Sameness Index · 4 sites compared

Your page scores 69 out of 100 for sameness against the 3 competitors you named.

https://de.egym-wellpass.com/de-de

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01

Your verdict

69
Sameness · vs 3 named
How is this calculated?

Your page is mostly the same.

Most of what your page says, Epassi says too. You're less same than 62 of the 366 SaaS sites scored (SaaS avg 56).

No category benchmark matched this set.
Sameness Index on a 0 to 100 scale, from distinctive at 0 to interchangeable at 100. This page scores 69. Wellhub scores 75. Epassi scores 74. Urban Sports Club scores 80. The SaaS avg is 56.

Each named site is scored the same way, against the other 3 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.

  1. More same than average

    The average SaaS site scores 56; you scored 69.

    You are 13 points more same than the average SaaS site.

  2. Closest overlap: Epassi

    Of the 3 sites you named, Epassi echoes the most of what your page says: 82% of it, weighted by placement. Scored the same way you were, against the rest of the set, Epassi's own Sameness Index is 74. Those are different measures: the first is overlap with your page, the second is how same Epassi's whole page is.

    Epassi is the competitor you sound most like.

  3. Room to own more

    4% of your claim space is ownable: unique, relevant, and hard to copy. 1 of those claims sits in body copy, where few readers reach it.

    4% is ownable, and 1 buried opportunity could help you stand out more.

Do this first

Three changes worth testing first.

Chosen by rule from the comparison with Wellhub, Epassi and Urban Sports Club: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.

  1. “Vor Ort und Online”

    Wellhub, Epassi and Urban Sports Club all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

    Table stakes
    Most of the set says this too.
  2. “„EGYM Wellpass ist bei den Bewerbungsgesprächen ein echter Trumpf.“ – Julia Dorfmeister, Recruiterin”

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

    Surface
    Yours alone. Test it higher up.
  3. “unbegrenzten Zugang zu tausenden hochwertigen Sport- und Wellnesspartnern”

    Keep the fact, lose the position: wellhub, Epassi and Urban Sports Club all say it too, and your hero is spending its first impression on the same territory as theirs.

    Table stakes
    Most of the set says this too.

Try these changes, then test them with real buyers.

This measures overlap. Whether buyers notice is a different question, and only they can answer it.

Test it with real buyers
02

What you can own

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

4% of your page’s claim space is yours to keep.

4%Yours to keep14%Unique but weak82%A competitor says it too
Why this is not 100 minus the Sameness Index

The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.

Already leading with · 1

  1. Integrates with existing HR systems

    “Dank nahtloser Anbindung an bestehende HR-Systeme reduzieren wir euren administrativen Aufwand auf ein absolutes Minimum”

Buried in body copy · 1

  1. Customer testimonials cite recruiting advantage

    “„EGYM Wellpass ist bei den Bewerbungsgesprächen ein echter Trumpf.“ – Julia Dorfmeister, Recruiterin”

03

Where you blend in

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

  • Commodity · 100%Table stakesHero
    one membership unlocks a large partner network
    • “unbegrenzten Zugang zu tausenden hochwertigen Sport- und Wellnesspartnern”
    • “mit nur einer einzigen Mitgliedschaft”
    • “Mit Wellpass gewinnst du mit nur einem Vertrag über 690.000 Mitarbeitende aus über 21.000 Firmen für dein Studio”

    You say this 3 different ways.

    Wellhub, Epassi and Urban Sports Club all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.

    They say
    • Wellhub“Jetzt mehr als 13.000 Wellbeing-Angebote in Deutschland entdecken”
    • Epassi“Fitness Network mit Zugang zu über 16.000 Partnern deutschlandweit”
    • Urban Sports Club“Tausende Partner-Standorte in ganz Europa”
  • Commodity · 100%Table stakesHero
    wide variety of activities for every lifestyle
    • “Vor Ort und Online”
    • “Bei über 16.000 Partnern findet jedes Teammitglied exakt das Sportangebot, das perfekt zum eigenen Alltag passt”

    You say this 2 different ways.

    Common ground with Wellhub, Epassi and Urban Sports Club. Say it if buyers need it — lower on the page, where it is not the thing they read first.

