Your verdict
Your page is half shared.
About half of what your page says, Milan Design Studio also says. You're less same than 5 of the 8 Marketing agencies sites scored (category avg 60).
Each named site is scored the same way, against the other 3 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.
Less same than average
The average Marketing agencies category leader scores 60; you scored 51.
You are 9 points less same than the average Marketing agencies category leader.
Closest overlap: Milan Design Studio
Of the 3 sites you named, Milan Design Studio echoes the most of what your page says: 62% of it, weighted by placement. Scored the same way you were, against the rest of the set, Milan Design Studio's own Sameness Index is 51. Those are different measures: the first is overlap with your page, the second is how same Milan Design Studio's whole page is.
Milan Design Studio is the competitor you sound most like.
Room to own more
2% of your claim space is ownable: unique, relevant, and hard to copy. 5 of those claims sit in body copy, where few readers reach them.
2% is ownable, and 5 buried opportunities could help you stand out more.
Three changes worth testing first.
Chosen by rule from the comparison with Skave, Milan Design Studio and Duck Design Studio: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.
- “Menos confusão, mais clareza.”
Skave, Milan Design Studio and Duck Design Studio all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
Table stakesMost of the set says this too. - “Reduza Churn e aumente retenção e CSAT”
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
SurfaceYours alone. Test it higher up. - “Call de diagnóstico: conversa de 30 minutos focada nas travas do seu negócio”
A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.
SurfaceYours alone. Test it higher up.
Try these changes, then test them with real buyers.
This measures overlap. Whether buyers notice is a different question, and only they can answer it.
What you can own
Claims only you make, that buyers weigh, and that competitors can’t easily copy.
2% of your page’s claim space is yours to keep.
Why this is not 100 minus the Sameness Index
The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.
Already leading with · 0
Nothing owned sits at hero or section level yet.
Buried in body copy · 5
- UI/UX alone without strategy causes failure
“Só executar UI UX sem as duas primeiras Forças é o principal motivo de startups fracassarem ou não verem ROI em design ou marketing”
- Published entry price point
“Sprint de Clareza & Conversão começa em R$5.000, com escopo fechado e KPIs definidos”
- Reduces churn, raises retention and CSAT
“Reduza Churn e aumente retenção e CSAT”
- Free no-pressure initial diagnostic call
“Call de diagnóstico: conversa de 30 minutos focada nas travas do seu negócio”
- Success measured against defined KPIs
“KPIs alvos definidos”
Where you blend in
Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.
- Commodity · 100%Table stakesHeroclarity and real needs over generic solutions
- “Menos confusão, mais clareza.”
Skave, Milan Design Studio and Duck Design Studio all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Skave“building solutions around the business's real needs”
- Milan Design Studio“Criamos experiências digitais para marcas que se recusam a ser mais uma”
- Duck Design Studio“imergir completamente nas suas necessidades e criar uma solução que seja um game-changer na história da sua empresa”
- Commodity · 67%Table stakesSectiondiagnostic research, audit and benchmarking
- “Consultoria Tríplice Força: descobrimos os gargalos de crescimento e construimos a fundação sólida necessária”
Common ground with Skave and Duck Design Studio. Say it if buyers need it — lower on the page, where it is not the thing they read first. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Skave“Online research and analysis”
- Duck Design Studio“Entrevistas, análises e levantamento quantitativo das informações”
- Commodity · 67%Table stakesSectionstrategy drives design, not aesthetics alone
- “A fundação do negócio vem da clareza do por que existe, para quem e o que transforma”
Milan Design Studio and Duck Design Studio make the same claim (67% of the set). It cannot set you apart, so it should not carry the section.
They say- Milan Design Studio“Cada projeto começa pelo que torna seu negócio único e transforma esse diferencial em uma experiência digital pensada para pessoas, buscadores e inteligência…”
- Duck Design Studio“A parte científica envolve principalmente a contextualização do problema a ser resolvido e a descoberta de potenciais soluções a partir do método científico”
- Contested · 33%SharpenHerodrives conversion, retention and revenue
- “construímos da estratégia à experiência digital que converte vendas, gera satisfação e retém clientes”
Milan Design Studio is on this territory too (33% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.
