Your verdict
Your page is half shared.
About half of what your page says, memoryBlue also says. You're the least same of the 9 Marketing agencies sites scored (category avg 60).
Each named site is scored the same way, against the other 2 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.
Less same than average
The average Marketing agencies category leader scores 60; you scored 43.
You are 17 points less same than the average Marketing agencies category leader.
Closest overlap: memoryBlue
Of the 2 sites you named, memoryBlue echoes the most of what your page says. Scored the same way against the rest of the set, memoryBlue sits at 49.
memoryBlue is the competitor you sound most like.
Room to own more
51% of your claim space is ownable: unique, relevant, and hard to copy.
51% is ownable, and every claim you own already leads.
Three changes worth testing first.
Chosen by rule from the comparison with memoryBlue and Obagi: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.
- “booking qualified meetings for B2B closers since 2008”
memoryBlue and Obagi all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
Table stakesMost of the set says this too. - “18+ years of outbound”
Keep the fact, lose the position: memoryBlue and Obagi all say it too, and your section is spending its first impression on the same territory as theirs.
Table stakesMost of the set says this too.
Try these changes, then test them with real buyers.
This measures overlap. Whether buyers notice is a different question, and only they can answer it.
What you can own
Claims only you make, that buyers weigh, and that competitors can’t easily copy.
51% of your page’s claim space is yours to keep.
Why this is not 100 minus the Sameness Index
The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.
Already leading with · 17
- Booking qualified B2B meetings since 2008
“booking qualified meetings for B2B closers since 2008”
- Only agency with an in-house sales team
“The only agency with sales inside.”
- Sales and marketing run as one aligned motion
“When sales and marketing play the same tune, the market listens.”
- Built ZoomInfo's original outbound motion
“In 2008 built ZoomInfo's outbound motion, still called in today”
- $500K pipeline for Bevi in one quarter
“$500K pipeline for Bevi in one quarter”
- 1,100 customers and $50M sales for Srixon
“1,100 new customers won for Srixon, $50M in total sales over the engagement”
- 10,000+ meetings booked for a single client
“10,000+ meetings for one client”
- 100 new customers in first 90 days for client
“100 new customers in ACV Auctions' first 90 days”
- 95 C-level meetings for Adobe in 30 days
“95 C-level meetings for Adobe in under 30 days”
- Anonymous website visitors identified and warmed pre-form
“1,847 website visitors identified and named, buyers researching you quietly, spotted, matched, and warmed before they ever fill out a form”
- Buying groups mapped across all channels
“43 buying groups mapped, every channel watched”
- Client keeps all assets built during engagement
“Everything yours to keep”
- Connect rates far above industry cold-call average
“Connect rate up to 16%, vs industry cold average of 4.4% (Bridge Group)”
- Meetings are held, not merely booked
“Qualified meetings. Held, not just booked.”
- Program launches in under 30 days
“Live in <30 days”
- Published flat starting price per month
“From $5,250/mo”
- We cover the whole market so you only take meetings
“We work every account in your market. You just take the meetings.”
Buried in body copy · 0
Nothing buried. Every claim you own is already above body copy.
Where you blend in
Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.
- Commodity · 100%Table stakesHerolong track record and years in business
- “booking qualified meetings for B2B closers since 2008”
- “18+ years of outbound”
You say this 2 different ways.
memoryBlue and Obagi all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.
They say- memoryBlue“20+ Years in business”
- Obagi“35 YEARS OF EXPERTISE”
- Contested · 50%SharpenHerocoordinated multi-channel outreach execution
- “Outsourced appointment setting, conducted like an orchestra.”
- “Full pipelines: human judgment, AI scale, every task to the resource built for it”
You say this 2 different ways.
memoryBlue is on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.
They say- memoryBlue“We combine expert strategy, cutting-edge technology and world-class training to help our customers build pipeline and close deals”
- Contested · 50%SharpenHeroexperienced senior reps and talent development
- “Senior reps on your market, with the data and playbooks already built”
Shared with memoryBlue. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.
They say- memoryBlue“Sales: SDR and BDR services with vertical expertise”
- Contested · 50%SharpenHerogenerates pipeline and revenue, not just meetings
- “Every conversation, compounding into revenue.”
