Your verdict
Your page is half shared.
About half of what your page says, logintc.com also says. You're less same than 6 of the 8 IT service management sites scored (category avg 57).
Each named site is scored the same way, against the other 4 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.
Less same than average
The average IT service management category leader scores 57; you scored 47.
You are 10 points less same than the average IT service management category leader.
Closest overlap: logintc.com
Of the 4 sites you named, logintc.com echoes the most of what your page says. Scored the same way against the rest of the set, logintc.com sits at 55.
logintc.com is the competitor you sound most like.
Room to own more
10% of your claim space is ownable: unique, relevant, and hard to copy. 2 of those claims sit in body copy, where few readers reach them.
10% is ownable, and 2 buried opportunities could help you stand out more.
Three changes worth testing first.
Chosen by rule from the comparison with Specops Secure Access, Silverfort, logintc.com and Duo: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.
- “Set custom policies to stop unauthorized logins and privilege escalation”
Specops Secure Access, Silverfort and logintc.com say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
Table stakesMost of the set says this too. - “UserLock is a great software that allows us to verify each users' identity, stop password sharing and help avoid security breaches.”
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
SurfaceYours alone. Test it higher up. - “Reports and alerts show auditors that we can control access to the most sensitive folders.”
A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.
SurfaceYours alone. Test it higher up.
Try these changes, then test them with real buyers.
This measures overlap. Whether buyers notice is a different question, and only they can answer it.
What you can own
Claims only you make, that buyers weigh, and that competitors can’t easily copy.
10% of your page’s claim space is yours to keep.
Why this is not 100 minus the Sameness Index
The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.
Already leading with · 1
- Manage AD access with MFA, session control, monitoring
“Manage Active Directory user access with multi-factor authentication (MFA), session controls, and real-time monitoring.”
Buried in body copy · 2
- Stops password sharing and verifies user identity
“UserLock is a great software that allows us to verify each users' identity, stop password sharing and help avoid security breaches.”
- Reports satisfy auditors on sensitive-data access
“Reports and alerts show auditors that we can control access to the most sensitive folders.”
Where you blend in
Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.
- Commodity · 75%Table stakesHeropolicy-based access control and enforcement
- “Manage Active Directory user access with multi-factor authentication (MFA), session controls, and real-time monitoring.”
- “Set custom policies to stop unauthorized logins and privilege escalation”
You say this 2 different ways.
Specops Secure Access, Silverfort and logintc.com cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Specops Secure Access“Secure Access can be customized to align with organizational needs, including custom branding, MFA policies, trusted networks, SMTP settings, and admin role…”
- Silverfort“Remove AI attackers’ advantage with inline, runtime controls that protect every identity, from AD to AI”
- logintc.com“We're committed to finding the right deployment options, authentication methods, and organization policies that don't interfere with existing daily processes”
- Commodity · 75%Table stakesHerosecurity without hurting user experience
- “without slowing down your team”
Common ground with Specops Secure Access, logintc.com and Duo. Say it if buyers need it — lower on the page, where it is not the thing they read first.
They say- Specops Secure Access“Secure MFA Software With Minimal Friction”
- logintc.com“Security is hard, but we make it easy”
- Duo“No phishing. No friction.”
- Commodity · 100%Table stakesSectionquick, low-effort deployment with no new infrastructure
- “There's no need for extra infrastructure”
- “setup is straightforward”
You say this 2 different ways.
Specops Secure Access, Silverfort, logintc.com and Duo make the same claim. It cannot set you apart, so it should not carry the section.
They say- Specops Secure Access“Amazing lightweight tool which can be installed and used within minutes (testimonial)”
- Silverfort“ZERO infrastructure changes”
- logintc.com“Leverage your existing infrastructure without introducing additional hardware”
- Duo“No extra hardware required”
- Commodity · 100%Table stakesSectionworks with and extends existing identity stack
- “Our solutions integrate with your existing AD environment”
A buyer comparing tabs sees this on Specops Secure Access, Silverfort, logintc.com and Duo. Yours earns nothing by repeating it up top; it can live lower down.
They say- Specops Secure Access“Together with Specops Password Policy, organizations can ensure their Active Directory password defenses are more complete”
- Silverfort“Consolidate—or complement—your existing MFA solutions for cost saving and better user experience”
- logintc.com“With countless configurations, centralized policy management tools, staggered roll-out options, and integrations directly to Active Directory, IT departments…”
- Duo“Use Duo as a full IAM solution or broker secure access from identity sources you already have”
- Contested · 50%SharpenHeroreal-time visibility and audit trail of access
- “See who accessed which files, when, and what they did, all in one centralized audit.”
