Sameness Index · 4 sites compared

Your page scores 55 out of 100 for sameness against the 3 competitors you named.

https://data.reelgood.com/

01

Your verdict

55
Sameness · vs 3 named
How is this calculated?

Your page is half shared.

About half of what your page says, Fabric also says. You're less same than 205 of the 366 SaaS sites scored (SaaS avg 56).

No category benchmark matched this set.
Sameness Index on a 0 to 100 scale, from distinctive at 0 to interchangeable at 100. This page scores 55. Gracenote scores 58. Fabric scores 63. Simply.TV scores 56. The SaaS avg is 56.

Each named site is scored the same way, against the other 3 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.

  1. Less same than average

    The average SaaS site scores 56; you scored 55.

    You are 1 point less same than the average SaaS site.

  2. Closest overlap: Fabric

    Of the 3 sites you named, Fabric echoes the most of what your page says. Scored the same way against the rest of the set, Fabric sits at 63.

    Fabric is the competitor you sound most like.

  3. Room to own more

    22% of your claim space is ownable: unique, relevant, and hard to copy. 3 of those claims sit in body copy, where few readers reach them.

    22% is ownable, and 3 buried opportunities could help you stand out more.

Do this first

Three changes worth testing first.

Chosen by rule from the comparison with Gracenote, Fabric and Simply.TV: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.

  1. 25+ Countries

    Gracenote, Fabric and Simply.TV all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

    Table stakes
    Most of the set says this too.
  2. Reelgood popularity scores and audience signals. Rank and sort content rows by what's actually trending - not just what's new.

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

    Surface
    Yours alone. Test it higher up.
  3. Posters, backdrops, and key art in multiple sizes and aspect ratios. Ready to drop into carousels, hero banners, and detail pages - no manual resizing or…

    A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.

    Surface
    Yours alone. Test it higher up.

Try these changes, then test them with real buyers.

This measures overlap. Whether buyers notice is a different question, and only they can answer it.

02

What you can own

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

22% of your page’s claim space is yours to keep.

22%Yours to keep24%Unique but weak54%A competitor says it too
Why this is not 100 minus the Sameness Index

The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.

Already leading with · 4

  1. Multi-year historical availability window data

    7+ years of where titles have been - when they arrived, when they left, and where they went next.

  2. Proprietary AI matching trained on user data

    Powered by Reelgood Matching AI, trained over 8 years by over 100M real users

  3. Real-time where-to-watch availability, continuously updated

    Where every title is available right now, across every platform in every market. Updated continuously.

  4. Single unified dataset across platforms and titles

    One dataset. Every platform. Every title. Real time.

Buried in body copy · 3

  1. Popularity/trending scores for ranking content

    Reelgood popularity scores and audience signals. Rank and sort content rows by what's actually trending - not just what's new.

  2. Production-ready artwork in multiple sizes

    Posters, backdrops, and key art in multiple sizes and aspect ratios. Ready to drop into carousels, hero banners, and detail pages - no manual resizing or…

  3. Programmatic themed content rows/curation

    Build rows like 'Slow Burn Thrillers', '90s Cult Classics', or 'Award-Winning Docs' programmatically - not manually.

03

Where you blend in

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

  • Commodity · 100%Table stakesHero
    broad catalog, platform and geographic coverage
    • 25+ Countries
    • 300+ Platforms
    • 4M+ Titles Tracked

    You say this 3 different ways.

    Gracenote, Fabric and Simply.TV all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.

    They say
    • GracenoteChannels and catalogs coverage
    • FabricDelivers movie and TV metadata, video and imagery metadata, trailers, celebrity metadata, and cross-platform availability data through a single REST API
    • Simply.TVGlobal reach: Supporting 300+ platforms worldwide, tailored to diverse markets and industries
  • Commodity · 100%KeepHero
    metadata layer for the entertainment industry
    • The data layer powering licensing decisions, competitive strategy, and content discovery for the streaming industry.

