Your verdict
Your page is half shared.
About half of what your page says, ConnectWise Managed EDR also says. You're less same than 157 of the 366 SaaS sites scored (SaaS avg 56).
Each named site is scored the same way, against the other 4 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.
More same than average
The average SaaS site scores 56; you scored 58.
You are 2 points more same than the average SaaS site.
Closest overlap: ConnectWise Managed EDR
Of the 4 sites you named, ConnectWise Managed EDR echoes the most of what your page says. Scored the same way against the rest of the set, ConnectWise Managed EDR sits at 57.
ConnectWise Managed EDR is the competitor you sound most like.
Little to own yet
No claim on your page is unique, relevant to a buying decision and hard to copy all at once.
Nothing yet passes all three ownership tests.
Three changes worth testing first.
Chosen by rule from the comparison with Blackpoint (Blackpoint Cyber / CompassOne), ConnectWise Managed EDR, Guardz and Sophos MDR: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.
- “backed and operated by our industry-proven, 24/7 AI-Centric SOC for continuous threat protection”
Blackpoint (Blackpoint Cyber / CompassOne), ConnectWise Managed EDR, Guardz and Sophos MDR all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
Table stakesMost of the set says this too. - “4.8/5 based on 1,200+ G2 reviews”
Keep the fact, lose the position: blackpoint (Blackpoint Cyber / CompassOne), ConnectWise Managed EDR, Guardz and Sophos MDR all say it too, and your hero is spending its first impression on the same territory as theirs.
Table stakesMost of the set says this too.
Try these changes, then test them with real buyers.
This measures overlap. Whether buyers notice is a different question, and only they can answer it.
What you can own
Claims only you make, that buyers weigh, and that competitors can’t easily copy.
0% of your page’s claim space is yours to keep.
Why this is not 100 minus the Sameness Index
The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.
Already leading with · 0
Nothing owned sits at hero or section level yet.
Buried in body copy · 0
Nothing buried. Every claim you own is already above body copy.
Where you blend in
Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.
- Commodity · 100%Table stakesHero24/7 monitoring, detection and response
- “backed and operated by our industry-proven, 24/7 AI-Centric SOC for continuous threat protection”
Blackpoint (Blackpoint Cyber / CompassOne), ConnectWise Managed EDR, Guardz and Sophos MDR all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.
They say- Blackpoint (Blackpoint Cyber / CompassOne)“24/7 human-led, AI-accelerated SOC”
- ConnectWise Managed EDR“Global 24/7 SOC backed by continuous threat intelligence”
- Guardz“enabling autonomous detection, investigation, prioritization, and response”
- Sophos MDR“Fully managed, 24/7 detection and response for the agentic era.”
- Commodity · 100%Table stakesHeroThird-party proof: scale, ratings, testimonials, stats
- “4.8/5 based on 1,200+ G2 reviews”
- “5M+ endpoints”
You say this 2 different ways.
Common ground with Blackpoint (Blackpoint Cyber / CompassOne), ConnectWise Managed EDR, Guardz and Sophos MDR. Say it if buyers need it — lower on the page, where it is not the thing they read first.
They say- Blackpoint (Blackpoint Cyber / CompassOne)“All proof, not promises”
- ConnectWise Managed EDR“24/7 monitored EDR or MDR is not an option, it's a requirement”
- Guardz“Google and Microsoft 365 monitoring, security awareness training, and tailored protection - all in one platform (customer quote)”
- Sophos MDR“Sophos MDR is the world's largest Agentic SOC”
- Commodity · 75%Table stakesHeroWe contain and remediate, not just alert
- “We wreck hackers.”
Blackpoint (Blackpoint Cyber / CompassOne), ConnectWise Managed EDR and Sophos MDR make the same claim (75% of the set). It cannot set you apart, so it should not carry the hero.
They say- Blackpoint (Blackpoint Cyber / CompassOne)“Businesses need a partner that acts, not just alerts”
- ConnectWise Managed EDR“Alerts don't stop security breaches. Response does.”
- Sophos MDR“Critical incident response. Threats are fully removed, not just contained. No hourly caps.”
- Commodity · 100%Table stakesSectionBroad coverage across the whole attack surface
- “Managed ITDR finds and stops identity-based threats in Microsoft 365 and Google Workspace”
- “Managed EDR doesn't just watch your endpoints—it's a complete solution”
You say this 2 different ways.
A buyer comparing tabs sees this on Blackpoint (Blackpoint Cyber / CompassOne), ConnectWise Managed EDR, Guardz and Sophos MDR. Yours earns nothing by repeating it up top; it can live lower down.
