Sameness Index · 3 sites compared

Your page scores 57 out of 100 for sameness against the 2 competitors you named.

https://www.everlaw.com/

01

Your verdict

57
Sameness · vs 2 named
How is this calculated?

Your page is half shared.

About half of what your page says, Relativity also says. You're less same than 176 of the 366 SaaS sites scored (SaaS avg 56).

No category benchmark matched this set.
Sameness Index on a 0 to 100 scale, from distinctive at 0 to interchangeable at 100. This page scores 57. Relativity scores 62. DISCO scores 73. The SaaS avg is 56.

Each named site is scored the same way, against the other 2 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.

  1. More same than average

    The average SaaS site scores 56; you scored 57.

    You are 1 point more same than the average SaaS site.

  2. Closest overlap: Relativity

    Of the 2 sites you named, Relativity echoes the most of what your page says: 61% of it, weighted by placement. Scored the same way you were, against the rest of the set, Relativity's own Sameness Index is 62. Those are different measures: the first is overlap with your page, the second is how same Relativity's whole page is.

    Relativity is the competitor you sound most like.

  3. Room to own more

    19% of your claim space is ownable: unique, relevant, and hard to copy. 1 of those claims sits in body copy, where few readers reach it.

    19% is ownable, and 1 buried opportunity could help you stand out more.

Do this first

Three changes worth testing first.

Chosen by rule from the comparison with Relativity and DISCO: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.

  1. “98.2% Recall - Dinsmore & Shohl achieves near perfect recall”

    Relativity and DISCO all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

    Table stakes
    Most of the set says this too.
  2. “Everlaw supports almost any type of data you encounter, from simple emails to the most obscure file types”

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

    Surface
    Yours alone. Test it higher up.
  3. “36% More Effective - Everlaw Coding Suggestions outperforms in first-pass review”

    Keep the fact, lose the position: relativity and DISCO all say it too, and your section is spending its first impression on the same territory as theirs.

    Table stakes
    Most of the set says this too.

Try these changes, then test them with real buyers.

This measures overlap. Whether buyers notice is a different question, and only they can answer it.

02

What you can own

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

19% of your page’s claim space is yours to keep.

19%Yours to keep19%Unique but weak62%A competitor says it too
Why this is not 100 minus the Sameness Index

The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.

Already leading with · 4

  1. 98.2% recall achieved by a named firm

    “98.2% Recall - Dinsmore & Shohl achieves near perfect recall”

  2. AI coding suggestions 36% more effective in first-pass review

    “36% More Effective - Everlaw Coding Suggestions outperforms in first-pass review”

  3. Performance holds up at extreme matter scale

    “Built for your largest matters, Everlaw maintains performance at a scale other platforms can't match”

  4. Reduces public records request backlogs

    “Everlaw Prime: Reduce backlogs and respond faster to public records requests”

Buried in body copy · 1

  1. Supports virtually any file type

    “Everlaw supports almost any type of data you encounter, from simple emails to the most obscure file types”

03

Where you blend in

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

  • Commodity · 100%KeepHero
    AI built for legal work
    • “AI built for litigation and investigations”

    Relativity and DISCO all say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

    They say
    • Relativity“A new conversational AI experience, built for lawyers”
    • DISCO“Agentic AI purpose-built for complex cases and queries.”
  • Commodity · 100%Table stakesSection
    automates manual legal workflows
    • “Everlaw Legal Holds: Automate preservation, eliminate spreadsheets, and maintain complete defensibility—all from one platform”

    Relativity and DISCO all cover this territory. Buyers may need to hear it, but in your section it spends the first impression on shared ground.