    They say
    • Wellhub“Entdecke über 110.000 von beliebten Angeboten vor Ort oder auf Abruf in unserem Netzwerk”
    • Epassi“Das innovative, modulare System von Epassi Sports garantiert, dass für jedes Bedürfnis das passende Angebot dabei ist”
    • Urban Sports Club“Volle Flexibilität immer und überall – von Live-Classes über On-Demand-Videos bis hin zu Masterclasses”
  • Commodity · 100%Table stakesSection
    app gives employees control, tracking and motivation
    • “Die Wellpass-App – die Gesundheit in der Hand!”

    Wellhub, Epassi and Urban Sports Club make the same claim. It cannot set you apart, so it should not carry the section.

    They say
    • Wellhub“Dein täglicher Check-in für mehr Wohlbefinden”
    • Epassi“Activity Rewards mit Belohnungen für alle, die lieber joggen, radfahren oder spazieren gehen”
    • Urban Sports Club“Alles in nur einer App”
  • Commodity · 100%Table stakesSection
    low admin effort and fast rollout
    • “reduzieren wir euren administrativen Aufwand auf ein absolutes Minimum”

    A buyer comparing tabs sees this on Wellhub, Epassi and Urban Sports Club. Yours earns nothing by repeating it up top; it can live lower down.

    They say
    • Wellhub“Unternehmen können den Benefit innerhalb von 30 Tagen einführen”
    • Epassi“Deine Mitarbeitenden können sofort loslegen – bei minimalem Verwaltungsaufwand für dich”
    • Urban Sports Club“In unserem Business Portal verwaltest du die Mitgliedschaften deiner Mitarbeitenden effizient selbst”
  • Commodity · 67%Table stakesSection
    helps recruit and retain talent
    • “Talente anziehen, Mitarbeitende binden und echte Wertschätzung zeigen”

    Wellhub and Urban Sports Club got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.

    They say
    • Wellhub“das steigert Engagement, Bindung und Produktivität”
    • Urban Sports Club“um die Talentbindung vom ersten Tag an zu stärken”
  • Contested · 33%KeepSection
    built for corporate buyers of a given size
    • “Speziell für Unternehmen entwickelt”

    Urban Sports Club say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • Urban Sports Club“Wellhub ist spezialisiert auf Wellbeing-Programme für Unternehmen mit mehr als 200 Mitarbeitenden”
  • Contested · 33%KeepSection
    corporate fitness and wellbeing platform
    • “Die Firmenfitness-Plattform für die Gesundheit und das Wohlbefinden deiner Mitarbeitenden”

    Epassi say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

    They say
    • Epassi“Dein Partner für Mitarbeiter-Benefits und ganzheitliches Wellbeing”
04

Claim-by-claim evidence

Every claim on your page (25)
What the columns mean
Claim
The grouped claim, then your exact line beneath it.
Type
What kind of claim it is: category, segment, outcome, capability, quality or proof.
Placement
Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
Same claim
Share of the competitors making this exact claim. Drives ownership and ownable share.
Same territory
Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
Sayability
Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
Relevant
Whether buyers decide on this. A unique claim nobody buys on is not ownable.
Ownership
Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.

Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.