- “Keep an eye on all file access activities across Windows servers and cloud environments in real time.”
- “you get real-time insights for total visibility”
You say this 3 different ways.
Silverfort and Duo are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.
They say- Silverfort“See all AD authentications—Kerberos, NTLM, and LDAP—in real time to instantly expose hidden trust paths and excessive privileges”
- Duo“Know who's logging in, what's risky, and what to do next”
- Contested · 50%KeepSectionbuilt for a specific buyer segment
- “Perfect for AD admins who want stronger security without adding more stress”
logintc.com and Duo say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- logintc.com“Built for high-security environments and data compliance requirements”
- Duo“Government: advanced tools to protect confidential data for strictest safety standards”
- Contested · 50%SharpenSectionlong track record and vendor credibility
- “With expertise spanning over two decades”
Specops Secure Access and logintc.com are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Specops Secure Access“Specops provides comprehensive support resources including installation guides, troubleshooting articles, release notes, and a knowledge base”
- logintc.com“our cybersecurity experts are always on hand to answer your questions”
- Contested · 50%SharpenSectionmeets security and compliance requirements
- “You get the strong security and compliance coverage you need”
Shared with Specops Secure Access and logintc.com. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.
They say- Specops Secure Access“Helps organizations strengthen access controls in hybrid environments and meet compliance requirements”
- logintc.com“ISO 27001 Certified - Ensure your data is protected by ISO 27001, the world's highest information security standard”
- Contested · 25%SharpenSectioncontinuously updated against new threats
- “we're continuously refining our solutions to tackle tomorrow's threats”
Contested ground: logintc.com claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match.
They say- logintc.com“Our comprehensive solution and flexible design keeps you ahead of cyber threats to your business”
- Contested · 25%SharpenSectioneasy to use for non-experts
- “The interfaces are user-friendly”
Section-level, and shared: logintc.com is on this territory too (25% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.
They say- logintc.com“It's super easy to use. I would definitely recommend LoginTC”
- Contested · 25%SharpenSectionsaves IT time and cost
- “there's hardly any management overhead”
- “UserLock and FileAudit put hours back in your IT team's day by making network and file access easy to manage.”
You say this 2 different ways.
Across 2 of your lines: Shared with Duo. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.
They say- Duo“saves your team time”
Claim-by-claim evidence
Every claim on your page (21)
What the columns mean
- Claim
- The grouped claim, then your exact line beneath it.
- Type
- What kind of claim it is: category, segment, outcome, capability, quality or proof.
- Placement
- Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
- Same claim
- Share of the competitors making this exact claim. Drives ownership and ownable share.
- Same territory
- Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
- Sayability
- Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
- Relevant
- Whether buyers decide on this. A unique claim nobody buys on is not ownable.
- Ownership
- Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.
Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.
No additional infrastructure or hardware required “There's no need for extra infrastructure” | quality | Section | 75% | 100% | Copyable with effort | Yes | Commodity |
Setup is quick and straightforward “setup is straightforward” | quality | Section | 75% | 100% | Anyone could say it | Yes | Commodity |
Security without slowing users down “without slowing down your team” | quality | Hero | 50% | 75% | Anyone could say it | Yes | Contested |
Real-time visibility into access activity “you get real-time insights for total visibility” | capability | Section | 50% | 50% | Copyable with effort | Yes | Contested |
Suitable for organizations of all sizes “UserLock offers a level of protection that small, medium and large business should be implementing as part of their security roadmap.” | proof | Body | 50% | 75% | Anyone could say it | No | Contested |
Continuously updated against emerging threats “we're continuously refining our solutions to tackle tomorrow's threats” | quality | Section | 25% | 25% | Anyone could say it | No | Contested |
Delivers security and compliance coverage “You get the strong security and compliance coverage you need” | outcome | Section | 25% | 50% | Anyone could say it | Yes | Contested |
Integrates with existing Active Directory environment “Our solutions integrate with your existing AD environment” | capability | Section | 25% | 100% | Anyone could say it | Yes | Contested |
Saves IT team time and effort “UserLock and FileAudit put hours back in your IT team's day by making network and file access easy to manage.” | outcome | Section | 25% | 25% | Anyone could say it | Yes | Contested |
User-friendly interface “The interfaces are user-friendly” | quality | Section | 25% | 25% | Anyone could say it | Yes | Contested |