    They say
    • Relativity“Prioritize risk, guide decisions, and notify regulators and individuals on time”
    • DISCO“Hold: A single, cloud-based platform to preserve data, notify custodians, and track holds with a defensible audit trail.”
  • Commodity · 100%Table stakesSection
    case analytics and litigation workflow tooling
    • “with powerful analytics, leading AI, and robust trial preparation tools”

    Common ground with Relativity and DISCO. Say it if buyers need it — lower on the page, where it is not the thing they read first. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • Relativity“Turn data into clear summaries, outlines, and chronologies”
    • DISCO“Deposition Management: Automate repetitive tasks and spend more time on what matters with our cloud-based case strategy and deposition review platform.”
  • Commodity · 100%Table stakesSection
    finds facts and insights faster
    • “Capture near-instant insights in even the most complex data”

    Relativity and DISCO make the same claim. It cannot set you apart, so it should not carry the section.

    They say
    • Relativity“Understand the who, what, and when in your data”
    • DISCO“Connect the dots across massive datasets, uncover gaps and generate strategy from the outset of every matter.”
  • Commodity · 100%Table stakesSection
    human services, support and expertise available
    • “Get more from Everlaw, with dedicated customer success, unlimited training, and responsive support”

    A buyer comparing tabs sees this on Relativity and DISCO. Yours earns nothing by repeating it up top; it can live lower down.

    They say
    • Relativity“Grow your business by joining our community of partners”
    • DISCO“"The support is amazing. My PM and I just speak the same language."”
  • Commodity · 100%Table stakesSection
    one unified platform for all legal data
    • “Prevent data sprawl, maintain confidence in outputs, and ensure the security of your litigation data”
    • “One evidentiary system of record, wherever your team works”

    You say this 2 different ways.

    Relativity and DISCO got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.

    They say
    • Relativity“One platform for all your legal data challenges”
    • DISCO“Ediscovery: Cloud-native ediscovery software that's fast, secure, and easy to use”
  • Commodity · 100%Table stakesSection
    quantified customer results as proof
    • “98.2% Recall - Dinsmore & Shohl achieves near perfect recall”
    • “36% More Effective - Everlaw Coding Suggestions outperforms in first-pass review”
    • “15 Minutes - Leading cybersecurity services company enacts legal holds at record speeds”
    • “3x Faster Review - Am Law 200 firm slashes review time with Everlaw”
    • “$140,000 - Energy company saves six figures using Everlaw”

    You say this 5 different ways.

    Shared with Relativity and DISCO. True of you, true of them — which is exactly why it will not decide anything.

    They say
    • Relativity“$1.6 million in annual savings projected thanks to Relativity aiR (Microsoft case study)”
    • DISCO“Am Law 200 saves $10K/month by migrating matter to DISCO Ediscovery”
  • Contested · 50%SharpenSection
    ask questions of documents in natural language
    • “Everlaw Deep Dive answers natural language questions about your case data, grounded in evidence, across tens of millions of documents”

    Relativity is on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

    They say
    • Relativity“Ask questions and explore the record in everyday language”
  • Contested · 50%SharpenSection
    integrates with existing tools and data
    • “whether you're working directly in Everlaw, connecting via AI applications, or on custom-built solutions”

    Shared with DISCO. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.

    They say
    • DISCO“DISCO's legal software plugs right into your existing litigation or investigation workflows.”
  • Contested · 50%SharpenSection
    scales to large, complex matters
    • “Built for your largest matters, Everlaw maintains performance at a scale other platforms can't match”

    DISCO is on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • DISCO“Get the best in litigation technology and partnership with DISCO's comprehensive, cloud-native solutions and services.”
  • Contested · 50%SharpenSection
    secure, governed and compliant environment
    • “all grounded in the facts of your case”
    • “Everlaw keeps your workflows organized, secure, and grounded in the evidence”

    You say this 2 different ways.

    Contested ground: Relativity claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match.

