Sameness Index · 5 sites compared

Your page scores 67 out of 100 for sameness against the 4 competitors you named.

https://www.proactis.com/uk/

01

Your verdict

67
Sameness · vs 4 named
How is this calculated?

Your page is mostly the same.

Most of what your page says, Esker says too. You're less same than 84 of the 366 SaaS sites scored (SaaS avg 56).

No category benchmark matched this set.
Sameness Index on a 0 to 100 scale, from distinctive at 0 to interchangeable at 100. This page scores 67. Esker scores 44. Basware scores 60. Ivalua scores 64. Medius scores 52. The SaaS avg is 56.

Each named site is scored the same way, against the other 4 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.

  1. More same than average

    The average SaaS site scores 56; you scored 67.

    You are 11 points more same than the average SaaS site.

  2. Closest overlap: Esker

    Of the 4 sites you named, Esker echoes the most of what your page says: 86% of it, weighted by placement. Scored the same way you were, against the rest of the set, Esker's own Sameness Index is 44. Those are different measures: the first is overlap with your page, the second is how same Esker's whole page is.

    Esker is the competitor you sound most like.

  3. Room to own more

    0% of your claim space is ownable: unique, relevant, and hard to copy. 2 of those claims sit in body copy, where few readers reach them.

    0% is ownable, and 2 buried opportunities could help you stand out more.

Do this first

Three changes worth testing first.

Chosen by rule from the comparison with Esker, Basware, Ivalua and Medius: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.

  1. “Easy to use and integrate”

    Esker, Basware and Ivalua say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

    Table stakes
    Most of the set says this too.
  2. “Our team works alongside yours to make sure you get real value from the platform - not just a successful go-live”

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

    Surface
    Yours alone. Test it higher up.
  3. “Gain full control over your Source-to-Pay process by uniting Finance and Procurement”

    A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.

    Surface
    Yours alone. Test it higher up.

Try these changes, then test them with real buyers.

This measures overlap. Whether buyers notice is a different question, and only they can answer it.

02

What you can own

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

0% of your page’s claim space is yours to keep.

0%Yours to keep29%Unique but weak71%A competitor says it too
Why this is not 100 minus the Sameness Index

The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.

Already leading with · 0

Nothing owned sits at hero or section level yet.

Buried in body copy · 2

  1. Unites finance and procurement functions

    “Gain full control over your Source-to-Pay process by uniting Finance and Procurement”

  2. Customer success team ensures value beyond go-live

    “Our team works alongside yours to make sure you get real value from the platform - not just a successful go-live”

03

Where you blend in

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

  • Commodity · 100%KeepHero
    source-to-pay / procurement platform category
    • “Market leading provider of modular spend management solutions”

    Esker, Basware, Ivalua and Medius all say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • Esker“Agentic AI Suite for the Office of the CFO”
    • Basware“Invoice Lifecycle Management, powered by Governed Autonomy”
    • Ivalua“Ivalua Launches IVA, Powered by IVA Studio, Redefining How Procurement Works With AI”
    • Medius“Autonomous AP, powered by agentic AI”
  • Commodity · 75%Table stakesHero
    integrates with existing ERP and finance systems
    • “Easy to use and integrate”
    • “Built to work with your existing ERP and Finance Systems”

    You say this 2 different ways.

    Esker, Basware and Ivalua cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.

    They say
    • Esker“Multi-ERP integration that is always simple and secure in any environment”
    • Basware“Basware governs every invoice, from supplier to payment, across every country and every ERP”
    • Ivalua“Offer a training-free, conversational purchasing journey where every step is automated, compliant, and designed for speed and simplicity”
  • Commodity · 75%Table stakesHero
    optimises supply chain and supplier value
    • “Optimising your supply chain”

    Common ground with Esker, Ivalua and Medius. Say it if buyers need it — lower on the page, where it is not the thing they read first. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • Esker“Manage and source goods and services from external suppliers efficiently and cost-effectively”
    • Ivalua“Empower employees to launch spot bids directly from requisitions, streamlining non-strategic purchases and capturing savings that would otherwise be missed”
    • Medius“Get the right suppliers for the best price”
  • Commodity · 75%Table stakesHero
    visibility and control over spend
    • “Spend management solutions to put you in control”

    Esker, Ivalua and Medius make the same claim (75% of the set). It cannot set you apart, so it should not carry the hero.