- “Qualified meetings. Held, not just booked.”
- “We work every account in your market. You just take the meetings.”
You say this 3 different ways.
Contested ground: memoryBlue claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match.
They say- memoryBlue“We Don't Just Book Meetings. We Build Revenue.”
- Contested · 50%KeepHerooutsourced SDR/lead generation provider
- “The only agency with sales inside.”
- “Alleyoop is an outsourced SDR team.”
You say this 2 different ways.
memoryBlue say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.
They say- memoryBlue“memoryBlue has established a reputation as a trusted B2B lead generation company”
- Contested · 50%SharpenSectiondata, targeting and messaging assets delivered
- “1,847 website visitors identified and named, buyers researching you quietly, spotted, matched, and warmed before they ever fill out a form”
- “43 buying groups mapped, every channel watched”
- “PlayIQ Score: the trained intelligence model, complete”
- “Sales Playbook: the messages that worked, by persona”
- “Prospect Lists: every contact sourced, scored, segmented”
You say this 5 different ways.
Across 5 of your lines: Shared with memoryBlue. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- memoryBlue“We'll work with your team to break down your current sales strategy”
- Contested · 50%SharpenSectionfast launch and fast market expansion
- “Live in <30 days”
Section-level, and shared: memoryBlue is on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- memoryBlue“so you can expand into new markets and regions quickly”
- Contested · 50%SharpenSectionlarge volume of customers and campaigns
- “4,800+ campaigns delivered”
- “1,600+ companies served”
You say this 2 different ways.
Across 2 of your lines: memoryBlue is on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.
They say- memoryBlue“3,000+ Clients served”
- Contested · 50%SharpenSectionnamed customers and testimonials as proof
- “"They are firing on every best practice for running a sales development team." – Henry Schuck, CEO & Founder, ZoomInfo”
- “Trusted by teams that hit their number”
You say this 2 different ways.
Across 2 of your lines: Contested ground: Obagi claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Obagi“TRUSTED BY PHYSICIANS”
- Contested · 50%SharpenSectionquantified client results as proof
- “$500K pipeline for Bevi in one quarter”
- “1,100 new customers won for Srixon, $50M in total sales over the engagement”
- “10,000+ meetings for one client”
- “100 new customers in ACV Auctions' first 90 days”
- “95 C-level meetings for Adobe in under 30 days”
- “Connect rate up to 16%, vs industry cold average of 4.4% (Bridge Group)”
You say this 6 different ways.
Across 6 of your lines: Obagi is on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Obagi“100% of participants showed visible improvement in fine lines”
- Contested · 50%SharpenSectiontransparent, lower cost than in-house team
- “From $5,250/mo”
- “$154K all-in cost per in-house sales hire”
You say this 2 different ways.
Across 2 of your lines: Contested ground: memoryBlue claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- memoryBlue“at a fraction of the cost of building an in-house SDR team”
Claim-by-claim evidence
Every claim on your page (34)
What the columns mean
- Claim
- The grouped claim, then your exact line beneath it.
- Type
- What kind of claim it is: category, segment, outcome, capability, quality or proof.
- Placement
- Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
- Same claim
- Share of the competitors making this exact claim. Drives ownership and ownable share.
- Same territory
- Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
- Sayability
- Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
- Relevant
- Whether buyers decide on this. A unique claim nobody buys on is not ownable.
- Ownership
- Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.
Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.