    They say
    • Relativity“Relativity aiR gives legal teams one secure, governed platform for their most complex, consequential work”
04

Claim-by-claim evidence

Every claim on your page (25)
What the columns mean
Claim
The grouped claim, then your exact line beneath it.
Type
What kind of claim it is: category, segment, outcome, capability, quality or proof.
Placement
Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
Same claim
Share of the competitors making this exact claim. Drives ownership and ownable share.
Same territory
Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
Sayability
Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
Relevant
Whether buyers decide on this. A unique claim nobody buys on is not ownable.
Ownership
Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.

Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.

  • AI purpose-built for legal/litigation work
    “AI built for litigation and investigations”
    categoryHerosame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on Relativity, DISCO
  • One unified platform for the whole legal data lifecycle
    “One evidentiary system of record, wherever your team works”
    capabilitySectionsame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on Relativity, DISCO
  • Quantified customer cost savings from the platform
    “$140,000 - Energy company saves six figures using Everlaw”
    proofSectionsame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on Relativity, DISCO
  • Surfaces insights fast across complex data
    “Capture near-instant insights in even the most complex data”
    outcomeSectionsame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on Relativity, DISCO
  • Easy to use and quick to get started
    “Whether you have a team of one or one thousand, Everlaw's ease of use makes it simple to get up and running”
    qualityBodysame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on Relativity, DISCO
  • AI outputs grounded, cited and defensible in evidence
    “all grounded in the facts of your case”
    qualitySectionsame claim 50%same territory 50%Copyable with effort
    Contested
    Also on Relativity
  • Avoids data sprawl by keeping data in one place
    “Prevent data sprawl, maintain confidence in outputs, and ensure the security of your litigation data”
    outcomeSectionsame claim 50%same territory 100%Copyable with effort
    Contested
    Also on Relativity
  • Dedicated customer success, training and support
    “Get more from Everlaw, with dedicated customer success, unlimited training, and responsive support”
    capabilitySectionsame claim 50%same territory 100%Anyone could say it
    Contested
    Also on DISCO
  • Legal hold automation with defensible audit trail
    “Everlaw Legal Holds: Automate preservation, eliminate spreadsheets, and maintain complete defensibility—all from one platform”
    capabilitySectionsame claim 50%same territory 100%Copyable with effort
    Contested
    Also on DISCO
  • Natural-language Q&A over case documents
    “Everlaw Deep Dive answers natural language questions about your case data, grounded in evidence, across tens of millions of documents”
    capabilitySectionsame claim 50%same territory 50%Copyable with effort
    Contested
    Also on Relativity
  • Secure, governed environment for sensitive legal data
    “Everlaw keeps your workflows organized, secure, and grounded in the evidence”
    qualitySectionsame claim 50%same territory 50%Anyone could say it
    Contested
    Also on Relativity
  • Works across in-app, API and custom integrations
    “whether you're working directly in Everlaw, connecting via AI applications, or on custom-built solutions”
    capabilitySectionsame claim 50%same territory 50%Copyable with effort
    Contested
    Also on DISCO
  • FedRAMP-certified government/public records platform
    “Legal Holds: Serve the public and overcome even the most daunting backlogs in a secure FedRAMP-certified and GovRAMP-authorized platform”
    proofBodysame claim 50%same territory 50%Copyable with effort
    Contested
    Also on Relativity
  • Manage testimony, designations and exhibitsgrouping uncertain
    “FOIA & Public Records: Work through testimony, designations, and exhibits with total command of your evidentiary record”
    capabilityBodysame claim 50%same territory 100%Anyone could say it
    Contested
    Also on DISCO
  • Partner ecosystem provides added capacity and expertise
    “With Everlaw's robust partner ecosystem, you always have the capacity and expertise you need”
    proofBodysame claim 50%same territory 100%Anyone could say itnot a buying criterion
    Contested
    Also on Relativity
  • 98.2% recall achieved by a named firm
    “98.2% Recall - Dinsmore & Shohl achieves near perfect recall”
    proofSectionsame claim 0%same territory 100%Copyable with effort
    Unique and owned
  • AI coding suggestions 36% more effective in first-pass review
    “36% More Effective - Everlaw Coding Suggestions outperforms in first-pass review”
    proofSectionsame claim 0%same territory 100%Copyable with effort
    Unique and owned
  • Analytics and trial preparation tooling included
    “with powerful analytics, leading AI, and robust trial preparation tools”
    capabilitySectionsame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Legal holds enacted in 15 minutes
    “15 Minutes - Leading cybersecurity services company enacts legal holds at record speeds”
    proofSectionsame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Named customer achieved 3x faster review
    “3x Faster Review - Am Law 200 firm slashes review time with Everlaw”
    proofSectionsame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Performance holds up at extreme matter scale
    “Built for your largest matters, Everlaw maintains performance at a scale other platforms can't match”
    qualitySectionsame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • Reduces public records request backlogs
    “Everlaw Prime: Reduce backlogs and respond faster to public records requests”
    outcomeSectionsame claim 0%same territory 0%Copyable with effort
    Unique and owned
  • Supports virtually any file type
    “Everlaw supports almost any type of data you encounter, from simple emails to the most obscure file types”
    capabilityBodysame claim 0%same territory 50%Anyone could say it
    Unique for now
  • Templates and workflows standardize team output
    “workflows and templates to ensure teams consistently perform their best”
    capabilityBodysame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
  • Top-rated on third-party review sites
    “Everlaw is consistently rated the best litigation software on review sites such as G2”
    proofBodysame claim 0%same territory 50%Anyone could say itnot a buying criterion
    Unique for now
05