    Gracenote, Fabric and Simply.TV all say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

    They say
    • GracenoteOur entertainment metadata and IDs power the entertainment ecosystem, from creation to consumption
    • FabricData, Metadata and Operations Software for Media Companies
    • Simply.TVComprehensive metadata service optimizing streaming platform user experiences
  • Commodity · 67%Table stakesSection
    AI-powered matching and enrichment automation
    • Powered by Reelgood Matching AI, trained over 8 years by over 100M real users

    Common ground with Gracenote and Fabric. Say it if buyers need it — lower on the page, where it is not the thing they read first. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • GracenoteGracenote's Content Tools allow look-up access to Gracenote's video metadata and support registration and optimization of program metadata
    • FabricEvery product line exposes an MCP server with OAuth-governed access
  • Commodity · 67%Table stakesSection
    competitive and market intelligence insights
    • Catalog size, genre positioning, content exclusivity, and strategic shifts across every major streaming platform.

    Gracenote and Fabric make the same claim (67% of the set). It cannot set you apart, so it should not carry the section.

    They say
    • GracenoteGracenote Content Analytics empowers data-driven decisioning using analysis and insights about TV shows and movies
    • FabricGoverned natural-language access to 1.5B+ market data points across 1,000+ platforms and 249 countries
  • Commodity · 67%Table stakesSection
    highest metadata accuracy and cleanliness
    • The world's most accurate streaming metadata is ready for you.
    • No Duplicate or Stale Metadata (vs competitors)

    You say this 2 different ways.

    A buyer comparing tabs sees this on Fabric and Simply.TV too (67% of the set). Yours earns nothing by repeating it up top; it can live lower down.

    They say
    • FabricMedia organizations don't fail because of bad content. They fail because of fragmented data, disconnected systems, and decisions made without a complete…
    • Simply.TVPowered by advanced systems and processes to deliver unmatched metadata accuracy and scalability
  • Commodity · 67%Table stakesSection
    integrates with existing systems and flexible delivery
    • Seamless Integration with Any System (vs competitors)

    Fabric and Simply.TV got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.

    They say
    • FabricBuilt API-first and fully EIDR-compatible
    • Simply.TVSeamless integration: Customized data feeds for any platform, accelerating time to market while reducing technical and operational complexity
  • Commodity · 67%Table stakesSection
    named customers and testimonials as proof
    • Trusted by the World's Leading Companies

    Shared with Gracenote and Fabric, 67% of the set. True of you, true of them — which is exactly why it will not decide anything.

    They say
    • GracenoteTrusted by leading entertainment companies
    • FabricTrusted by the biggest and brightest names in entertainment
  • Commodity · 67%Table stakesSection
    rich structured taxonomy and analytics-ready metadata
    • 50+ genres, 250+ tags (sub-genres), production companies, ratings, and Reelgood popularity scores - all canonicalized.

    Nothing wrong with the claim; Gracenote and Simply.TV just make it as well. Treat it as the price of entry and spend the prominent space elsewhere.

    They say
    • GracenoteEnhance your content with descriptive metadata
    • Simply.TVGet structured, consistent high-quality metadata for data science, measurement, and performance insights—purposefully designed for analytics
  • Contested · 33%SharpenSection
    better, faster data-driven decisions
    • Know what's available, what's in demand, and where the gaps are - before anyone else.

    Fabric is on this territory too (33% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • FabricEnables smarter planning, faster execution, and data-driven decision-making across the entertainment lifecycle
  • Contested · 33%SharpenSection
    fast to deploy, live in days
    • Live in days, not months.

    Shared with Simply.TV. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • Simply.TVThrough cutting-edge metadata and groundbreaking solutions
  • Contested · 33%SharpenSection
    historical data depth over multiple years
    • 7+ years of where titles have been - when they arrived, when they left, and where they went next.

    Contested ground: Fabric claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • FabricBuilt on 30+ Years of Industry Expertise
  • Contested · 33%SharpenSection
    real-time, continuously updated availability data
    • Where every title is available right now, across every platform in every market. Updated continuously.

    Section-level, and shared: Shared with Fabric. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • FabricDelivers real-time visibility across resources, workflows, orders, and transmission
  • Contested · 33%SharpenSection
    single unified source of truth for content data
    • One dataset. Every platform. Every title. Real time.
    • Everything you need to build beautiful content experiences.

    You say this 2 different ways.

    Across 2 of your lines: Shared with Fabric. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • FabricFabric delivers end-to-end data and operations solutions that connect content creation, media operations, metadata, and market intelligence — from production…
04

Claim-by-claim evidence

Every claim on your page (25)
What the columns mean
Claim
The grouped claim, then your exact line beneath it.
Type
What kind of claim it is: category, segment, outcome, capability, quality or proof.
Placement
Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
Same claim
Share of the competitors making this exact claim. Drives ownership and ownable share.
Same territory
Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
Sayability
Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
Relevant
Whether buyers decide on this. A unique claim nobody buys on is not ownable.
Ownership
Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.

Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.

  • Metadata layer powering the entertainment industry
    The data layer powering licensing decisions, competitive strategy, and content discovery for the streaming industry.
    categoryHerosame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on Gracenote, Fabric, Simply.TV
  • Trusted by leading entertainment companies
    Trusted by the World's Leading Companies
    proofSectionsame claim 67%same territory 67%Anyone could say itnot a buying criterion
    Commodity
    Also on Gracenote, Fabric
  • Broad multi-country geographic coverage
    25+ Countries
    proofHerosame claim 33%same territory 100%Copyable with effort
    Contested
    Also on Gracenote
  • Coverage across 300+ streaming platforms
    300+ Platforms
    proofHerosame claim 33%same territory 100%Copyable with effort
    Contested
    Also on Simply.TV
  • Massive title/catalog coverage volume
    4M+ Titles Tracked
    proofHerosame claim 33%same territory 100%Copyable with effort
    Contested
    Also on Gracenote
  • Competitive intelligence on rival platform catalogs
    Catalog size, genre positioning, content exclusivity, and strategic shifts across every major streaming platform.
    capabilitySectionsame claim 33%same territory 67%Copyable with effort
    Contested
    Also on Gracenote
  • Integrates seamlessly with any system
    Seamless Integration with Any System (vs competitors)
    qualitySectionsame claim 33%same territory 67%Anyone could say it
    Contested
    Also on Simply.TV
  • Most accurate metadata in the industry
    The world's most accurate streaming metadata is ready for you.
    qualitySectionsame claim 33%same territory 67%Anyone could say it
    Contested
    Also on Simply.TV
  • Rich canonicalized taxonomy: genres, tags, ratings
    50+ genres, 250+ tags (sub-genres), production companies, ratings, and Reelgood popularity scores - all canonicalized.
    capabilitySectionsame claim 33%same territory 67%Copyable with effort
    Contested
    Also on Gracenote
  • Flexible delivery: files, APIs, no rate limits
    S3 Delivery, updated up to twice a day. No rate limits, no integration headaches - just files ready to ingest. Standard APIs available as well.
    capabilityBodysame claim 33%same territory 67%Copyable with effort
    Contested
    Also on Fabric
  • ID mapping to your existing title identifiers
    Reelgood Matching AI maps to your existing title IDs so your current pipelines just work.
    capabilityBodysame claim 33%same territory 67%Copyable with effort
    Contested
    Also on Fabric
  • Everything needed to build content experiences
    Everything you need to build beautiful content experiences.
    outcomeSectionsame claim 0%same territory 33%Anyone could say itnot a buying criterion
    Unique for now
  • Industry awards and recognition
    Industry-Recognized for Data Accuracy and Innovation
    proofSectionsame claim 0%same territory 0%Copyable with effortnot a buying criterion
    Unique and owned
  • Live in days, not months
    Live in days, not months.
    qualitySectionsame claim 0%same territory 33%Anyone could say it
    Unique for now
  • Multi-year historical availability window data
    7+ years of where titles have been - when they arrived, when they left, and where they went next.
    capabilitySectionsame claim 0%same territory 33%Hard to copy
    Unique and owned
  • No duplicate or stale metadata
    No Duplicate or Stale Metadata (vs competitors)
    qualitySectionsame claim 0%same territory 67%Anyone could say it
    Unique for now
  • Proprietary AI matching trained on user data
    Powered by Reelgood Matching AI, trained over 8 years by over 100M real users
    proofSectionsame claim 0%same territory 67%Hard to copy
    Unique and owned
  • Real-time where-to-watch availability, continuously updated
    Where every title is available right now, across every platform in every market. Updated continuously.
    capabilitySectionsame claim 0%same territory 33%Copyable with effort
    Unique and owned
  • See market gaps and demand before competitors
    Know what's available, what's in demand, and where the gaps are - before anyone else.
    outcomeSectionsame claim 0%same territory 33%Anyone could say it
    Unique for now
  • Single unified dataset across platforms and titles
    One dataset. Every platform. Every title. Real time.
    capabilitySectionsame claim 0%same territory 33%Copyable with effort
    Unique and owned
  • Multiple description lengths per title
    Short, medium, and long descriptions per title. Use the right length for the right surface.
    capabilityBodysame claim 0%same territory 67%Copyable with effortnot a buying criterion
    Unique and owned
  • Popularity/trending scores for ranking content
    Reelgood popularity scores and audience signals. Rank and sort content rows by what's actually trending - not just what's new.
    capabilityBodysame claim 0%same territory 67%Copyable with effort
    Unique and owned
  • Production-ready artwork in multiple sizes
    Posters, backdrops, and key art in multiple sizes and aspect ratios. Ready to drop into carousels, hero banners, and detail pages - no manual resizing or…
    capabilityBodysame claim 0%same territory 67%Copyable with effort
    Unique and owned
  • Programmatic themed content rows/curation
    Build rows like 'Slow Burn Thrillers', '90s Cult Classics', or 'Award-Winning Docs' programmatically - not manually.
    capabilityBodysame claim 0%same territory 67%Copyable with effort
    Unique and owned
  • Proprietary availability database behind visualizations
    Every visualization above is generated from Reelgood's proprietary availability database - covering 4M+ titles across 300+ platforms.
    proofBodysame claim 0%same territory 33%Copyable with effortnot a buying criterion
    Unique and owned
05

