Sameness Index · 3 sites compared

Your page scores 43 out of 100 for sameness against the 2 competitors you named.

https://alleyoop.io/

01

Your verdict

43
Sameness · vs 2 named
How is this calculated?

Your page is half shared.

About half of what your page says, memoryBlue also says. You're the least same of the 9 Marketing agencies sites scored (category avg 60).

Benchmarked against Marketing agencies (the category you chose).
Sameness Index on a 0 to 100 scale, from distinctive at 0 to interchangeable at 100. This page scores 43. memoryBlue scores 49. Obagi scores 14. The category avg is 60.

Each named site is scored the same way, against the other 2 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.

  1. Less same than average

    The average Marketing agencies category leader scores 60; you scored 43.

    You are 17 points less same than the average Marketing agencies category leader.

  2. Closest overlap: memoryBlue

    Of the 2 sites you named, memoryBlue echoes the most of what your page says. Scored the same way against the rest of the set, memoryBlue sits at 49.

    memoryBlue is the competitor you sound most like.

  3. Room to own more

    51% of your claim space is ownable: unique, relevant, and hard to copy.

    51% is ownable, and every claim you own already leads.

Do this first

Three changes worth testing first.

Chosen by rule from the comparison with memoryBlue and Obagi: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.

  1. booking qualified meetings for B2B closers since 2008

    memoryBlue and Obagi all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

    Table stakes
    Most of the set says this too.
  2. 18+ years of outbound

    Keep the fact, lose the position: memoryBlue and Obagi all say it too, and your section is spending its first impression on the same territory as theirs.

    Table stakes
    Most of the set says this too.

Try these changes, then test them with real buyers.

This measures overlap. Whether buyers notice is a different question, and only they can answer it.

02

What you can own

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

51% of your page’s claim space is yours to keep.

51%Yours to keep27%Unique but weak22%A competitor says it too
Why this is not 100 minus the Sameness Index

The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.

Already leading with · 17

  1. Booking qualified B2B meetings since 2008

    booking qualified meetings for B2B closers since 2008

  2. Only agency with an in-house sales team

    The only agency with sales inside.

  3. Sales and marketing run as one aligned motion

    When sales and marketing play the same tune, the market listens.

  4. Built ZoomInfo's original outbound motion

    In 2008 built ZoomInfo's outbound motion, still called in today

  5. $500K pipeline for Bevi in one quarter

    $500K pipeline for Bevi in one quarter

  6. 1,100 customers and $50M sales for Srixon

    1,100 new customers won for Srixon, $50M in total sales over the engagement

  7. 10,000+ meetings booked for a single client

    10,000+ meetings for one client

  8. 100 new customers in first 90 days for client

    100 new customers in ACV Auctions' first 90 days

  9. 95 C-level meetings for Adobe in 30 days

    95 C-level meetings for Adobe in under 30 days

  10. Anonymous website visitors identified and warmed pre-form

    1,847 website visitors identified and named, buyers researching you quietly, spotted, matched, and warmed before they ever fill out a form

  11. Buying groups mapped across all channels

    43 buying groups mapped, every channel watched

  12. Client keeps all assets built during engagement

    Everything yours to keep

  13. Connect rates far above industry cold-call average

    Connect rate up to 16%, vs industry cold average of 4.4% (Bridge Group)

  14. Meetings are held, not merely booked

    Qualified meetings. Held, not just booked.

  15. Program launches in under 30 days

    Live in <30 days

  16. Published flat starting price per month

    From $5,250/mo

  17. We cover the whole market so you only take meetings

    We work every account in your market. You just take the meetings.

Buried in body copy · 0

Nothing buried. Every claim you own is already above body copy.

03

Where you blend in

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

  • Commodity · 100%Table stakesHero
    long track record and years in business
    • booking qualified meetings for B2B closers since 2008
    • 18+ years of outbound

    You say this 2 different ways.

    memoryBlue and Obagi all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.

    They say
    • memoryBlue20+ Years in business
    • Obagi35 YEARS OF EXPERTISE
  • Contested · 50%SharpenHero
    coordinated multi-channel outreach execution
    • Outsourced appointment setting, conducted like an orchestra.
    • Full pipelines: human judgment, AI scale, every task to the resource built for it

    You say this 2 different ways.

    memoryBlue is on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

    They say
    • memoryBlueWe combine expert strategy, cutting-edge technology and world-class training to help our customers build pipeline and close deals
  • Contested · 50%SharpenHero
    experienced senior reps and talent development
    • Senior reps on your market, with the data and playbooks already built

    Shared with memoryBlue. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.

    They say
    • memoryBlueSales: SDR and BDR services with vertical expertise
  • Contested · 50%SharpenHero
    generates pipeline and revenue, not just meetings
    • Every conversation, compounding into revenue.
    • Qualified meetings. Held, not just booked.
    • We work every account in your market. You just take the meetings.

    You say this 3 different ways.

    Contested ground: memoryBlue claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match.

    They say
    • memoryBlueWe Don't Just Book Meetings. We Build Revenue.
  • Contested · 50%KeepHero
    outsourced SDR/lead generation provider
    • The only agency with sales inside.
    • Alleyoop is an outsourced SDR team.

