Sameness Index · 3 sites compared

Your page scores 65 out of 100 for sameness against the 2 competitors you named.

https://www.marcopromos.com/

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01

Your verdict

65
Sameness · vs 2 named
How is this calculated?

Your page is mostly the same.

Most of what your page says, 4AllPromos says too. You're less same than 12 of the 48 services sites scored (services avg 59).

No category benchmark matched this set.
Sameness Index on a 0 to 100 scale, from distinctive at 0 to interchangeable at 100. This page scores 65. 4AllPromos scores 65. pc/nametag scores 71. The services avg is 59.

Each named site is scored the same way, against the other 2 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.

  1. More same than average

    The average services site scores 59; you scored 65.

    You are 6 points more same than the average services site.

  2. Closest overlap: 4AllPromos

    Of the 2 sites you named, 4AllPromos echoes the most of what your page says. Scored the same way against the rest of the set, 4AllPromos sits at 65.

    4AllPromos is the competitor you sound most like.

  3. Room to own more

    7% of your claim space is ownable: unique, relevant, and hard to copy. 2 of those claims sit in body copy, where few readers reach them.

    7% is ownable, and 2 buried opportunities could help you stand out more.

Do this first

Three changes worth testing first.

Chosen by rule from the comparison with 4AllPromos and pc/nametag: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.

  1. “Join the thousands of organizations, both large and small, who trust us with their branding and meeting needs!”

    4AllPromos and pc/nametag all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

    Table stakes
    Most of the set says this too.
  2. “Great selection and competitive pricing”

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

    Surface
    Yours alone. Test it higher up.
  3. “Never a delay! Every time we need to fill an order.”

    A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.

    Surface
    Yours alone. Test it higher up.

Try these changes, then test them with real buyers.

This measures overlap. Whether buyers notice is a different question, and only they can answer it.

Test it with real buyers
02

What you can own

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

7% of your page’s claim space is yours to keep.

7%Yours to keep22%Unique but weak71%A competitor says it too
Why this is not 100 minus the Sameness Index

The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.

Already leading with · 1

  1. Free product samples provided

    “Free Samples”

Buried in body copy · 2

  1. Review: good selection and competitive prices

    “Great selection and competitive pricing”

  2. Review: orders always delivered on time

    “Never a delay! Every time we need to fill an order.”

03

Where you blend in

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

  • Commodity · 100%Table stakesHero
    named customers and reviews as proof
    • “Join the thousands of organizations, both large and small, who trust us with their branding and meeting needs!”
    • “Real reviews from real customers”

    You say this 2 different ways.

    4AllPromos and pc/nametag all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.

    They say
    • 4AllPromos“Best Seller”
    • pc/nametag“Customers We've Worked With (American Express, MGME, Northstar Meetings Group, Smart Meetings, Search Foundation, Captello, BizBash, Academic Event…”
  • Commodity · 100%Table stakesSection
    fast turnaround and on-time delivery
    • “24-Hour Rush”

    Common ground with 4AllPromos and pc/nametag. Say it if buyers need it — lower on the page, where it is not the thing they read first.

    They say
    • 4AllPromos“Get Your Branded Merchandise Fast”
    • pc/nametag“Same day shipping on event supplies”
  • Commodity · 100%Table stakesSection
    low prices, discounts and price matching
    • “Non-Profit Discount”
    • “Price Match Promise”

    You say this 2 different ways.

    4AllPromos and pc/nametag make the same claim. It cannot set you apart, so it should not carry the section.

    They say
    • 4AllPromos“Best Price Pledge - If you find a better price, we'll beat it.”
    • pc/nametag“Budget friendly and cheap event supplies”
  • Contested · 50%KeepHero
    category leader / market-leading provider
    • “Your #1 Promotional Products and Meeting Supplies Provider”

    4AllPromos say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

    They say
    • 4AllPromos“Custom Promotional Products, Branded Merchandise & Swag”
  • Contested · 50%SharpenSection
    free samples, proofs and shipping
    • “Free Samples”
    • “Free Proofs Before You Buy”

    You say this 2 different ways.

    4AllPromos is on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

    They say
    • 4AllPromos“Enjoy Complimentary Digital Proofs on Every Product!”
  • Contested · 50%SharpenSection
    satisfaction guaranteed / trust us
    • “Satisfaction Guarantee”

    Shared with 4AllPromos. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.

    They say
    • 4AllPromos“Perfect Product Guarantee - Exactly what you ordered, no excuses.”
04

Claim-by-claim evidence

Every claim on your page (21)
What the columns mean
Claim
The grouped claim, then your exact line beneath it.
Type
What kind of claim it is: category, segment, outcome, capability, quality or proof.
Placement
Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
Same claim
Share of the competitors making this exact claim. Drives ownership and ownable share.
Same territory
Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
Sayability
Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
Relevant
Whether buyers decide on this. A unique claim nobody buys on is not ownable.
Ownership
Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.

Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.