Experienced senior reps with market-specific expertise “Senior reps on your market, with the data and playbooks already built” | quality | Hero | 50% | 50% | Anyone could say it | Yes | Contested |
Outbound activity converts into revenue, not just meetings “Every conversation, compounding into revenue.” | outcome | Hero | 50% | 50% | Anyone could say it | Yes | Contested |
We are an outsourced SDR/lead generation provider “Alleyoop is an outsourced SDR team.” | category | Hero | 50% | 50% | Anyone could say it | Yes | Contested |
Combines human judgment with AI/tech at scale “Full pipelines: human judgment, AI scale, every task to the resource built for it” | capability | Section | 50% | 50% | Anyone could say it | Yes | Contested |
Thousands of client companies served “1,600+ companies served” | proof | Section | 50% | 50% | Copyable with effort | Yes | Contested |
Two decades of experience in business “18+ years of outbound” | proof | Section | 50% | 100% | Copyable with effort | Yes | Contested |
Industry award for best program “Named Best Program of the Year at a major industry analyst conference” | proof | Body | 50% | 100% | Copyable with effort | No | Contested |
Appointment setting executed with orchestrated coordination “Outsourced appointment setting, conducted like an orchestra.” | quality | Hero | 0% | 50% | Anyone could say it | No | Unique for now |
Booking qualified B2B meetings since 2008 “booking qualified meetings for B2B closers since 2008” | proof | Hero | 0% | 100% | Copyable with effort | Yes | Unique and owned |
Only agency with an in-house sales team “The only agency with sales inside.” | category | Hero | 0% | 50% | Copyable with effort | Yes | Unique and owned |
Sales and marketing run as one aligned motion “When sales and marketing play the same tune, the market listens.” | outcome | Hero | 0% | 0% | Copyable with effort | Yes | Unique and owned |
$500K pipeline for Bevi in one quarter “$500K pipeline for Bevi in one quarter” | proof | Section | 0% | 50% | Copyable with effort | Yes | Unique and owned |
1,100 customers and $50M sales for Srixon “1,100 new customers won for Srixon, $50M in total sales over the engagement” | proof | Section | 0% | 50% | Copyable with effort | Yes | Unique and owned |
10,000+ meetings booked for a single client “10,000+ meetings for one client” | proof | Section | 0% | 50% | Copyable with effort | Yes | Unique and owned |
100 new customers in first 90 days for client “100 new customers in ACV Auctions' first 90 days” | proof | Section | 0% | 50% | Copyable with effort | Yes | Unique and owned |
95 C-level meetings for Adobe in 30 days “95 C-level meetings for Adobe in under 30 days” | proof | Section | 0% | 50% | Copyable with effort | Yes | Unique and owned |
Anonymous website visitors identified and warmed pre-form “1,847 website visitors identified and named, buyers researching you quietly, spotted, matched, and warmed before they ever fill out a form” | capability | Section | 0% | 50% | Copyable with effort | Yes | Unique and owned |
Built ZoomInfo's original outbound motion “In 2008 built ZoomInfo's outbound motion, still called in today” | proof | Section | 0% | 0% | Hard to copy | Yes | Unique and owned |
Buying groups mapped across all channels “43 buying groups mapped, every channel watched” | capability | Section | 0% | 50% | Copyable with effort | Yes | Unique and owned |
Client keeps all assets built during engagement “Everything yours to keep” | outcome | Section | 0% | 0% | Copyable with effort | Yes | Unique and owned |
Connect rates far above industry cold-call average “Connect rate up to 16%, vs industry cold average of 4.4% (Bridge Group)” | proof | Section | 0% | 50% | Copyable with effort | Yes | Unique and owned |
Every marketing dollar is accountable and traceable “Zero-waste marketing: every dollar accountable, meetings held, leads named, no cycle missed” | outcome | Section | 0% | 0% | Anyone could say it | Yes | Unique for now |
In-house SDR hiring is costly and high-turnover “$154K all-in cost per in-house sales hire” | proof | Section | 0% | 50% | Anyone could say it | Yes | Unique for now |
Meetings are held, not merely booked “Qualified meetings. Held, not just booked.” | quality | Section | 0% | 50% | Copyable with effort | Yes | Unique and owned |
Named-CEO testimonial praising our practices “"They are firing on every best practice for running a sales development team." – Henry Schuck, CEO & Founder, ZoomInfo” | proof | Section | 0% | 50% | Anyone could say it | No | Unique for now |
Persona-level sales playbook of proven messaging “Sales Playbook: the messages that worked, by persona” | capability | Section | 0% | 50% | Anyone could say it | Yes | Unique for now |
