Sameness Index · 2 sites compared

Your page scores 88 out of 100 for sameness against the competitor you named.

https://www.lexware-online.de/

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01

Your verdict

88
Sameness · vs 1 named
How is this calculated?

Your page is interchangeable.

Put your page next to sevdesk and a buyer would struggle to tell them apart. You're the most same of the 367 SaaS sites scored (SaaS avg 56).

No category benchmark matched this set.
Sameness Index on a 0 to 100 scale, from distinctive at 0 to interchangeable at 100. This page scores 88. sevdesk scores 73. The SaaS avg is 56.

Each named site is scored the same way, against the other 1 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.

  1. More same than average

    The average SaaS site scores 56; you scored 88.

    You are 32 points more same than the average SaaS site.

  2. Closest overlap: sevdesk

    Of the 1 site you named, sevdesk echoes the most of what your page says. Scored the same way against the rest of the set, sevdesk sits at 73.

    sevdesk is the competitor you sound most like.

  3. Room to own more

    3% of your claim space is ownable: unique, relevant, and hard to copy. 2 of those claims sit in body copy, where few readers reach them.

    3% is ownable, and 2 buried opportunities could help you stand out more.

Do this first

Three changes worth testing first.

Chosen by rule from the comparison with sevdesk: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.

  1. “mit allen Funktionen in 1 System”

    sevdesk all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

    Table stakes
    Most of the set says this too.
  2. “Einfache und schnelle Erfassung neuer Einträge”

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

    Surface
    Yours alone. Test it higher up.
  3. “für die ersten 3 Monate, immer monatlich kündbar”

    A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.

    Surface
    Yours alone. Test it higher up.

Try these changes, then test them with real buyers.

This measures overlap. Whether buyers notice is a different question, and only they can answer it.

Test it with real buyers
02

What you can own

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

3% of your page’s claim space is yours to keep.

3%Yours to keep66%Unique but weak31%A competitor says it too
Why this is not 100 minus the Sameness Index

The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.

Already leading with · 1

  1. 150+ integrations/interfaces available

    “dank 150+ Schnittstellen”

Buried in body copy · 2

  1. Fast, simple entry of new records

    “Einfache und schnelle Erfassung neuer Einträge”

  2. Monthly cancellable contract terms

    “für die ersten 3 Monate, immer monatlich kündbar”

03

Where you blend in

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

  • Commodity · 100%Table stakesHero
    all-in-one system covering the whole workflow
    • “mit allen Funktionen in 1 System”
    • “Angebote schreiben, Rechnungen bezahlen und die Steuererklärung erledigen”
    • “60+ Funktionen”
    • “Lexware Office sammelt alle Deine Einnahmen + Ausgaben in einem System”

    You say this 4 different ways.

    sevdesk all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.

    They say
    • sevdesk“Deine All-in-One Lösung”
  • Commodity · 100%Table stakesHero
    automates bookkeeping and data entry work
    • “Meine Buchhaltung macht sich von selbst”
    • “Alle Finanzamt-Pflichten immer automatisch umgesetzt”

    You say this 2 different ways.

    Common ground with sevdesk. Say it if buyers need it — lower on the page, where it is not the thing they read first. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • sevdesk“Rechnungen und Quittungen werden automatisch ausgelesen und digitalisiert”
  • Commodity · 100%KeepHero
    built for small businesses and freelancers
    • “Die 1. Online-Buchhaltung für Selbstständige und Unternehmer”

    sevdesk all say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

    They say
    • sevdesk“Buchhaltungssoftware wie für dich gemacht”
  • Commodity · 100%Table stakesHero
    certifications and legal compliance assured
    • “DATEV Siegel”
    • “TÜV geprüft”
    • “E-Rechnung konform”
    • “DSGVO konform”
    • “GoBD konform”

    You say this 5 different ways.

    sevdesk make the same claim. It cannot set you apart, so it should not carry the hero.

    They say
    • sevdesk“Alle gesetzlichen Anforderungen erfüllt: E‑Rechnungen erstellen, versenden und empfangen”
  • Commodity · 100%KeepHero
    easy to use without expert knowledge
    • “ohne Buchhaltungskenntnisse”

    Every page has to name its category and audience, and sevdesk do too. Keep the line; just do not expect it to do any differentiating. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • sevdesk“E‑Rechnungen erstellst du mit einem einfachen Formular ohne komplizierte Codezeilen”
  • Commodity · 100%Table stakesHero
    low cost and flexible contract terms
    • “50% Sale Aktion, Rabatt gibt es NUR HIER auf dieser Seite”

    A buyer comparing tabs sees this on sevdesk. Yours earns nothing by repeating it up top; it can live lower down.

