Your page scores 88 out of 100 for sameness against the competitor you named.

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

• Commodity · 100%KeepHero

  B2B SaaS marketing agency category

  • “Performance marketing agency”

  Understory all say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

  This is grouped wrong
  They say

  • Understory“Allbound growth engineering for the businesses of tomorrow.”
• Commodity · 100%Table stakesHero

  drives pipeline, revenue and efficient acquisition

  • “Run ads that drive pipeline and revenue for your B2B SaaS”
  • “Hey Digital's biggest impact was lowering our CPA without sacrificing lead quality”
  • “We optimize for pipeline, qualified opportunities, and revenue impact, not metrics like traffic or free signups”

  You say this 3 different ways.

  Understory all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.

  This is grouped wrong
  They say

  • Understory“Pipeline that compounds.”
• Commodity · 100%Table stakesHero

  full-funnel multi-channel coverage as one system

  • “Strategy, creative, experimentation, and reporting, all handled by B2B SaaS performance marketing experts”

  Common ground with Understory. Say it if buyers need it — lower on the page, where it is not the thing they read first.

  This is grouped wrong
  They say

  • Understory“Everything your go-to-market needs, run by one team that shares data across every channel.”
• Commodity · 100%Table stakesHero

  specialist expertise in B2B SaaS

  • “B2B SaaS performance marketing experts”
  • “B2B SaaS. And only B2B SaaS.”

  You say this 2 different ways.

  Understory make the same claim. It cannot set you apart, so it should not carry the hero.

  This is grouped wrong
  They say

  • Understory“Built for B2B SaaS. Optimized for every platform.”
• Commodity · 100%Table stakesSection

  creative and outbound execution at scale

  • “In-house creative, built for SaaS, with strategy, copy, design, and iteration under one roof”

  A buyer comparing tabs sees this on Understory. Yours earns nothing by repeating it up top; it can live lower down.

  This is grouped wrong
  They say

  • Understory“Creative & Landing Pages: ad creative, landing pages, and visual assets that make every channel convert.”
• Commodity · 100%Table stakesSection

  scale of business as proof

  • “Managing $2.3M+ in monthly ad spend for B2B SaaS companies”
  • “Join 200+ other B2B SaaS teams scaling with Hey Digital”

  You say this 2 different ways.

  Understory got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.

  This is grouped wrong
  They say

  • Understory“Trusted by 100+ B2B companies”
• Commodity · 100%Table stakesSection

  senior dedicated team with clear communication

  • “Structured systems & delivery with clear processes, dedicated project managers, and proactive communication on Slack”
  • “Your account is led by a senior B2B SaaS strategist as your dedicated point of contact”

  You say this 2 different ways.

  Shared with Understory. True of you, true of them — which is exactly why it will not decide anything.

  This is grouped wrong
  They say

  • Understory“Choppy communication: you chase your agency for updates, Slack messages go unanswered, status calls get rescheduled.”
• Commodity · 100%Table stakesSection

  strategy, targeting and planning capability

  • “Turn your goals into a clear growth plan”

  Understory make the same claim. It cannot set you apart, so it should not carry the section. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • Understory“Uses signals like Website Visitors, Job Changes, Funding, Intent Data, Social Engagement, Events, Follows Competitor, Tech Stack, Call Recording Intel, Ad…”

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

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