Sameness Index · 5 sites compared

Your page scores 47 out of 100 for sameness against the 4 competitors you named.

https://www.isdecisions.com/

01

Your verdict

47
Sameness · vs 4 named
How is this calculated?

Your page is half shared.

About half of what your page says, logintc.com also says. You're less same than 6 of the 8 IT service management sites scored (category avg 57).

Benchmarked against IT service management (the category you chose).
Sameness Index on a 0 to 100 scale, from distinctive at 0 to interchangeable at 100. This page scores 47. Specops Secure Access scores 51. Silverfort scores 63. logintc.com scores 55. Duo scores 66. The category avg is 57.

Each named site is scored the same way, against the other 4 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.

  1. Less same than average

    The average IT service management category leader scores 57; you scored 47.

    You are 10 points less same than the average IT service management category leader.

  2. Closest overlap: logintc.com

    Of the 4 sites you named, logintc.com echoes the most of what your page says. Scored the same way against the rest of the set, logintc.com sits at 55.

    logintc.com is the competitor you sound most like.

  3. Room to own more

    10% of your claim space is ownable: unique, relevant, and hard to copy. 2 of those claims sit in body copy, where few readers reach them.

    10% is ownable, and 2 buried opportunities could help you stand out more.

Do this first

Three changes worth testing first.

Chosen by rule from the comparison with Specops Secure Access, Silverfort, logintc.com and Duo: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.

  1. Set custom policies to stop unauthorized logins and privilege escalation

    Specops Secure Access, Silverfort and logintc.com say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

    Table stakes
    Most of the set says this too.
  2. UserLock is a great software that allows us to verify each users' identity, stop password sharing and help avoid security breaches.

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

    Surface
    Yours alone. Test it higher up.
  3. Reports and alerts show auditors that we can control access to the most sensitive folders.

    A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.

    Surface
    Yours alone. Test it higher up.

Try these changes, then test them with real buyers.

This measures overlap. Whether buyers notice is a different question, and only they can answer it.

02

What you can own

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

10% of your page’s claim space is yours to keep.

10%Yours to keep42%Unique but weak48%A competitor says it too
Why this is not 100 minus the Sameness Index

The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.

Already leading with · 1

  1. Manage AD access with MFA, session control, monitoring

    Manage Active Directory user access with multi-factor authentication (MFA), session controls, and real-time monitoring.

Buried in body copy · 2

  1. Stops password sharing and verifies user identity

    UserLock is a great software that allows us to verify each users' identity, stop password sharing and help avoid security breaches.

  2. Reports satisfy auditors on sensitive-data access

    Reports and alerts show auditors that we can control access to the most sensitive folders.

03

Where you blend in

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

  • Commodity · 75%Table stakesHero
    policy-based access control and enforcement
    • Manage Active Directory user access with multi-factor authentication (MFA), session controls, and real-time monitoring.
    • Set custom policies to stop unauthorized logins and privilege escalation

    You say this 2 different ways.

    Specops Secure Access, Silverfort and logintc.com cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • Specops Secure AccessSecure Access can be customized to align with organizational needs, including custom branding, MFA policies, trusted networks, SMTP settings, and admin role…
    • SilverfortRemove AI attackers’ advantage with inline, runtime controls that protect every identity, from AD to AI
    • logintc.comWe're committed to finding the right deployment options, authentication methods, and organization policies that don't interfere with existing daily processes
  • Commodity · 75%Table stakesHero
    security without hurting user experience
    • without slowing down your team

    Common ground with Specops Secure Access, logintc.com and Duo. Say it if buyers need it — lower on the page, where it is not the thing they read first.

    They say
    • Specops Secure AccessSecure MFA Software With Minimal Friction
    • logintc.comSecurity is hard, but we make it easy
    • DuoNo phishing. No friction.
  • Commodity · 100%Table stakesSection
    quick, low-effort deployment with no new infrastructure
    • There's no need for extra infrastructure
    • setup is straightforward

    You say this 2 different ways.

