Your page scores 63 out of 100 for sameness against the 3 competitors you named.

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

• Commodity · 100%Table stakesHero

  Aligns marketing with commercial and revenue goals

  • “Connecting commercial goals to execution”
  • “Our goal is simple: turn marketing investment into lasting commercial value”

  You say this 2 different ways.

  Scaled, The Marketing Centre and Magnus Consulting all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.

  This is grouped wrong
  They say

  • Scaled“Design and execute focused B2B sales and marketing plans that will deliver that revenue”
  • The Marketing Centre“Improve marketing ROI”
  • Magnus Consulting“We combine commercial go-to-market strategy, behavioural change, and AI-embedded operating systems to accelerate revenue growth in B2B organisations”
• Commodity · 100%KeepHero

  B2B growth consultancy positioning

  • “We build the marketing engine your business actually needs”
  • “Consultancy not agency”

  You say this 2 different ways.

  Scaled, The Marketing Centre and Magnus Consulting all say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

  This is grouped wrong
  They say

  • Scaled“Scaled is the go-to B2B consultancy for leaders of Agencies, SaaS, Tech and B2B services companies”
  • The Marketing Centre“Let's turn your marketing into a growth engine”
  • Magnus Consulting“B2B growth consultancy. Strategy, aligned and ready to scale.”
• Commodity · 100%Table stakesHero

  Growth becomes predictable and faster

  • “Built to make growth predictable”

  Common ground with Scaled, The Marketing Centre and Magnus Consulting. Say it if buyers need it — lower on the page, where it is not the thing they read first.

  This is grouped wrong
  They say

  • Scaled“Our Advisory, NED, GTM and Revenue Services provide the advice, experience and tools to GROW fast, without the usual pain”
  • The Marketing Centre“Enter new markets”
  • Magnus Consulting“Growth is not luck. It is a system.”
• Commodity · 100%Table stakesSection

  Strategy that clarifies where to play and win

  • “We turn complexity into clear decisions”

  Scaled, The Marketing Centre and Magnus Consulting make the same claim. It cannot set you apart, so it should not carry the section.

  This is grouped wrong
  They say

  • Scaled“Go To Market, Demand Generation, Fractional Marketing, B2B Sales Consulting services offered”
  • The Marketing Centre“Clarify positioning and messaging”
  • Magnus Consulting“We help ambitious businesses align marketing and sales on where to play and how to win”
• Commodity · 67%Table stakesSection

  Accountable for outcomes, not just advice

  • “We stay accountable for the outcome, not just the recommendation”

  A buyer comparing tabs sees this on The Marketing Centre and Magnus Consulting too (67% of the set). Yours earns nothing by repeating it up top; it can live lower down. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • The Marketing Centre“Activation Team: Execution capability to deliver the strategy defined by the CMO”
  • Magnus Consulting“Embed & Activate: Align teams, embed the operating model and capability, then connect the live GTM intelligence that keeps execution on track as markets shift”
• Commodity · 67%Table stakesSection

  Fast to start, no lengthy onboarding

  • “No lengthy onboarding. No weeks of discovery before anything useful happens.”
  • “Decades of experience across complex, specialist businesses means we grasp your problem fast, usually within the first conversation”

  You say this 2 different ways.

  The Marketing Centre and Magnus Consulting got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • The Marketing Centre“Immediate start”
  • Magnus Consulting“need a partner who can move at the pace the moment demands”
• Commodity · 67%Table stakesSection

  Senior operators do the work

  • “The people who understand your business are the people doing the work. Direct access, no handoffs, no account managers.”

  Shared with The Marketing Centre and Magnus Consulting, 67% of the set. True of you, true of them — which is exactly why it will not decide anything.

  This is grouped wrong
  They say

  • The Marketing Centre“Every business has access to our team of 100+ senior marketing leaders”
  • Magnus Consulting“The sharpness of top-tier consulting. The trust of an in-house team.”
• Contested · 33%SharpenHero

  Tailored rather than off-the-shelf approach

  • “Designed for your business, not borrowed from someone else's”

  The Marketing Centre is on this territory too (33% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • The Marketing Centre“Flexible, affordable model”
• Contested · 33%SharpenSection

  Challenges assumptions and speaks plainly

  • “We work in your world, not ours - No marketing jargon”

  Shared with Scaled. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • Scaled“Testimonial: helped challenge assumptions and refine messaging (Greg Ayles, CACI)”
• Contested · 33%SharpenSection

  Operator and executive career credentials

  • “We know what it means to build, lead and transform marketing functions from the inside”

  Contested ground: Scaled claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • Scaled“We know how HARD it really is having sat in that seat as founders and experienced senior leaders”

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

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