Your verdict
Your page is interchangeable.
Put your page next to Epassi and a buyer would struggle to tell them apart. You're less same than 18 of the 366 SaaS sites scored (SaaS avg 56).
Each named site is scored the same way, against the other 2 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.
More same than average
The average SaaS site scores 56; you scored 77.
You are 21 points more same than the average SaaS site.
Closest overlap: Epassi
Of the 2 sites you named, Epassi echoes the most of what your page says: 80% of it, weighted by placement. Scored the same way you were, against the rest of the set, Epassi's own Sameness Index is 68. Those are different measures: the first is overlap with your page, the second is how same Epassi's whole page is.
Epassi is the competitor you sound most like.
Room to own more
12% of your claim space is ownable: unique, relevant, and hard to copy.
12% is ownable, and every claim you own already leads.
Three changes worth testing first.
Chosen by rule from the comparison with Wellhub and Epassi: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.
- “Ein Corporate Benefit mit Wirkung”
Wellhub and Epassi all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
Table stakesMost of the set says this too. - “Eine flexible Mitgliedschaft, unlimitierter Zugang zu 16.000 Partnern”
Keep the fact, lose the position: wellhub and Epassi all say it too, and your hero is spending its first impression on the same territory as theirs.
Table stakesMost of the set says this too.
Try these changes, then test them with real buyers.
This measures overlap. Whether buyers notice is a different question, and only they can answer it.
What you can own
Claims only you make, that buyers weigh, and that competitors can’t easily copy.
12% of your page’s claim space is yours to keep.
Why this is not 100 minus the Sameness Index
The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.
Already leading with · 2
- Employees get unlimited access to partners
“Mitarbeitende erhalten unbegrenzten Zugang zu tausenden hochwertigen Sport- und Wellnesspartnern”
- Integrates with existing HR systems
“Nahtlose Anbindung an bestehende HR-Systeme”
Buried in body copy · 0
Nothing buried. Every claim you own is already above body copy.
Where you blend in
Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.
- Commodity · 100%Table stakesHeroimproves employee health and wellbeing
- “Ein Corporate Benefit mit Wirkung”
- “Halte deine Belegschaft gesund und motiviert”
- “Die Arbeitgebermarke stärken, die Mitarbeiterbindung erhöhen und die Fehlzeiten senken”
You say this 3 different ways.
Wellhub and Epassi all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.
They say- Wellhub“Fördert nachweislich gesündere Unternehmen”
- Epassi“Wer in das Wellbeing seines Teams investiert, gewinnt: gesündere Mitarbeitende, eine stärkere Bindung und eine attraktivere Arbeitgebermarke”
- Commodity · 100%Table stakesHerolarge network of partner venues and offers
- “Eine flexible Mitgliedschaft, unlimitierter Zugang zu 16.000 Partnern”
- “mit nur einer einzigen Mitgliedschaft”
- “Riesiges Vor-Ort-Netzwerk in Stadt oder Land in DE & AT”
You say this 3 different ways.
Common ground with Wellhub and Epassi. Say it if buyers need it — lower on the page, where it is not the thing they read first.
They say- Wellhub“Mehr als 13.000 Wellbeing-Angebote in Deutschland”
- Epassi“Mit nur einer Mitgliedschaft bundesweit Zugang zum vielfältigen Netzwerk aus Sport- und Wellbeing-Partnern”
- Commodity · 100%Table stakesHeroon-site and digital/online offering
- “Vor Ort und Online”
- “Über 6.500 flexible Onlinekurse für Bewegung, Ernährung & Meditation”
You say this 2 different ways.
Wellhub and Epassi make the same claim. It cannot set you apart, so it should not carry the hero.
