what's actually reachable from your code”
    • Black Duck“Eliminate noise and AI hallucinations with agentic AppSec backed by decades of security intelligence”
  • Commodity · 100%Table stakesSection
    faster remediation and detection
    • “<4min to detect malware attacks”
    • “<3min from finding to fix”

    You say this 2 different ways.

    A buyer comparing tabs sees this on Snyk, XBOW, Socket and Black Duck. Yours earns nothing by repeating it up top; it can live lower down.

    They say
    • Snyk“80% Faster scan time than solutions used prior to Snyk”
    • XBOW“Risk is measured every day, not estimated once a year”
    • Socket“Was a good morning to roll out our Socket firewall integration which had these packages blocked in ~6min from publish”
    • Black Duck“Black Duck SAST tools provide fast, scalable, and comprehensive static code analysis in the cloud, on premises, and at the developer desktop”
  • Contested · 50%SharpenHero
    autonomous AI that finds and fixes without humans
    • “Continuous, autonomous security that gets developers back to building”
    • “Discover and AutoFix vulnerabilities, malicious dependencies, secrets and code quality issues before they ship. Prevent new ones”

    You say this 2 different ways.

    XBOW and Black Duck are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

    They say
    • XBOW“XBOW is the autonomous hacker proven against the world's best”
    • Black Duck“Close the gap between discovery and remediation with agentic AI AppSec”
  • Contested · 50%KeepHero
    one unified platform covering all app security
    • “Secure everything devs build, ship and run”

    Snyk and Black Duck say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

    They say
    • Snyk“AppSec solutions that were redundant with Snyk, that customers consolidated onto Snyk's platform”
    • Black Duck“One Platform. Complete Application Security.”
  • Commodity · 75%Table stakesSection
    built for developers without hindering security
    • “Block vulnerable changes before they merge, with inline guidance and autofix”
    • “Built for devs. Trusted by security”
    • “Instead of adding another UI to check, Aikido integrates with the tools you already use. We'll notify you when it's important”

    You say this 3 different ways.

    Snyk, Socket and Black Duck got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.

    They say
    • Snyk“The AI Security Platform integrates with the tools your teams already use — IDEs, CI/CD pipelines, and AI coding assistants, including Claude Code, Cursor…”
    • Socket“Microsoft Teams Notifications Are Now Available in Socket”
    • Black Duck“Deliver secure, compliant code with proven analysis built for developers and backed by security teams”
  • Commodity · 75%Table stakesSection
    deep context and attack-surface mapping capability
    • “Autonomously attack your running applications, APIs and infrastructure to prove what's actually exploitable, before others do”
    • “Gain real-time visibility into live workloads, services, misconfigurations, and data flows across your environments”

    You say this 2 different ways.

    Shared with Snyk, XBOW and Black Duck, 75% of the set. True of you, true of them — which is exactly why it will not decide anything.

    They say
    • Snyk“Wrapped by continuous offensive security”
    • XBOW“XBOW proves exploitability across your attack surface continuously”
    • Black Duck“Polaris delivers real-world intelligence to detect issues across mission-critical software”
  • Commodity · 75%Table stakesSection
    secures and governs AI-era development
    • “Modernize your defences for the age of AI”

    Nothing wrong with the claim; Snyk, Socket and Black Duck just make it as well. Treat it as the price of entry and spend the prominent space elsewhere.

    They say
    • Snyk“An independent security layer that continuously validates AI-generated code”
    • Socket“Security that keeps pace with AI development”
    • Black Duck“Become Mythos-ready”
  • Contested · 50%SharpenSection
    legacy tools are fragmented, noisy or blind
    • “Software development has changed. Security hasn't. Fragmented tools, flooding you with false positives while missing real risks; So we fixed it.”

    Snyk and Socket are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • Snyk“AI attacks chain multiple vulnerabilities autonomously with no human in the loop”
    • Socket“Open source makes up 90% of modern application code”
  • Contested · 50%SharpenSection
    saves developer and security team time
    • “18h saved per dev / week”

    Shared with XBOW and Black Duck. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • XBOW“XBOW scales with your attack surface, not your headcount”
    • Black Duck“Accelerate secure software delivery”
  • Contested · 25%SharpenHero
    fast to set up and get results
    • “See results in 30sec”
    • “Enforce security standards in your pipeline without adding friction or slowing builds”
    • “Every product gets security work done out-of-the-box, powered by the same application context. No agents to orchestrate or setup required”

    You say this 3 different ways.

    Shared with Snyk. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.

    They say
    • Snyk“Get started with Snyk in minutes”
  • Contested · 25%SharpenSection
    blocks malicious packages and supply chain attacks
    • “Block supply chain attacks before they hit your devices. Secure everything with an install button: packages, extensions, plug-ins, and AI tools”

    Contested ground: Socket claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match.