They say- Milan Design Studio“Sites que fazem sua marca ser encontrada, entendida e escolhida”
- Contested · 33%SharpenSectiondefined engagement format and scope
- “(Re)posicionamento de Site ou SaaS: Projetos de escopo fechado que materializam o posicionamento em Site ou Produto para atuarem como motor de vendas e…”
- “...mais do que um parceiro operacional, o Studio Akaishi participou ativamente da transformação digital da harpix”
- “DEX Partner: Parceria contínua com operação total da Tríplice Força no seu negócio mês a mês”
You say this 3 different ways.
Shared with Skave. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.
They say- Skave“We think like strategic partners, build like specialists, and evolve as part of the team.”
- Contested · 33%SharpenSectionfull-service partner covering everything needed
- “tudo o que um negócio early stage precisa para ser percebido do jeito que merece”
Skave is on this territory too (33% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Skave“The strategic and technical Branding and Technology partner for digital businesses.”
- Contested · 33%KeepSectionserves startups and digital businesses
- “Atendemos startups B2B early stage com problemas de posicionamento, comunicação ou experiência digital”
Skave say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Skave“for digital businesses”
Claim-by-claim evidence
Every claim on your page (19)
What the columns mean
- Claim
- The grouped claim, then your exact line beneath it.
- Type
- What kind of claim it is: category, segment, outcome, capability, quality or proof.
- Placement
- Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
- Same claim
- Share of the competitors making this exact claim. Drives ownership and ownable share.
- Same territory
- Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
- Sayability
- Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
- Relevant
- Whether buyers decide on this. A unique claim nobody buys on is not ownable.
- Ownership
- Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.
Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.
Strategy precedes and drives design work “A fundação do negócio vem da clareza do por que existe, para quem e o que transforma” | capability | Section | 67% | 67% | Anyone could say it | Yes | Commodity |
Proprietary named methodologygrouping uncertain “Nosso Método: Tríplice Força” | category | Hero | 33% | 67% | Copyable with effort | Yes | Contested |
Websites that convert and win customers “construímos da estratégia à experiência digital que converte vendas, gera satisfação e retém clientes” | outcome | Hero | 33% | 33% | Anyone could say it | Yes | Contested |
Involved in client decision-making processes “...mais do que um parceiro operacional, o Studio Akaishi participou ativamente da transformação digital da harpix” | proof | Section | 33% | 33% | Anyone could say it | No | Contested |
Deliberately limited client capacity “Vagas limitadas pelo escopo profundo” | proof | Body | 33% | 33% | Anyone could say it | No | Contested |
Stated delivery timelinesgrouping uncertain “Prazos: pode levar de 20 à 90 dias” | proof | Body | 33% | 33% | Anyone could say it | Yes | Contested |
Clarity replaces confusion as growth driver “Menos confusão, mais clareza.” | quality | Hero | 0% | 100% | Anyone could say it | Yes | Unique for now |
Diagnostic consulting to find growth bottlenecks “Consultoria Tríplice Força: descobrimos os gargalos de crescimento e construimos a fundação sólida necessária” | capability | Section | 0% | 67% | Anyone could say it | Yes | Unique for now |
Everything an early-stage business needs “tudo o que um negócio early stage precisa para ser percebido do jeito que merece” | outcome | Section | 0% | 33% | Anyone could say it | No | Unique for now |
Fixed-scope repositioning projects for site or SaaS “(Re)posicionamento de Site ou SaaS: Projetos de escopo fechado que materializam o posicionamento em Site ou Produto para atuarem como motor de vendas e…” | capability | Section | 0% | 33% | Anyone could say it | Yes | Unique for now |
Ongoing monthly retainer partnership “DEX Partner: Parceria contínua com operação total da Tríplice Força no seu negócio mês a mês” | capability | Section | 0% | 33% | Anyone could say it | Yes | Unique for now |