    They say
    • sevdesk“Bis zu 70% auf 12 Monate sparen”
  • Commodity · 100%Table stakesSection
    integrates with banks, tax advisors and other tools
    • “dank 150+ Schnittstellen”
    • “auch Dein Steuerberater kann jederzeit darauf zugreifen”

    You say this 2 different ways.

    sevdesk got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.

    They say
    • sevdesk“Sende Daten per Schnittstelle an deinen Steuerberater oder lade ihn zur Mitarbeit in deinen sevdesk Account ein”
  • Commodity · 100%Table stakesSection
    real-time financial visibility for decisions
    • “Für schnellere Entscheidungen & profitableres Wachstum”
    • “Entscheidungen brauchen Echtzeit-Daten – auch die fürs Finanzamt”
    • “Damit siehst Du erstmals Deine Gewinne und Steuerlast in Echtzeit”

    You say this 3 different ways.

    Shared with sevdesk. True of you, true of them — which is exactly why it will not decide anything.

    They say
    • sevdesk“Du siehst alle Zahlen und Auswertungen immer in Echtzeit”
  • Commodity · 100%Table stakesSection
    saves time on admin and paperwork
    • “Endlich weniger unbezahlte Arbeitszeit fürs Finanzamt”

    sevdesk make the same claim. It cannot set you apart, so it should not carry the section. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • sevdesk“Erhalte mit sevdesk ein rechtssicheres System, das deine Buchhaltung tagtäglich vereinfacht und deine Gewinnermittlung erleichtert”
04

Claim-by-claim evidence

Every claim on your page (32)
What the columns mean
Claim
The grouped claim, then your exact line beneath it.
Type
What kind of claim it is: category, segment, outcome, capability, quality or proof.
Placement
Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
Same claim
Share of the competitors making this exact claim. Drives ownership and ownable share.
Same territory
Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
Sayability
Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
Relevant
Whether buyers decide on this. A unique claim nobody buys on is not ownable.
Ownership
Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.

Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.

  • All functions in one all-in-one system
    “mit allen Funktionen in 1 System”
    capabilityHerosame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on sevdesk
  • Compliant with e-invoicing legal requirements
    “E-Rechnung konform”
    proofHerosame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on sevdesk
  • Large introductory discount on subscription
    “50% Sale Aktion, Rabatt gibt es NUR HIER auf dieser Seite”
    outcomeHerosame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on sevdesk
  • Online bookkeeping built for freelancers and small businesses
    “Die 1. Online-Buchhaltung für Selbstständige und Unternehmer”
    categoryHerosame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on sevdesk
  • 60+ features included
    “60+ Funktionen”
    proofSectionsame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on sevdesk
  • See profits, figures and tax burden in real time
    “Damit siehst Du erstmals Deine Gewinne und Steuerlast in Echtzeit”
    outcomeSectionsame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on sevdesk
  • Tax advisor can access the data
    “auch Dein Steuerberater kann jederzeit darauf zugreifen”
    capabilitySectionsame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on sevdesk
  • Overview of VAT payments and liability
    “Umsatzsteuer-Zahlungen Übersicht”
    capabilityBodysame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on sevdesk
  • Bookkeeping runs itself automatically
    “Meine Buchhaltung macht sich von selbst”
    outcomeHerosame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Certified by DATEV seal
    “DATEV Siegel”
    proofHerosame claim 0%same territory 100%Copyable with effortnot a buying criterion
    Unique and owned
  • Covers quotes, invoicing, payments and tax filing
    “Angebote schreiben, Rechnungen bezahlen und die Steuererklärung erledigen”
    capabilityHerosame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Developed in Germany
    “Made in Germany”
    proofHerosame claim 0%same territory 0%Copyable with effortnot a buying criterion
    Unique and owned
  • GDPR compliant
    “DSGVO konform”
    proofHerosame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Independently certified/audited by TÜV
    “TÜV geprüft”
    proofHerosame claim 0%same territory 100%Copyable with effortnot a buying criterion
    Unique and owned
  • Usable without accounting knowledge
    “ohne Buchhaltungskenntnisse”
    segmentHerosame claim 0%same territory 100%Anyone could say it
    Unique for now
  • 150+ integrations/interfaces available
    “dank 150+ Schnittstellen”
    proofSectionsame claim 0%same territory 100%Copyable with effort
    Unique and owned
  • All income and expenses collected in one system
    “Lexware Office sammelt alle Deine Einnahmen + Ausgaben in einem System”
    capabilitySectionsame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Faster decisions and more profitable growth
    “Für schnellere Entscheidungen & profitableres Wachstum”
    outcomeSectionsame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
  • GoBD-compliant bookkeeping and archiving
    “GoBD konform”
    proofSectionsame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Less unpaid admin time spent on tax office work
    “Endlich weniger unbezahlte Arbeitszeit fürs Finanzamt”
    outcomeSectionsame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Real-time accounting data is needed for decisions
    “Entscheidungen brauchen Echtzeit-Daten – auch die fürs Finanzamt”
    outcomeSectionsame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
  • Tax office obligations handled automatically
    “Alle Finanzamt-Pflichten immer automatisch umgesetzt”
    capabilitySectionsame claim 0%same territory 100%Anyone could say it
    Unique for now
  • All payments visible at a glance
    “Zahlungen auf 1 Blick”
    capabilityBodysame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
  • Cash book with automatic cash balance calculation
    “Kassenbestand wird automatisch berechnet”
    capabilityBodysame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
  • Fast, simple entry of new records
    “Einfache und schnelle Erfassung neuer Einträge”
    qualityBodysame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Income vs expense comparison view
    “Einnahmen und Ausgaben im Vergleich”
    capabilityBodysame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
  • Monthly cancellable contract terms
    “für die ersten 3 Monate, immer monatlich kündbar”
    capabilityBodysame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Quote numbers assigned automatically
    “Angebotsnummer wird automatisch vergeben”
    capabilityBodysame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
  • Revenue statistics at a glance
    “Umsatz-Statistik zeigt Umsätze alle auf einen Blick”
    capabilityBodysame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
  • Stores customer and supplier contact records
    “Lieferanten- und Kundendaten mit Adressen, Ansprechpartner und Kundennummern”
    capabilityBodysame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
  • Totals calculated automatically on documents
    “Gesamtbetrag wird automatisch berechnet”
    capabilityBodysame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
  • Up-to-date bank account balances
    “Kontostände tagesaktuell”
    capabilityBodysame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
05