    They say
    • Socket“Firewall: block malicious packages org-wide before they reach any developer”
04

Claim-by-claim evidence

Every claim on your page (31)
What the columns mean
Claim
The grouped claim, then your exact line beneath it.
Type
What kind of claim it is: category, segment, outcome, capability, quality or proof.
Placement
Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
Same claim
Share of the competitors making this exact claim. Drives ownership and ownable share.
Same territory
Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
Sayability
Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
Relevant
Whether buyers decide on this. A unique claim nobody buys on is not ownable.
Ownership
Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.

Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.

  • Large number of organizations use the product
    “Trusted by 150k+ orgs”
    proofHerosame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on Snyk, XBOW, Socket, Black Duck
  • Integrates into existing developer tools and pipelines
    “Instead of adding another UI to check, Aikido integrates with the tools you already use. We'll notify you when it's important”
    capabilitySectionsame claim 75%same territory 75%Anyone could say it
    Commodity
    Also on Snyk, Socket, Black Duck
  • Autonomously attacks running apps to prove exploitability
    “Autonomously attack your running applications, APIs and infrastructure to prove what's actually exploitable, before others do”
    capabilitySectionsame claim 50%same territory 75%Copyable with effort
    Contested
    Also on Snyk, XBOW
  • Blocks vulnerable changes before merge in PRs
    “Block vulnerable changes before they merge, with inline guidance and autofix”
    capabilitySectionsame claim 50%same territory 75%Copyable with effort
    Contested
    Also on Socket, Black Duck
  • Customer says automation and accuracy free up teamsgrouping uncertain
    “"Aikido's automation and accuracy help our teams focus on building, not babysitting vulnerabilities" - Revolut”
    proofSectionsame claim 50%same territory 100%Anyone could say it
    Contested
    Also on XBOW, Socket
  • Drastically fewer false positives than alternatives
    “99% fewer false positives”
    outcomeSectionsame claim 50%same territory 75%Copyable with effort
    Contested
    Also on XBOW, Black Duck
  • Modernizes defenses for AI-era development
    “Modernize your defences for the age of AI”
    outcomeSectionsame claim 50%same territory 75%Anyone could say it
    Contested
    Also on Socket, Black Duck
  • Autonomous security that finds and fixes without humans
    “Continuous, autonomous security that gets developers back to building”
    outcomeHerosame claim 25%same territory 50%Copyable with effort
    Contested
    Also on Black Duck
  • Fast time to first results after signup
    “See results in 30sec”
    qualityHerosame claim 25%same territory 25%Anyone could say it
    Contested
    Also on Snyk
  • One unified platform covering all application security
    “Secure everything devs build, ship and run”
    categoryHerosame claim 25%same territory 50%Anyone could say it
    Contested
    Also on Black Duck
  • Blocks supply chain attacks on developer machines
    “Block supply chain attacks before they hit your devices. Secure everything with an install button: packages, extensions, plug-ins, and AI tools”
    capabilitySectionsame claim 25%same territory 25%Copyable with effort
    Contested
    Also on Socket
  • Builds whole-application context to drive detectiongrouping uncertain
    “Aikido builds a complete understanding of your application, then uses it to find real vulnerabilities and deliver fixes through to production”
    capabilitySectionsame claim 25%same territory 75%Copyable with effort
    Contested
    Also on Black Duck
  • Built for developers while satisfying security teams
    “Built for devs. Trusted by security”
    segmentSectionsame claim 25%same territory 75%Anyone could say it
    Contested
    Also on Black Duck
  • Detects malware attacks within minutes
    “<4min to detect malware attacks”
    outcomeSectionsame claim 25%same territory 100%Copyable with effort
    Contested
    Also on Socket
  • Enforces security policy across the whole SDLC
    “Enforce security controls across the SDLC, even for citizen developers”
    capabilityBodysame claim 25%same territory 50%Anyone could say it
    Contested
    Also on Black Duck
  • Filters findings by reachability to cut noise
    “Unreachable findings automatically filtered out”
    capabilityBodysame claim 25%same territory 75%Copyable with effort
    Contested
    Also on Socket
  • Read-only access, no data sharing, no credit card
    “Your data won't be shared · Read-only access · No CC required”
    qualityBodysame claim 25%same territory 25%Anyone could say itnot a buying criterion
    Contested
    Also on Snyk
  • Findings prioritized by real risk across modules
    “Every module in one platform, filtered by real risk”
    capabilityHerosame claim 0%same territory 75%Anyone could say it
    Unique for now
  • High customer satisfaction rating
    “4.7/5 rating”
    proofHerosame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
  • Finds and auto-fixes code issues before shipping
    “Discover and AutoFix vulnerabilities, malicious dependencies, secrets and code quality issues before they ship. Prevent new ones”
    capabilitySectionsame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • Legacy security tools are fragmented and noisy
    “Software development has changed. Security hasn't. Fragmented tools, flooding you with false positives while missing real risks; So we fixed it.”
    outcomeSectionsame claim 0%same territory 50%Anyone could say itnot a buying criterion
    Unique for now
  • Pipeline enforcement without slowing builds
    “Enforce security standards in your pipeline without adding friction or slowing builds”
    capabilitySectionsame claim 0%same territory 25%Anyone could say it
    Unique for now
  • Real-time visibility into running cloud workloads
    “Gain real-time visibility into live workloads, services, misconfigurations, and data flows across your environments”
    capabilitySectionsame claim 0%same territory 75%Copyable with effort
    Unique and owned
  • Saves developers many hours per week
    “18h saved per dev / week”
    outcomeSectionsame claim 0%same territory 50%Anyone could say it
    Unique for now
  • Very short time from finding to fix
    “<3min from finding to fix”
    outcomeSectionsame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Works out of the box with no setup or orchestration
    “Every product gets security work done out-of-the-box, powered by the same application context. No agents to orchestrate or setup required”
    qualitySectionsame claim 0%same territory 25%Anyone could say it
    Unique for now
  • Agents coach and educate developers to scale the program
    “Scale your program impact with Aikido Agents that support and educate developers”
    capabilityBodysame claim 0%same territory 50%Anyone could say itnot a buying criterion
    Unique for now
  • Equips security teams to keep pace with developers
    “Give your security team the tools to keep up with your developers”
    outcomeBodysame claim 0%same territory 50%Anyone could say it
    Unique for now
  • Provides open-source patches to clear CVE backlog
    “Burn down your CVE backlog with our open-source patches”
    capabilityBodysame claim 0%same territory 25%Copyable with effort
    Unique and owned
  • Puts security on autopilot for non-developer builders
    “Protect citizen developers by putting security on autopilot for them”
    capabilityBodysame claim 0%same territory 50%Copyable with effortnot a buying criterion
    Unique and owned
  • Triage learns custom context from your documentation
    “Triage that learns custom context from your docs”
    capabilityBodysame claim 0%same territory 75%Copyable with effortnot a buying criterion
    Unique and owned
05