They say- Wellhub“Unterstützt Mitarbeitende bei der Arbeit, zu Hause und auch unterwegs”
- Epassi“Mit Epassi Sports findest du dein passendes Angebot auch online! Für volle Flexibilität, eine bessere Work-Life-Balance und ganz viel Spaß”
- Commodity · 100%Table stakesHerounlimited or flexible access for employees
- “Mitarbeitende erhalten unbegrenzten Zugang zu tausenden hochwertigen Sport- und Wellnesspartnern”
A buyer comparing tabs sees this on Wellhub and Epassi. Yours earns nothing by repeating it up top; it can live lower down. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Wellhub“Pakete können jederzeit pausiert oder upgegradet werden”
- Epassi“Ob Arbeit, Dienstreise, Wochenende oder Urlaub – du kannst überall und zu jeder Zeit fit und gesund bleiben”
- Commodity · 100%KeepSectionapp with tracking, challenges and personalized guidance
- “Die Wellpass-App – die Gesundheit in der Hand”
Wellhub and Epassi all say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.
They say- Wellhub“Mitarbeitende zahlen ein monatliches Abo und erhalten über unsere App Zugang zu unseren Wellbeing-Angeboten”
- Epassi“Schrittwettbewerb: Step by Step zum gemeinsamen Erfolg. Teambuilding, Spaß und einfach mehr Bewegung im Alltag garantiert”
- Commodity · 100%Table stakesSectionlow admin effort and fast, simple setup
- “Reduziert euren administrativen Aufwand auf ein absolutes Minimum”
Wellhub and Epassi got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.
They say- Wellhub“Unternehmen zahlen je nach Größe einen jährlichen Beitrag und können den Benefit innerhalb von 30 Tagen einführen”
- Epassi“Du wirst persönlich beraten, erhältst ein maßgeschneidertes Angebot und deine Mitarbeitenden können sofort loslegen – bei minimalem Verwaltungsaufwand für dich”
- Commodity · 100%Table stakesSectionwide variety of activity types for all lifestyles
- “Fitness, Yoga, Klettern oder Meditation angeboten”
Shared with Wellhub and Epassi. True of you, true of them — which is exactly why it will not decide anything.
They say- Wellhub“Zugang zu Angeboten für Fitness, Achtsamkeit, mentales Wohlbefinden, Ernährung und Schlaf”
- Epassi“50+ Sportarten (Yoga, Padel, Klettern etc.)”
- Contested · 50%SharpenSectionbenefits for partner studios: members and payment
- “Mit Wellpass gewinnst du mit nur einem Vertrag über 690.000 Mitarbeitende aus über 21.000 Firmen für dein Studio”
Epassi is on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.
They say- Epassi“Als Partner profitierst du von mehr Sichtbarkeit und neuen Mitgliedern”
- Contested · 50%KeepSectionbuilt for corporate buyers
- “Speziell für Unternehmen entwickelt”
Every page has to name its category and audience, and Epassi do too. Keep the line; just do not expect it to do any differentiating.
They say- Epassi“Dein Partner für Mitarbeiter-Benefits und ganzheitliches Wellbeing”
- Contested · 50%SharpenSectionhelps attract and retain talent
- “Talente anziehen, Mitarbeitende binden und echte Wertschätzung zeigen”
Shared with Wellhub. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.
They say- Wellhub“Stärkere Arbeitgebermarke”
Claim-by-claim evidence
Every claim on your page (23)
What the columns mean
- Claim
- The grouped claim, then your exact line beneath it.
- Type
- What kind of claim it is: category, segment, outcome, capability, quality or proof.
- Placement
- Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
- Same claim
- Share of the competitors making this exact claim. Drives ownership and ownable share.
- Same territory
- Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
- Sayability
- Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
- Relevant
- Whether buyers decide on this. A unique claim nobody buys on is not ownable.
- Ownership
- Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.
Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.