How this was calculated

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

How the score is built
The six category scores, their weights, and what a high score in each one means
CategoryWeightYoursWhat a high score means
Messaging
Category framing, who it is for, and the outcome promised
30%64The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not.
Claims
Attribute and benefit claims — speed, ease, quality, ROI
30%58Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot.
Features
Capabilities and functions the page lists
15%52Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake.
Proof
The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges
10%22Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named.
Structure
Section order, navigation, CTA language and placement
10%49The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable.
Visual
Palette family, imagery style, layout patterns
5%64Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first.

Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.

What we compared (4 pages read)
Your page
Reelgood
data.reelgood.com
Competitor
Gracenote
gracenote.com
Competitor
Fabric
fabricdata.com
Competitor
Simply.TV
simply.tv
What it cannot tell you

The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.

Your highest-impact changes

  1. 1
    Table stakesYour hero copy says “25+ Countries”.

    Gracenote, Fabric and Simply.TV all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

  2. 2
    Table stakesYour hero copy says “300+ Platforms”.

    Keep the fact, lose the position: gracenote, Fabric and Simply.TV all say it too, and your hero is spending its first impression on the same territory as theirs.

  3. 3
    Table stakesYour hero copy says “4M+ Titles Tracked”.

    This is the set's common ground — Gracenote, Fabric and Simply.TV all say it too. It will not set you apart wherever it sits, and in the hero it costs you the one place a distinctive claim would be read.

  4. 4
    Table stakesYour section copy says “Catalog size, genre positioning, content exclusivity, and strategic shifts across every major streaming platf…”.

    A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.

  5. 5
    Table stakesYour section copy says “Seamless Integration with Any System (vs competitors)”.

    True of you and true of them: Fabric and Simply.TV say it too (67% of the set). That is why it decides nothing, and why the section is the wrong place to spend it.

  6. 6
    Table stakesYour section copy says “The world's most accurate streaming metadata is ready for you.”.

    In the section: Keep the fact, lose the position: fabric and Simply.TV say it too (67% of the set), and your section is spending its first impression on the same territory as theirs.

  7. 7
    Table stakesYour section copy says “50+ genres, 250+ tags (sub-genres), production companies, ratings, and Reelgood popularity scores - all canon…”.

    In the section: Gracenote and Simply.TV say it too (67% of the set). Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

  8. 8
    Table stakesYour section copy says “Trusted by the World's Leading Companies”.

    In the section: This is the set's common ground — Gracenote and Fabric say it too (67% of the set). It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.

  9. 9
    Surface“Reelgood popularity scores and audience signals. Rank and sort content rows by what's actually trending - not…” is yours alone, and buyers weigh it.

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

  10. 10
    Surface“Posters, backdrops, and key art in multiple sizes and aspect ratios. Ready to drop into carousels, hero banne…” is yours alone, and buyers weigh it.

    A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.

  11. 11
    Surface“Build rows like 'Slow Burn Thrillers', '90s Cult Classics', or 'Award-Winning Docs' programmatically - not ma…” is yours alone, and buyers weigh it.

    No competitor page makes this claim. Today it is in body copy; it is a candidate for the space the table-stakes lines are taking.

The only way to know if it matters.

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

Test it with real buyers
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