Sameness Index · 4 sites compared

Your page scores 55 out of 100 for sameness against the 3 competitors you named.

https://moqups.com/

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01

Your verdict

55
Sameness · vs 3 named
How is this calculated?

Your page is half shared.

About half of what your page says, Balsamiq also says. The average of the 7 Collaborative whiteboard sites scored is 57.

Benchmarked against Collaborative whiteboard (inferred from the competitors you named).
Sameness Index on a 0 to 100 scale, from distinctive at 0 to interchangeable at 100. This page scores 55. Balsamiq scores 43. Miro scores 75. Figma scores 71. The category avg is 57.

Each named site is scored the same way, against the other 3 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.

  1. Less same than average

    The average Collaborative whiteboard category leader scores 57; you scored 55.

    You are 2 points less same than the average Collaborative whiteboard category leader.

  2. Closest overlap: Balsamiq

    Of the 3 sites you named, Balsamiq echoes the most of what your page says: 76% of it, weighted by placement. Scored the same way you were, against the rest of the set, Balsamiq's own Sameness Index is 43. Those are different measures: the first is overlap with your page, the second is how same Balsamiq's whole page is.

    Balsamiq is the competitor you sound most like.

  3. Room to own more

    0% of your claim space is ownable: unique, relevant, and hard to copy. 4 of those claims sit in body copy, where few readers reach them.

    0% is ownable, and 4 buried opportunities could help you stand out more.

Do this first

Three changes worth testing first.

Chosen by rule from the comparison with Balsamiq, Miro and Figma: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.

  1. “Used by 2,000,000 people worldwide”

    Balsamiq and Figma say it too (67% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

    Table stakes
    Most of the set says this too.
  2. “Drag and drop easy-to-configure elements to take your UI and UX mockups from low to high fidelity.”

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

    Surface
    Yours alone. Test it higher up.
  3. “Keep a geographically dispersed team collaborating — and always in sync.”

    A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.

    Surface
    Yours alone. Test it higher up.

Try these changes, then test them with real buyers.

This measures overlap. Whether buyers notice is a different question, and only they can answer it.

Test it with real buyers
02

What you can own

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

0% of your page’s claim space is yours to keep.

0%Yours to keep44%Unique but weak56%A competitor says it too
Why this is not 100 minus the Sameness Index

The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.

Already leading with · 0

Nothing owned sits at hero or section level yet.

Buried in body copy · 4

  1. Keeps distributed teams in sync

    “Keep a geographically dispersed team collaborating — and always in sync.”

  2. Supports many diagram types (sitemaps, UML, mindmaps)

    “Bring clarity to complex ideas with sitemaps, org charts, storyboards, user flows, mindmaps, and UML diagrams.”

  3. Drag-and-drop elements from low to high fidelity

    “Drag and drop easy-to-configure elements to take your UI and UX mockups from low to high fidelity.”

  4. Platform-specific UI kits (iOS, Android, Bootstrap)

    “Select from a range of integrated stencil kits for both mobile-app and web design — including iOS, Android, and Bootstrap.”

03

Where you blend in

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

  • Commodity · 100%KeepHero
    one tool spans multiple design artifact types
    • “Wireframe, Diagram & Whiteboard Online”
    • “Create professional wireframes for websites, apps, and dashboards.”

    You say this 2 different ways.

    Balsamiq, Miro and Figma all say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

    They say
    • Balsamiq“Everything you need to wireframe, prototype, and decide what to build.”
    • Miro“The Intelligent Canvas where your team and agents think, plan, and build together”
    • Figma“One workspace for your entire product development process”
  • Commodity · 67%Table stakesHero
    easy to use yet powerful
    • “A simple and powerful visual collaboration solution for your whole team.”
    • “Work within a single creative context to maintain your team's focus and momentum.”
    • “A flexible design solution that adapts to your workflow.”
    • “Get collaborators onboard quickly with a single, intuitive interface.”
    • “Fast, intuitive, and precise object editing”

    You say this 5 different ways.

    Balsamiq and Figma cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.