Keeps the workforce healthy and motivated “Halte deine Belegschaft gesund und motiviert” | outcome | Hero | 100% | 100% | Anyone could say it | Yes | Commodity |
Offers available both on-site and online “Vor Ort und Online” | capability | Hero | 100% | 100% | Anyone could say it | Yes | Commodity |
Wide variety of sports and activity types “Fitness, Yoga, Klettern oder Meditation angeboten” | capability | Section | 100% | 100% | Anyone could say it | Yes | Commodity |
A corporate benefit that actually has impact “Ein Corporate Benefit mit Wirkung” | quality | Hero | 50% | 100% | Anyone could say it | No | Contested |
Access to 16,000+ sport and wellness partners “Eine flexible Mitgliedschaft, unlimitierter Zugang zu 16.000 Partnern” | quality | Hero | 50% | 100% | Copyable with effort | Yes | Contested |
Single membership unlocks the whole network “mit nur einer einzigen Mitgliedschaft” | capability | Hero | 50% | 100% | Anyone could say it | Yes | Contested |
App puts health tracking in employees' hands “Die Wellpass-App – die Gesundheit in der Hand” | category | Section | 50% | 100% | Anyone could say it | Yes | Contested |
Attracts talent and strengthens employer brand “Talente anziehen, Mitarbeitende binden und echte Wertschätzung zeigen” | outcome | Section | 50% | 50% | Anyone could say it | Yes | Contested |
Built specifically for companies “Speziell für Unternehmen entwickelt” | category | Section | 50% | 50% | Anyone could say it | No | Contested |
Customer quotes praising the mental/physical mixgrouping uncertain “„Durch den Mix aus Fitness und mentalen Angeboten, bietet Wellpass den Mitarbeitenden einen perfekten Ausgleich zum teilweise körperlich anstrengenden…” | proof | Section | 50% | 50% | Anyone could say it | No | Contested |
Improves retention and cuts absenteeism “Die Arbeitgebermarke stärken, die Mitarbeiterbindung erhöhen und die Fehlzeiten senken” | outcome | Section | 50% | 100% | Anyone could say it | Yes | Contested |
Large on-site network across Germany and Austria “Riesiges Vor-Ort-Netzwerk in Stadt oder Land in DE & AT” | capability | Section | 50% | 100% | Copyable with effort | Yes | Contested |
Minimal administrative effort for the employer “Reduziert euren administrativen Aufwand auf ein absolutes Minimum” | outcome | Section | 50% | 100% | Anyone could say it | Yes | Contested |
Partner studios gain access to large member base “Mit Wellpass gewinnst du mit nur einem Vertrag über 690.000 Mitarbeitende aus über 21.000 Firmen für dein Studio” | proof | Section | 50% | 50% | Copyable with effort | Yes | Contested |
Thousands of online courses on demand “Über 6.500 flexible Onlinekurse für Bewegung, Ernährung & Meditation” | capability | Section | 50% | 100% | Copyable with effort | Yes | Contested |
Challenges and workouts drive motivation “Spannende Challenges (z.B. Laufen, Schwimmen) und Workouts motivieren zusätzlich” | capability | Body | 50% | 100% | Anyone could say it | No | Contested |
Maximum flexibility anytime, anywhere “Maximale Flexibilität, jederzeit und überall” | quality | Body | 50% | 100% | Anyone could say it | Yes | Contested |
Employees get unlimited access to partners “Mitarbeitende erhalten unbegrenzten Zugang zu tausenden hochwertigen Sport- und Wellnesspartnern” | outcome | Hero | 0% | 100% | Copyable with effort | Yes | Unique and owned |
Integrates with existing HR systems “Nahtlose Anbindung an bestehende HR-Systeme” | capability | Section | 0% | 0% | Copyable with effort | Yes | Unique and owned |
Automatically measures fitness metrics and BioAge “Erfasse Kraft, Ausdauer, Flexibilität & Stoffwechsel automatisch” | capability | Body | 0% | 100% | Hard to copy | No | Unique and owned |
Customer quotes on recruiting advantage “„EGYM Wellpass ist bei den Bewerbungsgesprächen ein echter Trumpf.“ – Julia Dorfmeister” | proof | Body | 0% | 50% | Anyone could say it | No | Unique for now |
Daily personalized recommendations toward goals “Tägliche Empfehlungen helfen, persönliche Fitnessziele zuverlässig zu erreichen” | outcome | Body | 0% | 100% | Anyone could say it | No | Unique for now |