  • Rush or same-day production and shipping
    “24-Hour Rush”
    capabilitySectionsame claim 100%same territory 100%Copyable with effort
    Commodity
    Also on 4AllPromos, pc/nametag
  • Broad customization and decoration optionsgrouping uncertain
    “Full-Color printing available across product categories”
    capabilityBodysame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on 4AllPromos, pc/nametag
  • Eco-friendly and sustainable product options
    “Eco-Friendly product options available”
    capabilityBodysame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on 4AllPromos, pc/nametag
  • Low prices and budget product options
    “Products available at 99¢ or less”
    qualityBodysame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on 4AllPromos, pc/nametag
  • Leading provider in the category
    “Your #1 Promotional Products and Meeting Supplies Provider”
    categoryHerosame claim 50%same territory 50%Anyone could say itnot a buying criterion
    Contested
    Also on 4AllPromos
  • Trusted by many named organizations
    “Join the thousands of organizations, both large and small, who trust us with their branding and meeting needs!”
    proofHerosame claim 50%same territory 100%Copyable with effort
    Contested
    Also on pc/nametag
  • Free proofs before ordering
    “Free Proofs Before You Buy”
    capabilitySectionsame claim 50%same territory 50%Copyable with effort
    Contested
    Also on 4AllPromos
  • Generic trust-us assurancegrouping uncertain
    “Why Trust Us”
    qualitySectionsame claim 50%same territory 50%Anyone could say itnot a buying criterion
    Contested
    Also on 4AllPromos
  • Positive customer reviews and ratings
    “Real reviews from real customers”
    proofSectionsame claim 50%same territory 100%Anyone could say it
    Contested
    Also on 4AllPromos
  • Satisfaction or accuracy guaranteed
    “Satisfaction Guarantee”
    qualitySectionsame claim 50%same territory 50%Anyone could say it
    Contested
    Also on 4AllPromos
  • Will match or beat a lower price
    “Price Match Promise”
    qualitySectionsame claim 50%same territory 100%Anyone could say it
    Contested
    Also on 4AllPromos
  • Made in USA products offered
    “Made in USA products available”
    capabilityBodysame claim 50%same territory 100%Anyone could say it
    Contested
    Also on 4AllPromos
  • Discount for non-profit buyers
    “Non-Profit Discount”
    capabilitySectionsame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
  • Free product samples provided
    “Free Samples”
    capabilitySectionsame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • Company store program offered
    “Company Stores offering”
    capabilityBodysame claim 0%same territory 100%Copyable with effortnot a buying criterion
    Unique and owned
  • Curated gift sets and promo kits available
    “Custom Promo Packs and Gift Sets & Kits available”
    capabilityBodysame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
  • Review: consistent quality and service
    “Always such good quality and customer service is awesome”
    proofBodysame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
  • Review: good selection and competitive prices
    “Great selection and competitive pricing”
    proofBodysame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Review: orders always delivered on time
    “Never a delay! Every time we need to fill an order.”
    proofBodysame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Review: patient service with design proof
    “The company provided a design proof before printing and was very patient”
    proofBodysame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
  • Serves many industries and use cases
    “Products offered for many industries including Associations, Banking & Financial, Construction, Education & School, Healthcare, Non-Profits, Real Estate…”
    segmentBodysame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
05

How this was calculated

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

How the score is built
The six category scores, their weights, and what a high score in each one means
CategoryWeightYoursWhat a high score means
Messaging
Category framing, who it is for, and the outcome promised
30%58The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not.
Claims
Attribute and benefit claims — speed, ease, quality, ROI
30%70Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot.
Features
Capabilities and functions the page lists
15%82Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake.
Proof
The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges
10%63Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named.
Structure
Section order, navigation, CTA language and placement
10%n/aThe generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable.
Visual
Palette family, imagery style, layout patterns
5%30Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first.

Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.

What we compared (3 pages read)
Your page
MARCO Promos
marcopromos.com
Competitor
4AllPromos
4allpromos.com
Competitor
pc/nametag
pcnametag.com
What it cannot tell you

The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.

Your highest-impact changes

  1. 1
    Table stakesYour hero copy says “Join the thousands of organizations, both large and small, who trust us with their branding and meeting needs!”.

    4AllPromos and pc/nametag all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

  2. 2
    Table stakesYour section copy says “Non-Profit Discount”.

    Keep the fact, lose the position: 4AllPromos and pc/nametag all say it too, and your section is spending its first impression on the same territory as theirs.

  3. 3
    Table stakesYour section copy says “Real reviews from real customers”.

    This is the set's common ground — 4AllPromos and pc/nametag all say it too. It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.

  4. 4
    Table stakesYour section copy says “24-Hour Rush”.

    A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.

  5. 5
    Table stakesYour section copy says “Price Match Promise”.

    True of you and true of them: 4AllPromos and pc/nametag all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.

  6. 6
    Table stakesYour body copy says “Eco-Friendly product options available”.

    In the body: True of you and true of them: 4AllPromos and pc/nametag all say it too. That is why it decides nothing, and why the body is the wrong place to spend it.

  7. 7
    Table stakesYour body copy says “Products available at 99¢ or less”.

    In the body: Keep the fact, lose the position: 4AllPromos and pc/nametag all say it too, and your body is spending its first impression on the same territory as theirs.

  8. 8
    Table stakesYour body copy says “Made in USA products available”.

    In the body: This is the set's common ground — 4AllPromos and pc/nametag all say it too. It will not set you apart wherever it sits, and in the body it costs you the one place a distinctive claim would be read.

  9. 9
    Surface“Great selection and competitive pricing” is yours alone, and buyers weigh it.

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

  10. 10
    Surface“Never a delay! Every time we need to fill an order.” is yours alone, and buyers weigh it.

    A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.

The only way to know if it matters.

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

Test it with real buyers
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