    Specops Secure Access, Silverfort, logintc.com and Duo make the same claim. It cannot set you apart, so it should not carry the section.

    They say
    • Specops Secure AccessAmazing lightweight tool which can be installed and used within minutes (testimonial)
    • SilverfortZERO infrastructure changes
    • logintc.comLeverage your existing infrastructure without introducing additional hardware
    • DuoNo extra hardware required
  • Commodity · 100%Table stakesSection
    works with and extends existing identity stack
    • Our solutions integrate with your existing AD environment

    A buyer comparing tabs sees this on Specops Secure Access, Silverfort, logintc.com and Duo. Yours earns nothing by repeating it up top; it can live lower down.

    They say
    • Specops Secure AccessTogether with Specops Password Policy, organizations can ensure their Active Directory password defenses are more complete
    • SilverfortConsolidate—or complement—your existing MFA solutions for cost saving and better user experience
    • logintc.comWith countless configurations, centralized policy management tools, staggered roll-out options, and integrations directly to Active Directory, IT departments…
    • DuoUse Duo as a full IAM solution or broker secure access from identity sources you already have
  • Contested · 50%SharpenHero
    real-time visibility and audit trail of access
    • See who accessed which files, when, and what they did, all in one centralized audit.
    • Keep an eye on all file access activities across Windows servers and cloud environments in real time.
    • you get real-time insights for total visibility

    You say this 3 different ways.

    Silverfort and Duo are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

    They say
    • SilverfortSee all AD authentications—Kerberos, NTLM, and LDAP—in real time to instantly expose hidden trust paths and excessive privileges
    • DuoKnow who's logging in, what's risky, and what to do next
  • Contested · 50%KeepSection
    built for a specific buyer segment
    • Perfect for AD admins who want stronger security without adding more stress

    logintc.com and Duo say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • logintc.comBuilt for high-security environments and data compliance requirements
    • DuoGovernment: advanced tools to protect confidential data for strictest safety standards
  • Contested · 50%SharpenSection
    long track record and vendor credibility
    • With expertise spanning over two decades

    Specops Secure Access and logintc.com are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • Specops Secure AccessSpecops provides comprehensive support resources including installation guides, troubleshooting articles, release notes, and a knowledge base
    • logintc.comour cybersecurity experts are always on hand to answer your questions
  • Contested · 50%SharpenSection
    meets security and compliance requirements
    • You get the strong security and compliance coverage you need

    Shared with Specops Secure Access and logintc.com. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.

    They say
    • Specops Secure AccessHelps organizations strengthen access controls in hybrid environments and meet compliance requirements
    • logintc.comISO 27001 Certified - Ensure your data is protected by ISO 27001, the world's highest information security standard
  • Contested · 25%SharpenSection
    continuously updated against new threats
    • we're continuously refining our solutions to tackle tomorrow's threats

    Contested ground: logintc.com claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match.

    They say
    • logintc.comOur comprehensive solution and flexible design keeps you ahead of cyber threats to your business
  • Contested · 25%SharpenSection
    easy to use for non-experts
    • The interfaces are user-friendly

    Section-level, and shared: logintc.com is on this territory too (25% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

    They say
    • logintc.comIt's super easy to use. I would definitely recommend LoginTC
  • Contested · 25%SharpenSection
    saves IT time and cost
    • there's hardly any management overhead
    • UserLock and FileAudit put hours back in your IT team's day by making network and file access easy to manage.

    You say this 2 different ways.

    Across 2 of your lines: Shared with Duo. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.

    They say
    • Duosaves your team time
04

Claim-by-claim evidence

Every claim on your page (21)
What the columns mean
Claim
The grouped claim, then your exact line beneath it.
Type
What kind of claim it is: category, segment, outcome, capability, quality or proof.
Placement
Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
Same claim
Share of the competitors making this exact claim. Drives ownership and ownable share.
Same territory
Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
Sayability
Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
Relevant
Whether buyers decide on this. A unique claim nobody buys on is not ownable.
Ownership
Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.

Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.

  • No additional infrastructure or hardware required
    There's no need for extra infrastructure
    qualitySectionsame claim 75%same territory 100%Copyable with effort
    Commodity
    Also on Silverfort, logintc.com, Duo
  • Setup is quick and straightforward
    setup is straightforward
    qualitySectionsame claim 75%same territory 100%Anyone could say it
    Commodity
    Also on Specops Secure Access, logintc.com, Duo
  • Security without slowing users down
    without slowing down your team
    qualityHerosame claim 50%same territory 75%Anyone could say it
    Contested
    Also on Specops Secure Access, Duo
  • Real-time visibility into access activity
    you get real-time insights for total visibility
    capabilitySectionsame claim 50%same territory 50%Copyable with effort
    Contested
    Also on Silverfort, Duo
  • Suitable for organizations of all sizes
    UserLock offers a level of protection that small, medium and large business should be implementing as part of their security roadmap.
    proofBodysame claim 50%same territory 75%Anyone could say itnot a buying criterion
    Contested
    Also on logintc.com, Duo
  • Continuously updated against emerging threats
    we're continuously refining our solutions to tackle tomorrow's threats
    qualitySectionsame claim 25%same territory 25%Anyone could say itnot a buying criterion
    Contested
    Also on logintc.com
  • Delivers security and compliance coverage
    You get the strong security and compliance coverage you need
    outcomeSectionsame claim 25%same territory 50%Anyone could say it
    Contested
    Also on Specops Secure Access
  • Integrates with existing Active Directory environment
    Our solutions integrate with your existing AD environment
    capabilitySectionsame claim 25%same territory 100%Anyone could say it
    Contested
    Also on logintc.com
  • Saves IT team time and effort
    UserLock and FileAudit put hours back in your IT team's day by making network and file access easy to manage.
    outcomeSectionsame claim 25%same territory 25%Anyone could say it
    Contested
    Also on Duo
  • User-friendly interface
    The interfaces are user-friendly
    qualitySectionsame claim 25%same territory 25%Anyone could say it
    Contested
    Also on logintc.com
  • Centralized audit trail of who accessed what
    See who accessed which files, when, and what they did, all in one centralized audit.
    capabilityHerosame claim 0%same territory 50%Copyable with effortnot a buying criterion
    Unique and owned
  • Custom policies block unauthorized logins and privilege escalation
    Set custom policies to stop unauthorized logins and privilege escalation
    capabilityHerosame claim 0%same territory 75%Anyone could say it
    Unique for now
  • Manage AD access with MFA, session control, monitoring
    Manage Active Directory user access with multi-factor authentication (MFA), session controls, and real-time monitoring.
    capabilityHerosame claim 0%same territory 75%Copyable with effort
    Unique and owned
  • Real-time monitoring of file access across servers and cloud
    Keep an eye on all file access activities across Windows servers and cloud environments in real time.
    capabilityHerosame claim 0%same territory 50%Copyable with effortnot a buying criterion
    Unique and owned
  • Built for AD administrators
    Perfect for AD admins who want stronger security without adding more stress
    segmentSectionsame claim 0%same territory 50%Anyone could say itnot a buying criterion
    Unique for now
  • Low ongoing management overhead
    there's hardly any management overhead
    qualitySectionsame claim 0%same territory 25%Anyone could say it
    Unique for now
  • Two decades of expertise in the field
    With expertise spanning over two decades
    proofSectionsame claim 0%same territory 50%Copyable with effortnot a buying criterion
    Unique and owned
  • Fast admin control of user sessions and remote support
    In a flash, I can control my users' login experience, find/identify users computers and remote in for support. I can't imagine working without it now.
    proofBodysame claim 0%same territory 0%Copyable with effortnot a buying criterion
    Unique and owned
  • Non-experts can run audit reports unaided
    With FileAudit, organizations have an easy yet robust tool for auditing files and folders that reside on Windows systems, run audit reports without the help…
    proofBodysame claim 0%same territory 25%Anyone could say itnot a buying criterion
    Unique for now
  • Reports satisfy auditors on sensitive-data access
    Reports and alerts show auditors that we can control access to the most sensitive folders.
    proofBodysame claim 0%same territory 25%Anyone could say it
    Unique for now
  • Stops password sharing and verifies user identity
    UserLock is a great software that allows us to verify each users' identity, stop password sharing and help avoid security breaches.
    proofBodysame claim 0%same territory 100%Copyable with effort
    Unique and owned
05