How this was calculated

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

How the score is built
The six category scores, their weights, and what a high score in each one means
CategoryWeightYoursWhat a high score means
Messaging
Category framing, who it is for, and the outcome promised
30%66The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not.
Claims
Attribute and benefit claims — speed, ease, quality, ROI
30%25Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot.
Features
Capabilities and functions the page lists
15%61Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake.
Proof
The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges
10%35Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named.
Structure
Section order, navigation, CTA language and placement
10%25The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable.
Visual
Palette family, imagery style, layout patterns
5%68Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first.

Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.

What we compared (5 pages read)
Your page
Aikido
aikido.dev
Competitor
Snyk
snyk.io
Competitor
XBOW
xbow.com
Competitor
Socket
socket.dev
Competitor
Black Duck
blackduck.com
What it cannot tell you

The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.

Your highest-impact changes

  1. 1
    Table stakesYour hero copy says “4.7/5 rating”.

    Snyk, XBOW, Socket and Black Duck all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

  2. 2
    Table stakesYour hero copy says “Trusted by 150k+ orgs”.

    Keep the fact, lose the position: snyk, XBOW, Socket and Black Duck all say it too, and your hero is spending its first impression on the same territory as theirs.

  3. 3
    Table stakesYour hero copy says “Every module in one platform, filtered by real risk”.

    This is the set's common ground — XBOW, Socket and Black Duck say it too (75% of the set). It will not set you apart wherever it sits, and in the hero it costs you the one place a distinctive claim would be read.

  4. 4
    Table stakesYour section copy says “<4min to detect malware attacks”.

    A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.

  5. 5
    Table stakesYour section copy says “<3min from finding to fix”.

    True of you and true of them: Snyk, XBOW, Socket and Black Duck all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.

  6. 6
    Table stakesYour section copy says “Autonomously attack your running applications, APIs and infrastructure to prove what's actually exploitable,…”.

    In the section: Keep the fact, lose the position: snyk, XBOW and Black Duck say it too (75% of the set), and your section is spending its first impression on the same territory as theirs.

  7. 7
    Table stakesYour section copy says “Block vulnerable changes before they merge, with inline guidance and autofix”.

    In the section: Snyk, Socket and Black Duck say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

  8. 8
    Table stakesYour section copy says “Instead of adding another UI to check, Aikido integrates with the tools you already use. We'll notify you whe…”.

    In the section: This is the set's common ground — Snyk, Socket and Black Duck say it too (75% of the set). It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.

  9. 9
    Surface“Burn down your CVE backlog with our open-source patches” is yours alone, and buyers weigh it.

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

  10. 10
    Surface“Give your security team the tools to keep up with your developers” is yours alone, and buyers weigh it.

    A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.

The only way to know if it matters.

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

Test it with real buyers
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