Partners also win members' family as private customers “Gewinnst über Weiterempfehlung auch deren Familienangehörige als Privatkunden” | outcome | Body | 0% | 50% | Anyone could say it | No | Unique for now |
- Keeps the workforce healthy and motivated“Halte deine Belegschaft gesund und motiviert”outcomeHerosame claim 100%same territory 100%Anyone could say itCommodityAlso on Wellhub, Epassi
- Offers available both on-site and online“Vor Ort und Online”capabilityHerosame claim 100%same territory 100%Anyone could say itCommodityAlso on Wellhub, Epassi
- Wide variety of sports and activity types“Fitness, Yoga, Klettern oder Meditation angeboten”capabilitySectionsame claim 100%same territory 100%Anyone could say itCommodityAlso on Wellhub, Epassi
- A corporate benefit that actually has impact“Ein Corporate Benefit mit Wirkung”qualityHerosame claim 50%same territory 100%Anyone could say itnot a buying criterionContestedAlso on Epassi
- Access to 16,000+ sport and wellness partners“Eine flexible Mitgliedschaft, unlimitierter Zugang zu 16.000 Partnern”qualityHerosame claim 50%same territory 100%Copyable with effortContestedAlso on Epassi
- Single membership unlocks the whole network“mit nur einer einzigen Mitgliedschaft”capabilityHerosame claim 50%same territory 100%Anyone could say itContestedAlso on Epassi
- App puts health tracking in employees' hands“Die Wellpass-App – die Gesundheit in der Hand”categorySectionsame claim 50%same territory 100%Anyone could say itContestedAlso on Wellhub
- Attracts talent and strengthens employer brand“Talente anziehen, Mitarbeitende binden und echte Wertschätzung zeigen”outcomeSectionsame claim 50%same territory 50%Anyone could say itContestedAlso on Wellhub
- Built specifically for companies“Speziell für Unternehmen entwickelt”categorySectionsame claim 50%same territory 50%Anyone could say itnot a buying criterionContestedAlso on Epassi
- Customer quotes praising the mental/physical mixgrouping uncertain“„Durch den Mix aus Fitness und mentalen Angeboten, bietet Wellpass den Mitarbeitenden einen perfekten Ausgleich zum teilweise körperlich anstrengenden…”proofSectionsame claim 50%same territory 50%Anyone could say itnot a buying criterionContestedAlso on Wellhub
- Improves retention and cuts absenteeism“Die Arbeitgebermarke stärken, die Mitarbeiterbindung erhöhen und die Fehlzeiten senken”outcomeSectionsame claim 50%same territory 100%Anyone could say itContestedAlso on Wellhub
- Large on-site network across Germany and Austria“Riesiges Vor-Ort-Netzwerk in Stadt oder Land in DE & AT”capabilitySectionsame claim 50%same territory 100%Copyable with effortContestedAlso on Epassi
- Minimal administrative effort for the employer“Reduziert euren administrativen Aufwand auf ein absolutes Minimum”outcomeSectionsame claim 50%same territory 100%Anyone could say itContestedAlso on Epassi
- Partner studios gain access to large member base“Mit Wellpass gewinnst du mit nur einem Vertrag über 690.000 Mitarbeitende aus über 21.000 Firmen für dein Studio”proofSectionsame claim 50%same territory 50%Copyable with effortContestedAlso on Epassi
- Thousands of online courses on demand“Über 6.500 flexible Onlinekurse für Bewegung, Ernährung & Meditation”capabilitySectionsame claim 50%same territory 100%Copyable with effortContestedAlso on Wellhub
- Challenges and workouts drive motivation“Spannende Challenges (z.B. Laufen, Schwimmen) und Workouts motivieren zusätzlich”capabilityBodysame claim 50%same territory 100%Anyone could say itnot a buying criterionContestedAlso on Epassi
- Maximum flexibility anytime, anywhere“Maximale Flexibilität, jederzeit und überall”qualityBodysame claim 50%same territory 100%Anyone could say itContestedAlso on Epassi
- Employees get unlimited access to partners“Mitarbeitende erhalten unbegrenzten Zugang zu tausenden hochwertigen Sport- und Wellnesspartnern”outcomeHerosame claim 0%same territory 100%Copyable with effortUnique and owned
- Integrates with existing HR systems“Nahtlose Anbindung an bestehende HR-Systeme”capabilitySectionsame claim 0%same territory 0%Copyable with effortUnique and owned