    You say this 2 different ways.

    memoryBlue say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

    They say
    • memoryBluememoryBlue has established a reputation as a trusted B2B lead generation company
  • Contested · 50%SharpenSection
    data, targeting and messaging assets delivered
    • 1,847 website visitors identified and named, buyers researching you quietly, spotted, matched, and warmed before they ever fill out a form
    • 43 buying groups mapped, every channel watched
    • PlayIQ Score: the trained intelligence model, complete
    • Sales Playbook: the messages that worked, by persona
    • Prospect Lists: every contact sourced, scored, segmented

    You say this 5 different ways.

    Across 5 of your lines: Shared with memoryBlue. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • memoryBlueWe'll work with your team to break down your current sales strategy
  • Contested · 50%SharpenSection
    fast launch and fast market expansion
    • Live in <30 days

    Section-level, and shared: memoryBlue is on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • memoryBlueso you can expand into new markets and regions quickly
  • Contested · 50%SharpenSection
    large volume of customers and campaigns
    • 4,800+ campaigns delivered
    • 1,600+ companies served

    You say this 2 different ways.

    Across 2 of your lines: memoryBlue is on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

    They say
    • memoryBlue3,000+ Clients served
  • Contested · 50%SharpenSection
    named customers and testimonials as proof
    • "They are firing on every best practice for running a sales development team." – Henry Schuck, CEO & Founder, ZoomInfo
    • Trusted by teams that hit their number

    You say this 2 different ways.

    Across 2 of your lines: Contested ground: Obagi claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • ObagiTRUSTED BY PHYSICIANS
  • Contested · 50%SharpenSection
    quantified client results as proof
    • $500K pipeline for Bevi in one quarter
    • 1,100 new customers won for Srixon, $50M in total sales over the engagement
    • 10,000+ meetings for one client
    • 100 new customers in ACV Auctions' first 90 days
    • 95 C-level meetings for Adobe in under 30 days
    • Connect rate up to 16%, vs industry cold average of 4.4% (Bridge Group)

    You say this 6 different ways.

    Across 6 of your lines: Obagi is on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • Obagi100% of participants showed visible improvement in fine lines
  • Contested · 50%SharpenSection
    transparent, lower cost than in-house team
    • From $5,250/mo
    • $154K all-in cost per in-house sales hire

    You say this 2 different ways.

    Across 2 of your lines: Contested ground: memoryBlue claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • memoryBlueat a fraction of the cost of building an in-house SDR team
04

Claim-by-claim evidence

Every claim on your page (34)
What the columns mean
Claim
The grouped claim, then your exact line beneath it.
Type
What kind of claim it is: category, segment, outcome, capability, quality or proof.
Placement
Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
Same claim
Share of the competitors making this exact claim. Drives ownership and ownable share.
Same territory
Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
Sayability
Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
Relevant
Whether buyers decide on this. A unique claim nobody buys on is not ownable.
Ownership
Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.

Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.