Program launches in under 30 days “Live in <30 days” | quality | Section | 0% | 50% | Copyable with effort | Yes | Unique and owned |
Proprietary scoring/intelligence model delivered to client “PlayIQ Score: the trained intelligence model, complete” | capability | Section | 0% | 50% | Copyable with effort | No | Unique and owned |
Published flat starting price per month “From $5,250/mo” | quality | Section | 0% | 50% | Copyable with effort | Yes | Unique and owned |
Sourced, scored and segmented prospect lists “Prospect Lists: every contact sourced, scored, segmented” | capability | Section | 0% | 50% | Anyone could say it | Yes | Unique for now |
Thousands of campaigns delivered “4,800+ campaigns delivered” | proof | Section | 0% | 50% | Copyable with effort | No | Unique and owned |
Trusted by teams that hit quota “Trusted by teams that hit their number” | proof | Section | 0% | 50% | Anyone could say it | No | Unique for now |
We cover the whole market so you only take meetings “We work every account in your market. You just take the meetings.” | outcome | Section | 0% | 50% | Copyable with effort | Yes | Unique and owned |
Most B2B budget is wasted in the handoff gap “Eighty percent of B2B budget dies in that gap” | proof | Body | 0% | 0% | Anyone could say it | No | Unique for now |
- Experienced senior reps with market-specific expertise“Senior reps on your market, with the data and playbooks already built”qualityHerosame claim 50%same territory 50%Anyone could say itContestedAlso on memoryBlue
- Outbound activity converts into revenue, not just meetings“Every conversation, compounding into revenue.”outcomeHerosame claim 50%same territory 50%Anyone could say itContestedAlso on memoryBlue
- We are an outsourced SDR/lead generation provider“Alleyoop is an outsourced SDR team.”categoryHerosame claim 50%same territory 50%Anyone could say itContestedAlso on memoryBlue
- Combines human judgment with AI/tech at scale“Full pipelines: human judgment, AI scale, every task to the resource built for it”capabilitySectionsame claim 50%same territory 50%Anyone could say itContestedAlso on memoryBlue
- Thousands of client companies served“1,600+ companies served”proofSectionsame claim 50%same territory 50%Copyable with effortContestedAlso on memoryBlue
- Two decades of experience in business“18+ years of outbound”proofSectionsame claim 50%same territory 100%Copyable with effortContestedAlso on memoryBlue
- Industry award for best program“Named Best Program of the Year at a major industry analyst conference”proofBodysame claim 50%same territory 100%Copyable with effortnot a buying criterionContestedAlso on Obagi
- Appointment setting executed with orchestrated coordination“Outsourced appointment setting, conducted like an orchestra.”qualityHerosame claim 0%same territory 50%Anyone could say itnot a buying criterionUnique for now
- Booking qualified B2B meetings since 2008“booking qualified meetings for B2B closers since 2008”proofHerosame claim 0%same territory 100%Copyable with effortUnique and owned
- Only agency with an in-house sales team“The only agency with sales inside.”categoryHerosame claim 0%same territory 50%Copyable with effortUnique and owned
- Sales and marketing run as one aligned motion“When sales and marketing play the same tune, the market listens.”outcomeHerosame claim 0%same territory 0%Copyable with effortUnique and owned
- $500K pipeline for Bevi in one quarter“$500K pipeline for Bevi in one quarter”proofSectionsame claim 0%same territory 50%Copyable with effortUnique and owned
- 1,100 customers and $50M sales for Srixon“1,100 new customers won for Srixon, $50M in total sales over the engagement”proofSectionsame claim 0%same territory 50%Copyable with effortUnique and owned
- 10,000+ meetings booked for a single client“10,000+ meetings for one client”proofSectionsame claim 0%same territory 50%Copyable with effortUnique and owned
- 100 new customers in first 90 days for client“100 new customers in ACV Auctions' first 90 days”proofSectionsame claim 0%same territory 50%Copyable with effortUnique and owned
- 95 C-level meetings for Adobe in 30 days“95 C-level meetings for Adobe in under 30 days”proofSectionsame claim 0%same territory 50%Copyable with effortUnique and owned
- Anonymous website visitors identified and warmed pre-form“1,847 website visitors identified and named, buyers researching you quietly, spotted, matched, and warmed before they ever fill out a form”capabilitySectionsame claim 0%same territory 50%Copyable with effortUnique and owned
- Built ZoomInfo's original outbound motion“In 2008 built ZoomInfo's outbound motion, still called in today”proofSectionsame claim 0%same territory 0%Hard to copyUnique and owned
- Buying groups mapped across all channels“43 buying groups mapped, every channel watched”capabilitySectionsame claim 0%same territory 50%Copyable with effortUnique and owned