Centralized audit trail of who accessed what “See who accessed which files, when, and what they did, all in one centralized audit.” | capability | Hero | 0% | 50% | Copyable with effort | No | Unique and owned |
Custom policies block unauthorized logins and privilege escalation “Set custom policies to stop unauthorized logins and privilege escalation” | capability | Hero | 0% | 75% | Anyone could say it | Yes | Unique for now |
Manage AD access with MFA, session control, monitoring “Manage Active Directory user access with multi-factor authentication (MFA), session controls, and real-time monitoring.” | capability | Hero | 0% | 75% | Copyable with effort | Yes | Unique and owned |
Real-time monitoring of file access across servers and cloud “Keep an eye on all file access activities across Windows servers and cloud environments in real time.” | capability | Hero | 0% | 50% | Copyable with effort | No | Unique and owned |
Built for AD administrators “Perfect for AD admins who want stronger security without adding more stress” | segment | Section | 0% | 50% | Anyone could say it | No | Unique for now |
Low ongoing management overhead “there's hardly any management overhead” | quality | Section | 0% | 25% | Anyone could say it | Yes | Unique for now |
Two decades of expertise in the field “With expertise spanning over two decades” | proof | Section | 0% | 50% | Copyable with effort | No | Unique and owned |
Fast admin control of user sessions and remote support “In a flash, I can control my users' login experience, find/identify users computers and remote in for support. I can't imagine working without it now.” | proof | Body | 0% | 0% | Copyable with effort | No | Unique and owned |
Non-experts can run audit reports unaided “With FileAudit, organizations have an easy yet robust tool for auditing files and folders that reside on Windows systems, run audit reports without the help…” | proof | Body | 0% | 25% | Anyone could say it | No | Unique for now |
Reports satisfy auditors on sensitive-data access “Reports and alerts show auditors that we can control access to the most sensitive folders.” | proof | Body | 0% | 25% | Anyone could say it | Yes | Unique for now |
Stops password sharing and verifies user identity “UserLock is a great software that allows us to verify each users' identity, stop password sharing and help avoid security breaches.” | proof | Body | 0% | 100% | Copyable with effort | Yes | Unique and owned |
- No additional infrastructure or hardware required“There's no need for extra infrastructure”qualitySectionsame claim 75%same territory 100%Copyable with effortCommodityAlso on Silverfort, logintc.com, Duo
- Setup is quick and straightforward“setup is straightforward”qualitySectionsame claim 75%same territory 100%Anyone could say itCommodityAlso on Specops Secure Access, logintc.com, Duo
- Security without slowing users down“without slowing down your team”qualityHerosame claim 50%same territory 75%Anyone could say itContestedAlso on Specops Secure Access, Duo
- Real-time visibility into access activity“you get real-time insights for total visibility”capabilitySectionsame claim 50%same territory 50%Copyable with effortContestedAlso on Silverfort, Duo
- Suitable for organizations of all sizes“UserLock offers a level of protection that small, medium and large business should be implementing as part of their security roadmap.”proofBodysame claim 50%same territory 75%Anyone could say itnot a buying criterionContestedAlso on logintc.com, Duo
- Continuously updated against emerging threats“we're continuously refining our solutions to tackle tomorrow's threats”qualitySectionsame claim 25%same territory 25%Anyone could say itnot a buying criterionContestedAlso on logintc.com
- Delivers security and compliance coverage“You get the strong security and compliance coverage you need”outcomeSectionsame claim 25%same territory 50%Anyone could say itContestedAlso on Specops Secure Access
- Integrates with existing Active Directory environment“Our solutions integrate with your existing AD environment”capabilitySectionsame claim 25%same territory 100%Anyone could say itContestedAlso on logintc.com
- Saves IT team time and effort“UserLock and FileAudit put hours back in your IT team's day by making network and file access easy to manage.”outcomeSectionsame claim 25%same territory 25%Anyone could say itContestedAlso on Duo
- User-friendly interface“The interfaces are user-friendly”qualitySectionsame claim 25%same territory 25%Anyone could say itContestedAlso on logintc.com
- Centralized audit trail of who accessed what“See who accessed which files, when, and what they did, all in one centralized audit.”capabilityHerosame claim 0%same territory 50%Copyable with effortnot a buying criterionUnique and owned
- Custom policies block unauthorized logins and privilege escalation“Set custom policies to stop unauthorized logins and privilege escalation”capabilityHerosame claim 0%same territory 75%Anyone could say itUnique for now
- Manage AD access with MFA, session control, monitoring“Manage Active Directory user access with multi-factor authentication (MFA), session controls, and real-time monitoring.”capabilityHerosame claim 0%same territory 75%Copyable with effortUnique and owned
- Real-time monitoring of file access across servers and cloud“Keep an eye on all file access activities across Windows servers and cloud environments in real time.”capabilityHerosame claim 0%same territory 50%Copyable with effortnot a buying criterionUnique and owned