    They say
    • Balsamiq“Balsamiq combines AI speed with human judgment so your team can iterate, align, and decide with confidence.”
    • Figma“Powerfully expressive. Incredibly precise.”
  • Commodity · 67%Table stakesHero
    named customers and large user base as proof
    • “Used by 2,000,000 people worldwide”
    • “Trusted by Microsoft, Intel, Sony, Amazon, Oracle, Cisco, Mozilla”

    You say this 2 different ways.

    Common ground with Balsamiq and Figma. Say it if buyers need it — lower on the page, where it is not the thing they read first.

    They say
    • Balsamiq“Trusted by top teams”
    • Figma“95% of the Fortune 500 uses Figma”
  • Commodity · 100%Table stakesSection
    real-time collaboration keeps teams aligned
    • “Work with your team in real-time to brainstorm, plan, design, and give feedback.”

    Balsamiq, Miro and Figma make the same claim. It cannot set you apart, so it should not carry the section.

    They say
    • Balsamiq“Collaborate and get everyone aligned early to turn vision into clear wireframes, faster than writing a PRD or going back and forth in Slack.”
    • Miro“Human collaboration at the speed of AI”
    • Figma“Teammates and AI agents work in the same space with shared context”
  • Commodity · 67%Table stakesSection
    produces results in minutes
    • “Create polished flowcharts in minutes to document any kind of process, hierarchy, or customer journey.”

    A buyer comparing tabs sees this on Balsamiq and Figma too (67% of the set). Yours earns nothing by repeating it up top; it can live lower down. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • Balsamiq“The fastest path to building the right thing.”
    • Figma“Move fast in the right direction on an AI-native canvas”
  • Contested · 33%SharpenHero
    free or low-friction access to start
    • “No credit card required”

    Balsamiq is on this territory too (33% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

    They say
    • Balsamiq“Try Balsamiq free for 14 days, no credit card required.”
  • Contested · 33%SharpenSection
    clickable prototypes without code
    • “Create functional web and app prototypes by adding interactivity to UX wireframes and mockups.”

    Shared with Balsamiq. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.

    They say
    • Balsamiq“Go from rough wireframe to interactive prototype without writing a single line of code.”
04

Claim-by-claim evidence

Every claim on your page (29)
What the columns mean
Claim
The grouped claim, then your exact line beneath it.
Type
What kind of claim it is: category, segment, outcome, capability, quality or proof.
Placement
Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
Same claim
Share of the competitors making this exact claim. Drives ownership and ownable share.
Same territory
Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
Sayability
Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
Relevant
Whether buyers decide on this. A unique claim nobody buys on is not ownable.
Ownership
Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.

Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.