- Client keeps all assets built during engagement“Everything yours to keep”outcomeSectionsame claim 0%same territory 0%Copyable with effortUnique and owned
- Connect rates far above industry cold-call average“Connect rate up to 16%, vs industry cold average of 4.4% (Bridge Group)”proofSectionsame claim 0%same territory 50%Copyable with effortUnique and owned
- Every marketing dollar is accountable and traceable“Zero-waste marketing: every dollar accountable, meetings held, leads named, no cycle missed”outcomeSectionsame claim 0%same territory 0%Anyone could say itUnique for now
- In-house SDR hiring is costly and high-turnover“$154K all-in cost per in-house sales hire”proofSectionsame claim 0%same territory 50%Anyone could say itUnique for now
- Meetings are held, not merely booked“Qualified meetings. Held, not just booked.”qualitySectionsame claim 0%same territory 50%Copyable with effortUnique and owned
- Named-CEO testimonial praising our practices“"They are firing on every best practice for running a sales development team." – Henry Schuck, CEO & Founder, ZoomInfo”proofSectionsame claim 0%same territory 50%Anyone could say itnot a buying criterionUnique for now
- Persona-level sales playbook of proven messaging“Sales Playbook: the messages that worked, by persona”capabilitySectionsame claim 0%same territory 50%Anyone could say itUnique for now
- Program launches in under 30 days“Live in <30 days”qualitySectionsame claim 0%same territory 50%Copyable with effortUnique and owned
- Proprietary scoring/intelligence model delivered to client“PlayIQ Score: the trained intelligence model, complete”capabilitySectionsame claim 0%same territory 50%Copyable with effortnot a buying criterionUnique and owned
- Published flat starting price per month“From $5,250/mo”qualitySectionsame claim 0%same territory 50%Copyable with effortUnique and owned
- Sourced, scored and segmented prospect lists“Prospect Lists: every contact sourced, scored, segmented”capabilitySectionsame claim 0%same territory 50%Anyone could say itUnique for now
- Thousands of campaigns delivered“4,800+ campaigns delivered”proofSectionsame claim 0%same territory 50%Copyable with effortnot a buying criterionUnique and owned
- Trusted by teams that hit quota“Trusted by teams that hit their number”proofSectionsame claim 0%same territory 50%Anyone could say itnot a buying criterionUnique for now
- We cover the whole market so you only take meetings“We work every account in your market. You just take the meetings.”outcomeSectionsame claim 0%same territory 50%Copyable with effortUnique and owned
- Most B2B budget is wasted in the handoff gap“Eighty percent of B2B budget dies in that gap”proofBodysame claim 0%same territory 0%Anyone could say itnot a buying criterionUnique for now
How this was calculated
Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.
AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.
How the score is built
| Category | Weight | Yours | What a high score means |
|---|---|---|---|
Messaging Category framing, who it is for, and the outcome promised | 30% | 31 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
Claims Attribute and benefit claims — speed, ease, quality, ROI | 30% | 50 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
Features Capabilities and functions the page lists | 15% | 50 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
Proof The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges | 10% | 39 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
Structure Section order, navigation, CTA language and placement | 10% | n/a | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
Visual Palette family, imagery style, layout patterns | 5% | 61 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |
Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.
What we compared (3 pages read)
What it cannot tell you
The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.
Your highest-impact changes
- 1Table stakesYour hero copy says “booking qualified meetings for B2B closers since 2008”.
memoryBlue and Obagi all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
- 2Table stakesYour section copy says “18+ years of outbound”.
Keep the fact, lose the position: memoryBlue and Obagi all say it too, and your section is spending its first impression on the same territory as theirs.
- 3Table stakesYour body copy says “Named Best Program of the Year at a major industry analyst conference”.
This is the set's common ground — memoryBlue and Obagi all say it too. It will not set you apart wherever it sits, and in the body it costs you the one place a distinctive claim would be read.
The only way to know if it matters.
This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.