    They say
    • Esker“Trek optimized DSO and customer satisfaction while managing staffing issues”
    • Ivalua“Consolidate spend and suppliers to boost compliance, visibility, and agility, capturing more value from every purchase”
    • Medius“so your team spends less time processing and more time controlling spend”
  • Commodity · 100%Table stakesSection
    automates manual AP and procurement work
    • “Accounts Payable: Efficiently process invoices to approved payment terms, matched to PO's that have been raised and recorded correctly”

    A buyer comparing tabs sees this on Esker, Basware, Ivalua and Medius. Yours earns nothing by repeating it up top; it can live lower down.

    They say
    • Esker“Reduce invoicing costs and delays with AI-driven data capture, touchless processing and electronic workflow”
    • Basware“Basware SmartPDF AI streamlines invoice intake, with invoices entering faster, automatic supplier acknowledgment, and largely eliminated rework from…”
    • Ivalua“Eliminate errors with real-time three-way matching and instant discrepancy detection”
    • Medius“Simplify AP by getting rid of paper and eliminating manual tasks like keying, matching, and processing invoices”
  • Commodity · 75%Table stakesSection
    named customers and customer base as proof
    • “Trusted by thousands of organisations around the world”

    Esker, Basware and Medius got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.

    They say
    • Esker“Trusted by 3,000+ businesses worldwide”
    • Basware“Trusted by 6,500+ CFOs Worldwide”
    • Medius“Trusted by 3,000+ companies worldwide”
  • Contested · 50%SharpenSection
    long track record and proven excellence
    • “Delivering spend control for over 30 years”

    Esker and Basware are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

    They say
    • Esker“Esker stands out as the cloud solution of choice for ambitious, future-ready businesses”
    • Basware“For nearly ten years, Basware has supported our growth, enabling us to scale efficiently and deliver consistent value (customer quote)”
04

Claim-by-claim evidence

Every claim on your page (19)
What the columns mean
Claim
The grouped claim, then your exact line beneath it.
Type
What kind of claim it is: category, segment, outcome, capability, quality or proof.
Placement
Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
Same claim
Share of the competitors making this exact claim. Drives ownership and ownable share.
Same territory
Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
Sayability
Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
Relevant
Whether buyers decide on this. A unique claim nobody buys on is not ownable.
Ownership
Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.

Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.

  • Automates invoice processing and matching
    “Accounts Payable: Efficiently process invoices to approved payment terms, matched to PO's that have been raised and recorded correctly”
    capabilitySectionsame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on Esker, Basware, Ivalua, Medius
  • Trusted by thousands of organisations
    “Trusted by thousands of organisations around the world”
    proofSectionsame claim 75%same territory 75%Copyable with effort
    Commodity
    Also on Esker, Basware, Medius
  • Sourcing/bidding capability for better value
    “Sourcing: Streamline and standardise your sourcing processes to achieve greater value”
    capabilityBodysame claim 75%same territory 75%Anyone could say it
    Commodity
    Also on Esker, Ivalua, Medius
  • Easy to use and integrate
    “Easy to use and integrate”
    qualityHerosame claim 50%same territory 75%Anyone could say it
    Contested
    Also on Basware, Ivalua
  • Gives visibility and control over spend
    “Spend management solutions to put you in control”
    outcomeHerosame claim 50%same territory 75%Anyone could say it
    Contested
    Also on Ivalua, Medius
  • Works with existing ERP and finance systems
    “Built to work with your existing ERP and Finance Systems”
    capabilitySectionsame claim 50%same territory 75%Copyable with effort
    Contested
    Also on Esker, Basware
  • Guided buying increases on-contract spend
    “Reap the benefits of Guided Buying to increase levels of on-contract spend”
    outcomeBodysame claim 50%same territory 50%Anyone could say it
    Contested
    Also on Ivalua, Medius
  • Named customer achieved large AP efficiency gain
    “Betfred unlocks a 47% AP efficiency improvement with AI powered by Proactis”
    proofBodysame claim 50%same territory 75%Copyable with effort
    Contested
    Also on Esker, Basware
  • Supplier management and onboarding capability
    “Supplier Relationship Management (SRM): Easily manage, monitor and communicate with your suppliers”
    capabilityBodysame claim 50%same territory 75%Anyone could say it
    Contested
    Also on Esker, Medius
  • Decades of market experience
    “Delivering spend control for over 30 years”
    proofSectionsame claim 25%same territory 50%Copyable with effort
    Contested
    Also on Basware
  • Proven innovation and operational excellencegrouping uncertain
    “We bring together proven innovation and operational excellence”
    qualitySectionsame claim 25%same territory 50%Anyone could say itnot a buying criterion
    Contested
    Also on Esker
  • Catalog marketplace for approved buying
    “Marketplace: Enable staff to quickly find and buy what they need from approved suppliers”
    capabilityBodysame claim 25%same territory 50%Anyone could say it
    Contested
    Also on Ivalua
  • Helps procurement deliver supplier valuegrouping uncertain
    “Effectively partner with your business to deliver best value from suppliers”
    outcomeBodysame claim 25%same territory 75%Anyone could say it
    Contested
    Also on Medius
  • Named customer gained end-to-end spend visibilitygrouping uncertain
    “Bright Horizons achieves total visibility of end-to-end procurement and spend with Proactis”
    proofBodysame claim 25%same territory 75%Copyable with effort
    Contested
    Also on Esker
  • Modular source-to-pay suite for mid-market services
    “Market leading provider of modular spend management solutions”
    categoryHerosame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Optimises the supply chain
    “Optimising your supply chain”
    outcomeHerosame claim 0%same territory 75%Anyone could say itnot a buying criterion
    Unique for now
  • Compliant auditable procurement for regulated sectorsgrouping uncertain
    “Care Providers: Compliant, auditable procurement for regulated care environments”
    segmentBodysame claim 0%same territory 75%Anyone could say itnot a buying criterion
    Unique for now
  • Customer success team ensures value beyond go-live
    “Our team works alongside yours to make sure you get real value from the platform - not just a successful go-live”
    qualityBodysame claim 0%same territory 0%Anyone could say it
    Unique for now
  • Unites finance and procurement functions
    “Gain full control over your Source-to-Pay process by uniting Finance and Procurement”
    outcomeBodysame claim 0%same territory 50%Anyone could say it
    Unique for now
05