How this was calculated

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

How the score is built
The six category scores, their weights, and what a high score in each one means
CategoryWeightYoursWhat a high score means
Messaging
Category framing, who it is for, and the outcome promised
30%79The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not.
Claims
Attribute and benefit claims — speed, ease, quality, ROI
30%55Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot.
Features
Capabilities and functions the page lists
15%83Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake.
Proof
The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges
10%31Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named.
Structure
Section order, navigation, CTA language and placement
10%0The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable.
Visual
Palette family, imagery style, layout patterns
5%32Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first.

Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.

What we compared (3 pages read)
Your page
Everlaw
everlaw.com
Competitor
Relativity
relativity.com
Competitor
DISCO
csdisco.com
What it cannot tell you

The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.

Your highest-impact changes

  1. 1
    Table stakesYour section copy says “98.2% Recall - Dinsmore & Shohl achieves near perfect recall”.

    Relativity and DISCO all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

  2. 2
    Table stakesYour section copy says “36% More Effective - Everlaw Coding Suggestions outperforms in first-pass review”.

    Keep the fact, lose the position: relativity and DISCO all say it too, and your section is spending its first impression on the same territory as theirs.

  3. 3
    Table stakesYour section copy says “Prevent data sprawl, maintain confidence in outputs, and ensure the security of your litigation data”.

    This is the set's common ground — Relativity and DISCO all say it too. It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.

  4. 4
    Table stakesYour section copy says “Get more from Everlaw, with dedicated customer success, unlimited training, and responsive support”.

    A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.

  5. 5
    Table stakesYour section copy says “Everlaw Legal Holds: Automate preservation, eliminate spreadsheets, and maintain complete defensibility—all f…”.

    True of you and true of them: Relativity and DISCO all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.

  6. 6
    Table stakesYour section copy says “One evidentiary system of record, wherever your team works”.

    In the section: Relativity and DISCO all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

  7. 7
    Table stakesYour section copy says “$140,000 - Energy company saves six figures using Everlaw”.

    In the section: Relativity and DISCO all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

  8. 8
    Table stakesYour section copy says “Capture near-instant insights in even the most complex data”.

    In the section: Relativity and DISCO all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

  9. 9
    Surface“Everlaw supports almost any type of data you encounter, from simple emails to the most obscure file types” is yours alone, and buyers weigh it.

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

The only way to know if it matters.

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

Test it with real buyers
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