Serves early-stage B2B startups “Atendemos startups B2B early stage com problemas de posicionamento, comunicação ou experiência digital” | segment | Section | 0% | 33% | Anyone could say it | Yes | Unique for now |
Free no-pressure initial diagnostic call “Call de diagnóstico: conversa de 30 minutos focada nas travas do seu negócio” | capability | Body | 0% | 0% | Anyone could say it | Yes | Unique for now |
Published entry price point “Sprint de Clareza & Conversão começa em R$5.000, com escopo fechado e KPIs definidos” | proof | Body | 0% | 33% | Anyone could say it | Yes | Unique for now |
Reduces churn, raises retention and CSAT “Reduza Churn e aumente retenção e CSAT” | outcome | Body | 0% | 33% | Copyable with effort | Yes | Unique and owned |
Results consolidate over the medium to long term “Consolidação a médio longo prazo” | outcome | Body | 0% | 33% | Anyone could say it | No | Unique for now |
Short guided workshop format “Imersões guiadas em até 3 encontros” | capability | Body | 0% | 33% | Anyone could say it | No | Unique for now |
Success measured against defined KPIs “KPIs alvos definidos” | proof | Body | 0% | 0% | Anyone could say it | Yes | Unique for now |
UI/UX alone without strategy causes failure “Só executar UI UX sem as duas primeiras Forças é o principal motivo de startups fracassarem ou não verem ROI em design ou marketing” | quality | Body | 0% | 67% | Anyone could say it | Yes | Unique for now |
- Strategy precedes and drives design work“A fundação do negócio vem da clareza do por que existe, para quem e o que transforma”capabilitySectionsame claim 67%same territory 67%Anyone could say itCommodityAlso on Milan Design Studio, Duck Design Studio
- Proprietary named methodologygrouping uncertain“Nosso Método: Tríplice Força”categoryHerosame claim 33%same territory 67%Copyable with effortContestedAlso on Duck Design Studio
- Websites that convert and win customers“construímos da estratégia à experiência digital que converte vendas, gera satisfação e retém clientes”outcomeHerosame claim 33%same territory 33%Anyone could say itContestedAlso on Milan Design Studio
- Involved in client decision-making processes“...mais do que um parceiro operacional, o Studio Akaishi participou ativamente da transformação digital da harpix”proofSectionsame claim 33%same territory 33%Anyone could say itnot a buying criterionContestedAlso on Skave
- Deliberately limited client capacity“Vagas limitadas pelo escopo profundo”proofBodysame claim 33%same territory 33%Anyone could say itnot a buying criterionContestedAlso on Duck Design Studio
- Stated delivery timelinesgrouping uncertain“Prazos: pode levar de 20 à 90 dias”proofBodysame claim 33%same territory 33%Anyone could say itContestedAlso on Duck Design Studio
- Clarity replaces confusion as growth driver“Menos confusão, mais clareza.”qualityHerosame claim 0%same territory 100%Anyone could say itUnique for now
- Diagnostic consulting to find growth bottlenecks“Consultoria Tríplice Força: descobrimos os gargalos de crescimento e construimos a fundação sólida necessária”capabilitySectionsame claim 0%same territory 67%Anyone could say itUnique for now
- Everything an early-stage business needs“tudo o que um negócio early stage precisa para ser percebido do jeito que merece”outcomeSectionsame claim 0%same territory 33%Anyone could say itnot a buying criterionUnique for now
- Fixed-scope repositioning projects for site or SaaS“(Re)posicionamento de Site ou SaaS: Projetos de escopo fechado que materializam o posicionamento em Site ou Produto para atuarem como motor de vendas e…”capabilitySectionsame claim 0%same territory 33%Anyone could say itUnique for now
- Ongoing monthly retainer partnership“DEX Partner: Parceria contínua com operação total da Tríplice Força no seu negócio mês a mês”capabilitySectionsame claim 0%same territory 33%Anyone could say itUnique for now
- Serves early-stage B2B startups“Atendemos startups B2B early stage com problemas de posicionamento, comunicação ou experiência digital”segmentSectionsame claim 0%same territory 33%Anyone could say itUnique for now
- Free no-pressure initial diagnostic call“Call de diagnóstico: conversa de 30 minutos focada nas travas do seu negócio”capabilityBodysame claim 0%same territory 0%Anyone could say itUnique for now
- Published entry price point“Sprint de Clareza & Conversão começa em R$5.000, com escopo fechado e KPIs definidos”proofBodysame claim 0%same territory 33%Anyone could say itUnique for now