  • One tool spans wireframes, diagrams, prototypes and whiteboarding
    “Wireframe, Diagram & Whiteboard Online”
    categoryHerosame claim 67%same territory 100%Anyone could say it
    Commodity
    Also on Balsamiq, Figma
  • Simple yet powerful visual collaboration for whole team
    “A simple and powerful visual collaboration solution for your whole team.”
    qualityHerosame claim 67%same territory 67%Anyone could say it
    Commodity
    Also on Balsamiq, Figma
  • Trusted by well-known brands/top teams
    “Trusted by Microsoft, Intel, Sony, Amazon, Oracle, Cisco, Mozilla”
    proofHerosame claim 67%same territory 67%Copyable with effort
    Commodity
    Also on Balsamiq, Figma
  • Real-time collaborative editing with the team
    “Work with your team in real-time to brainstorm, plan, design, and give feedback.”
    capabilitySectionsame claim 67%same territory 100%Anyone could say it
    Commodity
    Also on Miro, Figma
  • Aligns cross-functional stakeholders on decisions
    “Keep all stakeholders – Product Managers, Business Analysts, System Architects, Designers and Developers – building consensus and communicating clearly.”
    segmentBodysame claim 67%same territory 100%Anyone could say it
    Commodity
    Also on Balsamiq, Figma
  • Free trial with no credit card required
    “No credit card required”
    qualityHerosame claim 33%same territory 33%Anyone could say it
    Contested
    Also on Balsamiq
  • Large user base cited as proof
    “Used by 2,000,000 people worldwide”
    proofHerosame claim 33%same territory 67%Copyable with effort
    Contested
    Also on Figma
  • Add interactivity to make clickable prototypes without code
    “Create functional web and app prototypes by adding interactivity to UX wireframes and mockups.”
    capabilitySectionsame claim 33%same territory 33%Anyone could say it
    Contested
    Also on Balsamiq
  • Create professional wireframes for sites and apps
    “Create professional wireframes for websites, apps, and dashboards.”
    capabilitySectionsame claim 33%same territory 100%Anyone could say it
    Contested
    Also on Balsamiq
  • Newcomers onboard quickly; easy to get started
    “Get collaborators onboard quickly with a single, intuitive interface.”
    qualitySectionsame claim 33%same territory 67%Anyone could say it
    Contested
    Also on Balsamiq
  • Precise object editing and transform tools
    “Fast, intuitive, and precise object editing”
    qualitySectionsame claim 33%same territory 67%Anyone could say it
    Contested
    Also on Figma
  • Convert existing designs/screenshots into editable artifacts
    “Turn webpages and AI layouts into fully editable mockups with our extension”
    capabilityBodysame claim 33%same territory 67%Copyable with effort
    Contested
    Also on Balsamiq
  • Test with users and get stakeholder approval before dev handoff
    “Simulate the user experience, present to stakeholders, and get final approval before handing off to developers.”
    outcomeBodysame claim 33%same territory 33%Anyone could say it
    Contested
    Also on Balsamiq
  • Built-in icon sets included
    “Built-in library with several popular icon sets”
    capabilitySectionsame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
  • Cloud access from any device without file transfers
    “Work remotely in the Cloud — anytime and on any device — without the hassle of uploading and downloading files.”
    capabilitySectionsame claim 0%same territory 0%Anyone could say it
    Unique for now
  • Curated toolset avoids unnecessary complexity
    “Work within a single creative context to maintain your team's focus and momentum.”
    outcomeSectionsame claim 0%same territory 67%Anyone could say it
    Unique for now
  • Extensive fonts and typography controls
    “Extensive range of fonts and styling options”
    capabilitySectionsame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
  • Flexible solution adapting to your workflow
    “A flexible design solution that adapts to your workflow.”
    qualitySectionsame claim 0%same territory 67%Anyone could say itnot a buying criterion
    Unique for now
  • Import images by drag and drop
    “Drag and drop to import images from your desktop or apps”
    capabilitySectionsame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
  • Produce polished flowcharts in minutes
    “Create polished flowcharts in minutes to document any kind of process, hierarchy, or customer journey.”
    outcomeSectionsame claim 0%same territory 67%Anyone could say itnot a buying criterion
    Unique for now
  • Ready-made stencil and widget libraries
    “Crisp, ready-to-use stencils for all popular use-cases”
    capabilitySectionsame claim 0%same territory 0%Anyone could say it
    Unique for now
  • Runs in the browser, no installation
    “Work right in the browser, no installation required.”
    qualitySectionsame claim 0%same territory 0%Anyone could say it
    Unique for now
  • Bulk editing, grouping, multi-level undo
    “Bulk-edit, rename, lock, and group elements. Undo or redo on multiple levels.”
    capabilityBodysame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
  • Drag-and-drop elements from low to high fidelity
    “Drag and drop easy-to-configure elements to take your UI and UX mockups from low to high fidelity.”
    capabilityBodysame claim 0%same territory 0%Anyone could say it
    Unique for now
  • Keeps distributed teams in sync
    “Keep a geographically dispersed team collaborating — and always in sync.”
    outcomeBodysame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Non-destructive image cropping with variants
    “Make multiple versions of the same image with non-destructive cropping.”
    capabilityBodysame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
  • Platform-specific UI kits (iOS, Android, Bootstrap)
    “Select from a range of integrated stencil kits for both mobile-app and web design — including iOS, Android, and Bootstrap.”
    capabilityBodysame claim 0%same territory 0%Anyone could say it
    Unique for now
  • Smart icon replacement preserving size and style
    “Update icons with intelligent drag-and-drop replacement that preserves size, position and style.”
    capabilityBodysame claim 0%same territory 0%Copyable with effortnot a buying criterion
    Unique and owned
  • Supports many diagram types (sitemaps, UML, mindmaps)
    “Bring clarity to complex ideas with sitemaps, org charts, storyboards, user flows, mindmaps, and UML diagrams.”
    capabilityBodysame claim 0%same territory 100%Anyone could say it
    Unique for now
05