How this was calculated

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

How the score is built
The six category scores, their weights, and what a high score in each one means
CategoryWeightYoursWhat a high score means
Messaging
Category framing, who it is for, and the outcome promised
30%100The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not.
Claims
Attribute and benefit claims — speed, ease, quality, ROI
30%100Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot.
Features
Capabilities and functions the page lists
15%97Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake.
Proof
The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges
10%17Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named.
Structure
Section order, navigation, CTA language and placement
10%n/aThe generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable.
Visual
Palette family, imagery style, layout patterns
5%67Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first.

Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.

What we compared (2 pages read)
Your page
Lexware Office
lexware-online.de
Competitor
sevdesk
sevdesk.de
What it cannot tell you

The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.

Your highest-impact changes

  1. 1
    Table stakesYour hero copy says “mit allen Funktionen in 1 System”.

    sevdesk all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

  2. 2
    Table stakesYour hero copy says “Meine Buchhaltung macht sich von selbst”.

    Keep the fact, lose the position: sevdesk all say it too, and your hero is spending its first impression on the same territory as theirs.

  3. 3
    Table stakesYour hero copy says “DATEV Siegel”.

    This is the set's common ground — sevdesk all say it too. It will not set you apart wherever it sits, and in the hero it costs you the one place a distinctive claim would be read.

  4. 4
    Table stakesYour hero copy says “E-Rechnung konform”.

    A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the hero should carry a claim they will only find here.

  5. 5
    Table stakesYour hero copy says “Angebote schreiben, Rechnungen bezahlen und die Steuererklärung erledigen”.

    True of you and true of them: sevdesk all say it too. That is why it decides nothing, and why the hero is the wrong place to spend it.

  6. 6
    Table stakesYour hero copy says “DSGVO konform”.

    In the hero: sevdesk all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

  7. 7
    Table stakesYour hero copy says “TÜV geprüft”.

    In the hero: sevdesk all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

  8. 8
    Table stakesYour hero copy says “50% Sale Aktion, Rabatt gibt es NUR HIER auf dieser Seite”.

    In the hero: sevdesk all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

  9. 9
    Surface“Einfache und schnelle Erfassung neuer Einträge” is yours alone, and buyers weigh it.

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

  10. 10
    Surface“für die ersten 3 Monate, immer monatlich kündbar” is yours alone, and buyers weigh it.

    A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.

The only way to know if it matters.

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

Test it with real buyers
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