Your page scores 45 out of 100 for sameness against the 4 competitors you named.

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

• Commodity · 100%Table stakesHero

  long experience and track record

  • “392 Years Collective staff experience”
  • “Our founders left top firms to level the playing field for small and medium-sized businesses.”

  You say this 2 different ways.

  KBKG, Source Advisors, adp.com and alliant all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.

  This is grouped wrong
  They say

  • KBKG“Former Big-4 leaders”
  • Source Advisors“For over 40 years, Source Advisors has delivered customized, comprehensive tax solutions”
  • adp.com“Helping businesses for 75 years”
  • alliant“Gain an edge with direct access to leading industry experts, policymakers, and former IRS commissioners”
• Commodity · 75%Table stakesHero

  quantified results delivered for clients

  • “0.79B+ Tax dollars claimed”
  • “78% NPS percentile”

  You say this 2 different ways.

  Common ground with KBKG, Source Advisors and alliant. Say it if buyers need it — lower on the page, where it is not the thing they read first.

  This is grouped wrong
  They say

  • KBKG“OUR CLIENTS LOVE US”
  • Source Advisors“With four decade of experience, our track record has led to billions in tax savings and mitigated risk for your clients.”
  • alliant“unlocking more than $16 billion in funding opportunities for clients nationwide”
• Commodity · 100%Table stakesSection

  work done by real human experts

  • “Get regular, reliable bookkeeping managed by real human experts.”

  KBKG, Source Advisors, adp.com and alliant make the same claim. It cannot set you apart, so it should not carry the section.

  This is grouped wrong
  They say

  • KBKG“With cutting-edge technology and the country's leading experts”
  • Source Advisors“Our team of experienced CPAs, attorneys, engineers, and technology experts helps companies save money and create cash flow with R&D tax credits”
  • adp.com“Unlimited AI potential, unlocked by the human experts at ADP”
  • alliant“Expert-Guided.”
• Commodity · 75%Table stakesSection

  finds and captures tax savings opportunities

  • “The government wants to pay you for spending on research and development. Let them.”
  • “Hire disadvantaged job-seekers. Get paid. Win-win.”
  • “Don't just file. Know you're capitalizing on every available opportunity.”

  You say this 3 different ways.

  A buyer comparing tabs sees this on KBKG, Source Advisors and alliant too (75% of the set). Yours earns nothing by repeating it up top; it can live lower down.

  This is grouped wrong
  They say

  • KBKG“we maximize tax savings”
  • Source Advisors“We can help assess your company's federal R&D tax credit opportunity and also determine any state R&D tax credit availability.”
  • alliant“Identifies and maximizes tax credits and incentives, enabling businesses to reinvest in technical talent and technology to stay competitive and grow.”
• Contested · 50%SharpenSection

  named customers and client base as proof

  • “Join over 5,000 businesses that have trusted their finances with Arvo”

  KBKG and adp.com are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

  This is grouped wrong
  They say

  • KBKG“Trusted by thousands of CPAs”
  • adp.com“Trusted by more than 1,100,000 Clients”
• Contested · 50%SharpenSection

  proprietary technology and AI power the service

  • “Our custom-built software facilitates relationships with experienced experts”

  Shared with KBKG and adp.com. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.

  This is grouped wrong
  They say

  • KBKG“Proprietary technology to maximize benefits”
  • adp.com“ADP brings data, expertise and scale to AI so you can manage your most critical tasks with precision and confidence”
• Contested · 25%SharpenHero

  category is changing; we modernize how work is done

  • “Level up your bookkeeping and tax.”
  • “between today's CPA shortage and AI rush, those things are becoming harder to find”

  You say this 2 different ways.

  alliant is on this territory too (25% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • alliant“Your growth partner.”
• Contested · 25%SharpenSection

  easy, low-effort experience for clients

  • “We solve your problems, not multiply them.”

  Shared with adp.com. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • adp.com“Experience better HR and payroll”
• Contested · 25%SharpenSection

  outsourced back-office and staffing support

  • “Get regular, reliable bookkeeping managed by real human experts.”

  Contested ground: alliant claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • alliant“Partners with CPA firms to fill critical talent and skills gaps, enabling them to streamline client work, enhance service, and scale their business.”
• Contested · 25%SharpenSection

  proactive, responsive, consultative service

  • “We check in regularly throughout the year.”
  • “We'll answer the phone (or message) when you need us.”

  You say this 2 different ways.

  Across 2 of your lines: Shared with Source Advisors. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • Source Advisors“Tax Solutions Built on Understanding, Success Built on Trust.”

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

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