How this was calculated

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

How the score is built
The six category scores, their weights, and what a high score in each one means
CategoryWeightYoursWhat a high score means
Messaging
Category framing, who it is for, and the outcome promised
30%81The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not.
Claims
Attribute and benefit claims — speed, ease, quality, ROI
30%50Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot.
Features
Capabilities and functions the page lists
15%28Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake.
Proof
The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges
10%50Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named.
Structure
Section order, navigation, CTA language and placement
10%37The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable.
Visual
Palette family, imagery style, layout patterns
5%65Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first.

Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.

What we compared (4 pages read)
Your page
Moqups
moqups.com
Competitor
Balsamiq
balsamiq.com
Competitor
Miro
miro.com
Competitor
Figma
figma.com
What it cannot tell you

The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.

Your highest-impact changes

  1. 1
    Table stakesYour hero copy says “Used by 2,000,000 people worldwide”.

    Balsamiq and Figma say it too (67% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

  2. 2
    Table stakesYour hero copy says “A simple and powerful visual collaboration solution for your whole team.”.

    Keep the fact, lose the position: balsamiq and Figma say it too (67% of the set), and your hero is spending its first impression on the same territory as theirs.

  3. 3
    Table stakesYour hero copy says “Trusted by Microsoft, Intel, Sony, Amazon, Oracle, Cisco, Mozilla”.

    This is the set's common ground — Balsamiq and Figma say it too (67% of the set). It will not set you apart wherever it sits, and in the hero it costs you the one place a distinctive claim would be read.

  4. 4
    Table stakesYour section copy says “Create professional wireframes for websites, apps, and dashboards.”.

    A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.

  5. 5
    Table stakesYour section copy says “Work with your team in real-time to brainstorm, plan, design, and give feedback.”.

    True of you and true of them: Balsamiq, Miro and Figma all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.

  6. 6
    Table stakesYour section copy says “Work within a single creative context to maintain your team's focus and momentum.”.

    In the section: True of you and true of them: Balsamiq and Figma say it too (67% of the set). That is why it decides nothing, and why the section is the wrong place to spend it.

  7. 7
    Table stakesYour section copy says “Get collaborators onboard quickly with a single, intuitive interface.”.

    In the section: Keep the fact, lose the position: balsamiq and Figma say it too (67% of the set), and your section is spending its first impression on the same territory as theirs.

  8. 8
    Table stakesYour section copy says “Fast, intuitive, and precise object editing”.

    In the section: This is the set's common ground — Balsamiq and Figma say it too (67% of the set). It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.

  9. 9
    Surface“Drag and drop easy-to-configure elements to take your UI and UX mockups from low to high fidelity.” is yours alone, and buyers weigh it.

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

  10. 10
    Surface“Keep a geographically dispersed team collaborating — and always in sync.” is yours alone, and buyers weigh it.

    A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.

  11. 11
    Surface“Select from a range of integrated stencil kits for both mobile-app and web design — including iOS, Android, a…” is yours alone, and buyers weigh it.

    No competitor page makes this claim. Today it is in body copy; it is a candidate for the space the table-stakes lines are taking.

  12. 12
    Surface“Bring clarity to complex ideas with sitemaps, org charts, storyboards, user flows, mindmaps, and UML diagrams.” is yours alone, and buyers weigh it.

    The rest of the set has nothing on this ground. Buried in body copy it does no work; higher up it is the one line a comparing buyer cannot find elsewhere.

The only way to know if it matters.

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

Test it with real buyers
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