- Built for AD administrators“Perfect for AD admins who want stronger security without adding more stress”segmentSectionsame claim 0%same territory 50%Anyone could say itnot a buying criterionUnique for now
- Low ongoing management overhead“there's hardly any management overhead”qualitySectionsame claim 0%same territory 25%Anyone could say itUnique for now
- Two decades of expertise in the field“With expertise spanning over two decades”proofSectionsame claim 0%same territory 50%Copyable with effortnot a buying criterionUnique and owned
- Fast admin control of user sessions and remote support“In a flash, I can control my users' login experience, find/identify users computers and remote in for support. I can't imagine working without it now.”proofBodysame claim 0%same territory 0%Copyable with effortnot a buying criterionUnique and owned
- Non-experts can run audit reports unaided“With FileAudit, organizations have an easy yet robust tool for auditing files and folders that reside on Windows systems, run audit reports without the help…”proofBodysame claim 0%same territory 25%Anyone could say itnot a buying criterionUnique for now
- Reports satisfy auditors on sensitive-data access“Reports and alerts show auditors that we can control access to the most sensitive folders.”proofBodysame claim 0%same territory 25%Anyone could say itUnique for now
- Stops password sharing and verifies user identity“UserLock is a great software that allows us to verify each users' identity, stop password sharing and help avoid security breaches.”proofBodysame claim 0%same territory 100%Copyable with effortUnique and owned
How this was calculated
Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.
AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.
How the score is built
| Category | Weight | Yours | What a high score means |
|---|---|---|---|
Messaging Category framing, who it is for, and the outcome promised | 30% | 42 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
Claims Attribute and benefit claims — speed, ease, quality, ROI | 30% | 60 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
Features Capabilities and functions the page lists | 15% | 65 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
Proof The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges | 10% | 13 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
Structure Section order, navigation, CTA language and placement | 10% | 25 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
Visual Palette family, imagery style, layout patterns | 5% | 53 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |
Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.
What we compared (5 pages read)
What it cannot tell you
The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.
Your highest-impact changes
- 1Table stakesYour hero copy says “Set custom policies to stop unauthorized logins and privilege escalation”.
Specops Secure Access, Silverfort and logintc.com say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
- 2Table stakesYour hero copy says “Manage Active Directory user access with multi-factor authentication (MFA), session controls, and real-time m…”.
Keep the fact, lose the position: specops Secure Access, Silverfort and logintc.com say it too (75% of the set), and your hero is spending its first impression on the same territory as theirs.
- 3Table stakesYour hero copy says “without slowing down your team”.
This is the set's common ground — Specops Secure Access, logintc.com and Duo say it too (75% of the set). It will not set you apart wherever it sits, and in the hero it costs you the one place a distinctive claim would be read.
- 4Table stakesYour section copy says “Our solutions integrate with your existing AD environment”.
A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.
- 5Table stakesYour section copy says “There's no need for extra infrastructure”.
True of you and true of them: Specops Secure Access, Silverfort, logintc.com and Duo all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.
- 6Table stakesYour section copy says “setup is straightforward”.
In the section: Keep the fact, lose the position: specops Secure Access, Silverfort, logintc.com and Duo all say it too, and your section is spending its first impression on the same territory as theirs.
- 7Table stakesYour body copy says “UserLock is a great software that allows us to verify each users' identity, stop password sharing and help av…”.
In the body: Specops Secure Access, Silverfort, logintc.com and Duo all say it too. Buyers may still need it, but shared ground cannot carry your body — move it lower and give that space to something only you can say.
- 8Table stakesYour body copy says “UserLock offers a level of protection that small, medium and large business should be implementing as part of…”.
In the body: True of you and true of them: Specops Secure Access, logintc.com and Duo say it too (75% of the set). That is why it decides nothing, and why the body is the wrong place to spend it.
- 9Surface“UserLock is a great software that allows us to verify each users' identity, stop password sharing and help av…” is yours alone, and buyers weigh it.
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
- 10Surface“Reports and alerts show auditors that we can control access to the most sensitive folders.” is yours alone, and buyers weigh it.
A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.
The only way to know if it matters.
This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.