They say- Blackpoint (Blackpoint Cyber / CompassOne)“One platform. Complete context.”
- ConnectWise Managed EDR“A unified security dashboard providing visibility across tools and tenants”
- Guardz“Guardz connects the entire workspace through a unified data fabric”
- Sophos MDR“Attackers are using AI and automation to move faster across endpoints, cloud, identity, email, and business applications, making threats harder to detect…”
- Commodity · 75%Table stakesSectionAI plus human expert analysts
- “Our industry-recognized AI-Centric threat hunters are your unfair advantage”
- “Expert Threat Hunters, On Your Team”
You say this 2 different ways.
ConnectWise Managed EDR, Guardz and Sophos MDR got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.
They say- ConnectWise Managed EDR“Our AI-augmented, analyst-led SOC validates real threats, executes containment, and delivers documented findings within a 15-minute SLA.”
- Guardz“Correlate signals at machine speed”
- Sophos MDR“AI speed. Human judgment.”
- Contested · 50%SharpenSectionContinuously evolving, improving platform
- “We own our tech and innovate faster than other vendors”
Blackpoint (Blackpoint Cyber / CompassOne) and Guardz are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.
They say- Blackpoint (Blackpoint Cyber / CompassOne)“Security that evolves”
- Guardz“getting sharper with every cycle”
- Contested · 25%SharpenSectionBundles adjacent security services (training, vuln, SIEM)
- “Managed SIEM takes away the complexity and overhead usually associated with traditional SIEMs”
- “Engaging, expert-backed, personalized training content built on real-world threat intelligence”
You say this 2 different ways.
ConnectWise Managed EDR is on this territory too (25% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- ConnectWise Managed EDR“Integrated vulnerability management to reduce risk before incidents occur”
Claim-by-claim evidence
Every claim on your page (20)
What the columns mean
- Claim
- The grouped claim, then your exact line beneath it.
- Type
- What kind of claim it is: category, segment, outcome, capability, quality or proof.
- Placement
- Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
- Same claim
- Share of the competitors making this exact claim. Drives ownership and ownable share.
- Same territory
- Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
- Sayability
- Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
- Relevant
- Whether buyers decide on this. A unique claim nobody buys on is not ownable.
- Ownership
- Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.
Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.
24/7 SOC monitoring, detection and response “backed and operated by our industry-proven, 24/7 AI-Centric SOC for continuous threat protection” | capability | Hero | 75% | 100% | Anyone could say it | Yes | Commodity |
We act and contain, not just alert “We wreck hackers.” | outcome | Hero | 75% | 75% | Anyone could say it | Yes | Commodity |
Alert noise is reduced to meaningful signalsgrouping uncertain “The alerts you need and nothing you don't” | quality | Section | 75% | 100% | Anyone could say it | Yes | Commodity |
Original threat research and intelligence leadershipgrouping uncertain “Huntress is out in front of global threats, leading research through remediation while the others chase us” | quality | Section | 75% | 75% | Copyable with effort | No | Commodity |
Unified platform consolidating siloed tools and signals “Managed EDR doesn't just watch your endpoints—it's a complete solution” | capability | Section | 75% | 100% | Anyone could say it | Yes | Commodity |
Customer handles nothing; fully managed for yougrouping uncertain “You Don't Have to Manage Any of It” | outcome | Hero | 50% | 75% | Anyone could say it | Yes | Contested |
AI plus human analysts working together “Our industry-recognized AI-Centric threat hunters are your unfair advantage” | quality | Section | 50% | 75% | Anyone could say it | Yes | Contested |
Attackers move across multiple domains, so defense must toogrouping uncertain “identity is the new endpoint, and attackers know it” | quality | Section | 50% | 100% | Anyone could say it | Yes | Contested |
Outcomes over optics; precision protectiongrouping uncertain “Built for Outcomes, Not Optics” | quality | Section | 50% | 100% | Anyone could say it | No | Contested |
Simplicity: security without complexitygrouping uncertain “No gaps, no blind spots, no guessing if you're protected” | quality | Section | 50% | 50% | Anyone could say it | Yes | Contested |
Solution evolves with emerging threats “We own our tech and innovate faster than other vendors” | quality | Section | 50% | 50% | Anyone could say it | Yes | Contested |
Named response-time metric (SLA/MTTR) “Industry-leading MTTR” | proof | Body | 50% | 50% | Copyable with effort | Yes | Contested |