  • Experienced senior reps with market-specific expertise
    Senior reps on your market, with the data and playbooks already built
    qualityHerosame claim 50%same territory 50%Anyone could say it
    Contested
    Also on memoryBlue
  • Outbound activity converts into revenue, not just meetings
    Every conversation, compounding into revenue.
    outcomeHerosame claim 50%same territory 50%Anyone could say it
    Contested
    Also on memoryBlue
  • We are an outsourced SDR/lead generation provider
    Alleyoop is an outsourced SDR team.
    categoryHerosame claim 50%same territory 50%Anyone could say it
    Contested
    Also on memoryBlue
  • Combines human judgment with AI/tech at scale
    Full pipelines: human judgment, AI scale, every task to the resource built for it
    capabilitySectionsame claim 50%same territory 50%Anyone could say it
    Contested
    Also on memoryBlue
  • Thousands of client companies served
    1,600+ companies served
    proofSectionsame claim 50%same territory 50%Copyable with effort
    Contested
    Also on memoryBlue
  • Two decades of experience in business
    18+ years of outbound
    proofSectionsame claim 50%same territory 100%Copyable with effort
    Contested
    Also on memoryBlue
  • Industry award for best program
    Named Best Program of the Year at a major industry analyst conference
    proofBodysame claim 50%same territory 100%Copyable with effortnot a buying criterion
    Contested
    Also on Obagi
  • Appointment setting executed with orchestrated coordination
    Outsourced appointment setting, conducted like an orchestra.
    qualityHerosame claim 0%same territory 50%Anyone could say itnot a buying criterion
    Unique for now
  • Booking qualified B2B meetings since 2008
    booking qualified meetings for B2B closers since 2008
    proofHerosame claim 0%same territory 100%Copyable with effort
    Unique and owned
  • Only agency with an in-house sales team
    The only agency with sales inside.
    categoryHerosame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • Sales and marketing run as one aligned motion
    When sales and marketing play the same tune, the market listens.
    outcomeHerosame claim 0%same territory 0%Copyable with effort
    Unique and owned
  • $500K pipeline for Bevi in one quarter
    $500K pipeline for Bevi in one quarter
    proofSectionsame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • 1,100 customers and $50M sales for Srixon
    1,100 new customers won for Srixon, $50M in total sales over the engagement
    proofSectionsame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • 10,000+ meetings booked for a single client
    10,000+ meetings for one client
    proofSectionsame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • 100 new customers in first 90 days for client
    100 new customers in ACV Auctions' first 90 days
    proofSectionsame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • 95 C-level meetings for Adobe in 30 days
    95 C-level meetings for Adobe in under 30 days
    proofSectionsame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • Anonymous website visitors identified and warmed pre-form
    1,847 website visitors identified and named, buyers researching you quietly, spotted, matched, and warmed before they ever fill out a form
    capabilitySectionsame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • Built ZoomInfo's original outbound motion
    In 2008 built ZoomInfo's outbound motion, still called in today
    proofSectionsame claim 0%same territory 0%Hard to copy
    Unique and owned
  • Buying groups mapped across all channels
    43 buying groups mapped, every channel watched
    capabilitySectionsame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • Client keeps all assets built during engagement
    Everything yours to keep
    outcomeSectionsame claim 0%same territory 0%Copyable with effort
    Unique and owned
  • Connect rates far above industry cold-call average
    Connect rate up to 16%, vs industry cold average of 4.4% (Bridge Group)
    proofSectionsame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • Every marketing dollar is accountable and traceable
    Zero-waste marketing: every dollar accountable, meetings held, leads named, no cycle missed
    outcomeSectionsame claim 0%same territory 0%Anyone could say it
    Unique for now
  • In-house SDR hiring is costly and high-turnover
    $154K all-in cost per in-house sales hire
    proofSectionsame claim 0%same territory 50%Anyone could say it
    Unique for now
  • Meetings are held, not merely booked
    Qualified meetings. Held, not just booked.
    qualitySectionsame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • Named-CEO testimonial praising our practices
    "They are firing on every best practice for running a sales development team." – Henry Schuck, CEO & Founder, ZoomInfo
    proofSectionsame claim 0%same territory 50%Anyone could say itnot a buying criterion
    Unique for now
  • Persona-level sales playbook of proven messaging
    Sales Playbook: the messages that worked, by persona
    capabilitySectionsame claim 0%same territory 50%Anyone could say it
    Unique for now
  • Program launches in under 30 days
    Live in <30 days
    qualitySectionsame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • Proprietary scoring/intelligence model delivered to client
    PlayIQ Score: the trained intelligence model, complete
    capabilitySectionsame claim 0%same territory 50%Copyable with effortnot a buying criterion
    Unique and owned
  • Published flat starting price per month
    From $5,250/mo
    qualitySectionsame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • Sourced, scored and segmented prospect lists
    Prospect Lists: every contact sourced, scored, segmented
    capabilitySectionsame claim 0%same territory 50%Anyone could say it
    Unique for now
  • Thousands of campaigns delivered
    4,800+ campaigns delivered
    proofSectionsame claim 0%same territory 50%Copyable with effortnot a buying criterion
    Unique and owned
  • Trusted by teams that hit quota
    Trusted by teams that hit their number
    proofSectionsame claim 0%same territory 50%Anyone could say itnot a buying criterion
    Unique for now
  • We cover the whole market so you only take meetings
    We work every account in your market. You just take the meetings.
    outcomeSectionsame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • Most B2B budget is wasted in the handoff gap
    Eighty percent of B2B budget dies in that gap
    proofBodysame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
05

How this was calculated

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

How the score is built
The six category scores, their weights, and what a high score in each one means
CategoryWeightYoursWhat a high score means
Messaging
Category framing, who it is for, and the outcome promised
30%31The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not.
Claims
Attribute and benefit claims — speed, ease, quality, ROI
30%50Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot.
Features
Capabilities and functions the page lists
15%50Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake.
Proof
The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges
10%39Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named.
Structure
Section order, navigation, CTA language and placement
10%n/aThe generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable.
Visual
Palette family, imagery style, layout patterns
5%61Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first.

Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.

What we compared (3 pages read)
Your page
Alleyoop
alleyoop.io
Competitor
memoryBlue
memoryblue.com
Competitor
Obagi
obagi.com
What it cannot tell you

The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.

Your highest-impact changes

  1. 1
    Table stakesYour hero copy says “booking qualified meetings for B2B closers since 2008”.

    memoryBlue and Obagi all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

  2. 2
    Table stakesYour section copy says “18+ years of outbound”.

    Keep the fact, lose the position: memoryBlue and Obagi all say it too, and your section is spending its first impression on the same territory as theirs.

  3. 3
    Table stakesYour body copy says “Named Best Program of the Year at a major industry analyst conference”.

    This is the set's common ground — memoryBlue and Obagi all say it too. It will not set you apart wherever it sits, and in the body it costs you the one place a distinctive claim would be read.

The only way to know if it matters.

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

Test it with real buyers
Trusted by
HubSpotRingCentralShopifyCognismPaddleVeeamRipplingMiro