How this was calculated

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

How the score is built
The six category scores, their weights, and what a high score in each one means
CategoryWeightYoursWhat a high score means
Messaging
Category framing, who it is for, and the outcome promised
30%42The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not.
Claims
Attribute and benefit claims — speed, ease, quality, ROI
30%60Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot.
Features
Capabilities and functions the page lists
15%65Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake.
Proof
The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges
10%13Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named.
Structure
Section order, navigation, CTA language and placement
10%25The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable.
Visual
Palette family, imagery style, layout patterns
5%53Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first.

Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.

What we compared (5 pages read)
Your page
IS Decisions
isdecisions.com
Competitor
Specops Secure Access
specopssoft.com
Competitor
Silverfort
silverfort.com
Competitor
logintc.com
logintc.com
Competitor
Duo
duo.com
What it cannot tell you

The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.

Your highest-impact changes

  1. 1
    Table stakesYour hero copy says “Set custom policies to stop unauthorized logins and privilege escalation”.

    Specops Secure Access, Silverfort and logintc.com say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

  2. 2
    Table stakesYour hero copy says “Manage Active Directory user access with multi-factor authentication (MFA), session controls, and real-time m…”.

    Keep the fact, lose the position: specops Secure Access, Silverfort and logintc.com say it too (75% of the set), and your hero is spending its first impression on the same territory as theirs.

  3. 3
    Table stakesYour hero copy says “without slowing down your team”.

    This is the set's common ground — Specops Secure Access, logintc.com and Duo say it too (75% of the set). It will not set you apart wherever it sits, and in the hero it costs you the one place a distinctive claim would be read.

  4. 4
    Table stakesYour section copy says “Our solutions integrate with your existing AD environment”.

    A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.

  5. 5
    Table stakesYour section copy says “There's no need for extra infrastructure”.

    True of you and true of them: Specops Secure Access, Silverfort, logintc.com and Duo all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.

  6. 6
    Table stakesYour section copy says “setup is straightforward”.

    In the section: Keep the fact, lose the position: specops Secure Access, Silverfort, logintc.com and Duo all say it too, and your section is spending its first impression on the same territory as theirs.

  7. 7
    Table stakesYour body copy says “UserLock is a great software that allows us to verify each users' identity, stop password sharing and help av…”.

    In the body: Specops Secure Access, Silverfort, logintc.com and Duo all say it too. Buyers may still need it, but shared ground cannot carry your body — move it lower and give that space to something only you can say.

  8. 8
    Table stakesYour body copy says “UserLock offers a level of protection that small, medium and large business should be implementing as part of…”.

    In the body: True of you and true of them: Specops Secure Access, logintc.com and Duo say it too (75% of the set). That is why it decides nothing, and why the body is the wrong place to spend it.

  9. 9
    Surface“UserLock is a great software that allows us to verify each users' identity, stop password sharing and help av…” is yours alone, and buyers weigh it.

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

  10. 10
    Surface“Reports and alerts show auditors that we can control access to the most sensitive folders.” is yours alone, and buyers weigh it.

    A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.

The only way to know if it matters.

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

Test it with real buyers
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