High customer ratings and satisfaction scores “4.8/5 based on 1,200+ G2 reviews” | proof | Hero | 25% | 100% | Anyone could say it | No | Contested |
Fast, easy deployment and onboardinggrouping uncertain “Go from zero to protected in under 30 minutes” | outcome | Section | 25% | 50% | Copyable with effort | Yes | Contested |
Identity/Microsoft 365 threat detection and response “Managed ITDR finds and stops identity-based threats in Microsoft 365 and Google Workspace” | capability | Section | 25% | 100% | Copyable with effort | Yes | Contested |
Proactive expert threat hunting “Expert Threat Hunters, On Your Team” | capability | Section | 25% | 75% | Anyone could say it | Yes | Contested |
Scale of install base as proof of capability “5M+ endpoints” | proof | Section | 25% | 100% | Copyable with effort | Yes | Contested |
Enterprise-grade protection for all business sizes “A purpose-built platform for organizations like yours” | category | Hero | 0% | 0% | Anyone could say it | Yes | Unique for now |
Managed SIEM/log data with compliance retention “Managed SIEM takes away the complexity and overhead usually associated with traditional SIEMs” | quality | Section | 0% | 25% | Copyable with effort | No | Unique and owned |
Security awareness training included “Engaging, expert-backed, personalized training content built on real-world threat intelligence” | capability | Section | 0% | 25% | Anyone could say it | No | Unique for now |
- 24/7 SOC monitoring, detection and response“backed and operated by our industry-proven, 24/7 AI-Centric SOC for continuous threat protection”capabilityHerosame claim 75%same territory 100%Anyone could say itCommodityAlso on Blackpoint (Blackpoint Cyber / CompassOne), ConnectWise Managed EDR, Sophos MDR
- We act and contain, not just alert“We wreck hackers.”outcomeHerosame claim 75%same territory 75%Anyone could say itCommodityAlso on Blackpoint (Blackpoint Cyber / CompassOne), ConnectWise Managed EDR, Sophos MDR
- Alert noise is reduced to meaningful signalsgrouping uncertain“The alerts you need and nothing you don't”qualitySectionsame claim 75%same territory 100%Anyone could say itCommodityAlso on Blackpoint (Blackpoint Cyber / CompassOne), Guardz, Sophos MDR
- Original threat research and intelligence leadershipgrouping uncertain“Huntress is out in front of global threats, leading research through remediation while the others chase us”qualitySectionsame claim 75%same territory 75%Copyable with effortnot a buying criterionCommodityAlso on Blackpoint (Blackpoint Cyber / CompassOne), ConnectWise Managed EDR, Sophos MDR
- Unified platform consolidating siloed tools and signals“Managed EDR doesn't just watch your endpoints—it's a complete solution”capabilitySectionsame claim 75%same territory 100%Anyone could say itCommodityAlso on Blackpoint (Blackpoint Cyber / CompassOne), ConnectWise Managed EDR, Guardz
- Customer handles nothing; fully managed for yougrouping uncertain“You Don't Have to Manage Any of It”outcomeHerosame claim 50%same territory 75%Anyone could say itContestedAlso on Blackpoint (Blackpoint Cyber / CompassOne), ConnectWise Managed EDR
- AI plus human analysts working together“Our industry-recognized AI-Centric threat hunters are your unfair advantage”qualitySectionsame claim 50%same territory 75%Anyone could say itContestedAlso on ConnectWise Managed EDR, Sophos MDR
- Attackers move across multiple domains, so defense must toogrouping uncertain“identity is the new endpoint, and attackers know it”qualitySectionsame claim 50%same territory 100%Anyone could say itContestedAlso on Guardz, Sophos MDR
- Outcomes over optics; precision protectiongrouping uncertain“Built for Outcomes, Not Optics”qualitySectionsame claim 50%same territory 100%Anyone could say itnot a buying criterionContestedAlso on Blackpoint (Blackpoint Cyber / CompassOne), Guardz
- Simplicity: security without complexitygrouping uncertain“No gaps, no blind spots, no guessing if you're protected”qualitySectionsame claim 50%same territory 50%Anyone could say itContestedAlso on Blackpoint (Blackpoint Cyber / CompassOne), Guardz
- Solution evolves with emerging threats“We own our tech and innovate faster than other vendors”qualitySectionsame claim 50%same territory 50%Anyone could say itContestedAlso on Blackpoint (Blackpoint Cyber / CompassOne), Guardz
- Named response-time metric (SLA/MTTR)“Industry-leading MTTR”proofBodysame claim 50%same territory 50%Copyable with effortContestedAlso on ConnectWise Managed EDR, Sophos MDR
- High customer ratings and satisfaction scores“4.8/5 based on 1,200+ G2 reviews”proofHerosame claim 25%same territory 100%Anyone could say itnot a buying criterionContestedAlso on Blackpoint (Blackpoint Cyber / CompassOne)