  • Keeps workforce healthy and motivatedgrouping uncertain
    “Halte deine Belegschaft gesund und motiviert”
    outcomeHerosame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on Wellhub, Epassi, Urban Sports Club
  • Broad range of sport and wellness activity typesgrouping uncertain
    “Fitness, Yoga, Klettern oder Meditation”
    capabilitySectionsame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on Wellhub, Epassi, Urban Sports Club
  • A corporate benefit that has real impactgrouping uncertain
    “Ein Corporate Benefit mit Wirkung”
    outcomeHerosame claim 67%same territory 100%Anyone could say itnot a buying criterion
    Commodity
    Also on Wellhub, Epassi
  • Both on-site and online/digital offerings
    “Vor Ort und Online”
    capabilityHerosame claim 67%same territory 100%Anyone could say it
    Commodity
    Also on Wellhub, Urban Sports Club
  • Large partner network accessible with one membership
    “unbegrenzten Zugang zu tausenden hochwertigen Sport- und Wellnesspartnern”
    outcomeHerosame claim 67%same territory 100%Copyable with effort
    Commodity
    Also on Epassi, Urban Sports Club
  • Attracts and retains talent, strengthens employer brand
    “Talente anziehen, Mitarbeitende binden und echte Wertschätzung zeigen”
    outcomeSectionsame claim 67%same territory 67%Anyone could say it
    Commodity
    Also on Wellhub, Urban Sports Club
  • Minimal administrative effort for the employer
    “reduzieren wir euren administrativen Aufwand auf ein absolutes Minimum”
    outcomeSectionsame claim 67%same territory 100%Anyone could say it
    Commodity
    Also on Epassi, Urban Sports Club
  • Mix of physical and mental offerings balances demanding workgrouping uncertain
    “„Durch den Mix aus Fitness und mentalen Angeboten, bietet Wellpass den Mitarbeitenden einen perfekten Ausgleich zum teilweise körperlich anstrengenden…”
    proofSectionsame claim 67%same territory 100%Anyone could say it
    Commodity
    Also on Wellhub, Urban Sports Club
  • Partners gain access to large member base
    “Mit Wellpass gewinnst du mit nur einem Vertrag über 690.000 Mitarbeitende aus über 21.000 Firmen für dein Studio”
    proofSectionsame claim 67%same territory 100%Copyable with effort
    Commodity
    Also on Epassi, Urban Sports Club
  • Something suitable for every employee's lifestyle
    “Bei über 16.000 Partnern findet jedes Teammitglied exakt das Sportangebot, das perfekt zum eigenen Alltag passt”
    outcomeSectionsame claim 67%same territory 100%Anyone could say it
    Commodity
    Also on Wellhub, Epassi
  • Thousands of online/on-demand classes availablegrouping uncertain
    “über 6.500 flexiblen Onlinekursen für Bewegung, Ernährung & Meditation”
    capabilitySectionsame claim 67%same territory 100%Anyone could say it
    Commodity
    Also on Wellhub, Epassi
  • Simple check-in flow via app
    “Partner auswählen, einchecken und los”
    capabilityBodysame claim 67%same territory 100%Anyone could say it
    Commodity
    Also on Wellhub, Urban Sports Club
  • One membership/contract covers everything
    “mit nur einer einzigen Mitgliedschaft”
    capabilityHerosame claim 33%same territory 100%Anyone could say it
    Contested
    Also on Epassi
  • App gives employees control of their health
    “Die Wellpass-App – die Gesundheit in der Hand!”
    capabilitySectionsame claim 33%same territory 100%Anyone could say itnot a buying criterion
    Contested
    Also on Urban Sports Club
  • Corporate fitness platform for employee wellbeing
    “Die Firmenfitness-Plattform für die Gesundheit und das Wohlbefinden deiner Mitarbeitenden”
    categorySectionsame claim 33%same territory 33%Anyone could say itnot a buying criterion
    Contested
    Also on Epassi
  • Challenges and workouts add motivationgrouping uncertain
    “Spannende Challenges (z.B. Laufen, Schwimmen) und Workouts motivieren zusätzlich”
    capabilityBodysame claim 33%same territory 100%Anyone could say itnot a buying criterion
    Contested
    Also on Urban Sports Club
  • Train anywhere, anytime with full flexibility
    “Maximale Flexibilität, jederzeit und überall”
    qualityBodysame claim 33%same territory 67%Anyone could say it
    Contested
    Also on Epassi
  • Built specifically for companies
    “Speziell für Unternehmen entwickelt”
    segmentSectionsame claim 0%same territory 33%Anyone could say itnot a buying criterion
    Unique for now
  • Integrates with existing HR systems
    “Dank nahtloser Anbindung an bestehende HR-Systeme reduzieren wir euren administrativen Aufwand auf ein absolutes Minimum”
    capabilitySectionsame claim 0%same territory 0%Copyable with effort
    Unique and owned
  • App calculates a biological age score
    “Die App berechnet dein BioAge”
    capabilityBodysame claim 0%same territory 100%Hard to copynot a buying criterion
    Unique and owned
  • Automatically measures strength, endurance, flexibility, metabolism
    “Erfasse Kraft, Ausdauer, Flexibilität & Stoffwechsel automatisch”
    capabilityBodysame claim 0%same territory 100%Hard to copynot a buying criterion
    Unique and owned
  • Customer testimonials cite recruiting advantage
    “„EGYM Wellpass ist bei den Bewerbungsgesprächen ein echter Trumpf.“ – Julia Dorfmeister, Recruiterin”
    proofBodysame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Partners win members' families as private customers
    “gewinnst über Weiterempfehlung auch deren Familienangehörige als Privatkunden”
    outcomeBodysame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
  • Personalized daily recommendations toward fitness goals
    “Tägliche Empfehlungen helfen, persönliche Fitnessziele zuverlässig zu erreichen”
    outcomeBodysame claim 0%same territory 100%Copyable with effortnot a buying criterion
    Unique and owned
  • Tracks progress and logs check-ins
    “zeigt Fortschritte und macht deine Check-ins zum Sport-Tagebuch”
    capabilityBodysame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
05