- Reduces churn, raises retention and CSAT“Reduza Churn e aumente retenção e CSAT”outcomeBodysame claim 0%same territory 33%Copyable with effortUnique and owned
- Results consolidate over the medium to long term“Consolidação a médio longo prazo”outcomeBodysame claim 0%same territory 33%Anyone could say itnot a buying criterionUnique for now
- Short guided workshop format“Imersões guiadas em até 3 encontros”capabilityBodysame claim 0%same territory 33%Anyone could say itnot a buying criterionUnique for now
- Success measured against defined KPIs“KPIs alvos definidos”proofBodysame claim 0%same territory 0%Anyone could say itUnique for now
- UI/UX alone without strategy causes failure“Só executar UI UX sem as duas primeiras Forças é o principal motivo de startups fracassarem ou não verem ROI em design ou marketing”qualityBodysame claim 0%same territory 67%Anyone could say itUnique for now
How this was calculated
Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.
AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.
How the score is built
| Category | Weight | Yours | What a high score means |
|---|---|---|---|
Messaging Category framing, who it is for, and the outcome promised | 30% | 43 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
Claims Attribute and benefit claims — speed, ease, quality, ROI | 30% | 94 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
Features Capabilities and functions the page lists | 15% | 45 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
Proof The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges | 10% | 0 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
Structure Section order, navigation, CTA language and placement | 10% | 0 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
Visual Palette family, imagery style, layout patterns | 5% | 60 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |
Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.
What we compared (4 pages read)
What it cannot tell you
The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.
Your highest-impact changes
- 1Table stakesYour hero copy says “Menos confusão, mais clareza.”.
Skave, Milan Design Studio and Duck Design Studio all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
- 2Table stakesYour section copy says “Consultoria Tríplice Força: descobrimos os gargalos de crescimento e construimos a fundação sólida necessária”.
Keep the fact, lose the position: skave and Duck Design Studio say it too (67% of the set), and your section is spending its first impression on the same territory as theirs.
- 3Table stakesYour section copy says “A fundação do negócio vem da clareza do por que existe, para quem e o que transforma”.
This is the set's common ground — Milan Design Studio and Duck Design Studio say it too (67% of the set). It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.
- 4Table stakesYour body copy says “Só executar UI UX sem as duas primeiras Forças é o principal motivo de startups fracassarem ou não verem ROI…”.
A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the body should carry a claim they will only find here.
- 5Surface“Reduza Churn e aumente retenção e CSAT” is yours alone, and buyers weigh it.
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
- 6Surface“Call de diagnóstico: conversa de 30 minutos focada nas travas do seu negócio” is yours alone, and buyers weigh it.
A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.
- 7Surface“Sprint de Clareza & Conversão começa em R$5.000, com escopo fechado e KPIs definidos” is yours alone, and buyers weigh it.
No competitor page makes this claim. Today it is in body copy; it is a candidate for the space the table-stakes lines are taking.
- 8Surface“KPIs alvos definidos” is yours alone, and buyers weigh it.
The rest of the set has nothing on this ground. Buried in body copy it does no work; higher up it is the one line a comparing buyer cannot find elsewhere.
- 9Surface“Só executar UI UX sem as duas primeiras Forças é o principal motivo de startups fracassarem ou não verem ROI…” is yours alone, and buyers weigh it.
Filed in body copy: Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
The only way to know if it matters.
This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.