- Fast, easy deployment and onboardinggrouping uncertain“Go from zero to protected in under 30 minutes”outcomeSectionsame claim 25%same territory 50%Copyable with effortContestedAlso on Guardz
- Identity/Microsoft 365 threat detection and response“Managed ITDR finds and stops identity-based threats in Microsoft 365 and Google Workspace”capabilitySectionsame claim 25%same territory 100%Copyable with effortContestedAlso on ConnectWise Managed EDR
- Proactive expert threat hunting“Expert Threat Hunters, On Your Team”capabilitySectionsame claim 25%same territory 75%Anyone could say itContestedAlso on Sophos MDR
- Scale of install base as proof of capability“5M+ endpoints”proofSectionsame claim 25%same territory 100%Copyable with effortContestedAlso on Sophos MDR
- Enterprise-grade protection for all business sizes“A purpose-built platform for organizations like yours”categoryHerosame claim 0%same territory 0%Anyone could say itUnique for now
- Managed SIEM/log data with compliance retention“Managed SIEM takes away the complexity and overhead usually associated with traditional SIEMs”qualitySectionsame claim 0%same territory 25%Copyable with effortnot a buying criterionUnique and owned
- Security awareness training included“Engaging, expert-backed, personalized training content built on real-world threat intelligence”capabilitySectionsame claim 0%same territory 25%Anyone could say itnot a buying criterionUnique for now
How this was calculated
Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.
AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.
How the score is built
| Category | Weight | Yours | What a high score means |
|---|---|---|---|
Messaging Category framing, who it is for, and the outcome promised | 30% | 50 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
Claims Attribute and benefit claims — speed, ease, quality, ROI | 30% | 72 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
Features Capabilities and functions the page lists | 15% | 82 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
Proof The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges | 10% | 23 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
Structure Section order, navigation, CTA language and placement | 10% | 50 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
Visual Palette family, imagery style, layout patterns | 5% | 37 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |
Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.
What we compared (5 pages read)
What it cannot tell you
The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.
Your highest-impact changes
- 1Table stakesYour hero copy says “backed and operated by our industry-proven, 24/7 AI-Centric SOC for continuous threat protection”.
Blackpoint (Blackpoint Cyber / CompassOne), ConnectWise Managed EDR, Guardz and Sophos MDR all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
- 2Table stakesYour hero copy says “4.8/5 based on 1,200+ G2 reviews”.
Keep the fact, lose the position: blackpoint (Blackpoint Cyber / CompassOne), ConnectWise Managed EDR, Guardz and Sophos MDR all say it too, and your hero is spending its first impression on the same territory as theirs.
- 3Table stakesYour hero copy says “We wreck hackers.”.
This is the set's common ground — Blackpoint (Blackpoint Cyber / CompassOne), ConnectWise Managed EDR and Sophos MDR say it too (75% of the set). It will not set you apart wherever it sits, and in the hero it costs you the one place a distinctive claim would be read.
- 4Table stakesYour section copy says “Managed ITDR finds and stops identity-based threats in Microsoft 365 and Google Workspace”.
A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.
- 5Table stakesYour section copy says “5M+ endpoints”.
True of you and true of them: Blackpoint (Blackpoint Cyber / CompassOne), ConnectWise Managed EDR, Guardz and Sophos MDR all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.
- 6Table stakesYour section copy says “Managed EDR doesn't just watch your endpoints—it's a complete solution”.
In the section: This is the set's common ground — Blackpoint (Blackpoint Cyber / CompassOne), ConnectWise Managed EDR, Guardz and Sophos MDR all say it too. It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.
- 7Table stakesYour section copy says “Our industry-recognized AI-Centric threat hunters are your unfair advantage”.
In the section: Keep the fact, lose the position: connectWise Managed EDR, Guardz and Sophos MDR say it too (75% of the set), and your section is spending its first impression on the same territory as theirs.
- 8Table stakesYour section copy says “Expert Threat Hunters, On Your Team”.
In the section: ConnectWise Managed EDR, Guardz and Sophos MDR say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.
The only way to know if it matters.
This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.