How this was calculated

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

How the score is built
The six category scores, their weights, and what a high score in each one means
CategoryWeightYoursWhat a high score means
Messaging
Category framing, who it is for, and the outcome promised
30%81The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not.
Claims
Attribute and benefit claims — speed, ease, quality, ROI
30%67Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot.
Features
Capabilities and functions the page lists
15%89Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake.
Proof
The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges
10%50Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named.
Structure
Section order, navigation, CTA language and placement
10%37The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable.
Visual
Palette family, imagery style, layout patterns
5%54Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first.

Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.

What we compared (4 pages read)
Your page
EGYM Wellpass
de.egym-wellpass.com
Competitor
Wellhub
wellhub.com
Competitor
Epassi
epassi.de
Competitor
Urban Sports Club
urbansportsclub.com
What it cannot tell you

The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.

Your highest-impact changes

  1. 1
    Table stakesYour hero copy says “Vor Ort und Online”.

    Wellhub, Epassi and Urban Sports Club all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

  2. 2
    Table stakesYour hero copy says “unbegrenzten Zugang zu tausenden hochwertigen Sport- und Wellnesspartnern”.

    Keep the fact, lose the position: wellhub, Epassi and Urban Sports Club all say it too, and your hero is spending its first impression on the same territory as theirs.

  3. 3
    Table stakesYour hero copy says “mit nur einer einzigen Mitgliedschaft”.

    This is the set's common ground — Wellhub, Epassi and Urban Sports Club all say it too. It will not set you apart wherever it sits, and in the hero it costs you the one place a distinctive claim would be read.

  4. 4
    Table stakesYour section copy says “Die Wellpass-App – die Gesundheit in der Hand!”.

    A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.

  5. 5
    Table stakesYour section copy says “reduzieren wir euren administrativen Aufwand auf ein absolutes Minimum”.

    True of you and true of them: Wellhub, Epassi and Urban Sports Club all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.

  6. 6
    Table stakesYour section copy says “Mit Wellpass gewinnst du mit nur einem Vertrag über 690.000 Mitarbeitende aus über 21.000 Firmen für dein Stu…”.

    In the section: Keep the fact, lose the position: wellhub, Epassi and Urban Sports Club all say it too, and your section is spending its first impression on the same territory as theirs.

  7. 7
    Table stakesYour section copy says “Bei über 16.000 Partnern findet jedes Teammitglied exakt das Sportangebot, das perfekt zum eigenen Alltag pas…”.

    In the section: This is the set's common ground — Wellhub, Epassi and Urban Sports Club all say it too. It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.

  8. 8
    Table stakesYour section copy says “Talente anziehen, Mitarbeitende binden und echte Wertschätzung zeigen”.

    In the section: Wellhub and Urban Sports Club say it too (67% of the set). Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

  9. 9
    Surface“„EGYM Wellpass ist bei den Bewerbungsgesprächen ein echter Trumpf.“ – Julia Dorfmeister, Recruiterin” is yours alone, and buyers weigh it.

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

The only way to know if it matters.

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

Test it with real buyers
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