- Automatically measures fitness metrics and BioAge“Erfasse Kraft, Ausdauer, Flexibilität & Stoffwechsel automatisch”capabilityBodysame claim 0%same territory 100%Hard to copynot a buying criterionUnique and owned
- Customer quotes on recruiting advantage“„EGYM Wellpass ist bei den Bewerbungsgesprächen ein echter Trumpf.“ – Julia Dorfmeister”proofBodysame claim 0%same territory 50%Anyone could say itnot a buying criterionUnique for now
- Daily personalized recommendations toward goals“Tägliche Empfehlungen helfen, persönliche Fitnessziele zuverlässig zu erreichen”outcomeBodysame claim 0%same territory 100%Anyone could say itnot a buying criterionUnique for now
- Partners also win members' family as private customers“Gewinnst über Weiterempfehlung auch deren Familienangehörige als Privatkunden”outcomeBodysame claim 0%same territory 50%Anyone could say itnot a buying criterionUnique for now
How this was calculated
Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.
AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.
How the score is built
| Category | Weight | Yours | What a high score means |
|---|---|---|---|
Messaging Category framing, who it is for, and the outcome promised | 30% | 87 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
Claims Attribute and benefit claims — speed, ease, quality, ROI | 30% | 100 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
Features Capabilities and functions the page lists | 15% | 88 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
Proof The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges | 10% | 7 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
Structure Section order, navigation, CTA language and placement | 10% | 37 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
Visual Palette family, imagery style, layout patterns | 5% | 59 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |
Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.
What we compared (3 pages read)
What it cannot tell you
The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.
Your highest-impact changes
- 1Table stakesYour hero copy says “Ein Corporate Benefit mit Wirkung”.
Wellhub and Epassi all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
- 2Table stakesYour hero copy says “Eine flexible Mitgliedschaft, unlimitierter Zugang zu 16.000 Partnern”.
Keep the fact, lose the position: wellhub and Epassi all say it too, and your hero is spending its first impression on the same territory as theirs.
- 3Table stakesYour hero copy says “Mitarbeitende erhalten unbegrenzten Zugang zu tausenden hochwertigen Sport- und Wellnesspartnern”.
This is the set's common ground — Wellhub and Epassi all say it too. It will not set you apart wherever it sits, and in the hero it costs you the one place a distinctive claim would be read.
- 4Table stakesYour hero copy says “Halte deine Belegschaft gesund und motiviert”.
A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the hero should carry a claim they will only find here.
- 5Table stakesYour hero copy says “Vor Ort und Online”.
True of you and true of them: Wellhub and Epassi all say it too. That is why it decides nothing, and why the hero is the wrong place to spend it.
- 6Table stakesYour hero copy says “mit nur einer einzigen Mitgliedschaft”.
In the hero: Wellhub and Epassi all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
- 7Table stakesYour section copy says “Die Arbeitgebermarke stärken, die Mitarbeiterbindung erhöhen und die Fehlzeiten senken”.
In the section: True of you and true of them: Wellhub and Epassi all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.
- 8Table stakesYour section copy says “Fitness, Yoga, Klettern oder Meditation angeboten”.
In the section: Keep the fact, lose the position: wellhub and Epassi all say it too, and your section is spending its first impression on the same territory as theirs.
The only way to know if it matters.
This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.