How this was calculated

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

How the score is built
The six category scores, their weights, and what a high score in each one means
CategoryWeightYoursWhat a high score means
Messaging
Category framing, who it is for, and the outcome promised
30%79The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not.
Claims
Attribute and benefit claims — speed, ease, quality, ROI
30%58Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot.
Features
Capabilities and functions the page lists
15%81Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake.
Proof
The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges
10%34Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named.
Structure
Section order, navigation, CTA language and placement
10%n/aThe generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable.
Visual
Palette family, imagery style, layout patterns
5%n/aWeighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first.

Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.

What we compared (5 pages read)
Your page
Proactis
proactis.com
Competitor
Esker
esker.com
Competitor
Basware
basware.com
Competitor
Ivalua
ivalua.com
Competitor
Medius
medius.com
What it cannot tell you

The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.

Your highest-impact changes

  1. 1
    Table stakesYour hero copy says “Easy to use and integrate”.

    Esker, Basware and Ivalua say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

  2. 2
    Table stakesYour hero copy says “Spend management solutions to put you in control”.

    Keep the fact, lose the position: esker, Ivalua and Medius say it too (75% of the set), and your hero is spending its first impression on the same territory as theirs.

  3. 3
    Table stakesYour hero copy says “Optimising your supply chain”.

    This is the set's common ground — Esker, Ivalua and Medius say it too (75% of the set). It will not set you apart wherever it sits, and in the hero it costs you the one place a distinctive claim would be read.

  4. 4
    Table stakesYour section copy says “Accounts Payable: Efficiently process invoices to approved payment terms, matched to PO's that have been rais…”.

    A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.

  5. 5
    Table stakesYour section copy says “Trusted by thousands of organisations around the world”.

    True of you and true of them: Esker, Basware and Medius say it too (75% of the set). That is why it decides nothing, and why the section is the wrong place to spend it.

  6. 6
    Table stakesYour section copy says “Built to work with your existing ERP and Finance Systems”.

    In the section: Keep the fact, lose the position: esker, Basware and Ivalua say it too (75% of the set), and your section is spending its first impression on the same territory as theirs.

  7. 7
    Table stakesYour body copy says “Betfred unlocks a 47% AP efficiency improvement with AI powered by Proactis”.

    In the body: Keep the fact, lose the position: esker, Basware and Medius say it too (75% of the set), and your body is spending its first impression on the same territory as theirs.

  8. 8
    Table stakesYour body copy says “Sourcing: Streamline and standardise your sourcing processes to achieve greater value”.

    In the body: True of you and true of them: Esker, Ivalua and Medius say it too (75% of the set). That is why it decides nothing, and why the body is the wrong place to spend it.

  9. 9
    Surface“Our team works alongside yours to make sure you get real value from the platform - not just a successful go-l…” is yours alone, and buyers weigh it.

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

  10. 10
    Surface“Gain full control over your Source-to-Pay process by uniting Finance and Procurement” is yours alone, and buyers weigh it.

    A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.

The only way to know if it matters.

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

Test it with real buyers
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